Who has the choice after being reborn? I want them all

Chapter 111 Rapid Development

"Unexpectedly" received over [-] million hits on the second day after it was released.

Four days after its launch, the number of clicks on a single site on Tudou exceeded [-] million, making it the first original video to receive over [-] million clicks on Tudou.

In 2007, Tudou only had more than 600 million registered users, and the number of clicks exceeded [-] million in four days. This achievement was beyond imagination, and even Wang Hui, the founder of Tudou, was shocked.

Of course, the number of clicks is not equal to the number of viewers. Many people have watched "Low-Cost Martial Arts Drama" several times, or even a dozen times. The actual number of viewers is not that exaggerated.

In fact, not long after "Wan Wan Wan Fang" had more than one million views, Tudou staff contacted Zhou Ziyu through QQ, hoping that "Wan Wan Wan Fang" could join their toodouad plan and expressed their willingness to contribute money. Co-produced "Unexpectedly" with Lemon Films.

To put it simply, Tudou's toodouad plan is to add advertisements at the front or end of the original video, and then calculate the advertising fee based on the number of video clicks. Currently, it is one penny per click, and the advertising fee is paid by the advertiser.

However, to join the toodouad plan, you must sign a distribution agreement with Tudou, which means that "Wonderful Unexpectedly" will only be released on Tudou in the future.

Regarding the toodouad project and the co-production invitations proposed by Tudou.com, Li Zhe asked Zhou Ziyu to decline them all without even thinking about them.

What he needs is the influence of "Unexpectedly", which is as good as the click advertising share. As for the co-production invitation, which is obviously an act of picking peaches, he will not agree to it.

There is no need to worry about offending Tudou. In this era, video platforms do not control everything, but content is king.

In order to occupy the market, major video websites are competing for high-quality original authors. Whoever can produce high-quality original content will take the initiative.

The day after "Unexpectedly" exceeded [-] million views on Tudou, Li Zhe asked Zhou Ziyu to update and upload the second episode of "Liu Bei's Attack".

Normally, short dramas like "Unexpectedly" should not be updated too quickly. It is best to update one episode a week, waiting for the popularity to reach its maximum level and for advertisers to come to you.

Otherwise, if the update is too fast, the show will be over before advertisers can come to visit.

Don’t underestimate the money-making power of online dramas. After the original version of “Wonderful Unexpectedly” became popular, the price of a single advertisement exceeded one million. Even with such high-priced advertisers, they still had to queue up, and some even had to queue for several months.

The second season of "Unexpectedly", which only invested tens of thousands of yuan per episode, had more than 3000 million yuan in advertising revenue alone, and the first season also made more than 1000 million yuan.

It is the same in any era, traffic equals money.

But for Li Zhe, the most important thing is not to earn more advertising fees, but to use the popularity of "Wonderful Unexpected" to promote the game and not let the popularity drop, so he decided to update two episodes a week.

One episode is updated every Tuesday and Friday.

Less than an hour after the second episode of "Attack of Liu Bei" went online, it had over one million views on Tudou.com, and within three days it had over [-] million views.

The continued popularity of "Unexpectedly" has also made Luo Minghao, who plays Wang Dachui, completely popular. Wherever he goes, people call him Wang Dachui. Even the classmates in the class stopped calling him by his name and changed their names to him. Called Sledgehammer.

With the promotion of "Unexpectedly", the development momentum of "Fun Farm" is also extremely rapid. In just one week after the game was launched, the number of registered users exceeded one million, and the number of daily active users was 30 to [-]. This is the original version. It took "Happy Farm" a month or two to achieve.

Because "Fun Farm" grabbed the market so quickly, many game companies didn't have time to react. They suddenly discovered that a small farming game became popular, as if it appeared from the cracks in the rocks.

On the fifth day after the game was launched, after Pan Yuan had preliminary communication with Xiaonei.com, Li Zhe personally went to the Chaoyang headquarters of Xiaonei.com to discuss cooperation with Xu Tingjun, the vice president of Thousand Oaks Group.The founder of Xiaonei.com is Wang Xin. Yes, he is the same Wang Xin who has made tens of millions of people wear yellow robes. However, Wang Xin sold Xiaonei.com to Thousand Oaks Group in 2006. Xu Tingjun, the vice president of Thousand Oaks Group, is currently in charge.

In fact, Thousand Oaks Group is also worried about promoting the school network at this time. The entry of "Fun Farm" into the school network can be said to be a mutual benefit, and both parties can benefit from it.

Even if Li Zhe does not come to discuss cooperation, Xiaonei.com will take the initiative to open the platform next year. Under the influence of the trend of open platforms such as Facebook, open platform has become the general trend.

However, Xu Tingjun's thoughts were a little different from Li Zhe's expectations. The other party didn't value the revenue of "Fun Farm" and didn't think how much money this small game could make.

I just want to promote the school network through an open platform, and letting "Fun Farm" settle in is an attempt. Therefore, the other party also made a request, hoping that "Fun Farm" will only operate on the school network and not enter other SNS (social networking sites). )platform.

It is normal for Xu Tingjun to think so. Before "Happy Farm", the most popular poker community game at that time, the maximum daily sales of props was only 2000 yuan. Who would have thought that a small game like the food stealing game would be so powerful in attracting money? ability.

This is why after "Fun Farm" became popular, major game companies still didn't pay much attention to it, and they just didn't believe how much money this small game could make.

On the contrary, Li Zhe's idea was a bit preconceived.

After careful consideration, Li Zhe only agreed to half of Xu Tingjun's request, that is, when licensing "Fun Farm" in China, he would first seek the opinions of the school network.

Xiaonei.com is currently the largest real-name SNS platform in China. In order to win over Xiaonei.com, it is acceptable to temporarily give up cooperation with other SNS platforms.

Besides, this is also a verbal agreement that can be broken at any time. Even if Li Zhe doesn't take the initiative to break the agreement, there is no guarantee that the school network will not be jealous after seeing the huge popularity and profits of "Fun Farm" and create another "Happy Farmer" 》 comes out, this is very possible.

Never believe the promises made by others in the mall.

……

Shangdi, Pioneer Building.

As soon as Li Zhe and Pan Yuan returned to the company, they saw a busy scene.

On the third day after "Fun Fun Farm" was launched, the company's personnel and equipment were relocated from Shangdi Jiayuan. In addition, more than 40 new people were recruited in one go. Now the company has more than 50 people. It is divided into three departments: R&D, operations, and marketing.

The first batch of 11 employees all received promotions or salary increases. Zhuang Minghui was appointed director of the R&D department, Pan Yuan was appointed director of the promotion department, and a male employee named Hu Mingxin was appointed director of the operations department. .

Li Zhe clapped his hands, attracted the attention of everyone around him, and then announced loudly: "Just now, we have reached a cooperation with Thousand Oaks Group, and our "Fun Farm" will be launched in a week. The school network is online.”

As soon as he finished speaking, a burst of warm applause and cheers erupted in the office.

Xiaonei.com is now famous as the largest real-name SNS platform in China. It has 2200 universities, more than 1800 million college students, 980 million active users, and an average of 2.5 million daily visits.

Once "Fun Farm" is launched on the school network, it will immediately usher in an explosive development period.

The success of the original version of "Happy Farm" cannot be attributed to the boost of Xiaonei. It can be said that without Xiaonei, there would be no "Happy Farm".

(End of this chapter)