The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 836 The most international superstar episode

As a superstar, Zhou Yi's publicity expenses have always been a major part of Warner's budget - especially around the promotion period of his albums.

Contrary to the impression of many people that the bigger the star and the more popular the star, the lower the fees, in fact, the bigger the star and the more popular the star, the higher the publicity and promotion fees in related fields.

It doesn't mean that appearing on a variety show or producing a show at a low price can be considered a low-cost package.

For super popular stars, even if others beg you to appear in more variety shows, the so-called screen exposure is just to maintain a baseline. The real marketing is still in all aspects that are everywhere and pervasive for ordinary people.

The so-called appearances on variety shows are merely to provide these popular superstars, who are already accustomed to high exposure among the public, with a marketing point to use so that they can have something meaningful to say.

Here are two easy-to-understand examples:

Jay Chou’s Weibo chart-topping Sunset Red incident and Sun Yanzi’s unpopular singer incident.

Jay Chou's Weibo ranking event is a historic marketing event in the Chinese music industry that kicked off a new generation of online archaeology. It will definitely be recorded in the history of music marketing. If anyone else used this trick, they would be ridiculed by the crowd, but he is Jay Chou, and his foundation can hold up -

Don’t think that ordinary netizens can spontaneously add fuel to the fire and create such a huge atmosphere. That would be like netizens overestimating their own abilities.

In fact, Jay Chou's team realized that the artist's reputation had dropped significantly in the past few years due to events such as "Waiting for You to Get Out of Class", "If You Don't Love Me, Forget It", and the super-lazy guests invited to the concert, so they urgently needed a hot spot to detonate and restore the reputation.

Just at this time, a post from a giegie fan on Douban, a marginal area of ​​the internet, caught the attention of the team.

At that time, the domestic Internet public already hated traffic fans, and Jay Chou's attack on such people was a dimensionality reduction attack.

But here comes the problem.

As we all know, Douban's traffic is purely a bystander on the Chinese Internet. There are a lot of outrageous remarks made by giegie fans on it. Many of them are not even real people's accounts, but traffic accounts created by the website itself to attract attention, and they specialize in posting some provocative topics.

In this case, what can we do to stand out?

Jay Chou's team chose to divert the traffic to Weibo, the entertainment platform with the highest exposure on the Internet. At the same time, because Jay Chou himself did not open an account, they could distance themselves from the incident at any time if anything went wrong.

Don’t worry about whether it is a robot account on Douban that is specifically designed to stir up trouble or a real fan of giegie, the post exists anyway and that is the evidence.

Then, a large amount of funds were used to attract the attention of netizens, which led to the so-called Sunset Red fans’ ranking event step by step.

Since then, negative news such as "I won't let you lean on my chest muscles", "slacking off at concerts", and suspected connotations have been washed away in the mainstream public opinion on the Chinese Internet. Instead, Jay Chou is the only "king" in the music scene, and everyone will attack you if you dare to say something bad about him.

And this amount of money spent is the real invisible marketing expenses behind it.

The same goes for the Sun Yanzi unpopular singer incident.

In 2019, there was not only Jay Chou's Weibo chart-topping incident, but also the press release about Sun Yanzi's comeback to participate in the third season of the mainland variety show "The Next Generation of Stars" - but the difference is that Sun Yanzi did not cause much news stir on the Chinese Internet at the time, and was limited to circulation within the fan circle and among black fans.

Seeing Jay Chou's team's unprecedented marketing success, Sun Yanzi's team also began to consciously conduct research and review, and finally found a great opportunity in 2021 -

In a small forum on the edge of the Internet, there was a traffic account that was obviously used to attract traffic and deceive replies. It posted a so-called "Recommend a less popular singer Sun Yanzi" post, which attracted replies from many people in the forum.

Why do people say that this person is the traffic number used by the forum to deceive replies?

Because the styles of the first three posts it posted were like this: "My son is three years old, and my family says he doesn't look like me", "Can men refer to themselves as others when chatting? It feels so cute", "Why can't TirTag be made into the style of a mobile phone case".

The first two posts received more than 150 replies each, and the post “My three-year-old son doesn’t look like me” received nearly 200 replies.

Only the third phone case costs no more than 20.

After that, several posts were locked.

Then, the account that said he had a three-year-old son turned into a teenager born in the 00s who posted a message "Recommending the unpopular singer Sun Yanzi", which quickly attracted replies from many people in the forum.

Due to the encouraging results, the account then directed the war to Jay Chou, and posted a message saying "To be honest, Jay Chou has never been a top star in the mainland entertainment industry", which once again sparked a war of words.

