The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 787: Far Ahead of Peers

Logically, you can't say you had a fight and now want to make peace as if nothing happened.

After all, Abbot Zhou Yi is well-known for being petty.

Therefore, after Li Yanhong had done everything he should do, Zhou Yi finally shook hands with him and talked about romantic things with a smile.

By the way, I also got to know some people in Malaysia.

"That girl named Ma Yun seems to want to learn from you."

night.

Cheng Hao returned to the hotel with two cups of warm water and walked towards Zhou Yi who was sitting at the bar in the living room: "I will learn from you to highlight your personal image and bind yourself to the company with high intensity."

"Just learn it."

Zhou Yi doesn't care much.

He can no longer get involved in the future of Taobao. Malaysia can learn whatever it wants, and he is too lazy to join in the fun.

Anyway, this method is nothing special.

In order to avoid being kicked out again, Steve Jobs marketed himself in this way at Apple, highlighting his personal image and then binding himself with Apple.
Leaving aside the domestic situation, Sohu CEO Zhang is doing the same thing now after cleaning up the board of directors.

In the future, there will be Ma Yun, Pi Yi Huang, Musk, Jun'er and others who use marketing methods to highlight personal image and tie it to the company, and the essence remains the same.

It’s just that he comes from the entertainment industry and has a natural marketing advantage.

He even dared to display the entire process of his rags to riches for marketing!

Do you understand the value of having a clean fortune?

This is also the reason why he must market ringtones.

Does he have to be the savior of the music industry?
Of course not.

This is the sense of responsibility he must demonstrate as the leading figure in the Chinese music scene - if he loses and feels discouraged in the future, he can blame it on the general environment of the times.

"Then I will ask Wang Xiaoyu and the others to step up their efforts, taking advantage of the favorable conditions at this time..."

Cheng Hao counted on his fingers and listed his arrangements one by one.

She cannot control the print media, but with her relationship with China Film Group, she can now recruit a group of people who are willing to cheer for Zhou Yi.

Thanks to the attention of the ringtone and the auction, Zhou Yi, who went straight to the charity auction upon arriving in Hong Kong the next day, naturally became the king of headlines.

"Search giant surrenders, 300 million in exchange for the emperor's golden medal of immunity from death!"

"Is it possible for ringback tone to enter the Hong Kong market?"

"Leading the industry: Zhouyi is more important than the sky!"

"..."

Since Baidu has not yet entered the Hong Kong market and occupied too much market share, Li Yanhong's bowing of his head is at most just a topic of gossip for Hong Kong citizens who read the news after dinner.

But for the mainland Internet, this is undoubtedly a jaw-dropping piece of news.

You should know that during the previous war of words, Zhou Yi directly mocked Baidu as "the pig on the wind", and many people also regarded Baidu's subsequent silence as accumulating strength and waiting for a counterattack.

Now, Li Yanhong has taken the lead in toasting Zhou Yi in Hong Kong!
This left those who were still queuing up for Baidu's counterattack dumbfounded.

The ministers are about to fight to the death, why does Your Majesty surrender first?
"Fuck it, how come Zhou Yi, this idiot, is getting more and more powerful? This isn't right, Li Yanhong, you have to stand up! Keep fighting!"

"So it's not you who was splashed with water, right? Baidu is still going to go public."

"Ding Sanshi, Da Ma, Xiao Ma, Zhou Yi has a very high status in the Internet enterprise circle, and they all surround him."

"Let's not talk about anything else about Zhou Yi, his figure and face are really outstanding. Li Yanhong is already the most handsome among the bosses of Internet companies, right? When they stood together to toast Zhou Yi, he was defeated in seconds!"

"After all, he is from the entertainment industry. This is a dimensional attack."

"Where does Zhou Yi get so much money for investment? Investigate it thoroughly! You must investigate it thoroughly!"

"Come on, you can check other people and they will be right. Just ask any of Zhou Yi's haters and you will know exactly how Zhou Yi got to where he is today. They study Zhou Yi's rise more diligently than his die-hard fans."

Hater: “…”Fuck!
The group of black fans were choked, but they were unable to refute for a while.

If Zhou Yi's rise to fame could not stand up to scrutiny, then there would have been a lot of negative information about him. You have to know that he is even more arrogant abroad than in China.

Those who can withstand the concerted crackdown by anti-fans at home and abroad are truly unstoppable.

"It's better to blame Zhou Yi for seeking special treatment, as he didn't even attend the first or second rehearsal of the Spring Festival Gala. This is the real deal."

