I served as an admonisher in the Song Dynasty

Chapter 415 I’m rich! The battle between three wines, a money-burning trade war
It’s nearly noon on the fifth day of March.

Jinan Mansion, in the inn where Su Liang and his party lived.

Sun Sheng reported to Su Lianghui: "Bai Qiniang, about forty years old, a foreigner, came to Jinan Prefecture four years ago and bought Zhifu Perfume Shop. She works vigorously and resolutely. She is a well-known businesswoman in Jinan Prefecture at the moment. Years ago, we acquired three large restaurants in succession. After purchasing Shunquan, one of the three famous wines in Jinan Prefecture, we renamed the best restaurant among them Shunquan Restaurant..."

"How did she get started as a prostitute? Where did she get so much money?" Su Liang asked doubtfully.

"There are rumors that she was once the wife of a salt merchant in the southeast. The salt merchant died unexpectedly and had no children, so she inherited all the property, but whether it is true or not remains to be investigated."

at this time.

Suddenly there was a chaotic sound outside.

Du Lei walked over quickly from outside the door and said: "Boss, the price of Shunquan wine in the city has been reduced. It's seventy-two cents per cent. Many people are rushing to buy Shunquan wine!"

"Seventy-two cents per cent?" Su Liang frowned slightly.

These two days.

Su Liang is very concerned about the wine business in Jinan Prefecture.

Because the liquor tax of Jinan Prefecture has ranked third in the Song Dynasty and has become the main source of local finance.

Jinan Prefecture and Kaifeng Prefecture have the same liquor sales system.

Official koji is made, while private wine is brewed. The price of wine can be determined by the brewers themselves.

This method can greatly mobilize the enthusiasm of the people and feed many people at the same time.

present.

The three wines with the largest market share in Jinan Prefecture are: Shunquan, Qingyantang, and Zhenzhuquan.

These three wines account for nearly 90% of the city’s total sales.

A three-legged situation has formed in the Jinan wine industry.

There is also fierce competition among the three wines. They all want to cannibalize each other, and one family is the dominant one.

originally.

The three wines were all priced at 81 cents per jiao (one jiao is four liters), but now Shunquan suddenly reduced the price to 72 cents.

Suddenly breaking the balance, it is obvious that it is going to seize the market!
Less than an hour.

Qingyantang and Zhenzhuquan also announced price cuts.

Seventy cents a dime, which is cheaper than Shunquan.

This is a powerful response.

Suddenly.

The people in Jinan Prefecture are not in a hurry to buy wine.

They feel that the three restaurants will engage in a price war and the price of wine will continue to fall.

Su Liang was not surprised by this situation in Jinan Prefecture's liquor business.

When business develops to a certain extent, there will always be some businesses who want to monopolize a certain field.

Many such incidents have also occurred in Bianjing.

Lower prices to seize market share, and then start raising prices after occupying an absolute share.

This is a money-burning mode that kills one thousand enemies and loses eight hundred to oneself, and sometimes even puts oneself out of the game.

If it's just a small fight, that's all.

If the three restaurants do not continue to fight to the death, they will need to be regulated by the local government.

……

The next day, early in the morning.

Bai Qiniang’s Shunquan wine has dropped in price again.

Sixty-four cents.

This price made countless people excited and once again triggered a rush to buy Shunquan wine.

The costs of koji, grain, labor, etc. are almost all transparent.

Sixty-four cents per cent, which can be considered as a profit at a loss.

It can't get any lower.

For a time, many restaurant and innkeepers also started buying Shunquan wine in large quantities.

Some people think.

This big price cut is a gimmick created by Bai Qiniang to seize market share. After selling a small amount of Shunquan wine at a low price, she will definitely announce that it is out of stock.

Otherwise, no matter how rich you are, you can't afford to sell at a loss like this.

Never thought about it.

Bai Qiniang directly disclosed her wine storage warehouse. The Shunquan in the warehouse can supply restaurants in the city for at least one year.

If she is allowed to keep selling and sell out the inventory, Qingyantang and Zhenzhuquan may be in trouble this year.

It will even directly bring these two types of wine to a halt.

In terms of taste and texture, the three types of wine are actually about the same, but once people get used to drinking Shunquan wine, it will be difficult to change it.

Near noon.

The owners of Qingyantang and Zhenzhuquan announced: Sixty-four cents per cent, the same price as Shunquan wine.

Although losing money.

But they must contain Bai Qiniang's momentum.

After Qingyantang and Zhenzhuquan announced "sixty-four cents per cent", the number of buyers also increased.

The happiest people are naturally the restaurant merchants and the people in the city.

With such a low price, it’s natural to stock up on more.

Jinan City was full of drinkers. Even Su Liang ordered Sun Sheng to buy ten jars of Shunquan wine.

afternoon.

Hong Tai, the owner of Qingyantang Restaurant, who is over 60 years old, is known as "Uncle Tai", and Zhuo Feicheng, the owner of Zhenzhuquan Restaurant, is a middle-aged Confucian scholar.

