The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 844 Monster? No, they are all my way back
This was a brutal public execution.

To be fair, Backstreet Boys did nothing wrong. They were just interpreting the songs they wanted to interpret and making the albums they wanted to make in their own way.

Even Barry Weiss, CEO of the record company JIVE, is not qualified to force them to undergo so-called transformation, because the Backstreet Boys are no longer the big boys they once were.

As a sunny and cheerful boy in his twenties, no matter what Teen pop songs you sing, the public will not dislike you. Instead, they will praise you for your vitality.

But if you are in your thirties or almost forty, married and have a family, but you are still shaking your hips on the stage like a so-called idol and singing those old club songs, any record company with a sense of responsibility will not tolerate it and will even take the initiative to arrange for you to make a transition.

This is also the drawback of the idol industry.

A business that relies on youth cannot accommodate a few old cucumbers painted green.

At least that’s the case in the current music industry.

Plus, the skin condition of Europeans and Americans deteriorates drastically after they turn 30...

The painting is so beautiful that I don’t want to look at it anymore.

To be honest, these guys from Houjie are not idol singers in the traditional sense, but Barry Weiss, the CEO of JIVE, pushed them out with the model of an idol boy group. They made a lot of money from them and have formed a stereotype in the audience.

If the Backstreet guys have enough creative ability to support themselves in breaking this stereotype, then there is still hope and transformation will be nothing more than a drizzle.

Unfortunately not.

For Backstreet, the sales figures for this transformational album in the past six days have almost reached their limit.

The only consolation is that the overseas performance is pretty good, so the album is not making no money or even losing money.

"It's useless. Word of mouth has a lag. This is just Backstreet sacrificing its own overseas reputation in exchange for a wave of traffic."

San Francisco.

Zhou Yi, who had just finished participating in a radio program, was rubbing his temples while listening to Qian Jiang's report. There was even some pity for Back Street in his tone: "You will feel the consequences starting with the next album."

Not only did the Backstreet members have disagreements among themselves, but the conflicts with the company also grew larger and larger. In 06, under the influence of personal life factors, the captain Kevin decided not to endure it any longer and simply chose to quit the team.

It was not until 2011, when JIVE Records officially announced the dissolution of the company, that Kevin chose to rejoin the group. Backstreet Five reunited after many years, becoming one of the few bands in the world music scene that has remained together for 20 years without disbanding.

"It doesn't matter whether they taste it or not. I'm more worried about you now."

Qian Jiang shook his head. "The topic of the so-called rock saint is being promoted by the company and is being ingrained into the minds of the public. Although it is good for your publicity, it can also easily cause passers-by to have a preconceived impression of your new album and form a stereotype."

Once a stereotype is formed, it can easily be exploited by opponents.

You should know that the first song of Zhou Yi’s new album is not "Monster", but "The Monster" - not a rock song, but a hip-hop song that is enough to surprise the European and American public.

Although in Qian Jiang's opinion, this song was completely written by Zhou Yi to bring out the company's newcomer Rihanna.

But thinking about it carefully, when Zhou Yi just debuted, his main song was a hip-hop song, and Zhang Shaohan also sang very well in the chorus - he could only think that Zhou Yi was replicating the prudent operation of his first Chinese album in 2000.

"This is your first real hip-hop song, and it's the first song on Side A."

"That's how it feels like a surprise, isn't it?"

Zhou Yi interrupted him with a smile: "Especially when watching it with the MV."

The MV of "The Monster" is public——

After the album is officially released, the MV of this song will appear exclusively on the MSN video website in an officially authorized manner to attract traffic.

Of course, another reason is that he deliberately released the content of this MV for all of Europe and the United States to watch.

Or rather, the whole world.

Warner has authorized the release of this song's MV in every country where there are video websites - of course, they are all exclusive.

The release date of this MV is today.

................................................

MSN: "Spike's new album and new song MV are exclusively released! "

MSN: "Behavior called a monster? No, that's where Spike came from!"

MSN: 《……》

As a global giant, Microsoft's MSN Video was the leader in the global video field before the rise of YouTube - although its recommendation algorithm was terrible, it could not resist the official streaming.

After the friendly cooperation with 50 Cent, Microsoft, after obtaining the exclusive authorization from Warner, launched a crazy news push before the ban was lifted.

More than once.

"Fuck! Is Microsoft done yet? They are so good at advertising, why don't they just eat shit?"

