I served as an admonisher in the Song Dynasty

Chapter 368 focuses on one word! A unique way of publicity
The fourteenth day of the first lunar month.

Wang Anshi reached a reconciliation with his uncle and fellow countryman Fang Zhongyong.

Fang Zhongyong was very grateful to Su Liang for his arrangement.

He is also willing to face his inner demons, but is worried that he will not be able to become a qualified folk speaker.

Su Liang told him while patting his chest.

If Wang Anshi doesn't teach well, he will teach.

He couldn't teach well, so he asked Ouyang Xiu, Fan Zhongyan and Fu Bi to teach him.

No matter how mediocre a person is.

Under the guidance of these people, he will definitely become different.

at the same time.

Fortunately, all the names used are pseudonyms.

The literati and officials of the Song Dynasty did not mind being ridiculed by the common people.

The man substitutes himself as Su Liang, and the woman substitutes herself as Song Pan'er.

Regardless of whether you are praising or scolding, you must follow up and do not look for fault, otherwise you will be called lackluster by the people.

This kind of evil intention was to stir up trouble, sabotage the reform of the entire Song Dynasty, and instigate opposition between officials and the people.

After Su Liang's family had dinner.

I also went to Yujie to enjoy the lanterns and walked until late at night before returning home.

New Year's Eve.

……

They are the Zaju "Xieyi Zangshu" launched by Baokangmen Wazi and the puppet play "The Spring of Dr. Tea" launched by Sangjia Wazi.

Bianjing City became noisy and lively.

One of the most eye-catching.

The Spring of Dr. Tea, in addition to telling the story of Su Liang and Cao Guojiu beating up the Japanese envoy for Dr. Tea Song Pan'er, also added a plot in which Song Pan'er fell in love with Su Liang and fell in unrequited love.

Shi You, the editor of Chongwen Academy Engraving Bookstore, was severely sentenced to two years in prison.

Various performances including singing, dancing, performing arts, magic and supernatural powers were staged one after another.

The sun hasn't set yet.

The fifteenth day of the first lunar month is the first day of the first lunar month.

……

There was one, and the court severely punished one.

What the common people in Bianjing love most is this kind of plot about talented people and beautiful women.

The collection of books in Xieyi naturally tells the story of the Liao envoy being expelled from the country.

The seventeenth day of the first lunar month, afternoon.

Su Liang had time to go to Baijia College.

Under the arrangements of Cao Yi and Shen Kuo, various new agricultural implements and tools have been prepared.

All kinds of agricultural and craft books and picture books have been printed, and the masters have prepared the words to explain them.

However, in terms of publicity.

Cao Yi and Shen Kuo had differences.

In addition to asking Liu Chang'er to help publish information about the Hundred Colleges Agricultural Crafts Exhibition in private tabloids, the two of them each came up with a publicity idea.

But neither of them agrees with each other.

I wanted Su Liang to decide which one to use, or whether to use both together, the effect would be better.

Cao Yan took the lead and said: "I think the best way to promote it is to have a banquet at Fan Tower."

"It will be held for three consecutive days to gather momentum! Invite all the big landowners in Kaifeng Prefecture and ask them to call on the farming people and craftsmen to come and see it! By then, even for my sake, Cao Yi, the exhibition will definitely be held It’s a huge crowd of people.”

Shen Kuo continued: "My suggestion is to find a lively open-air place in front of Zhouqiao and put some new agricultural tools first. As long as the people are curious, they will help us spread the word. After six days of spreading, we will definitely be able to spread the word." Attracting a large number of people who really need such items to come and support..."

After the two of them finished speaking, they both looked at Su Liang.

"That's it?" Su Liang rolled his eyes at the two of them.

"I don't think either one works!"

"Jing Xiu's idea is not only expensive, but also useless. Do those big landowners know about farming? Do they know about textiles? They may not even have touched farm tools. If you ask them to appeal to the people, they won't be able to make sense at all."