Afterwards, the traffic account decisively posted a clarification post about "what I said about an unpopular singer", calling myself a minor of 14 years old. However, this conflicted with what I said before that "my son is three years old", resulting in the account being blocked.

Sun Yanzi's team, who were already looking for marketing points all over the world, followed Jay Chou's lead after discovering this and posted the post "Unpopular singer" on Weibo.

They also used the same method as Jay Chou's team to inject a large amount of marketing funds and started a nostalgia campaign, which successfully made the image of the "unpopular singer" popular again and made tickets for his concerts hard to get.

I was so tired of squatting in the Shenzhen venue that I couldn't even get a ticket. What a jerk!
The marketing funds spent on this are the biggest part of the money, after all, the popularity needs to be spread in all aspects.

The same is true for Zhou Yi now——

Theoretically speaking, if he wants to maintain his past memory and image in Europe and the United States, Warner will have to invest a lot of money in marketing behind the scenes, especially at this time when the early promotion of the album is about to begin, the investment will have to double.

This is a piece of fat pork dripping with grease for all European and American media, media professionals and even online forces.

But now, a miraculous Istanbul has overturned their dog bowl——

All the media were scrambling to report the drama of this incident, and Zhou Yi's joke of opening champagne at halftime was a prominent link that could not be avoided. This was something that would 100% attract clicks or stimulate sales.

If you don't report it, someone else will.

This is not just saving hundreds of millions of dollars. Even if we spend two or three hundred million dollars, we won’t be able to achieve such an explosive communication effect.

Of course, this is the early stages of the heat explosion.

By the middle and late stages, Warner will have to pay.

As the woman who handed Zhou Yi champagne, Sun Yanzi was also recognized as the duet singer of Zhou Yi's first album number one single "Good Time" after the popularity exploded. Although she has become a lot rounder than before, her iconic smile has not changed at all.

The song "Good Time" also rarely topped the charts of European and American radio stations a few years after its release.

It even became the "team song" played throughout Liverpool's Champions League celebration parade!
The whole of Liverpool was captivated by the song "Good Time", and the fans shouted that it was absolutely right, it was indeed a good day!
“This song shouldn’t be called “Good Time”, it should be called “Good Lucky”!”

Milan is half sea and half fire.

Angry AC Milan fans were shouting for the song "Good Tmie", while delighted Inter Milan fans kept requesting "Good Tmie" every few minutes to annoy their neighbors.

As a result, Milan became the second city after Liverpool where "Good Time" topped the daily charts on major radio stations.

Before she even developed in Europe and the United States, Sun Yanzi had already formed a stereotype of a lucky goddess among Liverpool fans - of course, Warner also played a small role in this.

Marketing, not shabby.

"Zhou Yi started from Europe with the help of football, and gradually spread its influence outward with football from London where Arsenal is located. This time you are following suit and starting from Liverpool."

As an agent, Ji Shengshan could not hide his excitement.

Oh my god, this is such an unexpected bonus!
If Sun Yanzi had gone to Taiwan earlier to attend the Golden Melody Awards instead of accompanying Zhou Yi to watch the Champions League final, how could he have encountered such a good thing? As a latecomer, Ji Shengshan experienced for the first time the shock and powerlessness that Chen Zeshan felt when facing Zhou Yi.

The effect of God chasing and feeding me is real.

Sure enough, Zhou Yi is the real Ziwei Star!

father!
Big Daddy!

"You mean, let me sign with Liverpool?" Sun Yanzi asked tentatively.

"Oh, that won't work. You're not famous enough. The best you can do is to work with Liverpool to get some cooperation. After all, you have a popular song in Europe."

Even though the song is popular but the person isn't, at least it's better than Utada Hikaru, whose song isn't popular and she isn't famous either, right?

Utada Hikaru is now doing worse in Europe and the United States than Sun Yanzi, who has never made a living, and has already returned to Japan in disgrace.

Besides, Liverpool is not doing well now, but it is still the number one club in England's history, with status and foundation. Ferguson has not been able to fulfill his original vow of "pulling Liverpool off the damn throne" after so many years.

Sun Yanzi just had one popular song, a collaboration song, so it’s a bit unrealistic to want to talk about signing a contract.

Zhou Yi signed with Arsenal based on his own strength. He has proven himself and has become famous.

In addition, if Wenger had not taken office, Arsenal would probably still be struggling. Although they have won championships in the past, they are obviously incomparable with Manchester United and Liverpool.

