It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 1305 Schedule bonus + absence of competing products + IP moat = 60 billion box office!
"When a whale falls, everything comes to life!"

Looking around, the changes in the entertainment industry’s ecology have never stopped metabolizing.

When the capital building of Jingxi Culture collapsed, and when the "top-tier young flower" born in the 90s, Zheng Shuang, was banned from the entire Internet due to a tax scandal, the changes at the top of the industry's food chain immediately triggered a turbulent reorganization of resources.

In the film and television copyright library that was once monopolized by Jingxi Culture, the adaptation rights of various film and television sequels were cut like tender fish meat.

This includes endorsement contracts worth tens of millions for a certain automobile brand, which are also being fought over like fat meat.

Even the investment shares of the costume drama "The Legend of the Golden Hairpin" which is about to start filming have been split into countless parts by the secret operations of capital brokers, and then redistributed.

The table of this feast was filled with delicacies such as film and television copyright delivery notes, investment share transfer agreements, and endorsement contract change letters.

CEOs of leading brokerage companies toasted each other amid cigar smoke in private clubs, purchasing directors of video platforms circled project priorities with red pens in five-star hotel suites, and even small and medium-sized producers who once depended on the Jingxi system smelled opportunity in the chaos.

Someone bought the broadcasting rights of three backlogged web dramas at a low price, and then sold them on a short video platform at a three-fold premium...

This situation is very similar to the industry shock caused by the collapse of Huayi and Fan Bingbing's tax incident a few years ago.

History always repeats itself surprisingly!
When the old forces leave, new predators will swarm in impatiently, stepping on the wreckage.

The difference is that today’s rules of the capital game are more covert. It is no longer a simple “dividing the cake”, but rather cutting high-quality resources into financial products by establishing shell companies and multi-layered equity structures.

A certain film and television fund even packaged the income rights of 12 projects in which Zheng Shuang had participated in investing into a "star IP asset package" and listed it for trading on a cross-border financial platform.

The industry ecosystem that was once dominated by traffic stars is undergoing a "depersonalized" reconstruction.

When the spotlight comes on again, the faces on the stage may look brand new, but the profit-seeking nature of capital has never changed!

"Warm congratulations! The total box office of Detective Chinatown 3 has officially exceeded 60 billion!"

"After The Wandering Earth, the second Chinese-language domestic film to break the 60 billion box office is officially born! Detective Chinatown 3! Produced by Feiyue Films, a superb work!"

"The No.1 movie in the Spring Festival box office is Detective Chinatown 3! Well deserved!"

"..."

As February came to an end and March arrived, "Detective Chinatown 2" successfully broke through the 3 billion box office mark with a combination of "quality foundation + word-of-mouth protection + popularity + audience revenge consumption"!
In fact, according to industry predictions, the peak box office of this movie should have fluctuated around 50 billion.

But no one expected that the battle situation would experience a sudden change during the same period.

The momentum of its strong rival "Hello, Li Huanying" is gradually fading, and the other films are not competitive enough.

In the market vacuum, "Detective Chinatown 3" relied on the industry logic that "top works come with their own traffic code", grasped the super bonus of the Spring Festival and the long-term accumulation of IP, and finally succeeded in making a huge profit with a box office of over 60 billion.

The triple driving model of [schedule bonus + absence of competing products + IP moat] can be said to have gathered the right time, place and people!
"It's going up! It's going up again! Hahaha, another daily limit!"

The box office bonus of "Detective Chinatown 3" not only made Feiyue Films earn a lot of money, but also ignited the capital carnival of the entire industry chain.

Wang Changtian and Ren Zhonglun called one after another, and their excitement could not be concealed in their words.

The share prices of Guangxian and Shanghai Film Group have soared in recent days, and the market value increase has once exceeded 30%. The red curve in the trading software is like a wild horse that has broken free from its reins.

The long-lost capital enthusiasm in the film and television sector has seen a strong rebound this spring, accompanied by the box office success of "Detective Chinatown 3"!
In Chen Fei's office, Su Guohai, who came to report on his work, couldn't help but let out a cry of anticipation:
"If the cinema market can continue to produce high-grossing films in the next few months, the market's popularity and dividends should continue."

However, his words were met with a merciless attack from Chen Fei:
"A high-grossing film? Which movie do you think will get it? Throughout the March schedule, the most eye-catching one is the Hollywood imported blockbuster "Godzilla vs. Kong".

In April, the only movie we invested in, "My Sister", seemed to have some popularity and attention.

