It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 1182 At the age of thirty, what else can I do if not an ox or a horse?
"Yesterday, the crew of "Breakers" launched an extreme sports challenge and promotional event at the Victoria Falls. Director Chen Fei personally rushed down the waterfall in a speedboat and successfully completed a very shocking extreme waterfall challenge!"

"At 12 a.m. last night, Han Jianuo's debut film "Nobody" officially hit theaters, with a total screening rate of 37.1% on the first day of release."

"Guangzhou and Feiyue Films announced that the feature film "Galaxy Tutorial" co-directed by Deng Chao and Yu Baimei will officially start actor auditions from now on. All actors are welcome to submit their resumes..."

"The distribution department of Huaying Film Studios has officially announced that the love and drama film "More Than Blue", directed by Lin Xiaoqian and starring Chen Yihan, Liu Yihao and others, will be released on March 3th, domestic time."

"Reprinted from The Hollywood Journal, the DC superhero movie Aquaman grossed $2773.3 million on its first day of release in North America, with an IMDb rating of 7.5. Following the box office failure of Justice League, this is the first DC movie to achieve both box office success and critical acclaim!"

~

"Brother, guess what the first-day real-time box office data of "Nobody" is?"

"5369.4."

"Hey? How do you know?"

"I'm not blind, can't I read the data on the Maoyan app?"

"Hahahahaha!"

A burst of laughter suddenly rang out in the kitchen, and a group of girls stared at Han Jianu, covering their mouths, unable to hide their laughter.

After watching Chen Fei's waterfall challenge last night, it was very late, so Han Jianu and her friends simply stayed here for the night.

Xiao Han didn't wake up until noon the next day before he finally reacted.

The movie I directed was released!

She hurriedly opened the peephole and took a look, then immediately felt relieved and couldn't wait to call Chen Fei to show off.

Originally, she wanted to pretend, but she never expected that her little trick would be seen through by Chen Fei!

"It's boring and not fun. I won't tell you anymore."

After hanging up the phone without hesitation, Han Jianu turned around and called her father.

She was very upset that she couldn't pretend in front of Fade Chen.

Today she has to act big and show off her superiority in front of her father!

At the same time, Chen Fei happened to be reading the online reviews of the movie "Nobody".

Movie fans are quite supportive of this movie, and its Douban score of 8.3 is very strong!

“This year’s best domestic comedy is a no-brainer. Multi-line narratives are still a test of the director, screenwriter and actor performances. Fortunately, the film is very well done. Ren Suxi and Zhang Yu are amazing. I highly recommend it!”

"The uniqueness of this movie is that when watching the photo-taking scene, some people in the cinema were laughing, some were crying, and I was the latter..."

"I didn't have any expectations, mainly because of the cast of actors with great acting skills. The result was really very, very surprising. The mentally retarded robber, the down-and-out security guard, the venomous disabled woman and the "boss" who ran away with the money, the four lines kept switching from the beginning to slowly gathering and finally the vivid big scenes, one chain effect after another, one laugh after another. In addition to the solid script and honest storytelling, the actors are really a big plus!"

"It's worthy of being a film produced by Feiyue Films, and it's worthy of being written by Director Chen! It's really cool! The quality is so high! It's awesome!"

"Mr. Han's guest appearance? Tsk tsk, only his daughter can invite him to be the director. How could he possibly give face to someone else?"

"Well, this Lunar New Year period is satisfying, with a high-scoring comedy and a high-scoring crime film, it's perfect. Next, let's see if there are any outstanding works in the Spring Festival period."

Judging from the ratings and film review data, Han Jianuo's debut film was obviously a success.

Not only Chen Fei noticed this, but even Han Sanping noticed it.

So, when he heard his daughter bragging on the phone, he pretended to be ignorant and agreed with her: "What? The box office is so high? It has already exceeded 5000 million? Wow! That's amazing! I have a new respect for you..."

The effect of this statement is no less than that of a boy saying to another boy: "You are awesome!"

As soon as the excited Xiao Han finished talking to his father, he said, "Let's go. I'll treat you today. Let's go out and have fun. I'll pay for everything!"

The people on both sides of the table cheered respectfully, "Director Han is generous! Director Han is straightforward!"

For a moment, Han Jianu was so proud that she raised her head high, like a peacock spreading its tail tail.

However, what she didn't know was that her father, who had just ended the call with her, was "conspiring" with Chen Fei to add more burdens to her.

"Boss Han, I think the most urgent thing now is to strike while the iron is hot and let Jianv consolidate the experience she has learned from the movie 'Nobody'."

"Yeah, that's what I thought too." Han Sanping added seriously, "I plan to find another film project for her in the near future so that she can continue to follow up and consolidate her practice..."

"Okay, leave it to me. I'll pick a suitable one for her from the company's script library. Let's not shoot anything literary, dramatic, or comedic this time. I'll look for fantasy or action scripts, add some special effects, and give her some pressure. What do you think?"

"Hey! That's a great feeling!"

Han Sanping agreed without even thinking about it.

But after hanging up the phone, his expression suddenly became a little strange.

