The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 780 We were badly criticized by our competitors
“Maybe Warner should really consider letting Zhou Yi go.

"It is obvious that too much work has seriously affected his creative ability, which was already evident when he released his English album earlier this year.

"Last year's second English album "Forever Young" shocked the world music scene. It can even be said that it is the highest quality and most perfect album Zhou Yi has released so far. The Japanese media even excitedly called him the Son of Rock.

"But the quality of his third English album, "Listen/Future Sounds," released in the first half of this year, has clearly declined.

“I know many people will object and say this is just my personal opinion, but I can honestly tell everyone that this is not just my personal opinion, but a consensus within the industry. If you or your friends and family have senior practitioners in the record industry, you can go and verify it.

"Now, Zhou Yi's fifth Chinese album has further confirmed my guess - Warner Records' arrangement of his work has had a great impact on Zhou Yi himself. The quality and content of this album are completely downgraded compared to the past.

"Five years since debut, five Chinese albums, three English albums, one EP, and annual world tours. And that doesn't even include the time Zhou Yi spent writing songs for others or appearing on variety shows to promote his songs.

"The heavy workload has visibly overwhelmed Zhou Yi, and the release date of the album has been postponed again and again every year, and this time it was even postponed to the end of the year.

"For the sake of the company's commercial performance, he began to over-compromise with the market and produced a purely commercial album like Hush.

“I have to say, this is sad.

“I can’t help but wonder, where did the genius Zhou Yi, who was full of spiritual energy, go?
"I can't help but reflect on how bad the domestic market environment is..."

On January 2005, 1, Southern Metropolis Daily published an article written by Su Zhe, the former editor of Music Weekly, titled "Please Warner, Let Zhou Yi Go."

The stance seems to be very upright, and the seemingly impartial description directly points out Zhou Yi's fatigue and the inhumanity of Warner Records. After reading it, people can't help but feel pity and hate Warner's capital for being inhumane.

While tacitly agreeing with this point of view that speaks out injustice for Zhou Yi, it also implants a worthy impression in the minds of all those who see this report: the quality of Zhou Yi's new album is really poor.

People's views are often of a continuous nature.

There is often a huge difference between the credibility of the two statements if you directly say that the boss in a supermarket sells fake goods and if you first say that the supermarket owner is actually a scumbag who steals, commits domestic violence, gambles and does all kinds of things, and then point out that he sells fake goods.

What's more, this article did not blame Zhou Yi, but instead directed all the criticism at Warner - it was Warner who whipped Zhou Yi into working so non-stop that led to the decline in the quality of the album, and it was not Zhou Yi's subjective opinion. If you want to blame someone, just blame Warner.

This naturally won the favor of many Zhouyi fans and even passers-by.

After all, every wrong has its perpetrator and every debt has its creditor. All the mistakes are Warner's fault. Zhou Yi has his own difficulties and is the one who is being ruthlessly exploited.

"To be honest, what he said does make some sense. If we only look at the number of Chinese or English albums, it's not a big deal, but if we add them all together, it's really too scary. Warner is really black-hearted."

"That's not right. Is the quality of Zhou Yi's album very poor? I don't think so. You're exaggerating. There are so many good songs but the quality is still poor."

"It seems like there's nothing wrong with it, but why do I always feel like this review is not right?"

"There's nothing wrong with that. This writer is a former member of the editorial staff of Music Weekly and is considered a senior industry insider. No one denies Zhou Yi's past achievements, but they just feel sorry for him."

"Don't wear tinted glasses. Southern Metropolis Daily has already made changes. It will definitely not be idle and slander Zhou Yi."

"That's not right. Zhou Yi is not a Warner shareholder?"

"Who told you that you won't be exploited if you're a shareholder?"

"..."

As if igniting a resonance, Su Zhe's music review published in Southern Metropolis Daily expressed regret for Zhou Yi from a seemingly neutral perspective, and the packaged views even won some approval.

Many of Zhou Yi's haters and even some of his fans who really don't like this album but are usually silenced by Zhou Yi's die-hard fans often choose to agree with this kind of statement.

"I will make up the 1% of negative reviews for Zhou Yi's new album!"

On the 10th, another music review article with sharp views appeared under the Southern Media Matrix, but this time its target was directly on Zhou Yi.

With the foreshadowing already laid and the first impression already implanted in the public, this article was quickly reposted on Internet community forums such as Tianya and Mop, and received a lot of recognition, especially the sentence in the article -

"I am confused. I don't know since when Zhou Yi has become a symbol that cannot be cursed, as if his fans have really regarded him as the supreme emperor."

This sentence really touched the hearts of many people on Tianya Music.

"That's right! If you say something bad about the new album, they'll chase you and curse you, just like they've dug up their ancestors' graves."

"Not only that, they also labeled me a hater even though I subjectively don't like Zhou Yi's music."

"I have no problem with Zhou Yi, but I have a big problem with his fans."

"Listening to music is actually a very subjective thing. If I think the album is bad, then it is bad to me. It won't change from bad to good just because it has a lot of fans and a lot of noise."

"If the standard of good music can only be viewed in this one-sided way, then "Two Butterflies" and "Mouse Loves Rice" are also good songs."

"The overall environment of the domestic music market is rapidly weakening. What Zhou Yi should do most is to focus on the reputation of his personal albums and become a benchmark in the music industry, rather than desperately trying to make the last penny while the market is still there."

"..."

Nowadays, most of the people who hang out on Tianya Music are knowledgeable audiophiles, and it's very easy for them to find fault and vent their dissatisfaction - the song elements in Zhou Yi's new album are already seriously unbalanced, but its reputation has been so great since its release that they can only stay here and entertain themselves.

