It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 1030: Will "Ready Player One" be released soon? Various ways to book out the theaters to boost the box office? The last madness of Edko Pictures!

"If I were Chen Feiyu and had a father like Brother Chen Kai, what would I do?"

Looking at media reports, netizens' comments, and leaked clips from variety shows, Chen Fei couldn't help but fall into deep thought.

Living in a depressing environment every day, one must be yearning for "freedom" and "stimulation" in one's heart. Otherwise, if one cannot get relief, one's spirit will definitely be suppressed to the point of confusion!

But in a place like the entertainment industry, once you start chasing freedom, excitement, and madness...that will cause big problems and big trouble!
"One day when Brother Chen Kai has to 'clean up' his son's ass, will he regret all the pressure he put on his son in terms of education?"

Fade Chen murmured to himself, and at the same time he secretly made up his mind.

When he has children in the future, he will definitely not put such great pressure on them. It will be enough for them to live their lives happily.

Anyway, I earn so much money now, and I don’t have to worry about my children not having enough to eat or warm clothes to wear. As long as they don’t have any defects or problems in their ideology and morality, that’s enough.

~

At 9 o'clock sharp, Fade Chen arrived at the company smoothly, and then came to the screening room accompanied by his assistant.

At this time, except for him, everyone else has arrived.

"Good evening, everyone."

"Fei, come and sit down."

After greeting everyone, Fade Chen sat down next to Natasha and turned his gaze towards the big screen.

"Here you go."

Natasha handed over the 3D glasses.

"OK, thanks."

Chen Fei took it and put it on quickly, then made an OK gesture to the projectionist.

The next second, as the lights in the screening room dimmed, the preview officially began.

The story of "Ready Player One" takes place in 2045. Due to the energy crisis and various problems in real life, human society is on the brink of collapse.

But in this era, virtual reality technology has developed greatly, and a virtual reality game called "Oasis" has led the global trend!
Before his death, the creator of this game, James Halliday, announced that he had set an Easter egg in the game. The first player who passed three levels, collected three keys and found this Easter egg would inherit all his stocks and ownership of the Oasis, totaling five trillion US dollars!

This news also successfully attracted countless players to join the adventure of finding Easter eggs.

The protagonist Wade Wozniacki and his friends are also looking for Easter eggs... At the same time, a company called IOI has hired a large number of players to conduct trials day and night in an attempt to get the Easter eggs in order to gain control of the Oasis.

Through trial after trial, Wade and his friends gradually approached the truth about the Easter egg.

They first went through a thrilling drag racing competition, used reverse thinking to retreat at full speed, successfully avoided the attacks of dinosaurs and King Kong, and obtained the first brass key.

In the process, Wade met the heroine Samantha Cook, and the two quickly became friends and searched for the second key together.

While searching for the second key, Wade discovered a regretful relationship that Halliday had when he was young.

They decided to start the investigation from there, and successfully helped Halliday make up for the regret of not being able to invite his secret crush to dance when he was young because he was not good at expressing himself. In the process, they also obtained the second Emerald Key.

However, IOI's CEO Nolan has been secretly obstructing their actions. He sent people to hunt down the protagonists in the game and even tried to kill them in the real world!
In the process of searching for the third key, the protagonists went through one test after another.

They eventually discovered that the trial location for the third key was playing a game on the Atari 2600 console on the doomsday planet in the game.

After much luck, Wade successfully entered the trial site of the third level.

But during the trial, Nolan suddenly broke in and activated the Son of Destruction bomb, trying to kill all the players!
However, in the end, Wade was lucky enough to be resurrected with the help of a resurrection coin and successfully obtained the third crystal key.

Then he inserted the three keys into the magic door and finally got the Easter egg...

The whole story is based on an adventure about virtual reality and real life. Through the experiences of Wade and his friends, it explores modern people's dependence on the virtual world and their escape from real life.

The film not only presents a thrilling adventure, but also triggers the audience's deep thinking about human nature, friendship, love and the impact of technology.

With its unique subject matter and creativity, wonderful visual effects, abundant easter eggs and tributes, and profound thematic discussions, this 140-minute film, with the support of 3D-lMAX visual effects, brings a strong sense of shock to people!

The most amazing thing is that there are many classic movie and game characters and scenes, depicting a grand game world!

Moreover, the overall plot is not dragged out at all, it is explosive throughout, without any water in the slightest!

Especially the final "decisive battle" scene, when Mecha Gataniore faced off against Tiga, and Godzilla faced off against Gundam, the entire screening room cheered!
It is no exaggeration to say that this movie is a feast for comic fans, movie fans, and game fans. Various easter eggs and jokes come one after another, which not only dazzles people but also generates a strong sense of resonance!
Even a casual observer would find it highly entertaining after watching it. After all, the special effects of this movie have reached the ultimate level, definitely among the best in the world!

As the film officially ended, some people rushed to find the toilet, while Chen Fei and the technical staff began to discuss some minor issues that needed to be improved.

“In fact, overall, the film still has some flaws in terms of the depth of the plot, the delicacy of character creation, and the rigor of logic and setting.