"Cunzhong's idea doesn't work either. Putting the farm tools out first will reduce the attractiveness of our exhibition, and this method can attract very few people."

Su Liang thought for a while and said, "I have an idea, please listen to it."

Immediately. Su Liang talked about his propaganda method with excitement on his face.

Cao Yi and Shen Kuo both curled their lips and shook their heads.

"Jing Ming, your publicity method is too crude. We have money, and this matter will affect whether we will get into trouble. What should we do if no one comes?"

Shen Kuo also said: "I think this idea is too inconsistent with the image of Baijia Academy!"

Su Liang smiled confidently and said, "If I use your idea, can you guarantee that there will be a sea of ​​people at the exhibition?"

The two looked at each other, then shook their heads.

"Then listen to me! I'm sure that by January 26th, the street in front of the Nanjiao Market will be so crowded that you can't even squeeze in!"

Cao Yi and Shen Kuo didn't know where Su Liang got this confidence from, but they were shocked by this aura and nodded in unison.

……

The twentieth day of the first lunar month, early morning.

Information about the [Baijia Academy Agricultural Crafts Exhibition] was published on small private newsstands at every intersection in the main streets of Bianjing City.

These include: overview of the exhibition, venue, time, etc.

In this regard.

Although it attracted the attention of some people, most people in the city were not interested in agricultural crafts and the like.

Near noon.

Su Liang came up with a propaganda method that Cao Yi and Shen Kuoqi called very crude.

Outside Bianjing City, outside Nanxun Gate.

Thirty donkey carts and sixty ox carts were lined up in several rows.

There is a carport on each car, and the carport is wrapped with cloth strips, with lines of large characters written on the left and right sides.

[Baijia College Agricultural Technology Exhibition]

[Time: From the 26th of the first lunar month to the second day of the second lunar month]

[Location: Nanmenqian Street, Nanjiao Market]

[Saving time, effort, money, high productivity, high efficiency, high income]

Focus on one thing: concise and concise words, big and eye-catching words.

Immediately, thirty donkey carts lined up and entered Bianjing City.

Sixty bullock carts headed towards the counties, towns and villages under the jurisdiction of Kaifeng Prefecture.

The drivers are all people from Baijia College.

They will be responsible for explaining to the people how much more money they can make a day and how much energy they can save through agricultural techniques.

This is what the people are most concerned about.

The reason why donkey carts and ox carts were chosen was because oxen and donkeys moved slowly, while horses ran too fast.

In the next six days, this will be the main method of publicity.

have to say.

Thirty donkey carts drove into the city in a row, which was indeed very attractive.

However, many people are not interested in the content on the carport, but in the behavior.

"Is Uncle Guo out of money? Why use such a cheap way of publicity?"

"What's so good about agriculture and crafts? It's really hard for Baijia College to introduce such objects to the world of elegance!"

"I think I still want to support Yushi Su and Uncle Guo. After all, if Baijia College doesn't get the limelight, everyone will forget about it. At that time, I still thought that Baijia College would threaten Taixue. But now it seems I’m overthinking it!”

……

The 22nd day of the first lunar month is the third day of the ox-cart and donkey-cart propaganda.

In a teahouse.

Cao Yi and Su Liang sat opposite each other.

"Jing Ming, this method doesn't work! I asked some people and they knew about it, but they were not interested!"

"Would you like to invite an oiran, or invite Mr. San Bian over? If Mr. San Bian goes, he will definitely attract a large number of young ladies. When the young ladies go, a group of young men and young masters will definitely follow them... "

Su Liang shook his head.

"There's no rush. My original idea was to let the common people participate. If all those scholars, businessmen and nobles go, the common people won't be able to squeeze in!"

Su Liang took a sip of tea and said: "Go to Kaifeng Mansion tomorrow and ask the Yamen servants to maintain order on the opening day. I'm worried that there will be too many people there and there will be a stampede!"

Cao Yi showed a wry smile. He really didn't understand where Su Liang got his confidence.

(End of this chapter)