It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 1332: Capital and famous directors leverage each other?

"Last night, the costume drama "Dream of Hualu", exclusively produced by Feiyue Films and produced by Liu Yifei, starring Jing Tian, ​​Shu Chang, and Zhao Liying, officially came to an end.

During the broadcast of the drama, the highest Guduo popularity was 86.14. On the third day of its broadcast, it topped the Guduo drama chart and remained on the list for 30 days.

The Weibo index peaked at 1093 million on the fourth day of broadcast, with an average of over 400 million, and the total number of views exceeded 60 billion times. The Douban score was 8.8, and the market share was as high as 26.6%, ranking No. 1 on the list of the top dramas broadcast during the summer season! "

As time came to late August, "Dream of Splendor" came to a successful conclusion!
Not to mention other data, just the ranking of Top 1 hit drama in the summer season is enough to prove how good its performance is.

Liu Yifei's eyes curved with joy, and she hugged Chen Fei and gave him several sweet kisses.

"This is a hit drama that I produced independently, and no one else helped me, so I want to enjoy this achievement alone, and no one else can take it away from me."

Liu Yifei raised her head proudly, looking cute as if she would get angry with anyone who tried to snatch it from her.

"Okay." Fade Chen hugged her and kissed her smooth forehead, coaxing her like a child: "Don't worry, no one will snatch it from you. If anyone dares to take it, I will kick him away."

"Hehe, husband, you are so nice. Come, give me another kiss."

As she spoke, she pouted again.

However, just a kiss cannot satisfy Chen Fei's restless heart.

In the end, the two of them kissed each other and rolled onto the bed without realizing it.

At the same time, on the other side, in Dongyang Mela Pictures, Feng Xiaogang was also looking at the final results of "Northern Drift Southward".

The peak popularity on iQiyi was 7821, and the Douban score finally stabilized at around 4.8 points, with a negative review rate of 55.9% and a positive review rate of 18.3%.

As for the most important playback volume data, according to the backend statistics of the iQiyi platform, the number is 6.8708 million.

Only one tenth of "Dream of Splendor"!

It's barely a fraction of what others can offer.

awful!
It's so bleak!
IQiyi didn't even announce the final data, but just quietly pushed out the last episode and then there was no further news.

Because the data is so terrible that it cannot be announced, it is even worse than many low-cost online dramas.

Even the youth-themed web drama "Hello, Flame Blue" starring Gong Jun, Zhang Huiwen, Wang Ziwei and others, which was broadcast at the same time, was much more popular than "North Drift South"!

It can be seen from this that the data cannot be any worse.

In the office, Feng Xiaogang looked at the green data report with all downward arrows on the computer screen, and his face turned purple.

The Douban rating of 4.8 was like a thorn that pricked his eyes!

The most eye-catching thing is the 6.87 million views, with a comparison of the same period next to it: it is only 9.87% of "Dream of Red Mansions".

"how so……"

His throat was tight and the sound he made was like rusty gears rubbing against each other, very hoarse.

I remember when it just started filming, many media were praising "North Drift South Turn" as "a new benchmark for female ensemble dramas."

The chairman of iQiyi even came to visit the set with champagne to congratulate him on his successful transformation.

At that time, he stood in front of the camera holding the director's baton and said to the actors with a smile: "We must make a story that can be preserved!"

But now, the number "73% user abandonment rate" in the data report is particularly eye-catching.

Scrolling further down, negative reviews from netizens flooded in like a tide.

Some more "vicious" viewers in the comment section even posted the final report of "Dream of Red Mansions".

He still couldn't help it and clicked on the opponent's final battle report.

The “hot items” and “breakthroughs” that filled the screen were as dazzling as the sun in the sky!
In contrast, the popularity curve of "North Drift South" is like a wilted cucumber, lying limply on the report.

A very eye-catching comment suddenly jumped out at this time: "Feng Xiaogang is finished, retire as soon as possible and go home to rest. The film and television industry is no longer suitable for you to stay."

The chair creaked, and he stood up suddenly, then staggered back to sit.

angry?

He didn't even have the courage to slam the table at this moment...

"Jingle Bell--"

The cell phone on the table suddenly rang.

Feng Xiaogang picked it up, took a look at it, and frowned slightly.

It’s Gong Yu, the chairman of iQiyi.

"Are you here to call for punishment?"

Feng Xiaogang pondered over it secretly, thought for a while, and pressed the answer button.

No matter whether there is a "cliff" or a "smooth road" ahead, you have to go through it.

