It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 1328: Join forces to develop a new IP worth tens of billions?

The heroine of "Summer of Future Past" is Li Gengxi.

As a highly anticipated young actress in the Beijing circle, she has developed very well in recent years with the support of Xu Jinglei.

Last year, the youth family film "Rabbit Violence" co-starring with Wan Qian was successfully nominated for the "Tokyo Premiere 33 Unit" of the 2020rd Tokyo International Film Festival, which greatly increased her popularity.

On the 8th of last month, the costume romance comedy "The Moon Over Flowers" starring her and Huang Junjie was aired. She played the super-strong girl Chibi Maruko-chan in the drama.

Thanks to this drama, her popularity has once again surged.

This time in "Summer of Future", she is partnered with Wu Lei, a hot young actor in the circle in the past two years.

Moreover, Wu Lei plays the second leading role, and people including Hao Lei and Zu Feng were all invited to support her.

In order to train her, Xu Jinglei took great pains.

It’s a pity that this movie collides with action blockbusters like "Raging Fire".

Alibaba Pictures is having a headache, and Li Gengxi and Xu Jinglei are also very depressed.

After all, in their expectations, the quality of this movie can be compared with the love movie "Your Wedding" released by Guangxian during the May Day period.

10 billion box office, they want it too!
However, after colliding with "Raging Fire", the ending suddenly became confusing.

"Aunt, I've already done all the publicity on my side. What else should I do next?"

Facing Li Gengxi's question, Xu Jinglei pondered for a long time, and finally came up with an effective plan: "Interact more with Wu Lei on Weibo and Douyin to create a sense of couple for you two."

"Oh, I know."

Li Gengxi nodded in understanding, but felt somewhat reluctant.

She actually doesn't want to rely on this kind of "borderline" marketing to promote herself, and she doesn't think she and Wu Lei have any CP feeling.

What she really wants to do is to prove herself with her acting skills!
However, until now she has not found any way to market her acting skills, so she can only follow Xu Jinglei's arrangements step by step.

"Oh, right! There's something I forgot to tell you."

Xu Jinglei suddenly slapped her forehead, her tone filled with excitement and mystery, "I received news that Feiyue Films has made another big move. It seems that they are preparing to launch an ancient detective/suspense/fantasy/martial arts TV series, and the project will be announced in a while.

The cast of this drama is quite good, the script has been polished for a long time, and the director is also a veteran in the industry who is well-known for his ability to control the rhythm of suspense. It is definitely a potential project that can become a big hit. "

As she spoke, she stared at Li Gengxi with burning eyes, reached out and gently patted him on the shoulder, "This opportunity is very rare, you must prepare well for the audition and strive to get an important role."

Leap Film and Television?

new project?
Li Gengxi was slightly stunned when he heard this, and asked in surprise: "Since it is a Feiyue Film and Television project, shouldn't it be Zhang Zifeng and Zhao Jinmai?"

Talking about these two young actresses who were also born in the 00s, she couldn't hide her envy.

Although the resources she enjoys now are already very good, but compared with the two of them, there is a world of difference!
"The Wandering Earth" and "Detective Chinatown 3" are truly top-notch resources!
Xu Jinglei shook her head and explained, "They won't compete this time because this is an ensemble drama and the female characters don't seem to have many highlights."

Li Gengxi: ???

No highlights for me to compete?
Seeing that she was a little dazed, Xu Jinglei added: "This is a great opportunity to get in touch with Feiyue Films. As long as we can be selected, it will be much easier to participate in their projects in the future."

This is well known in the circle.

Everyone knows that when Feiyue Film and Television is looking for actors for its projects, it likes to choose acquaintances with whom it often works together.

"Okay, Auntie, I'll remember that."

Li Gengxi did not refuse, this opportunity was indeed rare.

Neither Zhang Zifeng nor Zhao Jinmai will participate, this is a good opportunity!

But then, the name of another little flower suddenly popped up in her mind.

"Aunt? Where's Zhang Jingyi? She's not going either?"

"She is currently working with Chen Fei on Parasite. How can she find the time to compete?"

Parasites!
When Li Gengxi heard the title of this movie, he felt even more uncomfortable.

Look at the actresses under Zhou Xun. Her debut work was "Go Where the Wind Is" with Chen Fei and Liu Yifei, followed by "The Sky of the Wind Dog Boy" with Peng Yuchang, and now "Parasite"...

His development path is obviously following the path Zhou Xun followed when he was young.

