It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 1071: 40 screenings? No backdoor? A very old fashioned PR trick!

Chapter 1071 4.0% of the screenings? No backdoor? A very old-fashioned PR operation!
Friday is not peaceful in Hollywood. After all, it is the end of the week and there is a lot of summary work to be completed today.

In the president's office at Warner Bros., Kevin Tsujihara is listening to his subordinates' reports:

"To date, Wonder Woman has grossed $4.12 million in North America and $8585.5 million in mainland China, bringing its total global box office to $5.19 million.

Calculated based on the production + marketing + publicity costs, this movie barely made a profit at the box office, but the profit is not high, and it needs to make more money in the DVD and streaming markets..."

Hearing this, Kevin Tsujihara frowned slightly, unable to hide his disappointment.

Because according to his expectations, this movie should make huge profits at the box office, and then make more profits from DVD and streaming channels.

But judging from the current returns, the overall profit is at least $2 million less than he imagined!
"Tell Hamada that this revenue is not up to standard. I don't want a similar situation to happen to Justice League, which must get a huge return at the box office. Do you understand?"

"Yes, Boss, I'll let him know."

The secretary nodded heavily, already thinking about how to reply to DC.

But at this time, Kevin Tsujihara asked again: "I want to know what the situation is with the Manchester by the Sea project? Has it been confirmed? Is Walton Pictures going to sprint for the Oscars again?"

"Yes." The secretary replied, "According to the information received by the people below, Walton Pictures has already started the public relations operation procedures."

"What? The film hasn't even started shooting yet, and they've already started PR just after announcing the casting?"

Kevin Tsujihara was confused.

Do you want it to be so rolled?
It’s only July now, and there are still more than 7 months to the next Academy Awards ceremony!

However, the secretary gave him an affirmative answer: "Yes, it has already started."

"Fuck!"

Kevin Tsujihara cursed angrily, but he had to issue instructions quickly: "Notify the PR team and immediately start the PR process for Dunkirk. We can't be left behind."

"Okay, Boss, I'll arrange it right away."

The secretary nodded and left in a hurry.

Kevin Tsujihara returned to his desk, turned on his computer, and began to look up information about "Manchester by the Sea".

Unfortunately, apart from a seemingly unremarkable plot synopsis, all that was left was the casting announcement.

But looking at the top cast of characters including Matt Damon, Leonardo Dicaprio, and Kate Winslet, he only felt the pressure skyrocket!
Two best actor and one best actress, if coupled with a good enough plot and Chen Fei, a world-class director, it would be simply the top crew in Hollywood.

"No, we must not let him finish the filming smoothly. We must make sure that there are problems with the filming of the crew. The next Oscar must go to Dunkirk!"

Kevin Tsujihara muttered, many plans and arrangements coming to his mind.

However, more than half an hour later, he opened the official website of "Justice League" with some concern and checked the promotional video of the movie.

Since the new director was appointed, the style of the film has gradually shifted towards the "Marvel family style".

At first, because the style change was not too big, movie fans were quite accepting of it.

But now, as the film is getting closer to its release date, the style change is becoming more and more "Marvel style", so much so that many dissatisfied voices have appeared online.

Hamada kept assuring him that there would be no problems.

But for some reason, he always felt unsure.

The investment in "Justice League" is too huge. If it fails to be successful at the box office, not only DC but even Warner headquarters will be greatly affected!

For a moment, Kevin Tsujihara felt a splitting headache.

The pressure was really too great, and he urgently needed some good news to relieve it, but he couldn't find it in a short time, and the road ahead seemed bleak!
……

After finalizing the cast, deciding on the exact start time, and drawing the storyboard for the last scene, Chen Fei finally returned to Beverly Hills in the night.

It was already past 11 o'clock in the evening.

Although he was tired, sleepy and hungry, when he saw Liu Yifei wearing an apron and learning to make soup, he felt that all the hard work was worth it.

"you are back."