If you stop and dare not move forward because you are cowardly and afraid, once you lose your temper, you will be completely finished!

"Hello, Mr. Gong?"

When he pressed the connect button, Feng Xiaogang's heartbeat began to accelerate and his expression was full of panic.

But what he didn't expect was that Gong Yu's gentle voice came from the other end of the phone: "Xiaogang, I just looked at the final data of "Northern Drift Southward", and I know you are feeling very upset right now."

Feng Xiaogang's throat tightened at this, and he was about to open his mouth to explain, but he heard the other party chuckle, "But it's normal for projects to have ups and downs. Who among us who makes content has never run into trouble?"

Feng Xiaogang loosened his fingers and his face began to look surprised.

There was no hint of accusation in Gong Yu's voice, instead it sounded like an old friend chatting, which made him very puzzled.

“I called you this time mainly to ask about your new plan. When you were preparing for “Northern Drift Southward”, didn’t you buy the copyright of “Echoes”?
I later flipped through the original novel and felt that the suspense line was well laid out and it was very suitable to be made into a short series similar to "The Bad Kids". What do you think?"

Feng Xiaogang was stunned. He didn't expect the other party to suddenly mention this project that he had almost forgotten.

He bought the copyright just for fun, thinking that "female group portrait + suspense" might create sparks, but now that "North Drift South Turn" has failed, he has long forgotten about it.

The corners of his mouth twitched, and he explained a little embarrassedly: "Director Gong, I... I haven't had time to think about this matter yet. In this state..."

"Don't deny yourself so quickly." Gong Yu interrupted him, his tone more serious, "The core of Echo is 'the echo of the human heart'. You are good at digging out the details of human nature, and you can use this strength to the best effect.

I still say the same thing, as long as it is a project you want to do and the script is viable, iQiyi's resources are always available for you."

A steady breathing sound came from the microphone, and Feng Xiaogang suddenly remembered that when he first talked with Gong Yu about "North Drift South Turn", the other party also spoke with such trust.

He felt something inexplicably in his heart, and his eyes couldn't help but become moist.

"Mr. Gong, actually I..."

He suddenly stopped talking, his throat tightened, and his voice was choked with sobs. He had been miserable in the past few years since Cell Phone 2 failed.

Now that someone suddenly trusts him so much and says they will continue to support him, he simply doesn't know how to express his feelings.

Gong Yu heard the sob in his voice and said softly, "Don't worry, for us content creators, the thing we fear most is not falling, but forgetting to pick up the stones on the road after falling.

Whether the "Echoes" project can be successful depends on whether you are willing to immerse yourself in the story again with this breath. I believe you can do it!"

Feng Xiaogang let out a long sigh and responded, "Okay, then I'll give it a try."

After hanging up the phone, he immediately opened the safe and took out the original novel of "Echo".

This is an emotional suspense novel that tells the story of policewoman Ran Dongdong, who, while investigating an emotional murder case, also falls into the fog of her own marriage and engages in multiple games with the case, her lover, and her personal psychology in adversity.

The novel is quite interesting, but it is very difficult to adapt.

Especially when it is adapted into a short series like "The Bad Kids", the difficulty soars!
After thinking for a while, Feng Xiaogang put the novel into his bag, ready to think carefully about how to revise it after returning home.

"North Drift South Turn" is already finished, and "Echo" must be a success, otherwise he will be unworthy of Gong Yu's trust in him!
However, what he didn't know was that after Gong Yu hung up the phone, the fake smile on his face suddenly disappeared without a trace.

The investment income statement of "Bei Zhe Nan Yuan" is still lit on the computer screen in front of me.

Although there was no loss, the input-output ratio was far lower than expected.

Those advertisers who flocked to the film because of the title of "Feng Xiaogang's transformational work" have now sent letters of intent to renew contracts that are much shorter than the original.

Seeing that his boss looked very bad, the secretary standing next to him considered his words carefully, and after a moment he asked:
"Director Gong, the performance of the project 'Northern Drift Southward' clearly did not meet expectations, so why do you want to continue working with Director Feng?"

Gong Yu raised his head slightly, and his eyes behind the lenses were very cold.

He was actually very dissatisfied with Feng Xiaogang!

The luxurious lineup was piled up with real money, and "female independence" was filmed as a "tea party for rich wives". At the end of the show, the data was so dismal that even the hot searches were stumbling...

This is the answer Feng Xiaogang gave him!

It’s really not bad!

However, in the "income statement" column on the computer screen, the words "brand exposure conversion 127%" demonstrate Feng Xiaogang's ability in attracting sponsorship.

