It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 1245: A waste of a great IP!

On the evening of November 11, the TV series "Joy of Life" was officially launched on the Youku app!
In the living room of her home, Liu Yifei turned on the projection screen early, waiting to watch the new drama.

Chen Fei held the little stone in his arms and played with him while jokingly asking, "What? You don't even want to watch the movie Once Upon a Time There Was a Spirit Sword Mountain?"

"I'll watch it tomorrow night. Let's watch Joy of Life tonight."

Liu Yifei responded without turning her head, her eyes fixed on the screen.

After a long advertisement, the beginning of "Joy of Life" appeared on the TV screen.

Because he had already seen the finished film in advance, Chen Fei no longer had much expectations for the drama, so he simply held his son and played with toy cars on the crawling mat.

Liu Yifei watched it very seriously, and silently compared it with "Go Where the Wind Is" in her mind.

In fact, there are still many people who behave similarly to her now, watching the content of this drama silently at home and secretly calculating in their hearts.

At this time at Feiyue Film and Television, Jiang Xueruo voluntarily worked overtime.

Incandescent bulbs illuminated the entire conference room, illuminating her serious and slightly nervous face.

In the projection screen, the slow-motion shot of Fan Xian leaping down from the Danzhou city wall was so handsome that she subconsciously straightened her back.

"Director Jiang, we've got feedback from Mango TV that the real-time viewership ratings for the first show have exceeded 1.8%!" The door to the conference room was suddenly pushed open, and the assistant walked in quickly with a smile that was hard to conceal on his face.

"Joy of Life" adopts the method of online broadcast + satellite broadcast.

Youku and Mango TV have joined forces to drive the popularity of this drama to rise steadily.

Although in the previous rounds of internal review, everyone felt that this drama would definitely be a hit and had the potential to become the "king of dramas", Jiang Xuerou was still worried.

But now, she can finally breathe a sigh of relief.

"I understand. Continue to contact Mango TV. I want to know the data after the two episodes are aired."

While giving the order, Jiang Xueruo's eyes drifted towards the large surveillance screen next to the projection screen.

On the screen, the blue curve representing the online playback volume is rising at a 45-degree angle!

At this moment, the curve data showed that it was approaching 80 million, and the density of barrage made the picture almost turn into a flowing galaxy.

She took out her cell phone, took a picture of the scene, and after thinking about it, she posted it on her Moments.

The post reads: "Finally, I have lived up to the eight words 'Flying Films and Television, Only Producing Quality Products'."

In less than a minute, the number of likes exceeded 100.

Looking around, the comment section below is filled with congratulations and envy from colleagues.

"Hmph, come on, now I want to see who can step on "Joy of Life" to get to the top!"

The door of the conference room was pushed open again, and the publicity director walked in quickly holding a tablet, also unable to hide his excitement: "Director Jiang, Weibo hot search has exploded!
The trending search "Joy of Life begins" has already firmly established itself at the top of the list, and the slogans, oral broadcasts, and promotions brought out by major marketing accounts have already dominated the top ten trending search lists on platforms such as Douyin and Kuaishou..."

"Good! Good! Great!"

Jiang Xue rubbed her face with an expression of great joy, and immediately forwarded all the good news to Chen Fei.

"Director Chen, if nothing unexpected happens later, the popularity, online broadcast volume, and ratings of our drama will definitely be stable."

When he received the message, Chen Fei had just prepared milk powder for Xiao Shitou.

While holding his son, he went on Weibo.

Looking around, the discussion about "Joy of Life" is indeed overwhelming and endless.

"The plot rhythm design is really great! The first episode quickly explains Fan Xian's childhood in Danzhou, and then quickly enters the "in Kyoto" part.

And Yan Bingyun, who was the focus of the narrative in the "North Sea Fog" part of the original novel, actually appeared in the second episode. The important prop "box" of the whole play also appeared in the second episode. It was really cool to watch! "

"Tsk tsk, in the third episode, the famous scene of Fan Xian and Lin Wan'er's 'chicken leg love' was so vivid, there really wasn't any drag at all? Feiyue Films, if you guys keep doing this, how can other TV dramas and web series survive?"