But when the influential media matrix and media people also began to attack Zhou Yi, these posts that were originally only posted on the Tianya Music section were dug out and published in newspapers.

Don't think this is a fantasy. You should know that Tianya has been the most well-known hotspot for Internet rumors in the mainland since its inception. The reason for this is that during this period in the mainland there were really many media people who would squat on it to find news and write articles for publication.

Anyway, we are upholding the banner of freedom of speech, so it doesn’t matter if we say something wrong.

But if you guess right, the profits will be enormous.

"I'm throwing Lei Laomu!"

As a loyal fan of Zhou Yi, Li Jiafeng, who had been arguing with haters on Tianya for dozens of floors, took off his headphones and could not help but curse viciously: "冪家锄!"

In other words, you can't reach anyone through the Internet cable, otherwise those people who are arguing on the screen would know what it means to be so red.

"Jiafeng, what are we having for dinner?" "Whatever, just come over here and help me scold these losers first."

The value of the six-person dormitory internet cafe is self-evident. Contemporary college students are also prone to tearing off their gentle and polite coats on the Internet, and their words are full of firepower. Soon, the Nokia set to vibrate began to vibrate in Li Jiafeng's trouser pocket.

My girlfriend Fu Yuqin called.

"BB where are you?"

"Ah, I'm in the Internet cafe..."

After saying this, Li Jiafeng was immediately teased by his roommates.

"Tsk, tsk, tsk, you asked us to go and curse, what are you doing?"

"BB where are you? Disgusting! Disgusting!"

"Li Jiafeng, are you still a human being? I will make you fail the final exam!"

"..."

Li Jiafeng was delighted by his roommates' jealousy.

"But, did you really go to Zhou Yi's concert in Guangzhou before?"

"To be precise, I went there, but I didn't go in. I listened from outside."

Li Jiafeng, who had just lit a cigarette, put down the lighter and sighed, "Why would I be a power leveler? It's just to save enough money as soon as possible so that I can take my wife to see Zhou Yi's concert."

Before, he could only stand outside and be blown by the cold wind, which was the eternal pain in his life.

After all, he was not alone, his girlfriend Fu Yuqin was still accompanying him in the cold wind.

He didn't want this kind of thing to happen a second time.

Unfortunately, Zhou Yi’s concert tickets are becoming harder and harder to get, and scalper tickets are becoming more and more expensive.

The rate at which his wealth is growing is far less than the increase in scalper tickets, which is fucking outrageous.

Ugh.

"I'm going to buy a bottle of water, who wants one?"

"Bring me a bottle."

"I also want."

"Row."

Li Jiafeng took off his headphones and stood up, holding a cigarette in his mouth, shaking his long bangs and walking towards the front desk of the Internet cafe. He opened the refrigerator and took out three bottles of water as usual, and was about to pay, but he found that the receptionist who was supposed to be the cashier was looking up at the big-butt TV hanging on the wall.

On the screen was the latest episode of "Super Interview" in which Zhou Yixin participated.

This program is becoming more and more popular now, and the popularity of the hosts Li Jing and Dai Jun has soared. Especially Dai Jun, he is more popular now than when he sang "Alian".

This program happened to ask Zhou Yi about the current controversial topics surrounding him.

"I understand that some people don't like my album, that's normal, I'm not money."

Zhou Yi sat sideways on the five-finger chair, crossed his legs, shrugged, and said nonchalantly: "Besides, there are a lot of people who don't like it even if it's money."

"Cough cough."

Dai Jun immediately realized that this topic was a bit dangerous and coughed twice, bringing the interview back on track: "Some people say that you have injected a shot of adrenaline into the currently declining music market, while others think that you are undermining the operation of the market. The latter is actually a very serious accusation, right?"

"In fact, I don't think I am destroying the market. On the contrary, I think even the current domestic music market has potential, which is why I promote ringback tones."

For the first time, Zhou Yi spoke his true feelings in front of the public.

"I believe that one day this market will slowly get better and better, and listening to pirated music and downloading MP3s is just a process that will eventually pass.

“Music consumption habits can be cultivated, especially when your music is worth people’s money, which is what I’m doing now.

"I think ringtones will become a new channel for many singers to release songs, especially those who have not yet been discovered and signed by big companies. The future of the Chinese music scene will surely be a mature and flourishing music scene. I believe this day will eventually come."

Zhou Yi emphasized his tone with his hand gestures, just like playing an accordion: "Before that, I am happy to use my album to pave the way for those who come after me and attract more music listeners to pay for music.

"When passers-by heard it, they said, 'Your song is good, you did it with a clear conscience. Let me give it a try. After all, I won't be fooled if I buy one.'"

When he said this, Zhou Yi clapped his hands and smiled innocently: "Isn't this done?"

What the hell!

What self-sacrifice!
Listen! Listen!
What is selflessness! What is the light of the music world!

How could those haters have the heart to type on their keyboards to discredit Zhouyi!
Does the conscience hurt? !
Wang Xiaoyu, who was responsible for muddying the waters online after negative public opinion emerged, personally operated the black fan account to use Zhou Yi's insignificant black spots to play the black role and provoke the anger of netizens.

Then, they used some black methods that no one could stand, which successfully destroyed the first impression that the original Southern Media Matrix wanted to establish. At the same time, it also deepened netizens' cognition of some insignificant black spots of Zhouyi, in order to gain sympathy -

"We were badly attacked by our competitors."

On the 11th, when being interviewed, Zhou Jianhui sighed - forming a perfect closed loop.

The record company executives who were watching the show from behind the scenes all frowned.

No, buddy, we didn't buy your messed up points, you can blame us for discrediting yourself?!
Can the online public opinion war be played like this?
(End of this chapter)