"I'm not some lucky lady. I'm just a fake fan who was brought by Spike to watch the game."

Sun Yanzi, who knows how to leave a good impression on Liverpool fans, did not take credit for himself. Under Warner's arrangement, he talked a lot about the brave fight of Liverpool players. This is what they deserved. He is just an ordinary fake fan who has just come into contact with football.

Zhou Yi, who was standing by, smiled very evilly and interrupted in time: "Fortunately, I am not the ambassador of Manchester United, otherwise I would not be able to sit here."

The Sky News studio was suddenly filled with a cheerful atmosphere.

Manchester United and Liverpool are sworn enemies. The matches between the two sides are called the Red Derby, and the annual Red Derby is often one of the biggest highlights of the Premier League.

And walking on the streets of Liverpool, Sun Yanzi also had a British fan come up to him for his autograph for the first time.

Or, they were Liverpool fans who simply came to her for autographs and photos in the hope of a good omen.

Football and the Beatles - things that the city of Liverpool cannot do without.

Sun Yanzi, whose hands were sore from signing autographs abroad for the first time, suddenly had the illusion that he was also an international superstar for the first time. These photos were also taken by Warner and sent back to China, where they began to be hyped up.

"Sun Yanzi walks on the streets of Britain and is chased and blocked by fans!"

"What is an international superstar? Sun Yanzi talks to British fans in fluent English!"

《Sun...》

Don’t ask, the only person I know is Sun Yanzi’s fan!

The main focus is on information gap.

In this day and age, if you want to stay ahead of your domestic rivals, you have to rely on international popularity. Otherwise, why would Zhang Ziyi be so eager to get involved in the international arena?

Now it's Xiao Yaxuan's fans' turn to be dissatisfied——

International superstar?

How can someone who doesn’t have an English album be worthy of it?

Isn't it just to ride on the popularity?

"Fuck, she's so shameless. She can even get this for free. She's really lucky to be signed with Warner. Unlike Elva, she has to fight for everything on her own."

"Get the hell out of here, where did this dead duck come from to imitate your master's screaming? If you're jealous of Yan Zi, just say so. Your master plucked his own duck feathers clean and put it in the pot, and Zhou Yi didn't even look at it. The way you dance is like a fucking duck walking. The dancers in the old society can dance better than you."

"Idiot..."

"fuck your mother……"

The two core fan groups who like to help their master compete for the current number one female role in the Chinese music scene immediately started to fight each other under the relevant news.

Occasionally, Cai Yilin's fans tried to join the battle to help Sun Yanzi's fans criticize Xiao Yaxuan's dance so as to help their own master get promoted, but they were beaten out by the two fans together.

"An ugly guy who had plastic surgery dances like he's doing radio gymnastics and he's qualified to be on the table? This is a battlefield between two geniuses, get out!"

Cai Yilin's fans: "..."

Oh shit!

What a bully!

So angry!

Go bully Jay Chou’s fans, call him a scumbag, a heartless man, and a cheating king to vent your anger!

As a result, Jay Chou's fan club, which was originally watching the game, was immediately scolded by Cai Yilin's fans. The latter kept selling indulgences while scolding, saying that it was Jay Chou who let Cai Yilin down, and he had to bear the scolding and he deserved it.

Jay Chou Fan Meeting: “…”

Isn't it that you are letting down the cheating and unfaithful man?
Zhou Yi, why don’t you scold the playboy?
Jay Chou is easy to bully, right?

Jay Chou's fans rolled up their sleeves and tried to catch up and fight back, but in the end they found out sadly: they really couldn't beat the other side...

They can defeat fans of Wang Lihong, Tao Zhe and even Lin Junjie, but they can't defeat fans of Cai Yilin who started selling indulgences from the very beginning.

On the morning of May 5, the day of the Golden Melody Awards ceremony, Sun Yanzi, who arrived in Taipei on a private plane with Zhou Yi Fengguang, truly enjoyed the treatment of an international superstar for the first time...

Sun Yanzi even refused all advance rehearsals and cancelled her performances, so the Golden Melody Awards had no choice but to agree.

“I came to Taiwan just to do three things.”

Zhou Yi took off his sunglasses and hung them on his collar. He ignored the reporters' questions and told them how much he valued his fans in front of the high-frequency flash lights: "Attend the fan meeting, attend the fan meeting, and attend the fan meeting."

Zhou Yi Taiwan Fan Club: "..."

Zhou Yi giegie, he is so serious, I am crying to death!
(End of this chapter)