Chapter 1270 Savior or savior of the city?
"There are so many people submitting resumes for Dream of Red Mansions. This time I will also audition with the director team..."

Liu Yifei, who is the heroine outside, automatically turns into a kitten when she is with Chen Fei, and there is a hint of coquettishness in her tone when she speaks.

Raising his hand to signal the assistant to wait a moment before coming over, Fade Chen then said to the other end of the phone: "Is there anything I can help you with?"

"Not yet. If I can help you, I'll contact you. I won't be polite to you."

"Haha, we are an old married couple, why should we be so polite? If you have any problem, just let me know. I will always support you..."

"Hehe, okay~"

The two of them were being affectionate with each other, but Yang Ying and Huang Xiaoming on the other side were in a completely different state.

"Director Chen Zhengdao told me that you have missed several promotions for Skyscraper. Can you tell me why?"

This drama, in which Yang Ying plays the second female lead, has been confirmed to be released on Tencent Video on August 8 next month.

It was during the promotion period, and the leading female and male actors were following the crew on roadshows, but Yang Ying had never attended any offline events.

Chen Zhengdao was naturally very dissatisfied.

But he did not go to Yang Ying in person to communicate, but found Huang Xiaoming.

After all, he was the one who introduced the person into the team, so he, as the middleman, must be responsible.

"Why should I go to the promotion? What's the point of me, a female second lead, being a vase? Or to set off Yang Zishan, the female lead?"

Among the four young actresses in the past, she is the one doing the worst now and even has to play the second female role to others!
If I were to follow the crew to participate in promotional activities now, wouldn't I be laughed to death by others?

"Why are you so ignorant? You will offend people if you do this, don't you understand? You are almost killing me!"

Huang Xiaoming was so angry that he could not understand why there would be someone like Yang Ying with such low EQ that was about to explode!
What happened to the second female lead?
If you don't have the ability, then go and prove yourself. What's the point of throwing a tantrum?

Her family members can coax her, but when she goes out, who cares who she is?
In this era of traffic, the elimination rate in the film and television industry is frighteningly high. If one cannot keep up, there is a high possibility that he will have no chance of success.

Let me ask you, unless you are a top star or a cash cow, who the hell would pamper you?
Well then, is Yang Ying a top star?

She is a shitty top!
It’s almost too hot!
"I don't need you to introduce me to any resources anymore. That's it. I won't go to promote Skyscraper. I can offend whoever I want, but I won't go anyway."

After saying that, Yang Ying stood up and walked towards the door without hesitation.

Huang Xiaoming: ...

After panting for a long time, he punched the sofa in annoyance.

What was he thinking at the time? Why did he marry such a girl?

Our ancestors once gave us a piece of advice: Marry a virtuous woman, not a beautiful one.

When Huang Xiaoming thought of this, he felt a deep regret in his heart: "Why the hell did I let myself be bewitched in the first place!"

……

The set of "Changjin Lake".

After Chen Fei and Liu Yifei finished their call, the assistant who was waiting nearby came over immediately.

"Mr. Chen, I received a new document in my mailbox. Please check it."

"Oh? From abroad?"

"Yeah, it was sent back from Los Angeles."

Taking the laptop from his assistant, Fade Chen opened the email and started reading it.

The email was sent from Walton Pictures, and its content was about the company's recent developments and the progress of film and television projects.

This is the end-of-month summary report.

Chen Fei took a quick look, replied "I have checked", and closed the notebook.

In recent months, the bleakness of the Hollywood film market is almost the same as that of the domestic film market.

Although cinemas in some states are still open, there are less than 10 movies shown in total, and they are all horror films and low-budget dramas.

The share prices of the new six major companies are all falling, which is inevitable.

On the contrary, the benefits of those streaming platforms are rising higher and higher!

Especially for platforms like Netflix and Hulu, their stock prices are skyrocketing, and the revenue from their self-produced dramas is getting better and better.

Chen Fei also enjoyed the benefits of "hedging".

