Chapter 1127 Predator!
"Recently, the news that Tao Piaopiao app was inflating box office revenue has attracted widespread attention. Alibaba Pictures would like to express its sincerest apologies to our users, partners and all sectors of society.

After in-depth investigation and verification within the company, it was found that the incident was an act of serious personal violation of company rules and regulations and professional ethics by Li Jie, CEO of the Tao Piaopiao platform.

As the person in charge of the Tao Piaopiao app, Li Jie should have performed his duties with integrity and responsibility, but in pursuit of improper interests such as personal performance, he arbitrarily carried out box office manipulation. This behavior seriously deviated from the company's values ​​​​and industry norms, and had a huge negative impact on the company's reputation and industry ecology.

After the incident, the company attached great importance to it and launched a comprehensive investigation at the first time. At present, Li Jie has realized the seriousness of his mistake and took the initiative to apply for resignation, and the company has approved his resignation request.

At the same time, the company reserves the right to pursue legal liability against Li Jie for his violations.

In the future, Alibaba Pictures will further strengthen its internal management and supervision mechanisms, intensify employees’ professional ethics education, and ensure that such incidents do not occur again. We will always adhere to the principles of legality, compliance, and integrity, and strive to provide users with high-quality services and content, and contribute to the healthy development of the industry.

Once again, I would like to express my deepest apologies to everyone and thank you for your continued support and trust in Alibaba Pictures.”

On the fourth day of the Lunar New Year, the suspected box office fraud of "Monster Hunt 2" was exposed.

On the fifth day of the Lunar New Year, Alibaba Pictures’ apology notice was released.

Li Jie, the person in charge of the Tao Piao Piao app, took the initiative to resign and issued an apology letter to the entire platform. In order to make up for the mistake, the platform once again implemented a large-scale ticket subsidy activity...

I have to say that Alibaba Pictures' response speed is really fast, and it can be said that it barely conforms to the code of conduct of "admitting one's mistakes and correcting them is the greatest virtue."

Along with the apology letter, there are also many online water army figures:

"Compared to the bad behavior of the production team of Monster Hunt 2, Tao Piao Piao's mistake can barely be considered as a personal mistake. The person in charge resigned directly, and his attitude of correcting his mistakes is quite good."

"This wave of ticket subsidies is quite affordable, haha, everyone hurry up and grab them!"

"Ali Pictures is also quite wronged because the company's image has been damaged due to the behavior of an individual under the company. Tsk tsk, how miserable!"

"Everyone should pay attention to Edko Films first. Since the company's box office manipulation was exposed yesterday, it has not responded to anything. Why? Are they planning to hide it and ignore it?"

"Using ticket purchasing platforms to inflate box office revenue is just one of the behaviors. There are many other bad practices by the film producers!"

"How can the rights of consumers be protected? If all film producers and distributors do this in the future, will we still be able to see good movies?"

Alibaba Pictures' apology and guidance of public opinion have completely put Enlight Pictures on the spot and put it on the fire!
Because the latter is still studying how to do crisis public relations and denies the box office inflating.

But Alibaba Pictures was the first to apologize. Isn't this equivalent to directly admitting the fact of "boosting the box office"?
For a moment, Enlight Pictures was in an awkward situation.

At the same time, with the "indefinite removal" of the film by Pan Asia and Wanda Cinemas, on the fourth day of the film's release, the box office of "Monster Hunt 2" plummeted from 4.3 million yuan in a single day to 3480 million yuan.

This huge drop really caused an uproar in the industry!
"Haha, as expected, the box office is really exaggerated. Without the support of Pan Asia and Wanda Cinemas, the box office has plummeted by 400 million. Tsk tsk."

"Eden Pictures is completely ruined this time. It's bad enough that they inflated the box office, but they were caught with evidence. How unlucky!"

"I'm also quite puzzled. They've already been caught once in Monster Hunt 1, but they're still doing it this time. What's going on? Are they trying to play the same trick?"

"This is easy to understand. After all, Monster Hunt 2 has such a huge investment. If the box office performance is not good, then wouldn't the film be made in vain? For the sake of profit, people take risks. This is a common thing in Hong Kong."