As soon as Evan Frank turned on his camera, he saw the glaring news push and cursed, "Spike is your dad, he keeps pushing news, right?"

These days he can almost see the MSN news push every day.

None of these Internet giants are good people. They push advertisements all the time and you have to accept it.

Because Microsoft really has no rivals in the computer field.

"I guess they bought the exclusive license and said they were going to release a new song's MV, so they've been promoting it. After all, the money for the exclusive deal can't be wasted."

Next to him, his friend who came out to surf the Internet with him lit a cigarette and then threw the lighter to him: "It's almost time to lift the ban."

"When will Microsoft realize that Spike isn't universally loved?"

Compared to R&B, electronic music, rock, retro dance and other genres, Evan Frank actually prefers rap.

His idol used to be the white rap king Eminem.

It’s a pity that Eminem was defeated by Spike in the head-on confrontation, and he also lost his "faith".

"It's free anyway, it's played for free on MSN, and it's only four or five minutes at most, so I can just treat it as listening to music."

Seeing his roommate happily click on it, Evan, with headphones hanging around his neck, also chose to watch it despite his hypocrisy - after all, it was Microsoft's treat and he didn't spend any money.

"What's the name of this new song?"

“The Monster.”

"The last song was called 'Monster' and this one is called 'The Monster'. Has Spike run out of song titles? Is he planning to call the next one 'Monsters', just with an 's'?"

Evan was amused. He put on his headphones and was complaining when he saw the computer screen, which was gradually loading, go black.

Then, accompanied by the clear sound of high heels tapping on the floor, a dark little room came into his sight.

Several exhaust fans were slowly turning on the light, creating an atmosphere like that of a psychological counseling room.

Although the face of the person sitting on the recliner cannot be seen clearly, the sound of the stopwatch and the beating of the electrocardiogram that gradually replace the sound of high heels as the camera moves forward makes people feel as if they are in the scene.

As the sound of high heels approached, Zhou Yi, who was lying motionless on the chair, slowly opened his eyes. Rihanna, dressed in a dark tight skirt, appeared in front of him and reached out to turn on the TV in front of Zhou Yi.

The moment the machine was turned on, a countdown starting from 5 appeared on the screen.

"Didi didi...

"Spike? I've never heard of this guy, a Chinese singer who's riding on the popularity of Rush Hour 2?"

The first thing that appeared on the screen was the first time Zhou Yi appeared in European and American media reports that year.

"Spike, the first Chinese to score a goal in the World Cup final, the first Chinese to sing on the stage of the World Cup final..."

Disdain, arrogance, and discrimination.

A strong sense of discomfort gradually came over Evan Frank as the clips on the TV screen played. As someone who had received a complete high school education, he could understand the meaning of these pictures.

Then the scene changed to Spike's "outrageous" remarks when he first appeared on the European and American stage -

"Audition? No no no, I never audition."

"Eminem? Hey, shouldn't he be called Tom?"

"50 cents? Who cares?"

"..."

One by one, what was being played on the TV screen at double speed were all the controversial incidents that Spike had caused in Europe and America over the years...

The verbal battle between Tom and Eminem, the public loss of 50 Cent when he made a PPT, the behind-the-scenes manipulation of the Grammy Awards, the Oscars stage being accused of being shady, etc., all appeared on the stage without any absence.

Spike tilted his head in the chair, staring at the screen where he was looking high-spirited, his brows calm.

Rihanna, wearing a tight skirt, sat next to him. She then took out a medical record and opened it. She turned the ballpoint pen in her hand and pushed the frame of her glasses on her nose. She observed the man's every move with interest, just like a real psychologist.

As the screen flickered and the media reported intermittently, Spike gradually closed his eyes, while Rihanna uncapped the pen. The close-up of the ballpoint pen falling on the medical record made the rustling sound particularly pleasant.

Just three seconds after the picture rotated, Rihanna's extremely catchy voice suddenly rang out!

"I'm friends with the monster, that's under my bed"

“Get along with the voices inside of my head

"You're trying to save me stop holding your breath
"And you think I'm crazy, yeah you think I'm crazy (You think I'm crazy, you think I'm crazy) ~"

As if standing outside a prison, Rihanna used her extremely clear voice to interpret what a music hooligan is. After she sang the a cappella song without any prelude, it instantly caught Evan's ears.

Rihanna's singing seemed to be heard on the screen. Spike opened his eyes again as if he was looking for something. He slowly stood up from the chair, but it seemed as if he had stepped into a prison cell covered with colorful notes.

