Chapter 1338 The gap is too big!
"On its first day of release, the main theme movie "Changjin Lake" directed by Chen Fei grossed 4.33 million RMB at the box office, successfully leading the National Day box office!"

"Peak Explosion earned 9363 million yuan in a single day, ranking second."

"The main theme movie "Revolutionary", directed by Guan Hu and starring Li Yifeng and Han Geng, earned 8856 million yuan on the first day, ranking third."

"The single-day box office of "My Fathers and Me" rose against the trend and returned to the 4000 million area..."

"Yinghuang released an announcement: The suspense/adventure film "Antique Bureau Mid-Game", starring Lei Jiayin and Jing Tian, ​​will be released in domestic theaters on December 12."

Judging from the first-day box office data, the performance of these movies during the National Day holiday was quite good.

It is reasonable that "Changjin Lake" has achieved a huge lead.

After all, this is a movie directed by Chen Fei, and his personal box office appeal is the highest among all directors in the industry!

Add to that the strong film cast and the marketing promotion about the "descendants of martyrs", all these added together are bound to create a huge momentum!
If nothing unexpected happens, 4.33 million is just a starting point.

After all, the National Day holiday officially begins from today.

On the other hand, Peaky Blinders' 9363 million and Revolutionary's 8856 million seem pretty good.

However, the premise for achieving this result is that it also includes the pre-sale box office!
For example, The Revolutionary.

The film's pre-sale box office was 5165 million.

If the pre-sale box office data is removed, it means that "Revolutionary" only received 3691 million in passerby box office data on the day of its release.

This is a very dangerous number!

Because this means that the spontaneous market appeal of "The Revolutionary" is very limited.

You know, if a movie wants to continue to "survive" in the fiercely competitive film market, it depends not only on the early publicity and pre-sales, but more importantly on the word-of-mouth spread of the audience after the release and the spontaneous enthusiasm of passers-by to watch the movie.

From the perspective of word-of-mouth communication, the current box office performance of "The Revolutionary" has not stimulated the public's interest in watching the movie at all.

In today's era of information explosion, passers-by are exposed to a large amount of movie promotional information every day.

Only movies that can truly touch them can make them go to the cinema among many choices.

If "The Revolutionary" cannot quickly improve its reputation and rely on positive communication among audiences, then as other competitors continue to make efforts, the number of screenings will definitely be severely squeezed!
"To be honest, I am very disappointed. Many workers' faces show no traces of years of hardship. The whole movie is too clean and glamorous."

"Guan Hu's directing skills are getting worse and worse. He even starts to rely on animations for transitions. Some clips are inserted with no meaning at all and have no effect on the plot. Sigh, his movies will be completely blacklisted from now on."

"Who on earth is praising the popular stars for their superb acting skills? You call this superb?"

"The best subject matter, a script without sincerity, an incompetent director, and an almost completely annihilated cast. Sigh!"

"I feel helpless watching those fans constantly promoting their idol's new movie. Can you please go and see the movie in person before promoting it?"

Negative reviews flooded the Internet, and Dong Ping sat in his office in silence.

All the ambitions that were built upon the release of the film were wiped out without a trace.

Marketing accounts outside are still bragging about how good this movie is, but only he knows that the data really cannot hold up.

"Mr. Dong..." the secretary called him softly.

"what happened?"

"The cinema chain sent a notice saying they were going to reduce the number of screenings."

Dong Ping: “…”

He had absolutely no solution except silence.

The reputation of the app collapsed just one day after it went online. The large number of negative reviews could not be suppressed, and he was powerless to turn the situation around.

But even so, he didn't think there was anything wrong with his strategy.

The fan base of traffic stars is there, so let me ask you, during the previous promotion period of "Revolutionary", wasn't the data number one by a large margin?

This time it collapsed... If you want to blame someone, blame Guan Hu for not telling the story clearly! No matter how good the actors' performance is, they can't stand up to the broken script!
At this moment, Dong Ping suddenly remembered "The Eight Hundred" and "The Battle at Lake Changjin" which were previously ruined by Guan Hu.