Acting school!
These three words sound much more noble than those of her, a popular young actress who relied on marketing and hype to gain popularity!

Li Gengxi bit her lip, her fingers unconsciously stroking the corner of her clothes. After hesitating for a moment, she said softly, "Aunt, I...I really don't want to go down the marketing route anymore. Now many people are saying that I have no acting skills..."

Xu Jinglei was stunned for a moment when she heard this.

After a moment, she couldn't help but sighed and said earnestly: "I understand your thoughts, but the competition in the entertainment industry is so fierce now. It's not enough to have acting skills without exposure.

Listen to me, don't think too much about it for now, just prepare for the audition and the movie release, and we'll discuss it later.

I will definitely not let you stay confined in the framework of "traffic flower". I will find a suitable opportunity, help you choose a high-quality literary and artistic work, and bring you a Best Actress trophy.

By then, you will have successfully turned yourself around from a popular little flower to an acting talent, okay?"

Looking at Xu Jinglei's eager eyes, Li Gengxi nodded slowly, "Okay, Auntie, I'll listen to you."

Best Actress trophy?

She wants this so much!

But which Best Actress trophy is suitable for an actress of her age?
"Isn't it possible to be scolded for suddenly going from a popular little flower to a movie queen?"

Li Gengxi muttered secretly, but his heart was full of eagerness.

……

23rd, 24th, 25th, the three days of the first weekend passed in a flash.

On the 26th, "White Snake 2: Rise of the Green Snake" became the fastest growing movie in the summer box office with a box office of 7.8 million.

In contrast, "Backkom: The Last Airbender" released at the same time only grossed 2 million in its first three days of the weekend.

The difference in data between the two is simply huge!

Including "20", which has been released for more than 1921 days, it has now been left behind by "White Snake 3", which has only been released for 2 days.

As for "Chinese Doctor", which has been online for 17 days, the box office has just exceeded 8.5 million.

If nothing unexpected happens, this movie will be overtaken by "White Snake 2" in two days at most.

However, these data and information are not the headlines of major social platforms today.

Because the real headlines right now are being dominated by a launch announcement!

"The fantasy/suspense/adventure film "Ghost Blows Out the Light: Return to the South Sea" was officially launched at Shanhe Film Studios, with Feiyue Films as the main producer, Shanghai Film Group, Xi'an Film Group and Wanda Film Group, Chen Fei as the producer/supervisor, and Ning Hao as the director. The investment is as high as 7.5 million RMB, and the launch conference of the film was officially held at Shanhe Film Studios!"

"The plot of 'Ghost Blows Out the Light: Return to the South Sea' continues from 'The Mystical Ancient City', 'Yunnan Worm Valley' and 'Kunlun Palace', and is the finale of the main 'Ghost Blows Out the Light' series of films."

"The film stars Liu Ye, Shu Chang, and Chen Minghao, and the original cast has returned. It tells the story of the 'iron triangle' who, at the request of Professor Qin, travel to the Coral Spiral Sea in the South China Sea to explore the country of Guixu, search for the Qin King's Bone Mirror, and experience many wonders and thrilling adventures at sea."

Early in the morning, the entrance of the "Return to the South China Sea" crew was surrounded by crowds of people.

Countless moviegoers and fans came from all directions holding banners and placards just to support the start of the filming of this movie.

The human wall formed by security personnel is struggling to maintain order.

At this time, the launch conference inside the crew was crowded with cameras and more than 50 media outlets’ live cameras were aimed at the stage.

The main creators have not yet come on stage, only a giant LED screen is playing highlights of the previous series of movies in a loop.

When the classic scene of Hu Bayi holding a torch in the desert appeared in "The Lost Tomb", the audience burst into applause spontaneously.

You know, as of now, the development value of the "Ghost Blows Out the Light" series IP has already exceeded 10 billion!
Its horrific profits and popularity have long made it out of the category of ordinary "fantasy masterpieces" and into the ranks of "phenomenal cultural IP". As a cultural brand with a wide range of influence, the "Ghost Blowing Light" series has not only achieved great success in the film and television fields, but also derived various forms of cultural products such as games, comics, and peripherals, forming a huge cultural industry ecosystem.

It is no exaggeration to say that the IP development of the "Ghost Blows Out the Light" series alone is enough to spawn a listed company!

This is also the reason why other companies in the industry are so envious of Feiyue Films.

This company is a great value!