During the May Day holiday, there is Zhang Yimou's "On the Cliff", Guangguang also has a love movie to be released, and there is also a Hollywood imported blockbuster "Fast and Furious 9", and then what else?"

Su Guohai: “…”

For a full three months, according to the currently known movie release schedule, only less than six movies are recognized by the market.

As for other movies, it can be seen from the titles and cast that they are either there to be cannon fodder or to be runners-up.

Under such circumstances, the recovering market will inevitably cool down in a very short time.

If major companies want to maintain the current popularity, there is only one way.

Expedited establishment of new projects!

Otherwise, after these Spring Festival movies are taken off the screen, theaters, after the capital frenzy, will probably fall into a long period of film shortage and cooling down.

By then, the cold winter of the film and television industry coupled with the shortage of films will inevitably lead to a cliff-like drop in market enthusiasm.

When capital confidence is frustrated again, the industry will inevitably fall into the vicious cycle of 'cautious investment-project shrinkage-audience loss' again.

Chen Fei has a clear vision, and people in the industry are naturally not confused.

Wanda Pictures has been taking advantage of the window of market recovery to quietly raise asset valuations and continue to sell off its heavy assets such as cinemas and IP copyrights.

Zeng Maojun is very clear that after this wave of heat subsides, these "hot potatoes" will only be more difficult to get rid of.

So he had to clean it up quickly, otherwise it would be too late.

Giants such as China Film, Bona, and Alibaba have also made relevant responses one by one.

Some people cashed out and left, while others started to make plans against the trend.

You know, the "Game of Ice and Fire" in the film and television industry has always depended on the judgment of the cycle.

Moreover, since entering the era of traffic, this industry has undergone earth-shaking changes.

Those who can see the trend clearly are paving the way now. As for those who cannot understand it, they are not only rushing on the road, but also moving against the trend!

"The main theme drama film "My Fathers and I", produced by China Film Group Corporation and co-directed and starred by Zhang Ziyi, Shen Teng, Huang Xiaoming and Xu Zheng, officially started filming this morning."

"The action-themed movie "Raging Fire", jointly produced by Golden Harvest Films and Ying Huang Films, directed by Chen Long, and co-starred by Nicholas Tse and Zhao Wenzhuo, officially started shooting in Kowloon, Hong Kong today."

"The main theme drama "Chinese Doctor", controlled by Bona Film Group, directed by Liu Weiqiang, and starring Zhang Hanyu, Yuan Quan, Li Chen, Yi Yang Qianxi, and Ou Hao, has officially started shooting."

"Feiyue Films released an announcement: "The Accidental Murderer 2" starring Xiao Yang, Zhou Xun, Zhang Songwen, and Liu Yijun has officially started filming."

"Huanxi Media has released a casting announcement. The main theme drama "Revolutionary" directed by Guan Hu will be co-starred by Jin Dong, Lu Yi, Ma Shaoan, Li Yifeng, Han Geng, Bai Ke, Li Jiuxiao and others..."

"..."

For several days in a row, many film and television companies have started shooting new projects or announced the progress of new projects.

Of course, there are different levels of attention among them.

For example, in the top traffic camp, "The Accidental Murderer 2" relies on the national IP effect accumulated by the previous work, and the role of "troubled father" played by Xiao Yang will undoubtedly continue the suspenseful narrative tension.

In addition, with the support of Zhou Xun, it attracted a lot of attention.

As for "Raging Fire", because it was directed by Chen Long, the hardcore action scenes of Zhao Wenzhuo and Nicholas Tse also successfully became the focus.

The National Day blockbuster "My Fathers and Me", with its all-star cast co-directed by four major directors, Zhang Ziyi, Xu Zheng, Shen Teng, and Huang Xiaoming, has secured the spotlight of the year in advance.

In comparison, projects such as "Chinese Doctor", "Revolutionary", and "To Be Famous", although they have made breakthroughs in genres and themes, are slightly inferior in terms of mass communication volume and market expectations.

But Dong Ping was not too worried.

Although the popularity of "Revolutionary" is not as high as those gimmicky projects, the current volume is enough to satisfy him.

Especially in terms of traffic, the official announcement of the "Li Yifeng + Han Geng" lineup instantly caused a huge wave!
In particular, Li Yifeng’s fan club launched the “tap water” publicity mode at the first opportunity.

From editing character makeup highlights on short video platforms, to creating exclusive topic check-ins on social platforms, and even spontaneously designing movie-themed support posters, etc.