"The casting of this drama is great. Han Haolin plays the young Fan Xian, who has the thinking of a modern adult, a "little smart" and a mature soul. He looks very similar to Zhang Ruoyun, who plays the adult Fan Xian.

And Emperor Qing, played by Chen Daoming, has a very vivid portrayal of an emperor who seems sentimental but is actually ruthless and suspicious, through his conversations and knocks with Gong Dian in the carriage, as well as his instructions to the wonton vendor. This drama definitely has the potential to be a big hit!"

“Although it’s only the first day of broadcasting, we can see that the scenes, costumes, props, etc. are all made with great care. The street scenes are also full of life. The materials and styles of the characters’ costumes are very consistent with their roles. The details stand up to scrutiny. It feels like the crew is seriously creating this imaginary world.”

Looking at the many positive reviews online, Chen Fei had a smile on his face at first.

But soon, the smile turned into doubt.

Because he suddenly remembered that in addition to "Joy of Life" to be launched this year, there will also be TV series and web series such as "The Glory of the Tang Dynasty" and "Under the Power" produced by Feiyue Film and Television next month.

Judging from the time, these dramas seem to have overlapping broadcast periods.

So... who will come out on top and become the "King of Drama" in the end?

Just as Chen Fei was wondering, Liu Yifei, who had already watched the first two episodes, stood up from the sofa, turned off the TV, and came to him.

After taking the little stone from his hands, Miss Liu was very surprised and said, "I didn't expect that the quality of a TV series adapted from a fictional novel would be so high!"

Chen Fei smiled and corrected him, "In fact, not all TV series adapted from fictional novels are of high quality. It mainly depends on the suitability of the actors and their acting skills. Filming, production, publicity, etc. are all essential."

While saying this, he was thinking of the later play "The Night Watchmen of Dafeng".

The book is so interesting, but the adapted script is terrible, and they used a long-faced man, whose acting was terrible.

The final playback data presented can only be said to be a matter of personal opinion.

There are only a few slices on Douyin, and I don’t know where the popularity and data come from.

What a waste of a great IP!

……

"At 8pm last night, the TV series of the same name adapted from Mao Ni's popular novel Joy of Life was simultaneously launched on Youku and Mango TV. After fermenting overnight, on the 27th, 'Joy of Life' and other related terms ranked top on Weibo's hot searches.

Judging from the first four episodes, "Celebrating More Than Years" undoubtedly managed to capture some playfulness amidst the heavy background. Even the die-hard fans of the author Mao Ni expressed that they were "quite satisfied" with the film and television adaptation of "Celebrating More Than Years".

"As soon as the show was aired, it triggered a strong market response and heated discussions with its twists and turns, humorous lines and rich characters. Hot search keywords such as 'Celebrating Yu Nian starts airing' have been rising, showing the temperament of the most popular drama of the year."

"On the whole, Joy of Life has undoubtedly successfully broken the routine of traditional costume dramas, combining elements such as suspense, comedy, and political intrigue. The plot is compact and full of twists and turns. The actors' performances are outstanding, especially the participation of veteran actors, which adds a lot of texture to the series."

"On the night of the premiere of Joy of Life, Youku's popularity quickly exceeded 6! It set off a nationwide craze for the drama, and received 5 Weibo hot searches and Douyin hot searches, ranking high on the charts of many platforms, and the Baidu index broke the record in the past six months..."

Early in the morning on the 27th, the entire network suddenly began to promote "Joy of Life".

Various promotional releases, report cards, data reports, etc. were all posted one by one, attracting the attention and heated discussions of countless people.

At the same time, those producers who originally had "evil" ideas all lowered their heads and dared not continue to be arrogant.

Based on last night’s premiere data, the foundation for “Joy of Life” to become a huge hit has undoubtedly been laid.

In this situation, no matter who comes forward, he will be trampled to death!
The risk of fraud is very high. If you don't do it right, you might end up killing yourself.