It is so high that many appraisal agencies are unable to estimate it. How much is Feiyue Film and Television worth?

In the backstage area, Fade Chen looked at the huge underwater shipwreck scene in front of him and couldn't help but sigh:

“Back then, Wang Zhonglei told me that Huayi could definitely build the first 10 billion-level cultural film and television city in China. But now, the 10 billion-level IP development plan for Ghost Blows Out the Light has already been completed, but Huayi has disappeared.”

Ning Hao, who was standing by, couldn't help laughing when he heard this: "Huayi's '10 billion cultural city plan' is just a gimmick, used to cut leeks, how can it compare with us?"

"That's true."

A hint of sarcasm appeared on Fade Chen's lips.

Back then, Huayi’s vision was so big and round, and they said they wanted to create the ‘Hollywood of the East’!
As a result, they were in a hurry to sell cultural and creative equity before the foundation of the film and television city was even laid.

Now, the foundation has become the ruins of an unfinished building, the equity has become worthless paper, and the two brothers have been thrown into jail together.

In comparison, Chen Fei found that he was still too naive at that time.

Are you actually competing with Wang Zhonglei to see who can realize the "10 billion plan" first?
Isn't this just too much time?
As the two were chatting, the stage manager hurriedly came from the front and notified them to go on stage.

"Let's go?"

"go!"

After looking at each other, they both straightened their collars and led the main creators forward.

As the exciting background music sounded, the stage lights instantly came into focus!

Chen Fei and Ning Hao walked in the front, followed by the leading actors Liu Ye, Shu Chang, Chen Minghao and others. They stepped onto the specially made "treasure hunting stairs" and slowly went on stage.

Liu Ye, wearing a retro expedition suit and a prop compass on his waist, recreated Hu Bayi's calmness and courage in his every move.

Shu Chang wore a silver-blue gradient fishtail skirt, just like a mysterious mermaid in the deep sea, which complemented Shirley Yang's boldness and intelligence.

Chen Minghao, who was walking behind, had his signature round belly and a grin that made the whole audience cheer "Fatty is here!"

The tomb-raiding gestures he made casually attracted fans in the audience to imitate them.

After going on stage, Chen Fei took the microphone handed to him by the host, and the scene instantly became quiet.

"From the yellow sand of the ancient city of Jingjue, to the miasma of the Yunnan Worm Valley, to the ice and snow of the Kunlun Palace, we took the audience on an eight-year adventure."

Having said this, he paused, and the LED screen behind him quickly switched to the concept promotional video of "Nanhai Guixu".

Beneath the surging sea, the huge Guixu whirlpool was swallowing the ancient ship. It looked as if an ancient giant beast that had been dormant for thousands of years had opened its huge mouth, wanting to ruthlessly crush all intruders!
The broken planks swirled and sank rapidly in the eddy current, and the broken mast was twisted and deformed like a broken rib.

Seaweed entangled with the broken wreckage swayed in the dark blue water, like the withered arms stretched out by a dead soul!

The surging foam floated to the surface, carrying white bones. The center of the vortex was as dark as ink, seeming to swallow up all the light in the entire sea. It was filled with a spine-chilling mystery and terror, making people wonder how many unknown and strange secrets were hidden in this deep seabed?
After waiting for the promotional video to finish playing, Chen Fei continued:
"This time, we will dive into the unfathomable South China Sea and use 7.5 million yuan of sincerity to turn the most fantastic sea stone, Jiaolao City, and Qin Wang's bone mirror in the original novel into a shocking spectacle before the eyes of the audience!"

Before he finished speaking, thunderous applause broke out at the scene.

At this moment, a holographic projection suddenly descended from the sky above the stage. Jagged coral reefs and glowing deep-sea fish swam above the heads of the guests, and finally condensed into eight golden characters [South China Sea Returns, Set Sail Today].

The shutter clicks of the media below the stage were like a downpour of rain. No one had obviously expected that such a magical spectacle could be hidden in the venue where the crew was working!
At this moment, Ning Hao stepped forward and stood in the C position holding the power-on gong.

The leading actors beside him placed their hands on the gilded scroll with the words "Nanhai Guixu" written on them with smiles on their faces.

As the gong roared, confetti flew all over the sky, and the screams of lucky fans below the stage, the shutter sounds of the media, and the buzzing sounds of hovering drones intertwined into one.

"I announce! The filming of Ghost Blows Out the Light: Return to the South Sea has officially started!"

Reporters came forward and started asking questions.

