That year the flowers bloomed 1981

Chapter 1013 Repaying others with their own methods
After Ning Pingping took over as the manager of the advertising department, she required her subordinates to pay attention to the development of commercials in the mainland, especially the prime-time commercials on TV One, in order to analyze the strengths and weaknesses of competitors.

So today when TV Station 1 broadcast an advertisement for Fenghua Clothing, Secretary Xiao Meng recorded it with a VCR according to the work flow.

Because what Xiao Meng said was very serious, General Manager Mason had to suspend the meeting and let everyone watch the Fenghua Clothing advertisement.

As soon as the advertisement started, Ning Pingping smelled a familiar scent.

The familiar shooting technique, coupled with brand new music, creates a clean and bright mood, giving people a bright feeling.

"Fenghua Costume changed the music?"

Some people at the scene had already exclaimed quietly, because they had always envied Fenghua Clothing for having its own advertising song "Apmah". When the catchy rhythm sounded, everyone would think of Fenghua Clothing.

The background music for Fenghua's costume change is still fresh, refined and pleasant to the ears, and has a strong distinctiveness, as if it does not belong to this era at all.

Ning Pingping saw her once very familiar friend - Kong Moli.

At the beginning, the two of them joined Fenghua Clothing together with two other costume performers and took on the leading roles in Fenghua Clothing's commercials. However, Ning Pingping was later particularly favored by Fenghua Clothing and overshadowed Kong Moli.

After Ning Pingping left, Kong Moli gradually revealed her potential, and made Ning Pingping realize that she had overshadowed her brilliance in the past few years.

However, although Kong Moli has great potential, she is still not the "No. 1 advertising star" of Fenghua Clothing because she met another Hong Kong girl who is younger, more beautiful and more lively.

Twenty-year-old Zhou Huimin is in the most perfect stage of her life. Her face is filled with collagen and she has no annoying nasolabial folds yet.

Moreover, Zhou Huimin's cuddly style is more in line with the traditional aesthetics of flower growers, which conflicts with Ning Pingping's bold and independent style. She and Ning Pingping seem to be in a competition.

But Ning Pingping is not afraid of Zhou Huimin. She has been in the mainland advertising industry for so many years and has hundreds of millions of fans. How could she be easily surpassed by a younger generation?

In the advertisement, Zhou Huimin and Kong Moli are wearing elegant clothes and walking easily through the streets. The camera movement of the characters is very perfect, which is indeed better than Ning Pingping’s first two advertisements.

However, after Ning Pingping became the manager of the advertising department, she put pressure on the filming crew. So when shooting the third commercial, the director also listened to many of Ning Pingping's opinions and incorporated many characteristics of the Fenghua clothing commercials.

Therefore, Ning Pingping is confident that as long as her third commercial is released, the effect will not be inferior to Fenghua Clothing.

[But this season's Fenghua costumes are very beautiful! ]

Ning Pingping sighed.

In her opinion, the design of Polaroid clothing has always been unfriendly to mainlanders, but the brand bonus of the Lighthouse luxury brand has become the reason why the designer "will never change the design."

[If the needs of mainlanders are catered to, will Baolier still be an authentic lighthouse brand? ]

The arrogant lighthouse man created an arrogant style, but it seems that many users in the mainland are still willing to accept this arrogance.

But when the commercial reached the tenth second, Ning Pingping's expression suddenly changed.

Because there was Polaroid clothing in the ad.

In the advertisement of Fenghua Clothing, there appeared Polaroid clothing.

Zhou Huimin, Kong Moli and other models wearing Fenghua clothes passed by several models wearing Polaroid clothes, creating a direct and strong contrast in a series of slow shots.

As the saying goes, it's not that you don't know the goods, it's that you compare the goods.

The fact that Fenghua Clothing used this method to compare products made Ning Pingping instinctively worried.

Moreover, this commercial is not only about the clothes, but also about the people.

Zhou Huimin and Kong Moli are both top-notch in both figure and appearance, and the clothes they wear are well-cut and fit, which perfectly sets off their charm.
But the models passing by them were all wearing heavy makeup, which not only made people feel exaggerated and weird, but their figures could not support the Polaroid costumes they wore.

The chest was baggy, the collar was wide open with an opening, and the back was deflated, as if the waist of a pair of cotton pants had not been pulled up.

After the two sides passed each other, Bao Lier's model stopped to look at Zhou Huimin and others. Looking at their well-fitting clothes and elegant temperament, an expression of inferiority appeared on their faces.

What is a professional actor?

This expression is too professional and too misleading.

"Despicable, how could they do this?"

"It's shameless. This is a shameless act."

"We want to accuse Fenghua Clothing of maliciously defaming us."

The ad was less than halfway through when the people at the scene started to get furious, and it felt like the ceiling was going to be blown off in the next moment.

But the advertisement had not yet finished playing. The next two groups of models moved from the city to the countryside, from the mainland to overseas. Sometimes Zhou Huimin appeared first, and sometimes Bao Lier appeared first, but in the end Bao Lier was always completely defeated in this "despicable" comparison.