"It seems we have to be more careful in the future. We must be cautious when doing things like inflating the box office. We must not get caught."

"Brother, don't worry. We already have a mature system in this regard. We are not like Jiang Zhiqiang, who has so many loopholes. Moreover, we mostly tamper with the actor's contract. The theater chain will not mess around unless it is absolutely necessary. The target is too big and too conspicuous."

At Huayi, the two Wang brothers began to sum up their experience.

After all, they are now being watched by Wanda. If they are not careful, they might follow in the footsteps of Enlight Pictures.

At the same time, with the box office plummeting of "Monster Hunt 2", many Spring Festival movies such as "Wushuang", "Lost in Hong Kong", and "White Snake: Origin" directly took away the screening data of the former, and the box office results suddenly ushered in a wave of surge!
Especially for "White Snake: Origin", which had previously had a slightly weak box office performance, after the word-of-mouth fermentation in the past few days, coupled with the increase in screening data, it has directly soared to the sky!

On the fifth day of the Lunar New Year, "White Snake: Origin" raked in 1.2 million yuan at the box office, crushing films like "Journey to the West: The Women Kingdom" and "Boonie Bears".

At the same time, positive reviews about this animated film suddenly broke out online.

"The red leaves of the Snake Catching Village are like fire, and the scenery is picturesque. Outside the village, there are towering mountains and forests, and Yongzhou City is full of lights and brilliant lights. The ink painting style is very stunning, the dandelions in the sky are extremely romantic, the paper man army is extremely shocking, and the action scenes are jaw-dropping!

Xiaobai is the most fairy-like, Xiaoqing is the most charming, the fox demon is the most evil, and the snake mother is the most domineering. They are all gorgeous and heroic. Chinese animation is finally no longer Mary Sue or silly and sweet! Feiyue Films! They really only make high-quality products! "

"White Snake is really a surprise in Chinese animation, which is beyond my expectation! The pictures are exquisite and the composition is exquisite. The Chinese style is finally no longer a pile of materials, but a classical charm. It is really rare, sincere and high-level."

“Chinese comics, Chinese comics, rather than calling it the so-called ‘rise’, it’s better to say that the ‘soul’ has always been there, but the ‘skin’ has always been stained with other colors. White Snake: Origin is almost the first Chinese comic in recent years that dares to put the theme of ‘love’ in the first place. It uses the theme of fate and high-end Chinese style to ensure that the ‘skin’ is pure and beautiful. It’s really good!”

"It is worthy of being a work launched by Feiyue Films. Starting from "Wushuang", to "Lost in Hong Kong" and "White Snake: Origin", they are all works full of sincerity. Highly praise! Highly praise!"

Perhaps influenced by the positive reviews online, Liu Yifei also dragged Shu Chang and Chen Fei to watch "White Snake: Origin".

The two girls were the kind of people whose emotions were easily stimulated by the outside world, and they were even moved to tears by the plot! This made Chen Fei very anxious.

On the way home, Miss Liu blinked her watery eyes and asked expectantly, "There will be a sequel to this movie, right? It won't be the only one, right?"

"Of course not." Chen Fei quickly coaxed, "No matter how the box office is, as long as you want to watch it, I will force the animation team to draw a sequel."

"Hehe, you're so nice." Liu Yifei's sadness suddenly turned into joy.

Shu Chang: “…”

Another handful of dog food was stuffed into her mouth, and she was almost in despair!

After returning home, he first put Liu Yifei to bed for a nap, then Chen Fei went to the study, took out his cell phone, and called Kevin Feige who was on the other side of the ocean.

As the domestic Spring Festival movie season begins, Marvel's first superhero movie starring a black actor, "Black Panther", has officially been released in Hollywood.

Because he was very busy recently, he didn't have time to check the box office performance of the movie.

After the call was connected and hearing Chen Fei's question, Kevin Feige immediately responded with a smile: "Fei, you really should log in to Twitter and check the real review data of this movie.