Chen Fei handed the microphone to Ning Hao and left first.

He still has scenes to shoot for "Parasite", so he just took some time to come over and make a cameo appearance. The rest will have to be handled by Ning Hao himself.

And just when he returned to "Parasite", it was already dominating the Weibo hot search list!
Terms such as #Original cast of Nanhai Guixu#, #7.5 million investment in a big production#, and #Nanhai Guixu starts filming# quickly topped the list.

In just half an hour, the topic reading volume exceeded 5 million! The number of discussions exceeded 800 million...

Obviously, this launch conference has become a summer event for the entire film and television industry!
“Another blockbuster is about to set sail?”

A number of film and television companies in the industry stared at the overwhelming news, their eyes full of envy and jealousy.

As experts who are well versed in the operation of the film and television market, they know better than anyone how terrifying the money-making ability of top IPs is.

It is no exaggeration to say that even though "Return of the South China Sea" has just started filming, the filming costs have already been quietly recovered just by virtue of the overwhelming popularity and the mature IP derivative development system.

And the box office revenue after the subsequent release is completely pure profit that goes into their pockets!
How could such an ability to make money without doing anything not make colleagues jealous?

Companies that are quick to react are already holding meetings to discuss whether they can also produce a similar product.
"Which company owns the IP of "Grave Robbers' Chronicles"?"

At China Film, when Jiao Hongfen asked this question, his subordinates were speechless.

Finally, the head of the IP department said softly, "Director Jiao, the copyright of "Grave Robbers' Chronicles" was acquired by Feiyue Films a long time ago. That was several years ago."

Jiao Hongfen: “…”

The beautiful dream was shattered in an instant.

At the same time, many companies including Penguin Pictures, Alibaba, Huaying, Poly Film, etc. have set their sights on the "Fengshen Trilogy" which they had just "bought" from Jingxi.

After several hours of closed-door meetings, everyone analyzed the situation and found that Feiyue Film and Television was able to turn "Ghost Blows Out the Light" into a 10 billion IP because it was willing to spend money, was able to cooperate, and understood development operations.

Several CEOs slapped their thighs and decided on the spot to work together to develop the big IP "Fengshen" by following Feiyue Film and Television's approach!

The story of Fengshen is well-known to everyone, and there are a lot of gods and monsters in it. If it were made into a series of movies or TV series, and some peripheral products were sold, it might be able to compete with "Ghost Blows Out the Light"!
And the most important thing is that Jingxi Culture has already invested a large amount of money in the early stage of "Fengshen Trilogy", which means that the story framework and special effects foundation are already there.

As long as it is well polished, it will definitely attract a lot of audiences after its release, and it will also make a lot of money from peripheral products and copyright licensing!
The conference room was filled with smoke, and Sun Zhonghuai was the first to speak: "Penguin Pictures has the best publicity and promotion team in the country, which can ensure full coverage from subway advertisements to social media.

Therefore, in this joint development of the Fengshen project, we can ensure that it will be a hot topic from the start of filming to the release, and the topic level will be maximized! "

Yu Dong followed closely and said solemnly: "As of now, Poly Film has nearly 60 directly-operated cinemas in operation, with more than 400 screens, and more than 250 franchised cinemas, with more than 1600 screens. Together, the number of cinemas under Poly is about 310.

Therefore, as long as the quality of the film is good, it is not a problem to schedule more than 40% of the screenings on the first day, which is a real guarantee of box office success.”

The new chairman of Huaying stood up straight and smiled confidently: "In terms of cultural heritage, we can provide some support, including publicity, theaters, and overseas channel development. I can provide all of these."

After saying this, everyone looked at Fan Luyuan, waiting for him to speak out.

Fan Luyuan took a deep breath and said slowly, "Let's not talk about anything else for now. Let's talk about the capital chain. Alibaba Pictures will be responsible for the bottom line. Including online dramas, animations and game matrices, we can also provide strong support to ensure the smooth operation of the project."

Several people explained all the conditions they could offer.

They looked at each other and immediately smiled.

"Then I wish us happy cooperation!"

"Happy cooperation!"

"Let's also come up with a 10 billion IP plan and make a lot of money from him."

"Hahahahaha!"

However, what they did not notice was that they all overlooked the most critical issue.

Changshengtian Films! Wu Ershan!
This is the key factor that truly determines the success or failure of the project!
But because of Song Ge's downfall, he had long been ignored by everyone...

(End of this chapter)