The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 970 How could you use a spell I created against me?

For viewers watching the live stream, Zhou Yi's refusal to accept the Nobel Peace Prize took up very little screen time; it was like a trivial, incidental topic. Unlike the album issue, which Zhou Yi specifically spent time explaining, speaking eloquently and logically.

But in terms of sheer impact, it was precisely this seemingly minor decision, which was only briefly mentioned, that gave others such a profound shock.

The last person to refuse the Nobel Peace Prize was in the early 1970s, and more than 99% of Zhou Yi's fans were not yet born or were still young at that time.

They initially thought Zhou Yi was just joking around, just making his usual show-off remarks on the show, and that he would still happily accept the award when it was time to receive it. But no one expected that he was actually serious.

"Sorry Spike, I didn't quite catch that."

William, acting as a mouth double for the audience at the scene and on television, blurted out in genuine surprise, "You mean you're not planning to go to Norway in December? You're going to turn down this honor that everyone's going crazy for?"

"Yes, because I have other things to do in December."

"What could be more important than winning the Nobel Peace Prize? I don't understand, can you tell us? You also said your Chinese album can't be released in December, I don't think you'd use that as an excuse to brush me off, right, Spike?"

“I’m not just giving you the runaround, William.”

With his fingers interlaced in front of his abdomen, Zhou Yi chuckled softly: "Actually, on December 5th this year, an EP called 'Stefanie Song,' which I produced entirely, will be officially released, and the lead single 'Call Me Maybe' will be officially released a few days later on November 4th."

"This single is written and composed by me, and sung by Stefanie. It's completely different in style from 'Good Time' back then. I hope that fans will have a completely different and joyful experience from this song..."

? ? ? ?
What just flew through my head?
Is this an advertisement?
This is definitely an advertisement, right?
Both the audience at the scene and those watching on television were completely bewildered by Zhou Yi's advertising method—

While it's only natural for a producer to promote an EP, this... you've spent more time advertising this EP than discussing the Nobel Peace Prize!

"I swear to God, this is the day when the media has the lowest status at the Nobel Peace Prize ceremony."

"I've never seen a nationally televised event like this where they can also promote their own artists, and nobody told me about the EP launch event."

"Then you've seen it now."

"Spike served as the sole producer. According to information disclosed on Warner's official website, all four songs on this EP were written and composed by Spike, and he also appeared in the music videos. It can be said that Spike was involved in everything except for the singer."

"If I were the Nobel Committee, I would have someone shoot Spike. This is a complete disregard for their dignity."

"Spike seems to have a problem with Nobel. I don't know if it's just my imagination, but he's usually the kind of person who doesn't hit a smiling face."

"The Nobel Peace Prize seems to have become a toy that Spike can knead at will..."

As expected, the live television broadcast had an immediate impact across the United States. However, neither Zhou Yi's hints about album revisions nor anything else could overshadow the impact of his blunt rejection of the Nobel Peace Prize.

Furthermore, since the EP "Stefanie Song" was announced shortly afterward, it also gained unimaginable exposure.

There's no way around it; interpreting it using the logic of the I Ching, it means he'd even disregard the Nobel Prize to help his artists release their EPs—who could stand that?

A woman more attractive than the Nobel Prize? Spike becomes the first Peace Prize laureate of the new century to refuse the award!

"A shameless attempt to gain attention! Spike is tarnishing the sanctity of the Nobel Peace Prize!"

Spike goes to great lengths to grab attention; the ultimate purpose of their press conference has been revealed—advertising!

Hype or a stroke of luck? Unveiling the mystery singer Stefanie from Singapore.

Shocking! Stefanie is suspected to be Spike's close associate, having accompanied him throughout his seven-year professional career?

The Norwegian Nobel Committee has suffered a major embarrassment, with Norwegian government officials allegedly making private accusations against Spike, potentially triggering a diplomatic conflict?

Spike has gone too far this time in his insult to peace!

