It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 1294 Good Traffic, Bad Traffic, and Exploited Traffic

The enthusiasm for the "Raging Fire" project burned like a raging flame for several days, but eventually it gradually faded in the public opinion field.

However, the smoke of war in the film and television market has not dissipated.

On December 12, the two movies, "Send You a Little Red Flower" and "Warm Hug", carrying the expectations of capital, officially opened the door to the New Year's Day schedule.

The first-day screening data of the two films first attracted the attention of the industry.

The former showed its prowess with a screening rate of 24.7%, while the latter was slightly better with a share of 28.9%.

Judging from the film scheduling structure, "Warm Hug", jointly produced by Aimei, Huanxi, Yaolai and other companies, has obviously occupied a resource advantage at the starting line.

After all, higher screening schedule means more exposure opportunities.

This also led the heads of several production companies to generally expect that the box office performance of this comedy film will definitely be better than "Send You a Little Red Flower", which was jointly launched by Lianrui, Hengdian Films, and Tencent Pictures.

However, when the first-day box office results on January 2021, 1 were announced, everyone in the industry was shocked!

"Send You a Little Red Flower" took the lead with a first-day box office of 2.56 million yuan, while "Warm Hug" ranked second with 2.03 million yuan.

This gap of nearly 50 million was like a heavy hammer, shattering Dong Ping's expectations on the spot.

"How is this possible? Are you kidding me? Why is the gap so big?"

Dong Ping, who was sitting at Huanxi Media's headquarters, stood up abruptly the moment he received the data, tapping his fingertips on the table, making a rapid sound, "We have an advantage in the screening rate, so how come the box office is lagging behind? Could it be that the other party is inflating the box office?"

The person in charge of distribution on the other end of the phone sighed, with a bit of bitterness in his tone: "Boss Dong, we still underestimated the power of the traffic era.

Yi Yang Qianxi's fan base is so huge that on the first day of the film's release, fans who spontaneously purchased tickets to support the film contributed at least 100 million yuan in box office revenue.

There are even powerful fan groups who strongly support the film by booking the entire theater, which directly increases the attendance rate of the film..."

"How can the single-day box office exceed 100 million just based on the fan effect of one person?" There was disbelief in Dong Ping's voice.

After all, in his understanding, the success or failure of the film market has always been determined by the quality of content and publicity and promotion strategies, but he never thought that under the wave of traffic economy, the fan ecology of artists could actually form such a terrifying box office explosive power!
At this time, a positive reply came from the receiver: "No more, no less, because fans rushing to the top of the charts has long been a standard operation for popular artists. From movie box office to endorsed products, the spending power of the core fan group is phenomenal."

Dong Ping couldn't help but fall into silence for a long time.

After hanging up the phone, he slowly walked to the floor-to-ceiling window and stared at the city skyline, his eyes gradually becoming hot.

"Traffic? Box office data? Traffic actors!" There was a hint of sudden enlightenment in his murmur.

Suddenly, a bold idea burst into my mind like a spark!

Since traffic actors have the characteristics of bringing their own popularity and box office, why not create a phenomenal work that brings together the top traffic from the entire industry?

"Zhang Yimou was chosen as the director, and the cast included Yi Yang Qianxi, Shen Teng, Zhang Yi, Wu Jing and other stars with both popularity and strength..."

His speech speed accelerated as his thoughts went on, his fingertips unconsciously sketching the blueprint of the imaginary project on the glass, "If this is the combination, how amazing will the box office explosion be?"

Once this idea took root, it quickly spread in Dong Ping's mind and grew into a towering tree!
He took out his cell phone from his pocket and was about to call Zhang Yimou, but suddenly stopped.

"No rush. Yimou has a new project on hand. Once he finishes that project, we'll find him and sit down for a good chat."

While thinking, he did not put down his phone, but found Guan Hu's contact information in the phone book.

The call was placed quickly.

Guan Hu's voice came from the receiver: "Hello? Mr. Dong? What's going on?"

"Haha, nothing." Dong Ping said with a smile: "I just want to ask you, has the script of Revolutionary been sent to the Film Bureau? Do you need Huanxi to help say hello?"

