It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 1335 Feiyue Films’ “Textbook” Traffic Hype
“The film is produced by Feiyue Films, directed by Han Jianu, and supervised by Chen Fei, who also stars in the film.

The drama film "Parasite", starring Zhang Yi, Zhou Xun, Liu Yifei, Peng Yuchang, Zhao Jinmai, Zhang Jingyi and others, was announced to be completed at Shanhe Film and Television City yesterday afternoon. "

"The popularity of "Snow Sword" has exceeded 10,000! It has officially entered the ranks of "hit dramas"!"

"Tencent Video and Jiaxing Media jointly announced that the romantic/fantasy film "The Pearl Lady", starring Yang Mi and Chen Weiting, will be exclusively broadcast on Tencent Video on November 11."

"Breaking news! The audition scene of "Tang Dynasty Weird Stories" has become a battleground for young actresses born after 95. Let's wait and see who will win the role!"

"Many Hollywood blockbusters such as 'No Time to Die', 'Dune', 'The Jungle Book' and 'Spider-Man: No Return' have been confirmed to be introduced to domestic theaters."

……

On September 9, all members of the "Parasite" crew returned to Yanjing.

There is no rush for post-production. Han Jianu said that she would rest for a few days and recuperate before starting work.

Chen Fei did not urge him. Anyway, it was still a long time before next year's Cannes Film Festival, so he just had to finish editing the film before the registration started.

What's more, he doesn't have time to stare at this girl now.

September is almost halfway through and the National Day holiday is approaching, so he has to hurry up and complete the publicity work for "The Battle at Lake Changjin".

Although several producers have already started the publicity and promotion arrangements, the director has been slow to participate, so the popularity is still a little lacking.

"Tsk tsk, it has to be you! You just participated in a live interview and it easily became a trending search."

In the Guangguang Media Building, Chen Fei just came out of the studio and ran into Wang Changtian head-on.

He held a mobile phone in his hand, pointed at the Weibo hot search rankings on the screen, and his words were full of emotion!

The popularity and box office appeal of the famous director are truly unquestionable, and the trust of movie fans has skyrocketed!
It is no exaggeration to say that the effect of Chen Fei's participation in such an interview is completely equivalent to the results achieved by the publicity and promotion team in a week.

With just this shout, he directly attracted 1 million yuan in pre-sale box office revenue!

Fade Chen glanced at the trending search and smiled slightly: "It's nothing, actually. We just talked about the plot. The audience was willing to listen, so it just fermented like that."

Wang Changtian praised, "Don't be so modest. Movie fans are almost treating you like a god now. The popularity of mainstream movies can only be revived because of you and The Battle at Lake Changjin."

"Chinese Doctor" and "1921", which were released during the summer vacation, not only failed to boost the popularity of main-theme movies, but instead pulled it down a lot.

But as September arrived, with the official launch of the promotion of "Changjin Lake", the popularity was instantly raised again!

This is all supported by data.

To put it in the words of a Douban film critic, "There is no such thing as a lonely subject matter. It only matters whether the director and producer respect the audience!"

The aroma of wine is not afraid of the deep alleys, and the fragrance of flowers is not afraid of the distant valleys.

As long as it is a good work, the audience and the market will definitely not abandon it, but if it is a bad movie, no matter how hard they try, it will be difficult to get recognition.

After chatting with Wang Changtian for a few words, Chen Fei left Guangguang Media.

He has a wrap party for "Parasite" and a celebration party for "Dream of Red Mansions" to attend tonight, so he has to hurry over.

There were two events held together and quite a lot of people came, so as a key figure he naturally could not be absent.

On the way to the hotel, Fade Chen took the time to look at the hot search news on the Internet.

In addition to the completion of "Parasite" and the press releases of these movies that will be released during the National Day holiday, the most discussed ones at the moment are Jiaxing's "The Legend of the Pearl Lady" and Feiyue Films' "Strange Stories of the Tang Dynasty".

The former cooperated with Tencent Video, and the leading actors Yang Mi and Chen Weiting are currently very popular actors with both traffic and popularity.

The reason why the latter was hotly discussed was mainly about the competition among young actresses born after 95.