"That's right, he has connections with the Spring Festival Gala!"

The 2005 Spring Festival Gala is approaching and rehearsals are already in full swing. According to relevant sources, Zhou Yi is the only person who signed up for this year's Spring Festival Gala but did not attend the first or second round of rehearsals.

This is a real form of special treatment.

It is unique in the history of the Chinese Spring Festival Gala.

Of course, the person in charge of the Spring Festival Gala said that it was not yet Zhou Yi's turn to rehearse.

"This is pure nonsense. No one can override the rules of the Spring Festival Gala. The media that hates me just wrote this. In fact, I have already started preparing to rehearse at CCTV."

On the 23rd, Zhou Yi, who was still promoting in Hong Kong, denied the question flatly when asked, "Don't believe everything you hear."

He did skip the review process, even for a song like "General's Order" which had a strong directionality, but this cannot be told to the public.

With Zhou Yi's current status, even if he just went on stage to recite a poem, the director team would not dare to disagree.

As the only one in the domestic music circle who has strived to expand overseas since its establishment, he has now created a new way to generate income from music in China. He is only age away from being called the Godfather. On the stage of the Spring Festival Gala, you are asked to be more confident and to speak Chinese in your own land. You have the confidence to do so.

Don't be dissatisfied. If you are dissatisfied, you can also come up with a new way to help the music industry make money.

This is a big business with a potential market of over 10 billion!
Also on the 23rd, perhaps to support Zhou Yi, or to affirm Zhou Yi's efforts, CCTV Finance released a potential market report at this critical juncture -

"Revolution in payment habits, Zhou Yi becomes the "piracy killer""

"According to statistics from operators, in today's booming ringback tone market, more than 70% of ringback tone users pay for music for the first time.

"Zhouyi has lowered the consumption threshold and turned 'music is worth paying for' from a slogan into a consensus. "She Said", "Nocturne" and "Love Transfer" have become the first choice of users.

"China Mobile executives revealed that Zhouyi's songs attracted 30% of new paying users, saying that Zhouyi could almost be said to have leveraged the development of a new industry with one album, which was a double miracle of business and art..."

According to the latest statistics from the Ministry of Information Industry in 2004, the mobile SMS business volume in China increased by 58.8% compared with the same period last year. Calculated at 217 cent per message, the revenue exceeded billion yuan.

By 2004, the total number of telephone users in China reached 6 million, of which mobile phone users accounted for more than 4%. Moreover, with manufacturers such as Nokia launching affordable models, this number is still growing rapidly.

You can imagine how huge this market is.

Ringtones have become the second largest value-added telecommunications service after text messages. Even if it is cut in half, there is still a market potential of more than 100 billion.

On the 24th, a special issue of Music Weekly was released, which detailed the growth brought by Zhouyi in attracting new members to the ringback tone market.

"An average of 300 million users pay for music every day. Zhou Yi becomes a paid digital music enlightenment mentor!"

"Compared with the same period last year, the sales volume of the ringtone market has increased by 171.4%! Among them, Zhou Yi's new album "Hush" has driven the download and promotion of ringtones, which has made great contributions. It is reported that up to now, the total number of downloads of Zhou Yi's songs in the ringtone market has exceeded million..."

From the 19th to the 23rd, in just five days, the revenue has increased from over million to over million.

Although the growth rate has slowed down compared to the initial crazy momentum, it is still climbing.

What’s even more terrifying is that the market share that Zhou Yi has taken over also benefits other songs in the ringtone market, and it’s not just one person who is eating the market alone.

Not only is Two Butterflies surging in popularity, but the later-released Ten Thousand Reasons has now exceeded 15 million downloads.

"Contemporary Music": "We don't compete for the charts, we compete for the pattern! Zhou Yi: I want to make sure everyone has food to eat!"

"While his peers are still competing for the Song of the Year, Production of the Year, and Album of the Year, Zhou Yi has already built a complete ecological chain including production, distribution, and payment. He is no longer on the same level as his peers..."

China Youth Daily: "From singer to industry leader, Zhou Yi defines the new ecology of Chinese music!"

"He sacrificed his personal album's reputation to promote his ringtones, but made experimental works like "Model" heard. In the past, the music industry was dominated by big fish eating small fish, and the ecosystem was destroyed step by step. Now Zhou Yi has built a new pond and called on everyone to raise fish together..."

On the 25th, the headline published by the People's Daily was much simpler:

"Zhou Yi: The New Leader of the Music Industry".

(End of this chapter)