Here, the prelude of the song sounded——

At the same time, Zhou Yi's fast hip-hop singing also reached Evan's ears, making his cerebral cortex numb instantly!
???

what? ! ! !
Hip-hop rap?!
Wait a moment? !
When did Spike learn this?

Isn't he some kind of rock 'n' roll saint?

Evan's eyes were filled with astonishment, and he subconsciously pressed the pause button.

Beside him, his friend was already holding his head in his hands. "Evan, this is unbelievable! The single Spike released this time is actually a hip-hop song? This is his first real rap song, right?"

"Don't make any noise, be quiet, I'm thinking."

Coming to his professional field, Evan Frank immediately interrupted his friend's excited howling, pressed the headphones covering his ears with both hands, pulled up the progress bar again, adjusted his mentality and continued to watch from 0 -

When Spike on the screen walked out as if he was stepping into a prison, the extremely passionate rap began to sound.

"I wanted the fame but not the cover of Newsweek"

"Oh well guess beggars can't be choosey (Okay, I admit that as a beggar I have no choice)

“Wanted to receive attention for my music

"Wanted to be left alone in public excuse me (I don't want to be bothered by the public, I'm sorry)..."

As the pictures flashed by frame by frame, Spike, who seemed to be analyzing his inner thoughts under the advice of a psychologist, spoke directly about his inner thoughts in the video -

Why has he been in so much news over the years?
The answer is in the lyrics——

Craving for fame and wanting their music to be noticed.

But correspondingly, becoming a star also requires losing some things, such as privacy and being criticized by the media.

In this extremely fast rap, Spike perfectly demonstrated his rapping skills that made Evan's scalp tingle. His fast-talking skills were even as smooth as his former idol Eminem!
In Spike's rap, these things gradually created the "monster" in the media's mouth——

Spike wanted to have his cake and eat it too, and he was never willing to compromise, either with the media or with other people. This made his reputation balloon up rapidly, like Bruce Lee in the newspapers. Until finally, the balloon burst, and he became a "monster" that the media reported on endlessly.

Domineering, arrogant, capitalistic, and arrogant.

One label after another became synonymous with Spike, and he seemed to have really evolved a personality called monster - he also felt anxious and insomniac because of it.

At this point, the psychologist Rihanna's singing is added again, which is the finishing touch!

"I'm friends with the monster, that's under my bed"

“Get along with the voices inside of my head~”

It's like telling all the troubles from Spike's perspective, and it's also like Rihanna responding to the news that she is being "kept" by Spike.

In this MV, Spike even directly mocked the so-called shady Oscar stage, letting Rihanna play the role of a puppet singing on the stage -

After his anxiety, Spike also reconciled with himself.

“Call me crazy but I have this vision

“One day that I'll walk amongst you a regular civilian…”

While manipulating Rihanna to perform on stage, Spike, who was singing on stage himself, pointed at the audience, as if those who were questioning him were sitting below.

Unless the music dies down, he will still fight everything with sharp words.

Whether you call me a monster or praise me.

With the opening of the stage lift, a new cage slowly rose up——

The outside of the cage was covered with various "monster" labels, and the person imprisoned inside was Spike wearing the clothes on the covers of his past three English albums.

Countless audience members whose faces could not be seen stood up and spit at the stage, as if they were angry that Spike dared to resist them.

They wanted Spike to cut ties with the three arrogant and domineering versions of his past selves, because they were bad-tempered monsters who were completely out of control.

But not only did Spike not obey, he laughed and cut the prison bars with an electric saw, allowing the three past selves inside to walk out of the prison again and onto the stage, standing in the center with him and enjoying the spit-flying curses from the audience and the countless spotlights.

"I'm friends with the monster, that's under my bed"

“Get along with the voices inside of my head~”

Rihanna, no longer a psychiatrist, put on the same outfit she wore on the Oscars stage and sang loudly in front of the stage:

That was also Spike's voice.

He is going to team up with monsters!

Do not--

Monsters are just a stigma created by the media.

In fact, that’s all the way back when I came here!

In the MV, Spike tried his best to break free from the cage built by news. The rhythmic rap was even better, and Evan, who was already shocked to the point of having his scalp tingling, couldn't help but pound the table with one hand.

"Fuck!"

niu! bi!

"Not just rock! But also hip-hop! Spike is simply a god!!!"

(End of this chapter)