Although the film incorporates elements such as treasure hunting, adventure, and science fiction, the overall plot is relatively simple and direct, lacking some deep emotional entanglements or complex changes in the characters' hearts.

Moreover, some of the plots and settings may not be logically rigorous, which is also the point that will inevitably be criticized by some fans later..."

Everyone listened carefully and also gave some ideas and opinions that could be adjusted.

Brainstorming is always the best way to solve a problem.

More than 40 minutes later, a complete adjustment and modification plan was ready.

"Fei, we need a week to make the revisions, and then we will conduct a second internal preview."

"Well, OK, I'll come back in a week."

It is absolutely impossible to tell a story perfectly in 140 minutes. Even God cannot do it.

However, if some of the bigger flaws can be made up for, it will definitely be helpful for the box office and reputation of the film after its subsequent release.

This is exactly why a movie has to be screened and previewed before it is released.

Because only by finding out the deficiencies and filling them in, can you make a big splash and ultimately achieve good results!

After leaving the screening room, Fade Chen followed Natasha to her office.

As soon as he entered the room, Natasha handed him a form: "These are the dates that the marketing department has selected for the release of Ready Player One after comprehensive analysis."

Fade Chen took it and looked at the form.

5-26、9-08、11-17、12-15、12-22……

There are a total of 10 schedules, which almost cover all the high-quality time periods starting from the summer vacation and ending at the Christmas season.

Chen Fei thought for a moment, picked up a pen and crossed out several dates in the summer vacation. "The film has not been officially completed yet, so there is no need to rush to send it to the theaters. We are not under any pressure to make a profit."

As he spoke, he crossed out the three dates in the autumn season one by one: "The popularity of the three months of August, September and October is too low, and it is not suitable for marketing and promotion of super A-level big-budget movies."

"So that's November and December?" Natasha leaned forward with great interest and suggested, "How about going to November? To kill the spirit of Justice League?"

Chen Fei smiled and shook his head: "No need, after all, November is not a popular period. We also need to consider releasing this movie globally, so the Lunar New Year period is the most appropriate."

"Lunar New Year film?"

Natasha is not particularly familiar with this term, after all, there is no Lunar New Year movie season in North America.

"It's the Christmas season." "That means December 12nd?"

"Yes! It's December 12!" Chen Fei smiled and said, "In the next period of time, while you are paying attention to 22th Century Fox, you must also urge the distribution department to negotiate with major theaters.

Our goal is to release the film simultaneously around the world, so that we can maximize the marketing and publicity effects, which is also the most advantageous situation for us."

"Okay, I see."

Natasha nodded heavily and took on the responsibility.

She is quite confident in North America, but she may encounter some obstacles if she negotiates with theaters and distribution departments in other countries.

But with the current energy and strength of Walton Pictures, she believes that the obstacles in her way will eventually be successfully overcome!
……

"The 67th Berlin International Film Festival officially came to an end last night. "Flesh and Soul" directed by Hungarian director Ildikó Inyédi won the Golden Bear Award for Best Film; South Korean actress Kim Min-hee won the Silver Bear Award for Best Actress for "On the Beach at Night Alone"... Unfortunately, Chinese-language films failed to win."

"At 10 o'clock this morning, the comedy film "A Good Show", directed and starred by Huang Bo, and starring Chen Cao, Wang Baoqiang, Zhang Yixing, Yu Hewei, and Wang Xun, officially held its opening ceremony in Beijing."

"The fantasy and comedy film "Monster Hunt 2", jointly produced by Edko Films, China Film Group, Tao Piaopiao Film and Television Culture, Huaying Film Group and other companies, directed by Xu Chengyi, and starring Tony Leung, Bai Baihe, Jing Boran, Li Yuchun, Dapeng, and Sandra Ng, has officially announced the completion of filming today!
At the wrap-up press conference, Edko Films Chairman Jiang Zhiqiang once again emphasized that "Monster Hunt 2" will definitely not have the same "box office theft" incident as before, and asked fans to wait and see and give the film a chance to make amends..."

"La Peikang, chairman of China Film Group, attended the wrap-up press conference for Monster Hunt 2 and revealed that the film is expected to be released in theaters during the Spring Festival next year to meet with major movie fans."

"In an interview with reporters, Tony Leung Chiu-wai revealed that after the filming of Monster Hunt 2 is completed, he will seamlessly join the crew of the film version of Midnight Diner and will direct and star in it himself.

The drama version of "Midnight Diner", previously starred by Huang Lei, has been officially announced to be broadcast on Zhejiang Satellite TV and Capital Satellite TV in prime time on June 6. "

"..."

Looking around, the entertainment news about the completion of "Monster Hunt 2" and the official announcement of its release date during the Spring Festival has remained very popular, completely suppressing other entertainment news.

Jiang Zhiqiang's promise that he would never continue to "steal box office" almost made many people in the industry laugh.

Only a small number of netizens, under the guidance of the water army, would speak out in support of him and "Monster Hunt 2". Others simply don't believe him!
"Not stealing the box office? Haha, then what's the point of your profit?"

Watching the news, Fade Chen curled his lips, thinking that Jiang Zhiqiang was just farting.