Spike doesn't deserve the Nobel Peace Prize!

Spike, You Need to Learn to Respect Others

"..."

Extensive media coverage—

Accusations and praise fly together, insults and compliments intertwine.

Sun Yanzi, who was caught in this media storm because of an advertisement for the I Ching, had her family background thoroughly investigated by the media.

The exposure she gained after nearly half a year of hard work didn't compare to the amount of publicity Zhou Yi gave her at the press conference. The moment the overwhelming controversy and scrutiny hit her, even Sun Yanzi, already a renowned diva in the Chinese-speaking world, couldn't help but feel a little uneasy—

Her team had overestimated the potential buzz after deciding to go live and made thorough preparations, but in the end, they found they had underestimated it.

They underestimated that man's influence.

As a representative of Western political awards, the Nobel Peace Prize is inextricably linked to a large number of Western media outlets. The bald-headed monk who won the Peace Prize in the late 1980s was able to be a frequent guest in various European and American countries, and repeatedly used his status as a Peace Prize laureate to criticize China; the media's support played a significant role in this.

They're like echo chambers; their constant buzzing and flapping around your ears is enough to drive you crazy.

If Zhou Yi didn't have the assistance of several multinational capital giants behind him, it would be very difficult to resist this offensive.

"Why are some media outlets relentlessly attacking you like madmen? Just because you didn't go to collect the Nobel Peace Prize?"

Because of the upcoming release of her first single, Sun Yanzi actually got a break before dawn—eating fries in Zhou Yi's California mansion while frowning at the newspapers spread out in her hands.

“If I don’t go to accept the award, they won’t be able to use my name to harass the country anymore.”

Zhou Yi, who was exercising at home, lifted dumbbells again and again, squatting down with his breathing as steady as a mountain: "The issue of the Nobel Peace Prize is very complicated, but what is certain is that they gave me the prize in order to nominally pull me into that camp, even if it's just a close call."

"Because I am the most famous pop superstar since the founding of China, without exception."

"If I were to accept the award, that would be exactly what they wanted."

To destroy or control someone who is inherently uncontrollable, sowing discord and flattery can be effective methods.

Many people may not be familiar with the history of conflict between the Nobel Peace Prize and China, and may think that this is likely a good opportunity to improve China's international image, and that refusing it might seem like a lack of strategic thinking. However, in reality, within China's faction, the Peace Prize is now essentially a pledge of allegiance to foreign powers.

In the 1970s, the abbot was a highly respected figure in mainland China, even holding a position. However, in the 1980s, he attempted to establish the Sun Wo Luen Shing company, and despite strong opposition within China, the Norwegian Nobel Committee awarded him the Peace Prize.

From then on, the two blocked each other.

Furthermore, the Norwegian Nobel Peace Prize Committee has been repeatedly criticized in diplomatic settings.

Even after entering the new century, the high monk's wicked intentions remained undiminished—

Not only did they repeatedly use the name of Nobel Peace Prize laureates to call on a new generation to try to establish a new and continuous victory, but with the support of the Norwegian Nobel Peace Prize Committee, they also convened as many as 12 Nobel Peace Prize laureates to exert public pressure on the mainland.

Not only that, they even tried to tamper with the Olympic torch relay, and even wanted to use the Olympic gathering to stage a spectacle of slaying a white snake to declare that they were destined for greatness. This circus continued until the end of the 08 Olympics.

In this context, given his current factional affiliation in mainland China, it would be incredibly foolish of him to rush to Norway in December to accept the award—the committee that awarded him the prize clearly wanted to sever his close ties with China through this action.

Even if a powerful figure spoke up after he arrived, clarifying that it was just about receiving an award, Zhou Yi felt it was unnecessary; it would be like throwing away the big picture for a small gain.

He's not like that golden retriever who's obsessed with honors like Chelsea's Club World Cup trophy and wants to keep it in his office. He has no particular interest in the Nobel Peace Prize; it's perfect as a stepping stone for advertising.