"Let's withdraw and change the previously formulated promotional and marketing strategies. Don't let it clash with Joy of Life. We can't beat it."

On the iQiyi side, CEO Gong Yu personally issued an order to withdraw all the bundled marketing press releases for "Sword Dynasty" and "Joy of Life".

He originally wanted to compare Li Xian with Zhang Ruoyun and Li Yitong with Li Qin.

But now it seems that this operation is too risky and might even ruin the web drama itself.

So after careful consideration, he finally decided it would be better not to take the risk.

The relevant news was quickly passed on.

As one of the supervisors and producers of the web drama "Sword Dynasty", Feng Xiaogang naturally received the news at the first time.

He was discussing the filming content of "King Kong River" with Guan Hu and Zhang Yibai. After listening to the assistant's report, he frowned. Changing marketing strategies is not uncommon in the film and television industry, and it happens almost every now and then.

However, it is quite rare that we have to temporarily avoid the limelight because other dramas are too strong and of too high a quality.

But now that she has appeared so vividly, no one can do anything about it.

After listening to his assistant's description of the premiere data of Joy of Life, Feng Xiaogang complained indignantly: "It's Feiyue Films again! Why are they never going to stop? They are just like a shit stirrer, ruining the film industry and now the TV industry..."

Upon hearing this, the assistant was speechless for a moment.

The TV series and movies produced by other companies are of high quality. Who can do anything about it?
It's impossible to ask people to lower their standards and cater to those bad movies and TV series, right?
Also, if Feiyue Film and Television is a troublemaker that constantly stirs up trouble in the film and television industry, then what are the others?
The assistant secretly glanced at Feng Xiaogang's head and couldn't help but imagine what it would look like if Lazy Sheep's head was put on his head.

I think that picture must be beautiful~
You can’t laugh! You’re dead! You absolutely can’t laugh!

"Okay, go out now and tell Mr. Gong that I have understood the situation. If there is any need for me in subsequent promotional activities, just ask him to contact me directly."

"Okay, Mr. Feng."

The assistant responded and quickly left the meeting room, fearing that someone might burst out laughing on the spot.

Even after the door was closed, Feng Xiaogang's face still looked unhappy.

Zhang Yibai comforted him by saying, "Director Feng, this situation is unavoidable. You don't have to worry too much about it. Just do your job well."

Feng Xiaogang nodded and was about to say something, but was interrupted by Guan Hu's words: "If nothing unexpected happens, "King Kong River" may collide with "Changjin Lake"."

As soon as these words came out, Feng Xiaogang's face suddenly changed, and he asked hurriedly: "Will it be until next year's National Day?"

"more or less."

Guan Hu's face was serious, and he couldn't help but think of what Jiao Hongfen had said to him.

Only success is allowed, no failure is allowed!
These eight words are easy to say, but very difficult to do!

The conference room suddenly fell into deep silence. After a moment, Feng Xiaogang was the first to come to his senses.

"No matter what the result is, that will happen after the film is released. The most urgent task now is to make the finished film."

"That's right!" Zhang Yibai let out a long sigh: "Morale must not be weakened, maybe we will win."

"continue……"

Guan Hu picked up a thick stack of information from the side, put it on the table, and distributed it out.

“I have discussed this with Director Jiao. The cruelty and bloodiness of war can be shown. This is one of our selling points.

In addition, factors such as uniting the human community, praising peace, opposing war, and highlighting the contradictions between the enemy and us, that is, if someone offends me, I will offend him, can be added. "

Feng Xiaogang and Zhang Yibai nodded slightly to show that they understood.

Main theme movies are nothing more than anti-war and political propaganda. As long as you expand around these two points, you will be right!

……

On the entire day of the 27th, Chen Fei was in the post-production department watching the finished film of "Boundary Breaker".

After several changes, adjustments and revisions, this adventure action blockbuster that carries many of his dreams and efforts is finally out.

Chen Long also rushed over with great interest.

He is still quite curious about the final effect of the film, and doesn't know what the final result will be?
In the screening room, exclamations were heard continuously at this moment.