In the open kitchen, Liu Yifei held up a soup spoon and waved to Chen Fei who had just entered the room with a smile.

"Well, what are you doing?"

"I made eight-treasure porridge, roasted a chicken for you, and my favorite durian pizza, hehe."

"Thanks a lot."

Walking forward and taking a look at the eight-treasure porridge which looked very good, Chen Fei gave her a thumbs up in approval.

"It's almost done. Go wash your hands first, then we'll eat."

"it is good."

After answering, Fade Chen turned around and went to the bathroom.

When he returned to the restaurant again, all the food had been served on the table.

“Put the sugar in it yourself!”

Liu Yifei whispered a reminder, then turned her head and started chatting with Shu Chang on the mobile phone video.

The two girls were talking about cosmetics and endorsements. Chen Fei didn't understand what they were saying, so he didn't interrupt them. Instead, he drank eight-treasure porridge while reading entertainment news on Weibo.

In China, another batch of new movies hit theaters today, while another batch of new movies also left theaters.

"The action, adventure, and fantasy film The Mummy, starring Tom Cruise, grossed 6.2 million RMB at the box office - Tao Piaopiao app."

"Alien: Covenant, total box office 3.11 million RMB - Maoyan app."

"Transformers 5 has been released for half a month, and the total box office has exceeded 11 billion RMB..."

After briefly looking at the box office performance of several movies released in June, Chen Fei looked at the movies that were released today with great interest.

"Despicable Me 3, on its first day of release, had a combined cinema schedule of 33.7%."

"The comedy and action film "The Master", directed and acted by Lu Zhengyu and starring Guo Caijie, Fan Wei, Cai Guoqing, Chen Chong and others, had a combined screening rate of 15.9% on the first day of its release."

"The youth and love movie "Secret Fruit" starring Chen Feiyu and Ouyang Nana had a comprehensive screening schedule of 4.0% on the first day of its release."

"Cough, cough, cough!"

A mouthful of eight-treasure porridge got stuck in my throat and I almost spit it out!

Seeing the 4% overall screening number, Chen Fei almost burst out laughing.

Dozens of domestic cinema chains didn't give any face to Guangguang and Chen Kai at all, and only gave them 4%. What kind of box office is this?
However, after he read the reviews of this movie, he found that the 4% was not unfair at all.

The Douban score is 3.6, which is a long way from the passing line.

“I feel that the problems with the actors and director of this film are not the core issues. The problem lies in the plot fabricated by Ms. Rao Xueman that disregards social order!

The male lead's clothes got wet, and the female teacher took the initiative to ask the male student to go home to change. Since he had changed, he should leave quickly! But the screenwriter insisted that the female teacher could not hear with her left ear, so she said "I can't hear, and I can explain it." She sat next to the man, thighs touching thighs, and said "Come on, talk to my left ear"! See for yourself, how ridiculous it is!"

"The Chinese film industry already has a paralyzed Wu Yifan. We don't need another paralyzed Chen Feiyu who sounds and looks so similar. Thank you."

“Don’t ever take everything you have for granted – the rise of second-generation stars… We moviegoers still don’t give them face when we shouldn’t.”

"The woman has no acting skills, but she can still get one movie after another. The man is the leading actor in an IP movie, and the second female lead is also from a prominent family. Haha, these people treat society as their mother. Do they think that everyone has the responsibility to use the best resources to accompany them in their growth and continuous trial and error?

Just let it go. If you plant one Ouyang Na Na, you will definitely not get a bunch of Ouyang Na Na, but if you plant one Lu Xiao Kui, you will definitely get a bunch of Lu Xiao Kui! Here comes another one!"

Looking around, the internet is full of complaints. Not only the audience is complaining, but even the critics are complaining.

And under the rare comments that contain praise, most of them are ridiculed and mocked, asking "Did you take money?"

In addition, the film has already been screened at least 10 times in advance, so the theater chain naturally understands what the film is about, and it is only normal for it to be scheduled at a low price.

"Mr. Wang! How pitiful! Youth-themed movies are over."