He led a group of servants to Bai Qiniang's Shunquan Tower.

The two were ready to discuss an explanation.

Selling alcohol at such a price is just throwing money on the street, and they won't be able to hold on for long.

Hong Tai and Zhuo Feicheng were of high seniority in Jinan City, and they thought Bai Qiniang would invite them into the restaurant for discussion.

did not expect.

Bai Qiniang led a group of guys outside the gate, and there seemed to be a tendency to start a fight.

The meeting of the three major brewing giants naturally attracted many people to watch.

The inn where Su Liang lived was not far from Shunquan Tower, and he immediately arrived in front of Shunquan Tower.

As soon as Su Liang reached the outside of the crowd of onlookers, he heard the rough voice of Hong Tai, the owner of Qingyantang Restaurant.

"Bai Qiniang, are you crazy? Is this how you do business? Are you going to drag us to death with you?"

At this time.

Su Liang saw Bai Qiniang's appearance clearly through the gap in the crowd.

She originally thought that Bai Qiniang would be a fat or strong woman.

Who would have thought that she was a beautiful woman with a graceful figure and a very slender figure.

She has willow eyebrows, an oval face, and is painted with a light rouge.

Her long black hair was tied up with a jade hairpin stuck in it, exuding the gentleness and beauty of a Jiangnan woman.

With this kind of temperament, she must have come from a ladylike background.

Bai Qiniang looked at Hong Tai and said, "Shop Manager Hong Da, what does my business have to do with you?"

"What does it have to do with me? You maliciously lowered the price of wine in an attempt to monopolize the wine market in Jinan Prefecture. Do you think I don't know what your plan is? You are selling it for sixty-four cents now, and you will burn me Qingyantang and Zhenzhuquan to death Well, I’m afraid you can sell it for one hundred and twenty cents. You are cheating the people of Jinan Prefecture!”

Hongtai is very good at talking. All of a sudden, the people of Jinan Mansion were opposed to Bai Qiniang.

At this time, the middle-aged Confucian scholar Zhuo Feicheng, the owner of Zhenzhuquan Restaurant, added: "Dear fellow villagers and shopkeepers of various restaurants, Bai Qiniang lowered the prices like this to kill me, Qingyantang and Zhenzhuquan. Our family is no longer in Jinan City. The price of wine is whatever she says. Please don’t help others!”

Suddenly, the onlookers all looked at Bai Qiniang.

Many big businessmen have used this monopoly method. When there is only one company left, ordinary people have no choice but to buy at a higher price.

Bai Qiniang smiled slightly.

"You two, you are half right. I, Bai Qiniang, keep lowering the price. I really want to kill Qingyantang and Zhenzhuquan or I hope you can sell me the secret recipes of these two wines."

"However, after I monopolize the wine market in Jinan Prefecture, I will never increase the price. My purpose is to make Shunquan the number one wine in the world and increase its sales a hundred times. To defeat you is just to integrate the brewing resources of Jinan Prefecture. That’s it. It’s a pity that the distiller’s yeast approved by the government and the finest grain harvested by the people are in your hands!”

"You are no match for me. Before you lose too much, sell me the secret brewing recipe, and then find a place to enjoy your retirement!"

Bai Qiniang's voice was very pleasant, but the words she said made people shudder.

Hong Tai stared at Bai Qiniang.

"Who doesn't know how to talk big words! You, a little girl from outside the city, dare to claim that we are not your opponent. Who is your backer? Speak out and let us listen!"

Hong Tai and Zhuo Feicheng were also worried that Bai Qiniang had a backer they couldn't afford.

Bai Qiniang walked slowly towards Hong Tai and Zhuo Feicheng, and when she was less than half a meter away from them, she said, "I have no backer, but I have money!"

Hear this.

Hong Tai and Zhuo Feicheng opened their mouths to speak, but they didn't know how to refute.

Money can lead to the gods.

If Bai Qiniang sells at a loss at a reduced price like this, they can last up to five days.

They also believed that what Bai Qiniang said was true. When the latter first arrived in Jinan Mansion, he kept throwing money away without blinking an eye.

Moreover, Bai Qiniang can also do business.

The income of just one Zhifu perfume shop is equal to the income of all perfume shops in Jinan Prefecture.

Su Liang outside the crowd smiled helplessly.

I have money.

These four words are so strong that it is indeed irrefutable.

Hong Tai thought for a while and said coldly: "You have money? What's wrong with having money? Now, you immediately restore Shunquan wine to eighty-one cents per cent, and our two families will also restore the original price. I will treat it like this." This has never happened. If you don’t recover, I will destroy your wine store and make it impossible for you to do business in Jinan!”

Bai Qiniang smiled disdainfully and said, "You can try it!"

As Bai Qiniang finished speaking, the waiters behind her, more than thirty people in total, all took a step forward.

If you have money, you can hire thugs, and there are always a lot of thugs around Bai Qiniang.

Su Liang, who was behind the crowd, couldn't tell for a moment which side was the evil force.

At this time.