The cinema was losing money, but the streaming website he invested in was making money. With these two things offsetting each other, he actually made a lot of money!

This is really fun.

"Come on, come on, get ready, start shooting!"

……

Time is like a girl's body. One day it will change from pink to deep purple.

In a blink of an eye, July passed by and August arrived as promised.

Just as the crew of "Changjin Lake" began to switch to filming the "front-line" scenes, the first-day box office results for the batch of movies that hit theaters yesterday came out.

"Arrival", 949.2 million.

"Sonic the Hedgehog", 220.9 million.

"Jojo Rabbit", 110.4 million.

If we only look at the data of these new movies, the first-day performances are so bad that they can make the producers cry on the spot.

But the real data doesn’t look like this!
"Through the box office performance of those re-released blockbusters, we can see that the audience is actually very interested in watching movies, but there are no suitable blockbusters for them to watch on the market."

"Yes, we collected data from a survey online, and 85 percent of people said that if the film is of high quality, many moviegoers will go to watch it in person."

"The market is recovering rapidly and is currently in a blank period. This is our opportunity, but also a big gamble!"

"If we win the bet, maybe our movie's box office performance will be better than usual, but if we lose the bet, I'm afraid we'll be in trouble..."

In the conference room, the sounds of reports and analyses rang out one after another.

At the main seat, Fade Chen picked up the thermos cup in front of him and took a sip, a satisfied smile appearing on his face.

"Then let's take a gamble, let's use 'Boundary Breaker' to see if the film market is really recovering, or if it's just an illusion like before."

Betting with "Breaker"?
Su Guohai's eyes widened suddenly, and he said in disbelief: "Director Chen, are these a little inappropriate? I think it would be more appropriate to use "Assassination of Novelist"."

In his opinion, although the investment in that movie was not low, even if he lost the bet, it would not have much impact.

But if "Boundary Breaker" loses the bet, it will damage Chen Fei's reputation. This loss may be more serious than losing hundreds of millions!
"Yes, Mr. Chen, how about "Assassination of Novelist" or "Detective Chinatown 3"?"

"I don't recommend using The Boundary Breaker either. This movie could be released during the National Day or Lunar New Year holidays."

"'Assassination of Novelist' couldn't be more appropriate..."

There were constant voices of dissuasion from the crowd, but Chen Fei just shook his head gently, "Detective Chinatown 3 is suitable for the Spring Festival, and Assassination of Novelist should be released during the National Day.

It’s just right to put “Boundary Breaker” in the summer vacation, because only by relying on the popularity of the film I directed and starred in can this film be supported.

If we succeed in getting a high box office, it will be a perfect rescue for the film market!

By then, Feiyue Films will also be known as the 'savior of the market'. I believe you should understand the value of these three words."

As soon as Chen Fei said this, everyone at the meeting fell silent.

Rescue the market!
When these three words came out of Chen Fei's mouth, they seemed to carry a tremendous force.

You know, "Feiyue Film and Television, only produces high-quality products", this loud slogan has long been rooted in the hearts of the audience and has become synonymous with quality.

Today, the film market is like a crumbling building, in jeopardy due to the impact of the epidemic.

If Feiyue Films steps forward with "Boundary Breakers" and successfully saves this precarious market... then by then, to what unattainable heights will this work be pushed?
Everyone was full of expectations, but some did not dare to imagine it easily.

"Boundary breaker? City savior?"

The more Su Guohai chewed on these words, the more he felt that this was a good idea! He looked focused, no longer making unnecessary preparations, and asked directly: "Mr. Chen, since you plan to take the lead in pushing "Boundary Breaker" to the theater market, when do you think it would be most appropriate to release it?"

Upon hearing this, Fade Chen slowly picked up his phone, opened the calendar page, and scanned the dates one by one.

Years of industry experience have taught him that the choice of film release time has a significant impact on box office performance.

Friday is usually the golden time for movie releases. After the first day's box office is released, the film's popularity will reach its peak on Saturday and Sunday through large-scale publicity thanks to its excellent word-of-mouth.