Guan Hu's brisk voice sounded again: "It's okay, no need, I know someone in the bureau, it will be reviewed soon, there is no problem with this book."

"That's good. I'll wait for your good news then."

"Well, if there is any new news, I will inform you as soon as possible."

After ending the call, Dong Ping's lips curled up slightly, and thoughts flowed out of his mind one after another.

Since you are planning to get in touch with and use more "traffic", you might as well start with "The Revolutionary".

When he was discussing the script with Guan Hu, he paid special attention to the character setting of this film project, and then found that many of the roles had to be played by young actors.

In this case, it would be better to insert a few more artists who have their own traffic.

At this moment, the names of actors such as Han Geng and Li Yifeng suddenly popped up in his mind.

I vaguely remember that these were the first generation of traffic stars and artists, and they should have their own box office data.

I just don’t know if it’s suitable?

"Forget it, let's wait until the project is officially launched. We can discuss it carefully then, and perhaps we will gain something."

……

The New Year's Day holiday passed quickly, as if it disappeared without a trace in the blink of an eye.

As more workers go online, online reports on the box office performance of movies during the Lunar New Year and New Year’s Day periods have begun to increase dramatically.

"The suspense/crime film "Rock Solid" directed by Zhang Yimou has successfully exceeded 16 billion in total box office after eleven days of release!"

"The drama film "Send You a Little Red Flower", directed by Han Yan and co-starred by Yi Yang Qianxi, Liu Haoqi, Xia Yu and others, was released for 4 days and the cumulative total box office was reported to be 8.22 million."

"The comedy film "Warm Hugs," directed and starred by Chang Yuan and co-starred by Li Qin, Shen Teng, Qiao Shan and others, was released for four days and the cumulative box office totaled 4 million yuan."

"The film "Life Events" has issued a notice on the extension of the key release date. The film will be extended to February 2th. All major theaters are requested to respond immediately."

"Feiyue Films released a TV series release date announcement. The costume/comedy/youth/ancient idol film "The Son-in-Law" starring Guo Qilin, Song Yi, and Jiang Yiyi will premiere on Youku Video on February 2. Please stay tuned."

With one hot search after another, the film and television circles seem to be "on fire".

The topic #The cold winter of film and television is over# was constantly on the hot search list.

Even on short video platforms, executives from major film and television companies have begun to frequently appear on screen to interpret market data.

Many theater managers even made optimistic predictions about box office trends in interviews, with their words full of market enthusiasm after the rebound, far exceeding their comments before the epidemic.

Even the 18th-tier artists who haven't appeared in the public eye for a long time have taken advantage of the "industry recovery" to make their presence felt online.

Leap Film and Television.

In the office, Liu Yifei stared at the hot search notifications that kept popping up on her phone. Her fingertips slid across the screen full of press releases such as "Box office revenue exceeded 1 billion", "Volume of viewing broke records", etc. She turned around and asked Chen Fei, who was sitting in the office chair, the question in her mind.

“People on the Internet say that the market has recovered. Is this true?”

"Recovering? Haha, you're overthinking it." Chen Fei curled his lips and explained to her, "Don't be blinded by all this excitement. Do you know the current situation of medium-cost projects? Cinema managers are too lazy to even look at the film schedule.

The mailboxes of Feiyue Films and Youku’s investment departments are piled with hundreds of scripts, but less than one-tenth of them have a chance of being opened.”

"Ah? So exaggerated?" Liu Yifei looked very surprised.

Chen Fei opened his phone, found the chat with Huo Qigang, and forwarded a set of data charts to her: "Look at this form, the top films in the Lunar New Year period took 82% of the box office, while the remaining 30-odd films fought tooth and nail for less than % of the pie.

A while ago, Ning Hao told me that he saw a director selling his house and car to raise funds for post-production in his WeChat Moments. How can this be called a recovery? It's clearly a 'two worlds of ice and fire'!"

Liu Yifei frowned and asked in confusion: "But why are people talking about the temperature getting warmer?"

