The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 708 Zhou Yi, get out of here and screw the screws!
"Damn it! What the hell is Warner doing?"

"Please understand that after all, we separated from Time Warner this year, and it is impossible for us to take over all the foundries."

"I understand your mother. If Warner can't do it, let me do it!"

"Fuck, why do I have to pay 100 more?"

"Be content. I'll raise the price by eighty."

"Hey, I don't need that. I just need to sell two of Spike's past Chinese or English albums. I happen to want them too."

"Brother, please give me the address so I can drive over and buy it! I'm out of stock!"

"Queens, New York..."

On July 7, the second day after the album was released, countless complaints about Zhou Yi's new album appeared on the American Internet. In every city, there were people complaining that they didn't buy the album at all, and in every city, there were people bragging that they bought the album at a higher price or with a bundled purchase.

A fast-moving consumer product has been turned into a luxury product by this wave of public opinion - either the price is increased or it is sold in bundles.

Under such circumstances, many stores' previously sold Zhouyi Chinese albums became bundled products, and were combined together for sale, helping some dealers to clear out a wave of inventory.

Don't ask, the answer is that Warner just separated from its parent company this year, and the number of OEM factories and partners acquired after the reorganization has decreased compared to the past, resulting in insufficient production capacity, and now they are all working overtime to increase production capacity.

what?
You do not believe?
There's nothing we can do about it. The facts are there. Zhou Yi's album "listen/Future Sounds" is indeed selling well, and out-of-stock copies can be seen everywhere in stores in major cities.

"Fuck you, what are you doing during the Warner stocking period?"

"No matter how popular it is, is it really sold out? This is an album! It's an album! I don't believe Warner doesn't know to stock up their top album as much as possible."

"Based on Spike's popularity and the sales of his past two albums, it should be okay to stock 5 million copies for the first batch, right? 5 million is all?"

"Five million is too little for the first batch. I think six million is more reasonable. Don't tell me Warner doesn't have the guts. Spike's first two albums both sold over 30 million copies!"

"..."

On the US Internet, fans who couldn't buy the album and passers-by who were attracted by the name and wanted to buy the album were all complaining about their bad experiences.

The less you can buy it, the more you want to buy it.

Especially after some of the friends, classmates and colleagues around you have bought Zhou Yi's album and started to promote and share it, the psychology of comparison can easily start to take effect.

This isn't some big thing worth thousands of dollars, why can't I buy it?
Warner, you better get the fucking goods and sell them!

As more and more complaints were made, Warner, which was influenced by Zhou Yi and paid special attention to online public opinion, immediately issued an announcement:

There was nothing special about it, it just announced that Zhou Yi's album had a horrific first-day sales of nearly 700,000, which directly shocked the entire American music scene!
"How many?!"

"Six hundred and eighty thousand?!"

"Fuck, Neyo's album hasn't sold as many copies as Spike's in a day yet?!"

"Is it a human?!"

"I was wrong. It seems that selling out is not really Warner's problem."

"Why? Isn't this only 700,000?"

"Spike's stock is for the whole world, not just for our country. They can sell nearly 700,000 copies a day, which means that Warner has enough stock for the US market. But the album is really sold out..."

The internet was flooded with criticism that Warner was deliberately controlling supply. It was not known whether it was intentional or spontaneous, but the actual result was that Warner controlled supply to the point of being out of stock - only one day later, Zhou Yi's "listen/Future Sounds" topped the Billboard 200 album chart!
An undoubted and overwhelming advantage!

Even in the golden age of the record market, only a handful of people at their peak could sell this number of records in a day.

But now is the era of the collapse of physical records.

Even industry insiders who keep an eye on sales were collectively dumbfounded.

They know that Zhou Yi is very popular, and they also know that the early hype about the confrontation between the two powers has attracted maximum public attention, but aren’t you going a bit too far?

"What about Eminem? How much is Eminem's?"

"Yeah, how much is Eminem?"

At first, the hype was about the opposition between two strong powers, but we can't say that there is only one strong power, right?

Isn't Eminem embarrassed enough to bring shame upon himself?
With many people in and outside the industry eagerly waiting, Interscope Records finally issued an announcement three hours after Warner announced the results.