Chen Fei casually sent a voice message to Wang Changtian.

After a while, the phone rang.

"Alas, it's over, completely over. Youth-themed movies are over. Movie fans and audiences don't buy it at all."

"Hahaha, don't you have to think about how to explain this to Brother Chen Kai and Chen Hong?"

"What should I explain to them? Is it my fault that his son's acting is bad? They must accept this favor!"

Hearing this, Fade Chen couldn't help but feel curious: "Logically speaking, the couple should have seen this situation, so why didn't they react?"

"Yes, they are planning to announce the new project they are preparing for their son to divert the attention of netizens."

"Oh?"

In an instant, the name "Ever Night" suddenly appeared in Chen Fei's mind.

So, is this the backup plan that Brother Chen Kai prepared for his son?
……

It was afternoon soon in China.

In the 21st Century Shengkai Films, Brother Chen Kai was completely desperate after taking a look at the data of "Secret Fruit".

The first day's data is so miserable, and you still expect to turn things around in the future?

What kind of international joke are you kidding?
Without any hesitation, he called his wife and said, "Contact Golden Pond and announce the new project directly."

"Well, okay."

Chen Hong paid more attention to her son's debut work than brother Chen Kai, and she had apparently discovered the terrible situation.

Rather than sitting back and waiting for the situation to develop in a more unfavorable direction, it is better to take the initiative and guide public opinion in another direction first.

Thinking of this, she no longer cared to comfort her son, but hurried to communicate the follow-up arrangements.

But what the couple didn't know was that Chen Feiyu, who was looking through the online film reviews at the time, had a pale face and was shaking uncontrollably.

The education he received since childhood was that no matter what, he must move towards the goal of success!
Now that "Secret Fruit" has been heavily criticized as soon as it was released, this undoubtedly verifies its failure!

When he thought about the scolding he would get next, he became so nervous that he could hardly control his restlessness...

"Ding dong!"

Suddenly, the cell phone on the bed rang.

Hearing this familiar exclusive reminder tone, he felt a little relieved. He quickly opened his mobile phone, clicked on Douyin, and found the private message column.

A new message appears in the conversation list.

"The Ritz-Carlton Hotel, 9096, waiting for you."

Chen Feiyu was immediately delighted and quickly replied: "Okay, I'll be there in half an hour."

A tense mood needs to be relieved, and choosing to solve it with joy is undoubtedly a great way!

……

"The Hollywood imported animated blockbuster Despicable Me 3 grossed 1.37 million RMB on its first day of release... The animated film series has once again achieved success."

"On the first day of its release, "The Master" earned 2336.2 million yuan at the box office."

"The love-themed movie "Secret Fruit", starring Chen Feiyu, one of Chen Kai's brothers, only earned 277.7 million on its first day of release, breaking both its reputation and box office!"

"The daily box office revenue of 'Reverse Time Rescue' has dropped to 474 million, and its box office potential is about to be exhausted."

"Produced by Feiyue Films and starring Peng Yuchang, "So Young: Music Ignites Dreams" has been released for 8 days and the box office has exceeded 2.8 million yuan."

As the new day came and the box office results of several movies were revealed, netizens' attention shifted to those movies.

Among them, "Secret Fruit" is undoubtedly the one that has suffered the most criticism!

As a movie starring the son of director Chen, it only earned 277 million yuan on the first day of its release? Isn't this really embarrassing for Chen?

However, before netizens could rush in to mock, new hot entertainment news appeared!
"Capital Golden Pond Media Company issued a notice: The big IP fantasy TV series "Ever Night", directed by Yang Yang and adapted from Mao Ni's novel of the same name, will be officially announced today!"

"It is reported that Ever Night tells the story of a grassroots boy named Ning Que, who came to the capital from Weicheng with his maid Sangsang to fight for the injustice of his family. After going through many twists and turns, he rose step by step and finally succeeded in clearing his family's name."