The movie has been released for 5 days and the North American box office has reached 2.63 million US dollars, far ahead of the second place "Peter Rabbit" which has a full 2.1 million! "

"Wow? So awesome?"

Chen Fei raised his eyebrows, turned on the computer, skillfully set up a ladder to access the external network, and logged into Twitter, Google, Rotten Tomatoes, IMDb and other websites.

According to data from the official Rotten Tomatoes website, the Rotten Tomatoes freshness rating of "Black Panther" is as high as 96%!

On IMDb, Black Panther has a score of 8.7, which shows that North American audiences are very positive about the release of this film.

As for Twitter, a large number of positive comments have flooded the screen:

Los Angeles Times, film critic Trevel Anderson: "I don't really like superhero movies, but this is Black Panther! I thought I was just like Wonder Woman, but better! Oh my god, it's great!"

Rebecca Keegan, film critic for Vanity Fair: "With stunning visuals, landmark performances, and a great story about a wealthy African nation confronting its place in the world, Black Panther has it all."

Buzzfeed, film critic Adam B. Vary: "Ryan Coogler has used this very entertaining superhero movie to explore those deep ideas and create a vivid image of a black hero that has rarely appeared in Hollywood blockbusters before. My God! My God! My God! I am so excited!"

Hollywood Reporter, film critic Rebecca Ford: "The women in Wakanda are equally outstanding. The female characters in the movie are great, all of them are both smart and brave."

Singer and actor Jill Scott: "Black Panther surpasses Star Wars. It contains gratitude, awe, respect and excitement. This movie is simply the Hamlet of Marvel superhero movies. It is very groundbreaking!"

Chen Fei is actually not interested in America's "racial system", but this does not affect his use of this system.

For example, the release of the movie "Black Panther" is completely in line with the "mainstream" of current North American society.

In other words, Marvel will become even more glorious with the release of "Black Panther"!
At the same time, Chen Fei's social influence in North America will also see a surge, which will be very beneficial to his ongoing "Oscar-winning campaign."

Just like in the movie “The Shape of Water”, he is also constantly stacking various buffs for himself.

After spending half an hour learning about the current status of "Black Panther", Chen Fei turned his attention to Weibo.

At this time, two and a half days had passed since the box office boom of "Monster Hunt 2".

After Alibaba Pictures released a statement announcing that Tao Piao Piao CEO Li Jie had resigned, China Film finally issued an apology statement:
“Dear audiences, colleagues in the film industry and friends from all walks of life:
Recently, the box office fraud incident of "Monster Hunt 2" has aroused widespread attention and strong repercussions from all walks of life. As one of the co-producers of the film, although China Film did not participate in the box office fraud, we have deeply reflected on it and realized that there was serious negligence in supervision and management during the project cooperation process. We feel deeply guilty and self-blame for this, and hereby express our most sincere apologies to everyone.

Today, as the film industry is booming, we should have worked together to maintain a healthy ecology in the industry and bring high-quality, authentic film works and viewing experiences to the audience. However, the occurrence of this incident has seriously damaged the trust of the audience and destroyed the fair competition environment in the industry. We bear an unshirkable indirect responsibility for this.

After the incident, China Film Group attached great importance to it, launched an internal investigation at the first opportunity, actively cooperated with the work of relevant departments, and comprehensively sorted out and deeply reflected on the project cooperation process.

In the future, we will take this as an opportunity to comprehensively strengthen internal management, improve the supervision mechanism, strictly control every aspect of project cooperation, and ensure that similar incidents do not occur again.

At the same time, China Film Group solemnly promises that in the future we will always adhere to the industry's ethical and legal bottom line, participate in film production and distribution with a more rigorous attitude and a more professional spirit, dedicate more high-quality and meaningful works to the audience, strive to rebuild industry trust, and promote the sustainable and healthy development of the Chinese film industry.

Once again, I would like to express my deepest apologies to everyone and thank you for your continued attention and support to China Film Group. We also welcome everyone to continue to supervise our work. "

With the release of this apology statement, no matter how much Enlightenment Pictures wants to "shirk its responsibilities", it can no longer do so.

