The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 733 Please, I will do anything

"Time is limited! Yanzi is very dissatisfied with Zhou Yi!"

"The length is not enough, Yanzi said Zhou Yi disappointed her!"

"On a full-moon night, Zhou Yi only lasted less than ten minutes, which made Sun Yanzi very angry!"

"..."

September 9th is the traditional Chinese festival Mid-Autumn Festival. Although for the busy people at the top of the entertainment industry, the Mid-Autumn Festival is basically just about sending each other text messages to wish each other a happy new year, but this is not the case for many netizens.

This abstract interaction between the two people directly made headlines in major newspapers and Internet portals the next day.

Hong Kong newspapers, which love reporting gossip, were even more delighted and came up with one outrageous headline after another, trying to take money out of people's pockets, leaving countless people stunned.

My goodness, what is this? The time is limited and the length is insufficient?

Judging from this description, Night of the Full Moon is only ten minutes long. Could it be that the Warner Gemini broke up? Did Sun Yanzi directly reveal the length of Zhou Yi?
After clicking in or directly paying for the newspaper and taking a closer look, countless people almost broke their thighs, shouting that they were cheated and just wanted their money back.

"Fuck unscrupulous newspapers! Unscrupulous websites! Unscrupulous journalists!"

30: am on the th, Shenyang.

Hao Weimin, deputy general manager of Guanglu Cinema, sat in his office reading the newspaper he had just bought and cursing while eating breakfast.

What Zhou Yi said is right, these fucking bastards are just a bunch of bugs!
With this bunch of bugs gathered together, how can the future of China's journalism possibly get better!

Although he also felt that the reputation of "New Police Story" might collapse.

As the deputy general manager of Shenyang Guanglu Cinema, he can be said to be one of the people who is most sensitive to the reputation of the film. After all, this is related to his job, and he has to pay attention to it.

From the Mid-Autumn Festival to the National Day, there were basically only two blockbusters competing throughout the entire holiday - "New Police Story" and "2046", which were hyped up in the news.

New Police Story was released early, on the 24th, and although the box office performance is good, the reputation has declined. For example, the attendance rate of Guanglu, where he works, has dropped from 87% at the beginning to 65%.

A movie that had just been released for a few days had seen a drop in attendance of more than 20% - there is no doubt that this was a collapse in word of mouth.

Hao Weimin, who originally thought he could make a lot of money with Chenglong's new film, was very heartbroken. In the end, he placed his hopes on "2046" which was released yesterday.

This is the latest masterpiece of the great director Wang Jiawei, which he has been polishing for five years. It is said to be a work of great effort. There are countless big names in the film. Before its release, there were interviews and a star show. The news publicity that spread from Jiangsu, Zhejiang and Shanghai to the whole country has aroused people's expectations.

In order to reap the benefits of Wang Jiawei's masterpiece, he also specifically instructed his employees to place the poster of "2046" in the most conspicuous position in the theater, and move "New Police Story", whose reputation has already declined, to the sidelines.

After wolfing down his breakfast in no time, he picked up the folder that his subordinates had brought to his desk and placed on it, intending to take a look at the battle situation yesterday. However, when he opened it for the first time, he was stunned on the spot -

"2046" lasted more than two hours, and more than half of the audience left each theater before the movie was halfway through. When the movie was almost over, those who stayed behind walked out of the theater saying they didn't understand it..."

This is a baseline assessment by front-line employees, and it is also something that theaters often do if they want to maintain a good situation.

What is even more fatal is the attendance rate.

According to the data from his own cinema, when "2046" was released at the Guanglu Cinema in Shenyang on the 29th, the attendance rate was only a pitiful 20%.

Hao Weimin almost thought he had seen it wrong——

What the fuck is 20%?
With an attendance rate of 20%, at least half of the guests will leave?
What happened to Wang Jiawei???

The reputation of "New Police Story" has declined, but it's still higher than your opening. What happened?

Hao Weimin was shocked, and he started calling other colleagues in the industry to ask questions. Then, he learned a surprising result...

Half of the box office revenue of "2046" was eaten up by the Mid-Autumn Festival!
On the 29th, Li Jianzhong, a reporter from the Morning News, published a long article in the newspaper, which was considered to be a way to save the reputation of "2046" from the perspective of the Mid-Autumn Festival.

"Yesterday the moon was bright and round, but it was trapped in thick clouds for a long time. The newly released "2046" also encountered a haze. Judging from the box office data of major theaters, due to the Mid-Autumn Festival, its first-day box office performance was about half eaten up.

"On this point, the Mid-Autumn Festival text message sent by the senior manager of Kodak Super Movie World to reporters best illustrates the problem:

"She said that today's 2046 was indeed very bad, with the entire theater box office only taking in more than 2 a day, but that was because everyone had gone home for the Mid-Autumn Festival. Judging from the number of calls asking about it, there will be a lot of people coming to watch it tomorrow and the day after tomorrow.

"Indeed, as many people rushed home for the Mid-Autumn Festival, the flow of people in major shopping malls in Shanghai, including the Westgate and Grand Gateway, decreased yesterday. Therefore, the box office problem cannot be simply blamed on the movie "2046" itself.