In the final stage of the advertisement, a group of customers who were obviously ordinary people replaced their Polaroid clothes with Fenghua brand clothes on the spot, allowing Ning Pingping and others to experience the effect of "shopping before you buy".

Ning Pingping's fingernails pierced into the palm of her hand, causing a burning pain.

She knew that Fenghua clothing was more focused on fitting the body shapes of East Asians, and that it did a better job than Baolier in terms of "customer first", but the difference was definitely not that big.

Fenghua Clothing used unfair competition methods.

But Ning Pingping knew that she couldn't do anything to Fenghua Clothing because this was not Lighthouse and there were no relevant laws in the mainland to restrict the other party.

But Lin Qiuyan didn't seem to realize this yet. She said angrily, "We are going to sue them. We are going to sue them for maliciously disparaging our products and using despicable means to attack our competitors."

"Yes, hire a lawyer to sue them immediately, hire a lawyer from the Lighthouse Head Office."

"."

A group of people were once again excited and offered suggestions to defeat Fenghua Clothing.

But Ning Pingping just sat there quietly, not saying a word.

General Manager Mason noticed Ning Pingping's condition and frowned and asked, "Ning, what do you think?"

Ning Pingping calmly asked back: "Mr. Mason, you like the martial arts novels of the Flower Planting Family very much, right?"

Mason was stunned, wondering why Ning Pingping said this at this time?
Ning Pingping smiled bitterly: "In Mr. Jin Yong's work, there is a skill called 'fighting back in their own way', which means using the opponent's method to attack the opponent. If we say they are despicable, what about us?"

"."

Mason was stunned, and so was everyone present.

Because they just recalled that after the first advertisement of Baolier was broadcast, Ning Pingping raised objections at the company meeting and warned everyone in an "alarmist" way that Fenghua Clothing was not to be trifled with and that such deliberate criticism would bring trouble.

But later on, Bao Lier's development was so good that even Ning Pingping no longer opposed this shortcut of "stepping on Fenghua Clothing to get ahead."

But now Fenghua Clothing has started to fight back, how should we respond?
Lin Qiuyan angrily shouted at Ning Pingping: "Ning Pingping, don't use this kind of wrong fallacy to mislead Mason. Our advertisement is not the same as Fenghua Clothing's advertisement at all.
We are just stating a fact. Didn't you work for Fenghua Clothing before? Didn't you give up Fenghua Clothing and choose Baolier now? Where did we make false advertising? It was Fenghua Clothing instead."

Lin Qiuyan spat a lot of saliva, constantly emphasizing that there was nothing wrong with Polaroid's advertisement, while Fenghua Clothing's advertisement was a despicable and illegal act.

Ning Pingping smiled. She had long been accustomed to Lin Qiuyan's "double standards" these days. However, she could gain greater benefits for the company, so she just let it go.
But it seemed ridiculous for Lin Qiuyan to say this now.

"State the facts?" Ning Pingping suddenly asked, "Do you think Fenghua Clothing is far behind our Baolier?"

Lin Qiuyan was stunned for a moment, and asked incredulously: "Isn't it?"

Ning Pingping sighed helplessly and said quietly, "Then why are you panicking? The public has sharp eyes and will judge the merits and demerits."

"."

Lin Qiuyan's chest rose and fell violently with anger, and she gritted her teeth and said, "We don't have time to wait for justice from the masses. We must resort to the law and make Fenghua Clothing bear the punishment of the law."

"You're right. Everything you said is right."

Ning Pingping no longer had the energy to argue with Lin Qiuyan, because she knew very well that the mainland was not a beacon. In order to earn legal fees, lawyers in the beacon could bring all kinds of bizarre lawsuits until the court closed.
However, the mainland will not file a case for such a unprecedented lawsuit.

However, after hearing what Ning Pingping said, Lin Qiuyan immediately said, "In this case, Manager Ning, you should sue Fenghua Clothing as soon as possible! This is related to the survival of our Baolier Company. You must stop Fenghua Clothing's illegal behavior within half a month."

Ning Pingping was shocked and asked, "You want me to sue? Why?"

Lin Qiuyan showed an incredible expression again and said in surprise: "You are the head of the advertising department!
Fenghua Clothing's advertisement has harmed our interests. Your advertising department is not responsible. Do you want other colleagues to clean up your mess?"

Ning Pingping's face turned blue with anger. She angrily questioned Lin Qiuyan, "The script of the advertisement was drawn up by your marketing department, and the promotion strategy was also decided by you, Lin Qiuyan. When I raised objections, you, Lin Qiuyan, rejected them. Now you want me to be responsible?"

Lin Qiuyan said seriously, "You've said so much. Did we force you to shoot the commercial at gunpoint? Fenghua Clothing's counterattack was caused by your commercial. Don't you understand that the person who tied the bell must be the one to untie it?"

(End of this chapter)