But then again, this guy is pretty smart.

Just like Huayi’s previous choice to bring Huaying and Bayi into the same camp, this time, Emperor Entertainment Group chose to bring China Film and Huaying into its own camp.

There is only one purpose for doing this, and that is to guard against Pan Asia Cinemas' blatant and deliberate suppression of the screening schedule of "Monster Hunt 2".

China Film Group and Huaying Film Group are both state-owned enterprises. Pan Asia Cinemas cannot openly target the films in which they have participated in the investment.

But then again, if it doesn't work openly, you can do it secretly!

It’s not like you’re the only one with “Monster Hunt 2” that can go to the Spring Festival movie season?
And this time, if Enlight Pictures shows any sign of stealing box office revenue, Chen Fei will definitely go up and crush them to death!

Even China Film Group and Huaying Film Group had to suffer the consequences because of this!
If you want to be a protective umbrella, you have to pay the price!

……

At this time, China Film.

In the office, La Peikang stared at Jiang Zhiqiang in front of him and warned him in a deep voice: "I hope you can do what you say. Things like 'stealing box office revenue' must be stopped. The higher-ups have issued a red-letter document!

As for the publicity and promotion, since China Film Group is also involved in the investment, I will naturally help you and will definitely not allow "Monster Hunt 2" to be specially targeted in terms of scheduling."

"Don't worry, Mr. La, I have absolute confidence in our movie..."

Jiang Zhiqiang patted his chest and made a solemn promise.

However, after leaving China Film Group, he changed into a completely different person.

Inside the car, he was on the phone with the head of the distribution department, and the topic of their conversation was precisely the arrangements after the release of "Monster Hunt 2".

"Director Jiang, this time we have decided to start the charity screenings in advance and invest at least 1 million yuan to screen the film for free for certain audiences. This way, our first-day box office revenue will be at least 1 million yuan."

"Not enough! Far from enough! I need a higher first-day box office!"

Jiang Zhiqiang's face was full of madness!
The main reason for doing this is to increase the box office in the first few days of the movie's release, creating the "false impression" that the movie is popular, so that "passers-by" who don't know how to choose movies to watch during the Spring Festival will follow suit and buy tickets.

The market for the Spring Festival period is already huge. Both "The Mermaid" and "Operation Red Sea" achieved single-day box office revenue of over 3 million yuan, which undoubtedly made Jiang Zhiqiang's appetite grow.

In his opinion, if the first-day box office of "Monster Hunt 2" can break 4 million or even 5 million... and create a new box office record, then wouldn't the popularity explode?

Moreover, doing so can increase the movie attendance in the first three days of its release, thereby affecting subsequent screenings. Why not do it?

On the other end of the phone, the manager of the distribution department chuckled and continued, "Boss Jiang, I talked to Boss Li of Tao Piao Piao before, and he gave me a very interesting 'fancy theater booking' operation, which I think can be used to try out on Monster Hunt 2."

A fancy way of booking the whole place?

Jiang Zhiqiang asked in confusion: "Tell me more specifically, how do you book the entire theater?"

"It's very simple. During the profit period, we can buy some seats in the theater in advance, but there will be no real audience during the actual movie watching. This method of inflating the box office is more covert and will never be discovered."

"Hey! This is a good idea!" Jiang Zhiqi's eyes lit up: "If we do this, we can completely use other theaters, not just do small tricks in our theaters."

“That’s right!” The cinema manager added: “Mr. Li from Tao Piaopiao said that he could use the platform’s rules and loopholes to help us conduct covert operations in major cinemas.

However, it is somewhat regrettable that Pan Asia and Wanda Cinemas have terminated their contracts with Tao Piaopiao, so the platform cannot influence these two largest domestic cinema platforms.

This also means that if we want to play tricks on Pan Asia and Wanda, we have to spend real money to buy movie tickets, and we won’t be able to get more rebates…”

"No problem!" Jiang Zhiqiang laughed: "So what if it's real money? We can get back all the initial investment in the stock market."

"So is this the arrangement?"

"Well, let's do it! The first day's box office performance must set a new record!"

"But wouldn't this be a bit too conspicuous?"

"No problem." Jiang Zhiqi smiled confidently: "As long as the publicity, popularity and audience expectations of the film before its release are strong enough, it is not surprising to get a 'brilliant' first-day box office result."

"But on Weibo..."

"We are not considering Weibo this time. We will mainly go to Douyin and Kuaishou for publicity and marketing. Young users of these new media platforms are the main consumer force. They are our target this time!"

As he said this, an emotion called "resentment" had already risen in his heart.

Just because of offending Chen Fei and Feiyue Films, Weibo has been suppressing the popularity of "Monster Hunt 2", making it difficult to implement various publicity and marketing smoothly.

Fortunately, other new media platforms have gradually developed in the past two years, so he no longer has to worry about being suppressed by Weibo.

"Boss Jiang, we'll have to trouble you to set an expected goal for us."

Jiang Zhiqiang took a deep breath and said word by word: "The first day box office... starts at 5 million! The total box office will be at least 30 billion!"

~

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(End of this chapter)