If nothing unexpected happens, if Han Jianu knows this news, he will definitely be accused of exploiting his daughter and treating her like a beast of burden.

But after only a few seconds of hesitation, Han Sanping strengthened his inner belief.

At the age of thirty, if not an ox or a horse, what else can you be?
If you don’t work hard now, what will you do when you are old? You can’t just rely on your parents, right?

Although he has saved up a lot of wealth, if he spends it freely, the day will come when it will be all gone. Wouldn't that harm his own daughter?

Therefore, she should continue to make movies and continue to be a slave!
Of course, I definitely can’t talk about this now. “Nobody” has just been released. I have to let my girl be happy for a while, and then tell her when the script is ready.

……

"The movie "Nobody" grossed 9123 million yuan on its first day of release - Maoyan app."

"According to the data from the cinemas, the overall cinema schedule for Nobody has increased to 40.2% today."

"The total box office of "The Accidental Murderer" has exceeded 11 billion!"

"The movie "The Call" released the final trailer, with a high-energy game opening, the secrets of the mobile phone exposed, and endless explosive news and excitement. The most exciting drama of the year is about to be unveiled!"

“由汤维、黄觉主演的爱情、悬疑题材电影《地球最后的夜晚》发行方发布通告称，该片将于2018年12月31日21：50正式开场，影片结束时正好是0点跨年时刻，欢迎大家与重要的人一吻跨年……”

At noon on the 22nd, the first thing Chen Fei did when he woke up was to check the first-day box office performance of "Nobody".

The figure of 9123 million is undoubtedly very eye-catching. Although it cannot dominate the Lunar New Year box office, it is definitely more than enough to rank in the top three.

But then, when he looked at other trending searches, he immediately frowned.

Because he saw a pile of shit! A pile of stinking shit!
"The Last Night on Earth" has officially launched its marketing.

A large number of promotions centered around keywords such as "romance" and "a kiss to celebrate the New Year" have appeared on social media, mainly Kuaishou, Weibo, and Douyin.

Especially the sentence "If possible, I hope to buy tickets for the movie "The Last Night on Earth" on New Year's Eve, and then go to see it with the person I love, and kiss and hug each other until the next year when the movie ends", which has been widely circulated and attracted the attention of countless boys and girls.

However, whenever he thought about the finished film, Chen Fei felt nauseous.

What is this horse-riding photo of?
It's pure false marketing!

Without any hesitation, he put the film directly on the blacklist.

However, although he was very sober, he couldn't resist the film company's marketing, and young couples especially loved the sense of ceremony...

So, just a few days later, when "Nobody" once again topped the hot search list with a box office of over 3 million in the first three days of the weekend, the pre-sale box office of "The Last Night on Earth" had reached 1 million yuan.

For a time, more and more people began to pay attention to the latter.

The marketing plan of "A Kiss to Welcome the New Year" has become the most talked-about term during the New Year's Day period!

However, what was somewhat inconsistent with what the film producers had expected was that the marketing effect of this movie in the following few days did not meet their expectations.

The main reason is easy to find.

Because the marketing of this movie relies on platforms such as Kuaishou, Weibo, and Douyin, it requires large-scale push of platform traffic.

However, in recent days, the traffic push target of these platforms has always been "Borderbreaker", so they can't grab much traffic at all. The same is true for Weibo hot searches. Their investment can't be compared with "Borderbreaker" at all!

"Boss Zhao, the situation is a bit troublesome now..."

In the president's office of Huace Film & TV, Zhao Yifang listened to the secretary's hesitant voice and frowned in dissatisfaction.

"Just say whatever you want to say. If there's trouble, why don't you just find a way to solve it?"

Being able to manage such a large company, Zhao Yifang is certainly not someone who gets the title for nothing.

For example, the marketing plan for "The Last Night on Earth" was thought up by her.

You know, this movie cost a lot of investment. Including marketing and distribution costs, the total investment has reached nine figures!

In this case, box office performance is naturally particularly important.

As the producer, Huace naturally cannot be kind and set up a charity. Their primary goal is to recover the cost and make some money at the same time.

But the quality of this movie is really poor, and Zhao Yifang herself felt confused after watching it.

So, as she had no confidence in the quality of the film, she had to find another way to market and promote it from other sources.

Then, after considering the thoughts of those little girls, she immediately brought out fancy words like "sense of ceremony" and "love at first kiss" to attract the audience to watch the movie.

The early results were very good, and the pre-sale box office quickly exceeded 100 million.

However, the pre-sale box office sales data in recent days has been far from ideal, and the traffic has also declined sharply, which made her feel distressed.

Of course, while she was distressed, she did not forget to find the reason, which led to what the secretary said.

"Mr. Zhao, now all major platforms are reducing the traffic weight of our movie and giving it to a new hot event instead."

"What new hot topic?" Zhao Yifang looked over curiously.

"The crew of "Breakers" and Red Bull announced that they will hold a BASE jumping challenge in Mexico on New Year's Eve, which is December 12st, China time.

The traffic they bought is simply incomparable to ours, so now all major domestic platforms are focusing on reporting this incident, and the marketing enthusiasm for "The Last Night on Earth" has now dropped a lot..."