Previously, many people simply regarded this drama as a mediocre and high-quality online drama project.

After all, compared to the currently filming "The Wind Blows in Half Summer", the soon-to-be-launched "Joy of Life 2", and the hit "Snow Swordsman", this drama is not very popular on Feiyue Film and Television's side.

There are too many top projects, and when the flowers are in full bloom, the green leaves will naturally appear dull.

But no one expected that when Feiyue Films announced the official start of auditions, the hot searches suddenly exploded!

It all started because an entertainment reporter was bored and couldn't find any hot events, so he thought of digging up some information on the day the auditions for "Strange Stories of the Tang Dynasty" started to complete his KPI!

He never expected that when he got the camera ready to start filming, he saw a large group of post-95 young actresses including Zhou Ye, Zhang Huiwen, Xie Keyin, Zhang Xueying, Li Gengxi, Xiang Hanzhi, Zhuang Dafei, Zhang Ruonan, Zhao Lusi, Song Zuer, Wang Churan, Yu Shuxin, Wu Xuanyi, etc. arriving one after another downstairs of Feiyue Film and Television Company by car.

He felt something was not right at the time, so he quickly went over and asked about the details.

And when he learned that these popular and rising young actresses were all here to audition for the role in "Strange Stories of the Tang Dynasty", he instantly realized that an explosive hot search was coming!

As expected, when he uploaded the video and draft that he had edited overnight to the social platform, the comment section was immediately flooded with entries like "Post-95 young actresses gathered at the audition site for "Strange Stories of the Tang Dynasty"!"

In just half an hour, the related news became the number one trending search on Weibo.

Even derivative topics such as #The value of Feiyue’s high-quality film and television projects# and #The fame battle of post-95 young actresses# also became a hot topic.

Netizens have dug out the project introduction of "Strange Stories of the Tang Dynasty".

The suspenseful detective theme, which was originally regarded as a "high-quality online drama", is now suddenly covered with a dramatic filter of "the battle for the top stream" because of the appearance of a group of post-95 popular young actresses.

"Tsk tsk, I thought it was just a normal audition, but it turned out to be a competition for the best. How can this be a role selection? It's clearly a 'costume ranking competition' for the 95 girls, right?"

"Come on, fight me hard! I want to see who will be the real winner in the end."

"I haven't seen such an exciting show in a long time. My expectations are skyrocketing!"

"Come on, Zhou Ye! Wang Churan, come on! Sister Meng, don't be scared..."

"..."

Along with a lot of heated discussions online, many people began to list the past works of each young actress.

Zhou Ye's cool ancient costume, Zhao Rusi's sweet girl's explosive physique, Song Zuer's smart acting skills...

Some people even made a "blind guessing table of suitable audition roles", matching several female characters with different personalities in the casting requirements to the young actresses one by one, triggering a new round of discussion.

Feiyue Film and Television's official Weibo account was flooded with messages from fans of these young actresses, and even the interview that Jiang Xueruo did when the project was launched was dug up.

He once said before that "casting only considers suitability, not traffic", and this is exactly the rule that Feiyue Film and Television has always followed.

Therefore, the probability of these young girls being selected is not small.

At this point, this originally low-key audition has completely turned into a traffic carnival in the entertainment industry!

Under the hot search terms, in addition to discussions about the appearance and acting skills of the young actresses, some people also dug deep into the capital operation behind "Strange Stories of the Tang Dynasty".

Why can a seemingly "ordinary" web drama project make the 95 flowers collectively lower their standards and compete for it?

At this time, an insider broke the news: "Although "Tang Dynasty Strange Stories" is titled as a web drama, it actually received investment from an S-level drama.

The production team is a movie-level team, and there are plans to develop a movie version later. To put it bluntly, this is actually a 'stepping stone' that seems low-key but has extremely high gold content! "

As soon as the news came out, public opinion shifted again.

Netizens who originally thought that "the young flowers are too competitive" have begun to analyze the "importance of the costume drama market to the 95 flowers."

At a time when gay dramas are restricted and realistic themes are prevalent, costume dramas that combine suspense with female growth stories have become the best choice for young actresses to break through their acting path and consolidate their circle.