Dong Ping couldn't hide his joy as he watched the number of readings of the topic in the background increase rapidly.

"Based on this situation, once the movie's release date is officially announced, I'm afraid we can save most of the publicity and promotion budget... The 'built-in popularity' attribute of these popular actors is really hard currency in the market!" When he thought of this, he couldn't help but start to fantasize about his new plan.

Now we just have to wait for Zhang Yimou!

"No, I have to visit the crew of "On the Cliff" to see when the filming of this movie will be completed."

Just do it.

After Dong Ping simply packed up his personal belongings, he headed straight for Datong Beicun Film and Television Base.

At the same time, after officially completing the post-production editing of "Changjin Lake", Chen Fei moved to the animation department.

Li Yang previously sent a WeChat message saying that the post-production of "White Snake 2: Rise of the Green Snake" had been completed, and that he would have time to make a film.

It just so happens that Chen Fei finally finished the post-production of "The Battle at Lake Changjin" today, so you can come and take a look on your way.

One in the morning and one in the afternoon. That's his work for the whole day.

However, what surprised Chen Fei was that when he arrived at the animation group that Li Yang was in charge of, he found that the team was already actively preparing for the new project.

On computer screens, animated images of Tang Dynasty stars such as Gao Shi, Li Bai, Du Fu, and Wang Wei are gradually taking shape.

Some hold books and frown in deep thought, some raise their cups to gaze at the moon with their sleeves fluttering, and even the wild posture of the "Cursive Saint" Zhang Xu splashing ink with his brush is captured accurately.

This group of “Tang Dynasty stars” who are about to be resurrected in the animation seem to be walking out of historical texts through the modeler’s mouse and keyboard, ready to perform their own world of poetry, wine and world on the big screen!
"Director Chen, you are here."

Seeing Chen Fei walking into the work area, Li Yang quickly stood up and greeted him.

Fade Chen nodded at him, then pointed at the animated image of the Tang Dynasty stars on the computer screen curiously and asked, "Are these all prepared for "30,000 Miles of Chang'an"? "

"Correct."

Li Yang nodded with a smile.

After the production of "White Snake 2: Rise of the Green Snake" entered the second half, some people in the team had become idle.

For example, the engineers responsible for character modeling, after completing the final rendering of core characters such as Xiaoqing and Fahai, began to work on the empty project file disks.

Because for post-production processes such as hair detail adjustment and scene light and shadow calibration, there is no need for the modeling team to be present throughout the entire process.

The senior artists in the art team also sealed their concept drawing boards early on. After all, the scene construction had already been finalized, and there was no need for them to keep revising it.

So, when there was a gap in manpower, Li Yang quickly put the preliminary preparations for "Three Thousand Miles in Chang'an" on the agenda.

This animation project, which is based on the poetry of the heyday of the Tang Dynasty, was actually included in Chen Fei's strategic list two years ago.

At that time, the project team had even completed the first batch of data collection.

48 key poets were selected from the Complete Tang Poems, and more than 230 core poems were compiled. Even the storyboard sketches of classic scenes such as "Li Bai leaves Shu with a sword" and "Wang Wei's villa in Wangchuan" have taken shape.

Unfortunately, due to the outbreak of the epidemic, the motion capture phase of "Green Snake" was forced to be postponed.

Xiaoqing's fighting scenes, which were originally planned to be completed in the motion capture studio, had to be switched to 10D simulation due to the closure of the venue, which directly led to the entire project cycle being extended by months.

It is also because of this that the project plan of "Three Thousand Miles in Chang'an" was temporarily shelved, and it was not until this moment that the golden window of "taking over" finally arrived.

Chen Fei was not in a hurry to review the finished film of "White Snake 2", but first checked the production details of " Miles of Chang'an".

Li Yang accompanied the explanation closely, and from time to time he used the laser pen in his hand to highlight the key points on the big screen.

"Based on the tone of the script you set earlier, we extracted the four key words for creation: 'Tang style, grandeur, poetry, and sophistication', and then planned to use the most cutting-edge dynamic particle special effects to simulate ink and wash painting, and present the wildness of 'the Yellow River water comes from the sky' in "Song of the Wine" with fluid animation, and the ethereal feeling of "Autumn Night in the Mountain" through layered rendering technology, so that the light and shadow of the bamboo forest can reveal the warm texture of silk painting..."

Chen Fei nodded repeatedly after hearing this.