“Reporters learned that the explosive power after 2046 should be amazing, and the market does not need to worry too much.

"Take Shanghai Film Studios as an example. By the National Day, the pre-sale box office of 2046 had exceeded the total pre-sale box office of New Police Story.

"Moreover, during the National Day Golden Week, Shanghai Cinema sold movies at half price in the morning. All the screenings of 7 during these seven days were fully booked, and adjustments have been made to increase the number of screenings.

"During the National Day holiday, the only new films released were 2046 and New Police Story. Many families saved up food and planned to enjoy these two films during the National Day Golden Week..."

Don't panic, everyone!

These are all technical adjustments!
In order to save face for "2046", Shanghai's "Xinwen Morning Post" even dragged "New Police Story" to endorse it, saying that this was all due to the holiday and that "2046" would catch up soon.

However, it is obvious that this blatant attempt to tie up "New Police Story" will also make relevant stakeholders unhappy. In response, they directly chose to expose the attendance rate of "2046" in several major theaters in Shanghai:

“During the morning screenings of 2046, the attendance rates of major cinemas in Shanghai were around 20%-30%;

“At night, Shanghai UME Xintiandi Cinema had the highest attendance rate among all the cinemas, reaching 7% at around 60pm;

"And why did Shanghai Film Studios, which claimed to offer a 7% discount on morning show tickets during the National Day, do so? Because the attendance rate of Shanghai Film Studios is the lowest in the entire Shanghai cinema system - even at 2046pm, the prime time, the attendance rate of the entire cinema for "30" is only about %..."

This is also an article that was published in Shanghai's "Xinwen Morning Post" at a high price. I thought this newspaper was so conscientious that it disclosed data, but this article directly exposed the underwear of "2046", which looks prosperous on the outside.

This is in Shanghai, Wang Jiawei’s old haunt!

With such box office performance in your old nest, how are you going to compete in "New Police Story" later?
Not to mention surpassing it, but at least it has to live up to the positive reviews from film critics and on the Internet.

You can't say that film critics brag about their films and praise them online, but when it comes time to pay for them offline, none of you pay the money, right?
Sichuan's Chengdu Evening News even directly criticized Wang Jiawei for making a terrible movie. In a long article written by reporter Luo Qu, 2046 performed extremely poorly.

"At the Pacific Cinema in Chengdu, the attendance rate for 2046 was only 10%?!"

Sun Yanzi, who surfs the Internet every night, opened his mouth in an "O" shape with an expression of great surprise, obviously frightened by the number.

10% what concept?
A flop among flops!

"Why do I feel that the reputation of the New Police Story you starred in seems to be picking up again?"

On October 10st, the first day of the National Day holiday, I slept until I woke up naturally.

Sun Yanzi, who had just come down to Cheng Hao's house for breakfast at noon, sat cross-legged on a chair with her bowl and chopsticks in hand. She stuffed her cheeks with food and chewed it, then turned her head to look at the man who was also eating heartily.

Originally, the reputation of "New Police Story" encountered a lot of negative reviews a few days after its release. Although Zhou Yi's cameo segment received rave reviews, it was completely useless for the overall evaluation of the film.

Especially in terms of film critics, "2046" can be said to have completely beaten "New Police Story". Even Zhou Yi's cameo performance in it was criticized by film critics for being a cameo for the sake of being a cameo.

In their opinion, there was no need for the scene where Zhou Yi hit Jiang Wen. It was just a simple car accident and the driver did not need to show his face.

This is what the Chun Chun crew did intentionally, wanting to use Zhou Yi's influence to trick a large number of innocent passers-by into the cinema.

Zhou Yi doesn't care about his own reputation!

This is a collusion!

This is aiding and abetting evil!

Zhou Yi, who was chewing steamed pork with rice flour, almost laughed out loud: "There's nothing we can do about it. As the old saying goes, it all depends on the support of our peers."

During the entire National Day period, all major theaters in mainland China only released these two blockbusters in an attempt to compete for box office revenue - you can't expect Lu Tailang's "Kekexili" to snatch the market away, right?

That's no longer a daydream, it's wishful thinking.

So, here comes the question - during the National Day holiday, will you happily choose to watch "New Police Story" which you can understand, or will you choose to watch "2046" which you probably won't understand?
In the film market, audiences are the ones who will vote with real money.

Before the 28th, Zhou Yi, who guest-starred in "New Police Story", was criticized for trying to cut fans. But now, a lot of marketing and publicity during the National Day holiday has been used to save the reputation of "2046", especially those pretentious public intellectuals and petty bourgeoisie groups, who have no time to pay attention to Zhou Yi for the time being and are busy whitewashing "2046".

"Why do I feel like you really have a destiny? Do you know what my old classmates and colleagues say about you?"

Cheng Hao, who was scooping rice from his bowl, looked at Zhou Yi with an extremely strange look: "Every time you encounter something bad, there is always another worse thing that will come out to help you avoid the disaster. You can always turn danger into safety."