The audition for "Strange Stories of the Tang Dynasty" was more of a collective fight among the 95 flowers for "the next hit ticket" rather than a competition.

Inside the nanny car, Fade Chen was watching with great joy.

There is no need to guess, the "insider" who leaked the news must be Jiang Xueruo and the production team of Feiyue Film and Television.

When it comes to traffic and hype, Feiyue Film and Television is a "pioneer" in the industry.

What is different from other companies is that Feiyue Films' "traffic hype" is not the kind of despicable drag, but a higher-dimensional operation:

——Packaging the scarcity of the project itself into a “collective event” in the entertainment industry.

Just like the audition of "Strange Stories of the Tang Dynasty" this time, on the surface it seemed that the 95 flowers gathered together to cause heated discussions, but in fact it was a wonderful publicity by the marketing team.

As early as after receiving a large number of audition resumes, the team predicted that the hot search would definitely explode! Therefore, under Jiang Xueruo's arrangement, the marketing side immediately disassembled the "casting logic" into a precise communication hot spot.

First, they release the rare subject hook of "ancient costume suspense + female group portrait", then use the "movie-level team" to hook the actors' agents, and finally, through the lens of entertainment reporters, throw the drama of "small flowers competing" to the market.

The whole set of actions are closely linked to each other. It neither puts down any artist, nor allows the project to establish the label of "potential hit stock" in the "traffic carnival".

Chen Fei was very satisfied with the operation of the company team, and it was worth his painstaking teaching and guidance.

Looking around, the topic of "Feiyue Film and Television's casting does not consider traffic but attracts traffic" is hotly debated on the hot search list.

This is truly high-level hype, making the audience feel that behind the 'liveliness' is sincerity, not a routine!
On Jiaxing's side, Zeng Jia was now stunned by Feiyue Film and Television's actions!
Because the marketing plans of "The Legend of the Pearl" and "Strange Stories of the Tang Dynasty" were launched almost at the same time, and Jiaxing also had the support of Tencent Video.

But even so, they still couldn't surpass the various marketing operations of "Strange Stories of the Tang Dynasty".

The popularity of young actresses is used to attract traffic to the project, and the quality of the project feeds back to the artists' "vision in selecting dramas". As a result, the originally low-key online drama auditions have become a recognized "industry weather vane" inside and outside the circle!
This kind of hype really confused Zeng Jia!

Without hyping up conflicts or creating confrontations, it can make everyone actively become disseminators of the project in this "excitement". It's really awesome!

"Who came up with this idea? If we can poach the marketing director who came up with this idea..."

Zeng Jia couldn't even imagine how much benefit Jiaxing would gain if it had such a huge Buddha statue.
Good talents are so hard to find!
At the same time, many entertainment companies were also inquiring about the news, wanting to know who came up with this marketing plan?

There is no impenetrable wall in the entertainment industry.

Through everyone's hard work, we finally found that person!
——Chen Fei!
He had taught this set of operating procedures to the company's marketing department a long time ago. Jiang Xueru and her team simply replaced the template and followed the procedures.

For a time, all the companies that were ready to move stopped.

Still poaching people?
Digging shit!

He is the CEO of Feiyue Films. Which company has such strength to poach such a great talent?

At this time, Chen Fei, who was at the celebration banquet, naturally had no idea that the outside world was causing a lot of waves because of him.

He was listening to Liu Yifei gossiping.

"Changchang's cousin actually called her to ask her to help tell him that she wanted to directly decide on the role..."

"Song Zuer?"

"Yes! It's her. It's really strange. Where does she get the confidence from? How dare she make such a request? And she often takes advantage of Chang Chang's popularity, even though the two of them haven't been in touch for a long time."

Chen Fei shrugged. "Some people are like this. They are thick-skinned and hard-hearted. Just ignore her. The more you give her face, the more she will push her further."

"Yeah, I got it. I'll tell Changchang when I get home tonight."

……

With the wrap party of "Parasite" coming to an end, the first half of September has finally come to an end.

On the 16th, the premiere of "My Fathers and Me" produced by China Film Group was held in Beijing.