"Because top projects need popularity to back them up, platforms need gimmicks to attract investment, and capital also needs to tell stories to investors... Where do you think those hot searches come from? They are just industry illusions built with real money."

As he spoke, Fade Chen suddenly pointed to the commercial complex under construction outside the French window and said, "Look over there."

"what?"

Liu Yifei looked in the direction of his finger, but all she saw was a construction site.

“See those scaffoldings?”

"Yeah, I see."

"Three years ago, this place was planned to be the Wanda Film and Television Industrial Park, but now it has been changed to the Mixue Ice City Milk Tea Headquarters. This is the true temperature of the industry."

Liu Yifei was slightly stunned and fell into deep thought unconsciously.

Seeing this, Chen Fei did not interrupt her, but leaned back slightly and looked across with interest. The afternoon sun shone through the blinds, weaving a mixture of light and dark on Liu Yifei's slightly frowned brows. The shadow cast by her eyelashes trembled slightly as her eyes moved, like a butterfly flapping its wings to fly.

"Hey, my wife is so beautiful, and she's becoming more and more charming~"

Chen Fei felt inexplicably proud.

Looking at the entertainment industry, who else but him can marry such a beautiful wife?
Liu Yifei naturally didn't know that Chen Fei was showing off.

After pondering for a long time, she murmured to herself: "So the real recovery should allow medium-cost projects to breathe and allow good stories to not have to rely on traffic to protect themselves, right?"

clap clap-

Chen Fei clapped his hands, gave her a thumbs up, and then agreed, "When the cinema managers are willing to adjust the schedule for a film without top stars, and when the video platform is willing to give the green light to original scripts, then we can call for a recovery.

As for the current situation, it is nothing more than a lively drama of a few people being happy while a hundred others are sad. Some people may be so worried that their hair is almost turning white."

The construction crane outside the window is operating, and the sound of steel bars colliding can be faintly heard, which sounds very much like the muffled sound of this industry in pain.

Liu Yifei thought for a while, opened her notebook, and wrote a line in the "Market Observation" column:

[Laws of survival under the appearance of prosperity: the siphon effect of the head is intensifying, the middle ecology is on the verge of extinction, and the logic of capital crushes the laws of art...]

She has been learning a lot recently, from script writing to market observation, film and television shooting techniques and so on.

It's obvious that she really wants to make a movie by herself.

Chen Fei would occasionally tease her, saying that she didn't work hard in school, but now she only knows how to study. Isn't this putting the cart before the horse?
When hearing this, Liu Yifei would raise her head and hum: Just wait and see, sooner or later, I will make you look at me with new eyes!
After finishing recording and closing the notebook, she stood up and waved her hand: "Let's go, accompany me to the movies."

Fade Chen looked up at her and asked curiously, "What are you looking at?"

"Send You a Little Red Flower, isn't it very popular recently? Let's see if there are any advantages worth learning from it."

"Oh, okay."

Chen Fei clicked Save in the upper right corner of the Word interface, turned off the computer, picked up his coat and followed.

"What are you writing on your computer? A new script?"

"Secret."

"Hey?" Liu Yifei's little hand immediately grabbed his waist: "Are you still keeping it a secret from me?"

"Ouch! Auntie, stop pinching me, it hurts." Chen Fei screamed and said quickly, "It's nothing, it's not a new script, it's just a post-production schedule."

Feiyue Film and Television has quite a few film and television projects that are currently being launched or are about to be launched.

In order to prevent excessive confusion or accidental collisions, Chen Fei simply put all the projects together and prepared to schedule them.

After all, he still has the memory of the next few years. Good planning can avoid a lot of troubles and problems.

Moreover, as the time for rebirth is getting closer and closer, I naturally have to take advantage of the remaining strength and accumulate as many conditions and advantages as possible...

After arriving at the cinema and picking up their tickets, the two entered the theater.

Before the movie started, Fade Chen opened Douban with great interest and read the reviews of the movie.

Although this movie has been very popular online recently, he heard that the reputation is somewhat polarized, and he doesn't know the specific situation.

"I'm a little disappointed. The plot is really lackluster. I couldn't even speak when I saw people crying beside me."