As he thought about it, he analyzed the various alternative dates in his mind.

August 8th is too close to the present, and the time is too tight for both pre-promotion and preparation as well as theater scheduling coordination, which is obviously inappropriate.

August 8th is neither an important holiday nor a hot topic, so it is difficult to generate publicity in a short period of time and the film can easily be drowned out.

Looking at the end of August, the summer vacation schedule will be over on the 8th, and we will enter September, a relatively cold period for movie watching. Once we miss the golden traffic of the summer vacation schedule, the subsequent box office will be difficult to guarantee.

After weighing the pros and cons, he finally set his sights on August 8st!

After turning off the phone screen, Chen Fei raised his head and said firmly, "Let's do it on August 8st. This time can not only catch the last train of the summer vacation, enjoy the movie-watching craze brought by the vacation, but also take advantage of the popularity of the National Day after the key is extended, killing two birds with one stone."

"Okay! I'll arrange it right away."

Su Guohai's eyes were firm, and there was no hesitation in his words.

For him, once the goal is set, there is no point in looking back.

Only by acting vigorously and swiftly can plans be implemented efficiently, which is why he has been able to sit in the position of general manager of Feiyue Films for more than ten years.

Chen Fei was quite satisfied when he saw Su Guohai's vigorous and efficient actions.

Immediately, he turned his head and looked at the manager of the publicity department, and instructed him seriously: "Please prepare a detailed publicity activity schedule as soon as possible.

My work schedule has been relatively relaxed recently, and I can still spare time to travel around the country to participate in roadshows and promote the film, but I'm afraid I won't be able to do so next month."

At this point, the filming of the movie "Changjin Lake" that Chen Fei was responsible for had temporarily come to an end.

The subsequent scenes of the soldiers rushing to the front line will be directed by Kang Honglei.

In this way, Chen Fei will have enough time to devote himself to the promotion of "Boundary Breaker".

The manager of the publicity department quickly took notes and nodded in response, "Okay, Mr. Chen, I will organize the team and start working on a plan right away."

"Well, let's stop here for today."

Fade Chen stood up, picked up the thermos cup on the table, glanced around the conference room, and announced, "The meeting is adjourned."

The participants stood up and left the meeting room in an orderly manner.

After returning to his office, Fade Chen walked to the French window and looked at the bustling street scene outside. His thoughts drifted to "Boundary Breaker".

This work, which he has poured a lot of effort into, is about to be tested in the market...

To be honest, he was actually quite nervous.

But it was precisely because of the pressure that he was motivated.

How do you know you can't succeed if you don't try?
However, what he didn't know was that at this time, a group of senior executives from China Film Corporation were also sitting around a huge conference table, staring at the projection screen intently.

A series of analysis reports on the current film market schedule continue to emerge.

As the screen flickered, everyone's expressions became uncertain.

After the data playback was finished, the marketing manager stood up, cleared his throat, and began to report:
"Dear leaders, after our research and analysis of recent market data, we found that the current summer movie market situation is relatively complicated.

The audience is very enthusiastic about watching movies, but there are no high-quality films on the market. This is indeed a good opportunity for us, but it is also a big challenge..."

A few minutes later, the words fell.

At this time, the rest of the people all looked at Jiao Hongfen who was sitting in the main seat, waiting quietly for his decision.

After struggling for a while, Jiao Hongfen said in a deep voice: "As a main theme blockbuster with huge investment and excellent production, "Eight Hundred" carries the expectations of China Film Group and also shoulders the responsibility of conveying the historical spirit to the audience.

We now have to consider not only commercial interests, but also to ensure that the film can meet the audience at the best time and generate the greatest social response. "

Just two days ago, Jiao Hongfen went to the bureau.

Although the leader did not tell him explicitly, he did remind him specifically that China Film should assume certain responsibilities.

Recalling the many wrong things that La Peikang had done before, Jiao Hongfen naturally knew what to do next.