Although she no longer acts, she still has to pay attention to the entertainment industry. After all, she still has to direct Wang Xiaoyu to help Zhou Yi and Sun Yanzi control online public opinion.

"Yes, you don't really have some kind of destiny from the Purple Star, do you?"

Sun Yanzi, who was still chewing, had half a piece of minced meat eggplant in his mouth. Hearing this, he also remembered this and looked at Zhou Yi: "I always thought that was the character Uncle Qian Jiang arranged for you."

This is simply bizarre, how can such a mysterious character continue to exist?

Sun Yanzi didn’t believe in fate or anything like that. Only her grandparents believed in it. After all, the older generation were from Chaoshan.

But now, she really felt it was a bit mysterious.

Zhou Yi's behavior of having someone come to "help" him attract fire without him doing anything was really beyond her expectations.

"Is it possible? That's because I have a good vision." Zhou Yi was calm and composed, without any emotion fluctuating at all.

Now "2046" can still use the National Day holiday to save its reputation, but after the National Day holiday, it will be completely exposed.

In fact, the film company is still trying to save the situation - especially in Shanghai.

On October 10, Yangcheng Evening News reported that on the first day of the National Day Golden Week, box office sales in Shanghai began to soar due to various discounts offered by major theaters in Shanghai.

“以上海联和院线为例，除首映当日票房达45万元外，9月29日开始该片更是轻松突破50万元。到10月2日，该片上海总票房就已经压倒同档期提前4天上映的《新警察故事》。

"It is reported that since there were no competitive blockbusters released on the first weekend after the Golden Week, experts and relevant industry insiders believe that the good momentum of "2046" will continue..."

Not only was it discounted in Shanghai, but also on the Internet and in real-life public opinion, Wang Jiawei, who was selected for the Busan Film Festival in South Korea, was praised by a number of film critics, industry insiders and journalists. The reputation of "2046" not only did not fall, but continued to rise.

“2046 is definitely worthy of being called the most anticipated Chinese-language film of 2004!”

"People without much life experience and culture like Cheng Long's films, so it's not surprising that they have high box office. Wang Jiawei's films are suitable for many people with life experience, especially those with a higher level of education."

"Are you pretending to be a cultured person?"

"Am I wrong? You, Chenglong, just can't act in this kind of art film. Wang Jiawei is a genius praised by people in the industry."

"That's right. Zhou Yi can only play rough characters like Cheng Long."

"A genius for erotic scenes? Do you really think I haven't seen 2046? The male protagonist writes erotic novels and often goes to those places. He has long kisses with Zhang Ziyi, Dong Jie and Gong Li. There is even a scene where Liang Chaowei and Zhang Ziyi hug each other naked on the bed. Is this art?"

"Well, why not? Do you understand the core point of the film? Is this all you have in your mind?"

"I want to talk to your mom, your sister, or your younger sister. Anyway, the women in your family are doing art. Do you want to come?"

"Fuck you! Are you worthy enough to compete with Wang Jiawei?"

"..."

Due to the polarization of word of mouth and the attempts of film critics and media people to discipline a large number of netizens, the momentum of the two films during the National Day holiday was greatly affected.

However, compared to the various hot topics that keep popping up, such as Zhou Yi bumping into Jiang Wen, Xie Tingfeng being almost strangled to death, etc., "2046" really can't come up with anything to attract attention. They can't hype up the news that Zhang Ziyi and Zhang Manyu have completely fallen out, right?

The most direct result of this is that the reputation of "New Police Story" has been declining over time, but the box office has still maintained a certain upward trend. Many people even said online that they went to the movie just to see Zhou Yi -

Because not only did Zhou Yi make a cameo appearance at the end of the film, but they even released some behind-the-scenes footage of Zhou Yi bumping into Jiang Wen on the set after the end credits, which was very entertaining and funny.

There is not much time for guest appearance in the main film, so let’s put the behind-the-scenes footage at the end to make up for it!

Cheng Long is very familiar with putting behind-the-scenes Easter eggs at the end of the film to enhance the viewing experience of the film and deepen the humor. He did this with "Rush Hour 2" which conquered Europe and the United States. Now he is just following suit.

The most direct result of this is that "New Police Story" has lost more than 43 million box office during the National Day holiday, and with the more than 40 million box office before the National Day holiday, the total box office is only one step away from 90 million.
As for "2046", after the National Day holiday, the national box office was only a pitiful 2800 million...

This can no longer be called an opponent, it's a complete massacre.

"2046, the audience only praises but does not watch it!"

On the 8th, the title of a long article published in the Chengdu Daily completely broke down the fans of Wang Jiawei who had always been boasting about him.

In stark contrast, there are countless investors and producers waving checks to block Zhouyi and Warner's door.

"I just want to see Zhou Yi! Any price is fine! Just come and participate in the show!"

"Please, let me meet Zhou Yi. I can guarantee that after hearing my plan, he will be tempted to participate!"

"Let me see Zhou Yi, I will agree to anything you ask!"

"I beg you……"

Qian Jiang, who kept answering calls, had never had such a headache in his life...

(End of this chapter)