"The plot and acting are actually average, the only thing is that the subject matter has an inherent advantage, and there is also a sense of riding on the popularity of LGBT, especially the part where Yi Yang and Qian Xi confessed their love in the rain, it was really bad."

"Brother Si Zi's acting is really good! So handsome! I love him so much!"

"It's just a romance under the guise of fighting cancer. Only young viewers and fans can watch it. It's really boring."

"It's a warm and good drama that makes you cry and laugh."

The polarization of word-of-mouth is indeed serious, but Chen Fei focused more on the word "LGBT".

"What's going on? This movie is still riding on the popularity of LGBT?"

With doubts in his heart, Fade Chen looked at the film that had already started playing.

Soon, he frowned.

Wu Xiaomei, played by Yue Yunpeng, is wearing clothes with the six colors of the rainbow flag. The photo in his wallet is a photo of him and his lover, but that person is obviously a boy.

It’s LGBTQ!

Chen Fei's face darkened slightly, and he inexplicably had a bad feeling.

Those bad cultures from abroad seem to have begun to spread to China...

After watching a movie, Liu Yifei recorded a lot of knowledge points.

But Chen Fei rubbed his eyebrows in annoyance and couldn't help cursing inwardly, "What a fucking donkey, he would do anything to achieve his ulterior motives!"
But this kind of confrontation, which involves culture, is not something he can handle alone.

We must unite internally!
But it is easier said than done!

All Chen Fei can do now is to resist as much as possible and transport in the opposite direction.

As for more, it still depends on the country to promote it.

……

The week flies by.

After losing the support of fans, the single-day box office of "Send You a Little Red Flower" has dropped to 2606 million, and the total box office has successfully exceeded 10 billion.

On the other hand, "Warm Hug" dropped to 1203 million, and the total box office just exceeded 7 million.

As for the two movies "Life Events" and "Rock Solid", the total box office has both exceeded 20 billion and is sprinting towards higher goals.

"'Rock Solid' has a great chance of reaching 30 billion at the box office." Wang Changtian excitedly gave this conclusion when he called.

But Chen Fei pulled him back to reality the next second, "The prerequisite is that we can get the key extension and smoothly enter the Spring Festival period."

"..." After a moment of silence, Wang Changtian gritted his teeth and said, "I will try to get it."

Chen Fei nodded, "Do your best. I'll contact the Supreme People's Procuratorate's Film and Television Center tomorrow to see if I can ask them to help. If I can't get a month, at least half a month will be fine."

"Okay, let's both work together and call Ren Zhonglun and Wang Yong. We can't let such a good result end in regret because of a key delay."

After "In the Name of People" was first released, it was only broadcast once and has never been broadcast on satellite TV again.

The same is true for "Rock Solid", with pressure coming from all sides, which is really a headache.

After hanging up the phone, Fade Chen let out a long sigh, put down his phone, and looked at the TV screen.

Tonight, the costume TV series "Shangyang Fu" starring Zhang Ziyi will be aired. Liu Yifei has been waiting in front of the TV screen early, waiting to watch it.

In addition to her, Zhou Xun, Jing Tian, ​​Zhao Liying, Shu Chang, Han Jianu and others also came over and bought a lot of snacks and treats, as if they were going to have a "dinner party".

"Sister Xun, do you think Zhang Ziyi's drama will be successful? She claims to surpass The Legend of Zhen Huan and set a new benchmark for costume dramas and create another classic."

"I feel it's hard."

Zhou Xun shrugged and revealed his past without hesitation.

“You all know what happened to my drama Ruyi’s Royal Love in the Palace. Although the ratings were good, some people still criticize it. It’s almost become my black history.

And in this film, The Legend of Hao Lan, she obviously has to act young, so do you think a mother can act like a young girl?"

As soon as the words fell, everyone turned to look at Liu Yifei.

Zhou Xun quickly said: "Except Yifei, she seems to be frozen in time and will never age."

Liu Yifei chuckled and said, "I'll just take it as a compliment."

As we are speaking, the broadcast of "Shangyang Fu" has already begun!
(End of this chapter)