After hearing this, Zhao Yifang fell silent.

Compete with Feiyue Films and Red Bull for traffic?
There is no need to even think about it, there is no way we can win the battle.

In other words, the effectiveness of online marketing on conventional platforms will definitely be greatly reduced in the future.

However, as a woman herself, Zhao Yifang's understanding of female psychology is unmatched by ordinary people.

She quickly found a way out!
"We will maintain the same marketing investment in mainstream social platforms, while focusing on other niche platforms, such as Xiaohongshu, Mayu, and some BL websites, and increase marketing investment on these platforms.

Remember, our target group is women. As long as women are willing to watch this movie, men will naturally come along..."

This operation is actually the same as game marketing.

The purpose of the game is to use female players to retain male players. As long as the various "social" activities are done well and beautiful costumes are arranged, there will naturally be more female players, and male players will fly over like bees smelling nectar.

The same is true of "The Last Night on Earth".

If a woman wants to see this movie, will a man choose to refuse?
The green hat warning asks you if you are afraid?
Zhao Yifang grasped this mentality and came up with this marketing operation.

~

Time flies and it is already the 28th. "The Call" starring Tong Dawei, Ma Li and Huo Siyan is officially released.

The first-day box office of 1792 million was undoubtedly a bit disappointing during the Lunar New Year holiday.

However, the word of mouth for this movie is unexpectedly good!
So on the second day, the movie box office soared to 6490 million.

8726 million on the third day!
In the first three days of the weekend, the total box office was 1.7 million yuan. Compared with its investment cost, this result is undoubtedly excellent.

At the same time, "Nobody", which had been released for 10 days, had a total box office of 8.77 million.

As for "The Accidental Murderer", its current release time is 18 days, and its total box office is 13.62 billion.

Both films produced by Feiyue Films have achieved good box office results and received good reputation.

Of course, there is no need to think about getting No. 1 on the Lunar New Year box office performance list, because the total box office of "Aquaman" has reached 20 billion!
Just like that, the New Year's Day period arrived quietly.

At 31:9 p.m. on the 50st, "The Last Night on Earth" was successfully released in major theaters across the country.

At the same time, above the Swallow Cave in Mexico, Chen Fei took off in a helicopter with a parachute on his back...

Capital, Wanda flagship cinema.

Guo Biting and Xiang Zuo, who were in disguise, mingled with the crowd and walked into the theater very low-key.

After finding her seat in the corner of the back row, Guo Biting tidied her hair, took off her sunglasses and put them aside, then looked at her fiancé.

Just like what was advertised in "The Last Night on Earth", she really wanted to spend the most ceremonial night with the most important people, and then greet the New Year with a kiss.

Although Xiang Zuo is not the most important person in her mind, he is the most suitable person for the rest of her life.

Xiangta liked her very much, which was very important to her, even more important than the fact that she kind of hated Xiang Zuo.

After all, she is already 34 years old this year, which is actually considered old in the industry of actresses and models, so she must quickly find a suitable successor for the rest of her life.

And the left is undoubtedly the most suitable one at the moment.

Although the two of them are not in a free love relationship, she still wants to develop some feelings with him.

So when the movie was about to start, she leaned over and whispered, "Can you please stop looking at your phone? The movie is about to start, and I heard it's going to be very shocking!"

Shocking?

Hearing these four words, Xiang Zuo raised his eyebrows and showed the phone screen to Guo Biting: "Can it be this shocking?"

Hearing this, Guo Biting subconsciously looked down, and saw on the left mobile phone screen that there was a person sitting at the open door of a helicopter with a parachute bag on his back, as if waiting for something.

"It's just skydiving, what's the big deal?"

Guo Biting had tried skydiving before. Although it was exciting, it was actually just so-so when she thought about it.

"What do you know? This is not just skydiving. We are jumping into the Swallow Cave, which is only 426 meters high. We also need to land on a 27-meter-long and 10-meter-wide platform in the cave. This is called fixed-point skydiving, the most exciting and dangerous skydiving sport in the world. It is not just ordinary skydiving..."

Xiang Zuo was talking in a low voice, but Guo Biting didn't hear a word he said.

All she knew was that Xiang Zuo rejected the invitation to watch a movie with her and instead chose to watch some live broadcast of skydiving.

"Well, you watch it, I'll watch a movie."

Guo Biting turned her head away angrily and looked at the screen.

Xiang Zuo didn't try to coax her. He just lowered his head and continued looking at his phone screen.

Time passed by minute by minute. Guo Biting looked at the big screen with great interest at first, but gradually she frowned.

She was a little confused about the film. She felt it was vague and messy. It gave her a headache. It did not have the sweetness or touching atmosphere of a romantic art film at all.

At this moment, she suddenly realized that she seemed to have been fooled by a marketing account? !

Just at this moment, Xiang Zuo's exclamation sounded in her ears: "Fuck! It started jumping!"

Guo Biting's attention was immediately drawn to it. She subconsciously turned her head and looked at the phone screen.

However, it was this one glance that directly attracted her eyes and she could no longer look away!

……

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(End of this chapter)