Why did these two movies fail and receive so many negative reviews?
It’s because you don’t have the ability to bluff!
If he really had the ability, he wouldn't have been kicked out by China Film and fallen to the point where no one was willing to invest in him.

Thinking of this, Dong Ping couldn't help but clenched his fist and hammered the table!
"There's nothing wrong with the traffic path. What's wrong is that we didn't find the right people to receive the traffic. Traffic and quality must coexist. We took it for granted before."

secretary:"???"

Is the style changing so quickly?
Didn’t you say a while ago that traffic is all you need? Can quality be put aside?
Of course, she didn't dare say this and could only listen to Dong Ping's analysis in silence.

"It seems that Yimou has to be the one to do it. Others simply can't pull off this 'traffic + quality' approach."

When saying this, Dong Ping was thinking of the book "Man Jiang Hong".

Under the instruction of Zhang Yimou, the chief screenwriter Chen Yu has started the script writing work.

The secretary asked curiously, "But isn't Director Zhang preparing for the Winter Olympics now? Does he have time to start a new project?"

"No hurry, I can wait."

Dong Ping spoke slowly, thinking over and over again.

Traffic still needs to be hyped up, but this time it has to be done in a different way. We can no longer just let it go like "Revolutionary" and do nothing but bullshit.

The sunlight from the window shone in obliquely, casting a sharp light in his eyes.

All those industry warnings about "traffic backlash" were now incorporated into his calculations for the next game.

In his opinion, the chessboard was never wrong, it was just that the person who placed the pieces should be changed!

On the other hand, Jiao Hongfen did not have such thoughts.

Because he thought the box office performance of "Peak Explosion" was very good at 9363 million.

Even if it's not as good as "Changjin Lake", it's good enough.

As long as the traffic does not decrease during the upcoming summer vacation, this movie may be able to reach 10 billion!
Just like the previous film "My Fathers and Me", he also put a lot of effort into the public relations for this film, and currently there are rarely any negative reviews on any of the major publicity channels.

In his opinion, this is success!

"Director Jiao, we should leave now. The premiere of The Battle at Lake Changjin is about to begin."

The secretary knocked on the door and told him that he could leave for the main venue.

That's right! He was not in the company today, but rushed to the Longteng Shengshi International Film Festival to attend the opening ceremony of the film festival.

In recent years, as the "Longteng Shengshi International Film Festival" has become increasingly popular, more and more filmmakers have paid attention to it.

This is also true for major state-owned enterprises.

After all, this is a film festival event hosted by the leaders of the Central Propaganda Department. With Chen Fei as a solid foundation, its weight and value are becoming increasingly important.

On the way from the hotel to the main venue, Jiao Hongfen looked at the promotional posters on both sides of the street and felt quite emotional.

"The development of Shanxi Province is getting better and better. Look at both sides of the street. A few years ago, it was an old factory area, but now it has been replaced with a film festival-themed light curtain wall.

A provincial capital city famous for its coal industry has turned its cultural industry into a city name card. Chen Fei’s choice to locate Shanhe Film and Television City here was indeed a sharp vision.”

The secretary in the passenger seat looked in the direction of his finger and saw Chen Fei wearing a Zhongshan suit on the poster with the winding silhouette of the Great Wall behind him, which complemented the slogan "Tell China's story well".

"Alas!" Jiao Hongfen sighed again, tapping the armrests with his fingertips. "Look at the Golden Rooster and Hundred Flowers Film Festivals now. Every year, there is a fight for the venue, the list of judges is leaked, and there are constant disputes over awards... A good old film festival has gone from being an industry benchmark to a place for 'split the flow'."

The secretary said nothing.

He didn't know how to respond to this. His leader could complain, but he could only play deaf and dumb.

Because we had a special pass, the car drove smoothly all the way to the main venue of the film festival and stopped steadily in front of the red carpet.

The secretary quickly opened the car door and turned around to help Jiao Hongfen open the back door.
Jiao Hongfen got out of the car, stood in front of the red carpet, and looked at the gold-plated "dragon" logo on the top of the main venue in front of him.

That is the traditional cultural element that Chen Fei insisted on incorporating, and it is also a symbol of the film festival's shift from "following international trends" to "deepening local development."