"According to the notice, the drama has already started the casting process at the beginning of the project. The leading male role 'Ning Que' has been confirmed to be played by Chen Feiyu, while the remaining roles will be played by Song Yiren, Hu Jun, Zheng Shaoqiu, Sun Zujun, Ni Dahong, Chen Zhen, Meng Ziyi, Yuan Bingyan, Tong Yao and others."

"The reporter called director Yang Yang and learned that she actually didn't know Chen Feiyu's parents, Chen Kaige and Chen Hong, and that she only decided on Chen Feiyu after constant chatting and auditions.

At that time, Chen Feiyu was still a 17-year-old high school student who had never learned acting. It was not easy for him to be confident and relaxed in front of the camera. She raised many difficulties that might be encountered during the filming, but Chen Feiyu said no problem and had a strong desire to "perform", so she chose him to play the male lead Ning Que..."

As entertainment news emerged one after another, as expected, no one paid attention to "Secret Fruit".

Netizens have now all gone to the crew of Ever Night and expressed their most genuine "emotions":
"Oh? Damn it? You don't know Chen Feiyu's parents? He was chosen to play Ning Que purely through an audition? How can you say that?"

"Hahaha, the entertainment industry is really interesting. An ordinary 17-year-old high school student was so lucky to get the leading role in a TV series adapted from a big IP. It's really magical."

"Tsk tsk, before this, I had never heard of a company like Golden Pond. How did you manage to hire veteran actors like Hu Jun, Zheng Shaoqiu, Sun Zujun, and Ni Dahong? Are your connections so amazing?"

"If Chen Feiyu hadn't taken the back door, I would have stood on my head and eaten shit!"

"Secret Fruit failed, so they quickly pushed Ever Night out as an excuse. Haha, this is such an old-fashioned trick."

~

Although the method is very "old-fashioned", it has to be said that it is quite effective when used.

Anyway, netizens' attention has all been attracted to "Ever Night", and not many people continue to pay attention to "Secret Fruit".

People in the industry all know that this is a public relations strategy prepared by Brother Chen Kai for his son.

But who would risk offending others by leaking information to the outside world?
So, several days passed, and when it came to the second week of July, with the release of the two movies "The Monkey King" and "The Great Guardian", "Secret Fruit" quietly withdrew from the theaters with a box office of 7 million, ending tragically!
At the same time, news about the completion of the "Ex-Boyfriend Series" movies invested by Huayi also surfaced, which indirectly provided help for the "sad exit" of "Secret Fruit".

"Yesterday, the highly anticipated romantic comedy film "Ex-Files 3: Goodbye Ex" officially announced its completion; the film was jointly produced by Huayi Brothers and New Shengtang Cultural Communication Co., Ltd., directed by Tian Yusheng, and starred by powerful actors such as Han Geng, Zheng Kai, Yu Wenwen, and Zeng Mengxue."

"As the third film in the 'Ex-Files' series, 'Ex-Files 3' continues the hilarious style of the first two films while incorporating more affectionate elements, telling a series of hilarious and touching stories that Meng Yun and Yu Fei experienced after their breakup."

"At the wrap-up ceremony, director Tian Hanyu and the leading actors celebrated this important moment together in a warm and cozy atmosphere. It is reported that the film also invited many well-known musicians to join in and create a series of beautiful songs for the film, so that the audience can enjoy a double feast of audio and video while watching the film.

The film is expected to enter the post-production stage in the near future and is expected to be released to the public this year; as the final chapter of the 'Ex-Files' series, will the film be able to create another box office success? Let us wait and see!"

...

In China, various entertainment news reports emerge in an endless stream, surging along with the heat of the summer vacation.

At this time, in a small town in Massachusetts, USA, the crew of "Manchester by the Sea" was ready.

After nearly half a month of preparation, all members of the crew are ready to go and the filming is about to officially begin!
At the same time, Leonardo also officially received the notice of the time of the "White Party"...

~

(ps: Fourth update, please give me a monthly ticket!!!)
(End of this chapter)

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