"30,000 Miles from Chang'an" is an animated epic with the poetry of the heyday of the Tang Dynasty as its soul, so everything from camera movement, composition to light and shadow, and music needs to present the traditional Chinese aesthetics of "there is painting in poetry and poetry in painting".

The production direction that Li Yang is describing now is undoubtedly very correct.

"With the assistance of Xiying, the team went to Shaanxi History Museum to view the restoration map of Chang'an City, and referred to nearly 100 related books, visited experts and scholars, and conducted extensive research based on picture materials.

At the same time, we also went to Tongguan, Sichuan and other places to collect folk songs, and prepared to use animation to present the grand scenes of many places in the Tang Dynasty, striving to lead the audience to "dream back to the Tang Dynasty" through this animated film a thousand years later, and appreciate the elegance of that period..."

"good, very good."

Chen Fei patted Li Yang's shoulder and praised him with satisfaction: "To be able to use digital technology to capture the 'spirit' of a thousand-year-old cultural context, this is what Chinese animation should look like, and it also fits the 'new culture' animation chapter we have created..."

The original plan was to return after reviewing the finished film of "White Snake 2", but because of the production details of " Miles in Chang'an", Chen Fei lingered and stayed in the animation group for more than two hours.

So when he drove back home, the wall clock had already passed ten o'clock, and there was only a warm yellow floor lamp left in the living room.

Liu Yifei was curled up on the sofa watching TV.

"Where's my son?" Chen Fei took off his shoes gently.

"He went to bed with his grandmother in the bedroom. Today he insisted on listening to the story of 'Nezha Conquers the Dragon King' and didn't fall asleep until nine o'clock."

Liu Yifei said, standing up and taking his suit jacket, gently hanging it on the hanger, and added:
"There's lotus root and pork ribs soup in the kitchen, and the electric stew pot is on to keep warm. Let's go have some."

"it is good."

After giving Liu Yifei a kiss, he turned and went straight into the kitchen.

While eating, he did not forget to pay attention to the situation of the Spring Festival period.

As time came to March, several movies released during the Spring Festival period came to their respective endings one after another.

The worst one among them is undoubtedly "The Order of the Samurai".

The box office result of 2.89 million is simply too bad!
Not to mention the key extension, we almost couldn’t complete the entire screening period.

If China Film Corporation had not been forcing itself to schedule screenings, the film would have probably been forcibly withdrawn by all major cinema chains more than 20 days after its release.

Speaking of which, this is the first time that Chen Fei has read a review of this movie.

What he didn't expect was that this movie, which was adapted from the game "Onmyoji" and claimed to have an investment of 6 million RMB, had 2060 special effects shots and 702 digital characters, only had a rating of 5.2 on Douban!

"Are you sure you're not using Chen Kun and Zhou Xun as a cover to promote that scumbag and the glaring girl?"

"I heard that this movie is not as good as The Yin Yang Master: Dream of Eternity. I didn't believe it before I saw it, but after I saw it, I firmly believe it!"

"As an elderly patient who stays up late all night, I got up early to watch a movie and felt like vomiting blood after watching it. I witnessed the middle-aged Mary Sue scene. Boya Kagura forced a CP, the Onmyoji's combat power was poor, and the low health was assassinated. The protagonists were seriously OOC, and the SSR only had one Ibaraki Douji. Apart from that, the most powerful ones were the Snow Girl and the Peach Blossom Fairy! What the hell, there was a DJ, and Qingming still had to fight by himself. Can't they hire actors?"

"It's okay that there's no climax throughout the whole thing, but is it because they can't afford the special effects? I'm really speechless! Isn't it to see all kinds of cool hand seals and SSRs fighting each other that we bought tickets for? We don't want to see you fighting naked!

"By the way, what kind of losers are living in the courtyard? Also, Boya uses a bow, it's really speechless, the modification is a mess!"

When Chen Fei saw all the curses in the comment section, he knew why the box office of this movie was so poor.

After spending so much money, they ended up with a bunch of shit. Isn't this just cheating the audience?
It should have been able to attract fans of "Onmyoji", but in the end, not only did it fail to attract fans, but it was also criticized by fans. It's really disappointing.

Chen Fei muttered, "With the current operation of China Film, it would be strange if Jiao Hongfen could keep his position as chairman."

But what he didn't know was that Chairman Jiao Da was quite happy at the moment.

Because he has set his eyes on a new project!

"Earthquakes, ground subsidence, mudslides? Disaster + action theme, this is a pretty good script..."

(End of this chapter)