"If only China Film Group could continue cooperating with Feiyue Films, we wouldn't have come to this point today." Jiao Hongfen strode inside. Looking at the grand entrance of the venue, he suddenly felt that those Golden Roosters, Hundred Flowers and so on might not be necessary.

In front of the platform built by Chen Fei himself, the association's operations looked like children playing house and were not worth mentioning.

Especially when Jiao Hongfen saw the latest list of Golden Rooster nominees announced this year, he felt embarrassed himself.

They actually decided to give four awards to "Blowin' in the Wind", a completely unknown art film!
And "The Revolutionary," which was met with criticism right after its release, has also booked five trophies.

If this result were to be announced, wouldn't netizens be scolding me?

"Director Jiao."

Suddenly, a greeting came from my ear.

Jiao Hongfen turned his head and saw Chen Fei standing not far away, looking at him with a friendly face.

"Mr. Chen." He forced a smile on his face, took a step forward, shook hands and congratulated him, "Congratulations, The Battle at Lake Changjin is a big hit on its first day."

“Peak Explosion is also good.”

Chen Fei responded politely, and then arranged for staff to lead Jiao Hongfen into the venue.

Although they are competitors, they are guests and he will not show any disrespect to them.

Even though he rarely interacted with his competitors, such as Fan Luyuan, Sun Zhonghuai, and Yu Dong, or even had a cold relationship with them, he still showed enough goodwill and invited them into the main venue.

At 11 a.m., the opening film "Changjin Lake" officially kicked off.

As the lights in the venue dimmed, a gray-blue snowfield first lit up on the giant screen.

The camera lens slid across the frozen helmet goggles, reflecting countless swaying figures in the lenses.

Those were the volunteer soldiers marching in knee-deep snow, the ice on their cotton coats gleaming coldly in the moonlight, and the rifle barrels turned black due to the low temperature!

When the first explosion sounded, the entire venue shook.

The incendiary bomb exploded in the snow, producing a dazzling orange-red light. The snow blown up by the air wave flew towards the camera with sparks. Someone in the front row subconsciously shrank back, his pupils filled with shock!

The texture of the picture really shocked them.

In the battlefield of "Changjin Lake" captured by Chen Fei's lens, there is no deliberately created "heroic highlight" like in "Peak Explosion", but it is real to the point of cruelty!

The soldiers were gnawing on frozen potatoes in the wilderness at minus 40 degrees Celsius, and the skin would fall off if their fingers touched them.

In order to calibrate the trajectory, the mortar operator lay in the icy trench and let the wind and snow pour into his collar. The icicles on his eyelashes trembled slightly with his breathing.

When the long shot of the "Ice Sculpture Company" zoomed in, there was a burst of gasps in the venue!
Everyone stared at the row of frozen bodies in fighting posture on the screen, and felt their throats tighten and their eyes turn red.

Some soldiers still had their fingers on the trigger, some were holding unpulled grenades in their arms, their cotton trousers were frozen into the snow, and their ankles exposed by their trouser legs had already turned blue and purple.

The camera swept across every frozen face, all of which were too young. The white frost on the eyelashes was clearly visible in the close-up, as if it would be blown off by the wind in the next second.

Jiao Hongfen, who was sitting diagonally in front, suddenly tightened the armrest of his chair.

At this moment, he suddenly discovered that Chen Fei's approach to shooting mainstream movies was different from that of other directors!
——Reality!

There is no "slogan-style charge" in "Changjin Lake", but the film used countless shaking and bumpy handheld shots to capture the suffocating feeling of a night battle in the snow during the night raids.

The soldiers crawled forward in waist-deep snow, the sound of bayonets cutting through the wind and snow mixed with heavy breathing.

When the flare was launched into the air, in the red light that suddenly lit up on the screen, the charging crowd crushed the ice, leaving a long trail of blood on the snow!
“It turns out that the main melody can be shot like this…”

Lin Chaoxian's mumbling voice floated over, causing Yu Dong, who was sitting next to him, to twitch his lips.

What a difference!
This is the difference!
It's too big!