The movie will be released on the 17th, taking over the traffic from the three-day Mid-Autumn Festival holiday, and successfully absorbing the traffic from the National Day holiday later.

Of course, the premise of all this is that the quality of the film is good enough.

Chen Fei also received an invitation to the premiere, but he did not go. Instead, he went to an appointment.

As a middleman, Ren Zhonglun helped the new chairman of Shanghai Film Group, Wang Jianer, to set up a plan and specially invited Chen Fei to attend the meeting.

Han Sanping and Wang Yong also came with them.

That’s right! After retiring, Wang Yong also joined the General Administration as a consultant and became a member of the audit department.

The iron triangle lineup was successfully formed!
"If I want to make a horror movie, can you three help me get it approved?" After meeting the three of them, Chen Fei asked a very bold question.

Han Sanping didn't say anything and just picked up the food.

Wang Yong laughed, and his expression was quite intriguing.

Ren Zhonglun raised his eyebrows at him and said, "In principle, it is not allowed."

This suddenly reminded Chen Fei of Yu Feihong's "Love Has Next Life".

In principle, it is not allowed, but some principles are held by the three of them.

"Mr. Chen, do you have any ideas for new projects?" Wang Jianer, who was sitting next to him, took the opportunity to join in the topic.

He is in his prime and is full of energy. As soon as he took office, he was thinking about how to promote his new project.

Naturally, cooperating with Feiyue Films is also one of his ideas and goals.

Ren Zhonglun gave him a lot of instructions before he left, the most important of which was to establish a good cooperative relationship with Feiyue Films.

Of course, he agreed with these words. After all, Feiyue Film and Television is a giant in the current mainland film and television circles. Who wouldn't want to get close to it?

But at the same time, he also has his own considerations.

Feiyue Films is a big mountain, and Shanghai Film Group is also another big mountain.
If you are completely dependent on others, something unexpected might happen one day.

Therefore, what he is thinking about at this moment is how to use the power of Feiyue Films to give back to Shanghai Film Group and at the same time cultivate Shanghai Film Group's own team.

He already had an idea of ​​the team members.

Chen Sicheng, Xu Zheng, Huo Meng... these are all outstanding new directors he recruited, and they have now launched new projects with his support.

And then, of course, it would depend on whether he could get some benefits from Feiyue Films...

Of course, this was just his thought and he would not show it in front of others.

A selfish mentality is taboo in cooperation.

La Peikang is a negative example. His eating habits are too obvious, too explicit, and too ugly. Wang Jianer will naturally take it as a warning.

Anyway, he is not in a hurry, so he can take his time.

"No new project, just a joke."

At this time, Chen Fei laughed and clinked glasses with Wang Jianer.

From this brief contact, he didn't see anything wrong with the person in front of him.

Only the other person's smile made him secretly alert.

Because he was so familiar with that smile. It was warm and yet contained the shrewdness of a businessman. It was like an abacus wrapped in honey, and every bead was clearly moved in his mind.

When Song Ge brought Wu Ershan to his house and invited him to invest in "The Investiture of the Gods Trilogy" together, this was the expression on his face.

Eating an insect makes you wise.

This time, Chen Fei will no longer unconditionally trust his partners like he did when he cooperated with La Peikang before.

Some people have been egoists since childhood, and they will be very enthusiastic about doing things that benefit themselves.

But if there are risks, or the benefits they get are less than others, they will reveal their selfish faces, and even their true colors will be exposed!

It is actually very simple to verify it. Just find an opportunity to cooperate with us and you will know clearly.

With this in mind, Chen Fei stopped talking about the film and television project and only chatted with Wang Jianer from time to time about the future development prospects of the film and television industry.

But what made him uncomfortable was that Wang Jianer was persistent and tried to get from him, overtly and covertly, whether Feiyue Film and Television had any ideas for starting new projects.

He also expressed a strong interest in the "Ready Player One Theme Park" which is currently being expanded, and wanted to work together...

"Tsk tsk? Such a big appetite?"

Fade Chen muttered to himself, with a hint of surprise in his eyes.

When did Shanghai Film Group become so confident?

(End of this chapter)