Watching the unprotected rock climbing of El Capitan, wingsuit flying at Tianmen Mountain, surfing on the Sea of ​​Cortez, rafting at Victoria Falls, wingsuit flying at Swallow Cave, and the oxygen-free summiting of Mount Everest + parachuting, which have been post-rendered and enhanced with special effects, everyone could hardly hide their inner nervousness and excitement!
"Wow, it was exciting enough during the filming, but I didn't expect it to be even more exciting after the post-production!"

Halfway through the film, Chen Long couldn't help but take off his 3D glasses and wiped the sweat from his forehead.

3D support, immersive experience...this feeling is even more exciting than riding a roller coaster!

Especially those moments when you are shrouded in the horror of nature, your heartbeat speeds up uncontrollably and your breathing becomes heavier!

"Your company has invested all the most advanced visual effects technology into this?"

Hearing what was said, Fade Chen laughed: "Yes, it's all in. How is it? Does it feel good?"

"It was really thrilling, especially the surfing scene, it was so shocking that I felt like I was about to be drowned!"

As Chen Long spoke, he put on his 3D glasses again.

Snow-capped mountains, huge waves, going up to the sky and into the ground, the whole movie is like a visual feast created with strength!

It is no exaggeration to say that the visual effects of this movie are so awesome that people can ignore the plot and win cheers based on sensory stimulation alone!
High energy!

High energy!

Continuous high energy!
In order to avoid excessive stimulation to his heart, Chen Long even had to take off his 3D glasses every once in a while, take a breath, and then continue watching.

It was not until two hours had passed and the film was finished, the lights in the screening room came on, and sighs of relief were heard.

"I feel like this movie is a little unfriendly to older audiences."

Chen Long had a bitter smile on his face. Because his heart was beating too fast, his breathing rate had not yet slowed down.

Chen Fei smiled slightly, "We will remind you before the movie is released that older viewers or those with a history of heart disease are not recommended to watch it."

"But won't this affect the movie box office?"

"No." Chen Fei shook his head and explained, "The investment in this movie is not high, but the distribution channels include countries all over the world, so it is not a problem to collect the revenue."

Chen Long suddenly realized, "That's right. With your popularity, the box office will definitely not be bad."

The two chatted as they walked out of the screening room.

The post-production of the film has been completed and there is no problem with the screening of the film, so the next step is obviously to send it to the Film Bureau for review and to set a date for the release.

Naturally, there was no need for Chen Fei to follow up on these small matters personally, as someone would arrange them properly.

"Oh, by the way, when is the movie scheduled to be released? Then I can adjust my schedule and join the roadshow."

"It's not confirmed yet. I'll let you know as soon as it's confirmed."

I definitely won’t be able to make it to the Lunar New Year blockbuster this year, and I won’t be able to go to the Spring Festival blockbuster either.

After that, it will be the big time periods such as next year’s summer vacation, National Day, or New Year’s Day.

We’ll see when the time comes. At least we have to get through that very difficult winter period of the film and television industry, otherwise everything we do will be in vain.

The day passed quickly and Chen Fei returned home at five in the afternoon.

Anyway, there are people taking care of the company's affairs, so there is no need for him, as the boss, to follow up on every project in detail.

If you calculate carefully, a person's lifetime is only about 3 days.

Some people don't even live to 3 days, so why make yourself so tired?
The period of hard work has long passed. Chen Fei plans to live the next 2/3 of his life leisurely and there is no need to put so much pressure on himself.

Although he is still in good health, it is absolutely not advisable to overdraw his life in advance.

This is also true for other employees of Feiyue Films.

It is necessary to strictly follow the work-rest system.

Even if some work needs to be rushed, a multi-group rotation system can be implemented. There is no need to squeeze some employees to death.

However, some platforms are determined to exploit artists and even resort to "any means necessary" to gain popularity!
On the morning of November 11, a piece of news that came out from the recording site of the Blue Channel variety show "Chase Me" directly became a hot topic!
……

(ps: First update, please vote for me!!!)
(End of this chapter)