On the other side, Fan Luyuan stared at the young soldier on the screen who used his body to block the incendiary bomb in order to protect the radio station.

He saw the flames rising from the young soldier's back. The man did not cry out in pain, but just tried his best to stuff the radio in his arms into his comrade's arms. He moved his lips and said silently: "Stay alive."

The camera didn't cut away, just staring at the gradually extinguishing fire.

Until the snow was burned with charred marks, and only half of the unburned collar badge was left floating in the wind and snow...

This strong sense of reality gave him a great shock!

When the ending song sounded and the lights in the venue came on, the whole audience suddenly burst into warm applause!
Guan Hu clapped his hands while frowning, feeling deeply powerless.

He didn't know how to express his current mood and feelings, because Director Chen Fei's superb skills made him feel that he couldn't even compare to him!

Compared to "Changjin Lake", he felt that the film he shot, "Revolutionary", was full of flaws.

Fortunately, Dong Ping didn’t come today, otherwise his future cooperation with Huanxi Media would have been cancelled on the spot!
But what he didn't know was that the moment the first day box office data of "Revolutionary" came out, his subsequent cooperation with Huanxi Media was doomed to be severed.

Talking about cooperation with a businessman or capitalist and then wanting to regain recognition after failure is harder than climbing to the sky!

The opening ceremony ended successfully and there was a lot of praise in the venue.

At this time, major theaters outside have begun to adjust their screening schedules.

"Revolutionary" was cut short, "Changjin Lake" skyrocketed, and "Peak Explosion" was second.

After watching the movie, audiences and film critics also began to promote it spontaneously on various platforms.

"Those soldiers who sacrificed their lives in the ice and snow should not be forgotten! The filming of "Changjin Lake" is so shocking, Director Chen is great!"

"The night battle in the small village was amazing. Artillery, snipers, machine gunners, grenade throwing, close combat, all arranged in a linked manner, and the rhythm was so good."

"I didn't expect Peng Yuchang's acting skills to be so amazing! It really opened my eyes. He is probably the best actor among the male actors born after 90, right?"

"At the end, when the U.S. military found the frozen bodies of the volunteers, I had read about this plot when I was in school, but it still touched me."

"Just like what the script says, if we don't fight, the next generation will have to fight! So no matter when, we must never give up!"

With the support of the audience, the reputation of "Changjin Lake" soared and its box office performance also continued to rise.

4.84 million, 5.36 million, 6.77 million, 7.83 million...

Although it did not achieve a single-day box office record of over 3 billion like "Detective Chinatown 10", its victory was that the data was very stable.

At the end of the National Day Golden Week, the total box office has steadily reached more than 36 billion, ranking No. 1 in the National Day box office!

At the same time, the Best Film Award at the 3rd Longteng Shengshi International Film Festival was unsurprisingly won by "Changjin Lake".

Key extension, official booking, CCTV interview... all processes were linked together naturally and nothing was left out.

On the other hand, the single-day box office of "Revolutionary" had only reached 623 million, and the total box office had just exceeded 3 million.

"Peak Explosion" performed better, with a total box office exceeding 6 million, but the single-day box office also fell below 1000 million.

This movie can be described as: not as good as the best, but not quite as good as the worst either.

The big scenes are good, but the plot and lines are very awkward, and there are also many personal heroism clips, which are obviously not in line with the style of the main theme.

In summary, the overall tone of this is almost exactly the same as that of "My Fathers and Me" previously released by China Film Group, which is also all show and no substance.

This also means that Jiao Hongfen’s “self-rescue plan” has failed again.

Fu Ruoqing was already eyeing him eagerly, just waiting for the opportunity to take over his job.

The only opportunity left for him was "On the Cliff"!
Zhou Xingchi is even more unlucky. He has fallen to the point where he has to serve as a producer for animated films.

Of course, Chen Fei didn't care about these.

After ensuring that there were no problems with "The Battle at Lake Changjin", on the third day after the National Day holiday, he rushed to the company, met Jiang Xuerou, and got the casting list of "Strange Stories of the Tang Dynasty" from her.

After lasting for nearly a month, the battle for roles among the post-95s actresses has finally come to an end!

(End of this chapter)

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