Congratulations to Eminem for breaking his personal record, with first-day sales exceeding 560,000. 680,000 vs. 560,000, the difference of 120,000 is not too big, and theoretically it should be considered as a champagne-filled existence, but with the terrifying sales announced by Warner, looking back at this 560,000...

It kind of means "it's just okay".

It is indeed worthy of the two opposing marketing before the album went on sale. After all, Eminem's "Encore" also landed at the second place on the Billboard 200 album chart.

The two of them scored 45 and 33 respectively, which were a huge lead over the third place by and respectively.

It brought a little sales shock to the American music scene in 2004, no, it should be the world music scene -

Horrible, really terrible.

"Is this the value of The Two Great Prideful Ones?"

"Where's your mom, Shuangjiao? Don't come and try to scam me if you're a stray cat that even your mom doesn't want!"

"Spike has a happy family and his parents are harmonious, and he has many romantic relationships. Two years ago, Eminem was sued by his mother for more than 10 million US dollars in compensation. His bastard father has disappeared, and he has to rely on rumors to get a date. How can this be called a double pride?"

"What can we do? The sales difference between the two is not that big."

"Not big! It's only been one day! If Eminem can catch up later, I'll eat shit!"

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

"..."

After the sales volume was released, the fighting between fans of both sides not only did not abate, but became more intense.

With this achievement, Eminem quickly received additional financial support from Universal, and he was also working hard to promote the album. Flying to three cities and walking through six blocks in one day were already basic tasks for him.

"Is this what you said really effective?"

Warner, Office.

Qian Jiang, who had come to urge Zhou Yi to work at full speed on publicity, had a strange look on his face after hearing the new idea proposed by Zhou Yi, the idea king.

"Believe me, the publicity effect created by this is definitely very strong, and it is definitely equivalent to several days of offline promotion."

After two days of rest and recuperation, Zhou Yi did not expect that his album would actually sell out to such an extent, so he decisively made a short-term new promotional point based on this - screwing.

“You continue to let the company spread rumors on the Internet about out-of-stock, price-added purchases, and bundled purchases. Then, Edgar Jr. and I will go to the factory to package a few albums and take our photos.

"Remember to take two sets of photos, one for me and one for Little Edgar. And also take photos of us sleeping in the factory at night. You don't need to say anything. They will automatically imagine that my album is so popular that even the president and the singer himself have to go to the factory to package it..."

Zhou Yi raised two fingers and gave a reason that shocked Qian Jiang -

I lost it!

Marketing can actually be done this way!

Warner President and Zhou Yi are working together to fix the situation, right?

"Why not take a group of photos of Warner executives collectively fixing the screws?" Qian Jiang suggested after thinking about it.

“…Uh, that’s fine.”

As if he had thought of something, Zhou Yi's mouth curled up slightly, then quickly lowered, pretending nothing had happened: "Go and arrange it."

Warner President Edgar Jr. immediately expressed his interest in this fantastic idea proposed by Qian Jiang.

He immediately waved his hand and all the senior executives of Warner, including me, were asked to go back to work!
The album is selling so well, everyone, go and screw me!
The Warner executives who were notified at short notice were all confused - what was this prodigal son up to? ? ?
Two days later, on the 18th.

Eminem, who was in his fourth show in San Francisco, was taking advantage of the time to catch up on his sleep in the nanny car. He called his assistant to show him today's entertainment newspaper.

The assistant's movements were a little awkward and his eyes looked a little weird.

"what happened?"

Eminem, who didn't get a response, had a bad feeling and grabbed a newspaper to read. The headlines on the front pages of several major newspapers were not about himself singing hard and sweating in various cities, but about Spike wearing safety gloves and work clothes sitting in a factory workshop, packaging an album.

There are even photos of him sleeping in the workshop at night when he was “tired” and just laid out a blanket. He was so “tired” that he didn’t even have time to change into his work clothes…

There are even photos of Warner President Edgar Jr. leading senior executives in the factory to package albums.

"Fuck you!!!"

(End of this chapter)