No matter how bad the drama is, the three words "Feng Xiaogang" are still a golden signboard that can attract traffic.

Gong Yu knocked on the table and explained, "He bought the copyright of Echo out of his own pocket. Suspense short series are now a necessity for the platform, and he is very good at capturing human details. As long as the script can be polished, there will be no worries about lack of topics."

This is naturally half true and half false.

He is indeed optimistic about the conflict between "marriage and truth" in the original work, but he is more aware that Feng Xiaogang's controversial nature itself is the code for traffic.

As long as the film is well shot, it means "famous director's transformation is successful!"

Even if the filming fails, the hot search terms can still attract a lot of attention.

The secretary was about to say something but stopped talking. Gong Yu smiled, but her smile was a little cold: "Do you think I am giving him a chance? It's just business. He has the popularity and we have the platform. We just take what we need."

After all, he was once one of the four great directors in China, along with Chen Fei, Zhang Yimou and Chen Kaige. Feng Xiaogang's name is actually a natural publicity and promotion fee.

Since his popularity is still there, it shouldn't be wasted.

At least he still has some value before he is completely squeezed dry.

"Go and create a group for the Echo project team." Gong Yu stood up and looked at the city lights outside the French window. "By the way, tell Feng Xiaogang that iQiyi will assign three editors to work with him. The suspense line must be solid, and the emotional line must not be left hanging."

After a pause, he added, "By the way, let the business department contact suspense brands in advance and preheat the investment for me. Heat is the key, understand?"

"Ok!"

The secretary nodded heavily, turned around and left quickly.

The office fell silent again. Gong Yu stared at the slogan "Users First" on the wall and suddenly remembered the night when "North Drift South" was first broadcast. He saw a still photo posted by Feng Xiaogang on WeChat Moments with the caption "To every woman running in the city."

Now that I think about it, aren’t those “play volume” and “conversion rate” jumping in the data table another kind of “running”?
The mutual leverage between capital and famous directors has never been about sentiment, but is just a precisely calculated response of interests.

Of course, Feiyue Films and Youku are exceptions.

Gong Yu still couldn't figure out how Chen Fei had taken over Youku step by step and became its major shareholder?
With Feiyue Film and Television as the resource provider and Gu Yongqiang's careful management, Youku is now overwhelming platforms such as iQiyi, Tencent, Mango TV, and LeTV!

There was just one thing that Gong Yu didn't understand.

While other platforms are promoting "advanced on-demand viewing", Youku is like a young girl who has not yet left the boudoir, wrapping itself up tightly.

"Is user reputation really that important? You don't want to make money? You're a fool."

Gong Yu curled his lips in disdain.

In his opinion, Youku's eccentric behavior is like being a whore and trying to be a saint.

If you have the ability, just cancel the VIP function. You didn’t use the advanced on-demand service, which is so profitable, and lost so much profit for no reason. It’s so stupid!

Similar comments also occurred on Tencent Video.

Sun Zhonghuai, who holds two major positions, CEO of Tencent Online Video and Chairman of Penguin Pictures, is now grinning from ear to ear.

With the official conclusion of "Dream of Red Mansions", a large number of users left Youku and came to Tencent Video.

This also made the contemporary crime drama "Sweeping Dark Storm", which was launched by Tencent Video on August 8 and directed by Wu Bai, starring Sun Honglei, Zhang Yixing, Liu Yijun, and with a special appearance by Jiang Shuying, soar in popularity!

In order to earn more revenue, "Sweeping Dark Storm", which has a total of 28 episodes, launched advanced on-demand viewing from the 15th episode.

3 yuan per episode, and advance on-demand fees will be charged sequentially.

Although this operation has brought about a new round of criticism, it has earned Tencent Video huge profits!

The amount of money earned every day is a huge sum.

This also made Sun Zhonghuai more determined to push forward the "advanced on-demand" program.

"As long as I can make money, it doesn't matter if I get criticized a little. Users won't leave anyway."

In the office, Sun Zhonghuai laughed loudly, looking quite complacent.

However, at this moment, the secretary hurriedly pushed the door open and walked in, looking panicked and reminding: "Boss Sun, it's bad, something big has happened!"

"Hmm?" Sun Zhonghuai restrained his smile and asked in confusion, "What happened?"

"A large number of pirated videos of Sweeping Dark Storm suddenly appeared on the Internet, and they are going crazy!"

"what!!!"

Sun Zhonghuai suddenly lost his composure and his expression changed drastically!
(End of this chapter)