To put it bluntly, awarding him the Nobel Peace Prize was an attempt to see if they could gradually cut him off from his domestic base, or at the very least, cause some internal conflict and negative public perception.

"Hiss... This is so complicated."

Licking the salt from the McDonald's fries on his hands, Sun Yanzi felt an itch on his head—a word from you is worth more than a few words.

Let's eat McDonald's first.

"So where do you plan to go to lay low for the next few days?"

"Avoid the limelight? What limelight? I'm counting on you to take off during this wave of controversy and work like a slave to make a fortune in US dollars."

The woman immediately rolled her eyes at him, took a vicious bite of the fries the dock had prepared, and remained silent.

Because Zhou Yi was both the producer and composer of the EP, he actually earned more from it than she did, which is common practice in the Western music scene. Unlike the Chinese music scene, where the singer usually earns the most.

For example, Rihanna, who is currently signed with Warner Music—

Without Zhou Yi, she would have been signed by Jay-Z and become his money-making tool. Despite Rihanna's future record of over ten number-one singles and her high ranking on the Billboard charts, even at her peak, the lion's share of her income still went to Jay-Z.

This is one of the reasons why Rihanna quickly started a side business in beauty during her peak, as her income from beauty products was indeed higher than that from singing and releasing albums.

"I guess I'm just not suited for American entertainment."

Sun Yanzi sighed as she left a row of teeth marks on the cola straw.

Zhou Yi really understands America too well.

In the American entertainment industry, if you want to make big money, you absolutely can't be without work.

dispute?

Why do you think so many celebrities in Europe and America have had so many feuds and even political conflicts in the past?
Controversy is exactly what we want!

It's all about putting on a show!

Without putting on a show, how can you generate buzz and discussion?
"Why is it unsuitable? Freedom of speech is all that matters. Let's use magic to defeat magic."

After finishing his last set, Zhou Yi put down the dumbbells and ate a burger without sauce to replenish his carbohydrates.

In fact, that's exactly what he did.

On November 2nd, Zhou Yi, who appeared at a press conference as a producer to support Sun Yanzi, became the focus of media attention once again.

"Spike! The chairman of the Norwegian Nobel Committee said that awarding you the Peace Prize was an act of peace from their perspective, not an endorsement of you personally. What do you think of this?"

"Spike, why do you harbor such strong hostility towards the Nobel Peace Prize?"

"Spike, some people say that your decision to do the live stream was specifically for Stefanie's EP. Is that true?"

“Spike, Eminem said the Peace Prize shouldn’t have been awarded to you at all, it’s a disgrace, you know that?”

"Spike..."

As the main figure in the public eye, Sun Yanzi received only a handful of questions, the vast majority of which were about the I Ching. Instead of being disappointed by being ignored, she enthusiastically became the go-between, leaving the reporters watching below bewildered.

Isn't she supposed to be a queen of Mandarin pop?

How come you have no arrogance at all?
"First of all, I need to clarify one point: this is Stefanie's solo EP release event. Please be aware of the priorities."

After adjusting the microphone, Zhou Yi raised his index finger and emphasized, "Secondly, who is Eminem? He dares to point fingers at me here. If he keeps talking so recklessly, I'll buy out the company that owns the publishing rights to his songs and make him work for me for the rest of his life."

It was indeed more troublesome to acquire in the past. Now, are you sure you want to compete with me to see who has more financial resources?

"Kospike, president of the Norwegian Nobel Committee, said—"

"What he says is none of my business, just as what I say is none of their business."

Zhou Yi leaned back in his chair, tapping the table with his index finger: "Does a person not even deserve the right to freedom of speech? I can hardly imagine the dire situation that people in the Western world are in."

"..."

"..."

"..."

Why does that sound so familiar...?
Grass!
Spike!
How dare you use the spells we created to attack us!
(End of this chapter)