Zhuo Feicheng said to Bai Qiniang: "Shopkeeper Bai, please keep a tightrope in your work so that we can meet each other easily in the future. If you keep selling wine like this, we will be cornered. At worst, we will fight to the death and no one will get it!"

Bai Qiniang gently raised her jade arms, smoothed her long hair around her ears, and then turned to look at the onlookers.

"As witnesses, I, Bai Qiniang, am here to announce something. Starting from tomorrow, any merchants and restaurants who are willing to enter into an exclusive cooperation with me, Shunquan House, that is, those who only purchase Shunquan wine during the three-year contract period, I will Sold for one dime and fifty cents, valid for a long time.”

"In addition, in the next three years, even if there is a disaster, the price of Shunquan Liquor in Jinan Prefecture will never exceed sixty-four cents. My purpose is very simple, which is to make Shunquan Liquor the largest-selling liquor in the Song Dynasty. Wine, become the best wine in the world!”

As soon as he said this, the whole place fell silent.

"it is good!"

Someone in the crowd shouted, and then a large group of people cheered.

"Qiniang is mighty, you are the real businessman!"

"Qiniang, from now on I will only drink Shunquan wine."

"Qiniang, you are a beautiful person with a kind heart. If someone bullies you, I will be the first to go to you!"

……

The onlookers cheered.

They are naturally happy to be able to drink cheap and good wine.

The faces of Hong Tai and Zhuo Feicheng darkened.

Bai Qiniang dared to promise to the restaurant merchants that they would sign an exclusive agreement and sell it for fifty cents per dime, but they didn't dare.

Because it will definitely cost you money.

Bai Qiniang dared to promise the people watching that the price of a dime of wine would not exceed sixty-four cents in three years, no matter whether there were good years or bad years, but they did not dare.

Because this is also a high probability of losing money.

Su Liang in the crowd frowned and did not think that Shunquan Wine's monopoly on Jinan Mansion's wine business was a good thing.

A flower blooming alone is not spring.

If Shunquan Wine sells in large quantities at a low price and is sold throughout the Song Dynasty, it will indeed have a chance to become the first in the Song Dynasty.

But once there is only one family left and the people have no choice, the brewing industry will lose its vitality and will not last long.

This kind of practice, in which businessmen gain a reputation and lose money, is not a good way of doing business.

The one who benefits the most is not Bai Qiniang, but the current chief official of Jinan Mansion.

If operated in this way, Shunquan Wine will definitely increase the liquor tax of Jinan Prefecture, which will be of great benefit to the career advancement of the local official.

Hong Tai and Zhuo Feicheng looked at each other and nodded.

Hong Tai made a big move with his hand, turned around and said to the guys behind him: "Brothers, I broke into Shunquan Tower and destroyed the wine in their warehouse. Today, everything is over. I, Hong Tai, am more than sixty years old. I am not afraid of anything. What's wrong with me?" I bear the blame!"

Suddenly, a group of men rushed inside.

Bai Qiniang stepped aside, and the waiters beside her also rushed over with long sticks.

Onlookers retreated and a large street fight was about to take place.

At this moment, a voice suddenly came from not far away.

"I am Xie Yongqing, the pacification envoy of Jingdong East Road and the prefect of Jinan Prefecture. Stop it all!" Not far away, a middle-aged man on horseback shouted loudly.

at the same time.

More than thirty government officials rushed over.

The guys on both sides threw away their long sticks and retreated to one side.

Xie Yongqing, the pacifier of Jingdong East Road and the prefect of Jinan Prefecture, got off his horse and walked to the door of Shunquan Tower.

He is about forty-five years old, with fair complexion and elegant temperament. He looks at Hong Tai, Zhuo Feicheng and Bai Qiniang without anger or authority.

"What is this for? A fight in the street?"

"Since the Reform of the Song Dynasty, when has such a bad incident happened in our Jinan city? You three, follow me back to the government office!"

Xie Yongqing has obviously been paying attention to this matter, so he arrived in time.

And this moment.

Bai Qiniang looked at Xie Yongqing's back with an aggrieved look on her face, tears falling from the corners of her eyes.

Xie Yongqing looked around and said loudly: "Dear fellow villagers, our government has roughly understood this matter. From now on, the sales of Shunquan, Qingyantang and Zhenzhuquan wines will be stopped. Once we find out the situation, we will make a decision Post an announcement and give an explanation to the whole city!”

After saying that, Xie Yongqing got on his horse and walked forward.

The onlookers gradually dispersed.

According to Su Liang's understanding, Xie Yongqing, the pacifier of Jingdong East Road and the prefect of Jinan Prefecture, has a good official reputation. Su Liang is also looking forward to how he will resolve the matter.

At this time.

Sun Sheng walked up to Su Liang excitedly and said softly: "Boss, Xu Zhongde has been captured. We will arrive at Jinan Mansion tonight!"

"Go to the rental compound. I want to interrogate him tonight, no, I want to give him a good beating!" Su Liang clenched his fists and said.

Since joining the officialdom, this was the first time that Su Liang felt like a fool after being deceived.

(End of this chapter)