China Film Group, as the co-producer, and Alibaba Pictures, as the ticketing platform, have both expressed their apologies.

Even if Enlight Pictures is unwilling to admit that it "inflated the box office", it cannot escape the blame.

On the seventh day of the first lunar month, the industry and netizens still had not waited for Edko Films to issue an apology statement, but the punishment notice from the General Administration had already been officially issued:

"Recently, after investigation and verification, it was found that during the release of the movie "Monster Hunt 2", Edko Films engaged in serious box office manipulation, including purchasing ghost theaters and colluding with ticketing platforms to sell fake tickets, which seriously disrupted the order of the film market, harmed the interests of audiences and investors, and undermined the fair competition environment in the industry.

In accordance with the Film Industry Promotion Law and relevant laws and regulations, the following severe penalties are now imposed on Edko Films:
1. From the date of this announcement, the film distribution license held by Emperor Entertainment Group will be revoked in accordance with the law, and its film distribution-related businesses will be immediately ceased.

100. A fine of RMB 2018 million is hereby imposed on Enlight Films and it is ordered to pay the fine in full before March 3, 1. The purpose of this fine is to impose economic punishment on it for its illegal and irregular behavior and to serve as a deterrent to others.

5. Implement industry ban measures against the main persons in charge of Emperor Entertainment Group, Jiang Zhiqiang, Fan Yuanbo, Tian Qi, and Wei Tianrui. From the date when the penalty decision takes effect, they will be prohibited from engaging in all business activities such as film production, distribution, and screening within years.

This penalty decision shall take effect from the date of its issuance, and Enlight Pictures shall strictly comply with the above penalty requirements.

At the same time, we hope that all units in the film industry will take this as a warning, consciously abide by laws and regulations, and jointly maintain a healthy and orderly film market environment."

Once this notice came out, it was like a complete death sentence for Enlight Pictures!
In fact, the second and third penalties are not too excessive. After all, a fine of 100 million is just a drop in the bucket for Enlight Pictures.

Even if they are banned from engaging in film-related production, distribution, screening and other businesses, they can circumvent it through other means.

But the first revocation of the film distribution license is equivalent to directly cutting off Emperor Entertainment's channels for development in the mainland!
From now on, Edko Pictures will completely lose the qualification to legally distribute movies and must immediately stop all movie distribution-related businesses. It can no longer negotiate distribution matters with film producers, nor can it provide movies to theaters...

Based on this, its reputation and business relationships in the industry will suffer a devastating blow!
At the same time, even the dozens of cinemas under Emperor Entertainment Group will face the consequence of having no movies to show.

At this moment, all practitioners in the film industry were shocked by this severe punishment from the General Administration!

Revoking the film distribution license! This punishment is extremely harsh!

But soon after, major film and television companies in the mainland became excited again!

Everyone understands that when a whale dies, all things come to life.

Now that Enlight Pictures has been forced to withdraw from the mainland market, won’t the market share they have left become popular?

"What are you waiting for? Take action now!"

On Huayi's side, Wang Zhonglei shouted slogans excitedly, asking his subordinates to take immediate action to divide up the "good things" left by Enlight Pictures.

Market share, cinemas, distribution channels... wouldn't it be a huge profit if we could get all of these?

There are many people who share similar ideas as him, such as Alibaba, Bona, Orange Sky, etc., and they have all taken action.

However, when they all rushed in, they were shocked to find that all that was left for them was a pile of "leftovers".

As for the essence, core, and high-quality industries, they have long been divided up by Feiyue Film and Television, Wanda, Light Media, Shanghai Film Group and other companies.

"Fuck! We're late!"

A group of people cursed and turned to look towards Hong Kong, the headquarters of Emperor Entertainment Group.

However, before they could take any action, Ying Huang and Jia He had already eaten so much that they were burping, and not even any "leftovers" were left for them!

A whale's fall can certainly give life to all living things, but the ones who can eat their fill are always those that run fast and those predators that know in advance where the "whale" will die.

Unfortunately, Feiyue Films is that top predator!
……

(ps: Second update, please vote for me!!!)
(End of this chapter)

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