Some responsibilities must be taken by China Film Group!

Therefore, the release date of "The Eight Hundred" has actually become a political task.

If "The Battle at Lake Changjin" and "My Hometown and Me" were not still in the process of filming, perhaps the release dates of these two films would have to be put on the agenda as soon as possible.

Thinking of this, Jiao Hongfen continued to add: "Let's choose a suitable date. The Eight Hundred must be launched as soon as possible."

The tone has been set, so the next step will be easy.

After everyone discussed it, the marketing manager of the theater chain said: "From the perspective of the film's own characteristics, "Eight Hundred" tells the heroic deeds of eight hundred warriors who defended the Sihang Warehouse during the Battle of Songhu. It has profound historical significance and strong emotional resonance.

I think we can choose the August 8st period, taking advantage of the dual popularity of the summer vacation and the National Day, to allow more audiences to go to the theaters, experience that magnificent history, and inspire their patriotic enthusiasm.”

Upon hearing this, the publicity manager reminded: "We also have to consider possible competing films that may appear during the same period. If other blockbusters are released in the same period, it will inevitably divert audiences and affect the box office of "Eight Hundred"."

A vice president of the film investment department coughed lightly, "We have conducted a detailed review and analysis of the films scheduled to be released in the near future.

At present, the competition on August 8 is relatively small, which is very conducive to "The Eight Hundred" gaining a market advantage."

After a heated discussion, everyone gradually reached a consensus.

Jiao Hongfen finally made the decision: "Then let's do it on August 8. Next, all departments must work closely together and go all out to promote, distribute and screen the film to ensure that The Eight Hundred can achieve excellent results during this golden period and inject new vitality into the Chinese film market."

As he finished speaking, there was warm applause in the conference room.

The clerk has already started recording:

"This decision by Director Jiao not only points out the direction for the release of "Eight Hundred", but also carries the responsibility and commitment of China Film Group to the Chinese film industry..."

In fact, since Jiao Hongfen succeeded La Peikang and took the position of Chairman of China Film Group, over time, everyone in the company has become very familiar with his style of doing things and his thoughts.

Don't seek to be meritorious, but seek to avoid mistakes.

These eight words became the primary principle of his daily actions and were deeply imprinted in every decision he made.

Because in Jiao Hongfen's view, stability is more important than anything else when serving as chairman.

Therefore, since taking office, he has firmly anchored the company's strategic focus on "mainstream melody movies" and almost ignored other types.

From last year to now, many screenwriters and producers with dreams have taken a fancy to China Film Group's strong strength and extensive influence in the industry, and have submitted high-quality scripts and projects on fantasy, science fiction, martial arts, and science fiction to China Film Group.

Among these works, some construct a grand and wonderful alien world, some tell gripping legends of the martial arts world, and some depict a future world full of technology. They are full of creativity and unlimited potential.

However, these projects, which were extremely valuable in the eyes of others, almost all escaped the fate of being rejected by Jiao Hongfen.

When faced with these non-mainstream topics, he didn't even give them a chance to review them in detail and simply rejected them.

Many employees in the company have been discussing this privately, believing that these topics may be able to open up new markets and create more commercial value.

I rejected all of them. It's a bit too regrettable and absolute...

It's not that Jiao Hongfen didn't hear these discussions, but he remained unmoved.

In his opinion, sticking to the field of mainstream films is undoubtedly the safest choice as it can not only keep up with the mainstream of the times but also effectively reduce the risks brought about by wrong decisions.

La Peikang is a lesson for him.

I must never make that guy's mistake again!
But because of this, he has already gained the nickname "Jiao Mingzhe" within the company.

This is what I mean by his "self-preservation" approach.

However, when this nickname reached the ears of the leaders above, it subtly evolved into the meaning of "lack of ambition, clinging to the old ways, and following the old ways."

These are obviously not good words, but Jiao Hongfen is still kept in the dark and does not know...

(End of this chapter)

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