It's reasonable for me, a stuntman, to live a crazy life, right?

Chapter 1371 Riding the coattails of a trend? "Man Jiang Hong," is it? Wait until it's released and I'll make you half-green!

"This morning, the comedy/sci-fi film 'The Lone Ranger on the Moon,' co-produced by Mahua FunAge and Feiyue Films and starring Shen Teng and Ma Li, officially held its premiere in Beijing."

"Chen Fei and Liu Yifei attended the premiere of 'The Lone Ranger on the Moon,' openly displaying their affection..."

Huanxi Media issued a statement: The suspense/comedy film "Man Jiang Hong", directed by Zhang Yimou and starring Shen Teng, Yi Yangqianxi, Guo Jingfei, Lei Jiayin, and Yue Yunpeng, officially wrapped up filming this afternoon.

"The film 'Man Jiang Hong' has released a promotional concept poster. Shen Teng, who plays the role of 'Zhang Da,' will have a transformative performance in the film. Stay tuned..."

"The crime/action film 'Operation Anti-Gang,' produced by Poly Film Group and starring Zhou Yiwei, Qin Hailu, Julian Cheung, and Wang Jinsong, has officially announced its release date as November 11."

……

Chen Fei was busy writing a script when Zhang Chen suddenly called.

He was a little puzzled when the call was first connected.

Didn't we just meet this morning? Why are you calling again this afternoon? Is there a problem with the publicity for "Lone Wolf on the Moon"?
"Hello? Chairman Zhang, what's up?"

"Sigh!" Zhang Chen's voice on the phone carried a hint of helplessness. "I have something to tell you. Filming for 'Man Jiang Hong' wrapped up this afternoon, and Huanxi Media just released a statement."

Chen Fei paused, his hand holding the mouse. "I understand. I saw the poster. Shen Teng's look is indeed quite unconventional."

“That’s the problem,” Zhang Chen sighed. “They chose to announce the wrap-up today, which is clearly an attempt to ride the coattails of the popularity of ‘Lone on the Moon.’”

Look at their press releases, the headlines are all about "Shen Teng's new film wraps up filming," and only then is "Man Jiang Hong" mentioned. Many people in the comments section thought it was a spin-off of "Lonely Moon."

Upon hearing this, Chen Fei raised an eyebrow slightly.

The premiere of "Lonely Moon" is generating a lot of buzz, with the entire internet discussing Shen Teng's comedic performance.

Huanxi Media's release of news about his new film at this time is indeed a good way to garner attention.

"To put it bluntly, it's because our distribution channels are pushing the promotion too hard." Zhang Chen said apologetically, "We've already maxed out the promotional resources for 'Wandering the Moon Alone,' and now the entire internet is pushing content related to Shen Teng."

Their intervention at this time is tantamount to wasting our traffic pool and providing free publicity for "Man Jiang Hong." We didn't expect this, and we're truly sorry.

Chen Fei pondered for a moment, but wasn't angry: "It's normal practice. This is common in the industry. Shen Teng is a dual male lead, so it's inevitable that he'll benefit from both sides."

He paused, then added, "But you have to remind them not to go too far. If it affects the release of 'Lone in the Moon,' don't blame me for being ruthless."

"I understand, I'll go and communicate with them right away." Zhang Chen secretly breathed a sigh of relief and quickly agreed. "I'm mainly worried about affecting our publicity schedule, since the film is going to be released tomorrow."

Chen Fei smiled and said, "It's alright, it won't have much of an impact. True gold fears no fire. The quality of 'Wandering the Moon Alone' speaks for itself. The audience can tell the difference between the main and the secondary..."

However, although his tone was gentle on the phone, after he hung up, the sound of his fingers tapping on the keyboard suddenly became louder, and his expression turned cold.

Comforting Zhang Chen was merely a way to stabilize the situation.

"The Lone Ranger" is set to be officially released tomorrow, and there's no room for panic at this crucial juncture. The mindset of the distribution team is more important than anything else.

This move by Huanxi Media is really annoying!

It's common for people in the industry to leverage each other's popularity to generate buzz. Giving each other a heads-up beforehand and releasing some information in coordination can be a win-win situation without hurting feelings.

But Dong Ping did the opposite. He didn't say a word and directly used the popularity of the premiere of "Lone in the Moon" to his advantage. There wasn't even a "thank you" in his press release. He turned someone else's publicity event into his own show.

"Ha, this is such an unsightly way to eat."

Chen Fei chuckled softly, his fingertips rapidly typing the three characters "Man Jiang Hong" on the keyboard.

The gentle tone on the phone reassured Zhang Chen, but he still had a lot to say about the issues in his mind!
He picked up his phone, opened his contacts, and found the number of the head of public relations.

After the call connected, he immediately instructed, "Keep an eye on the post-production progress of 'Man Jiang Hong,' especially news about script revisions and reshoots. Tell me immediately if there's any news or changes."

"Okay, Mr. Chen."

On the other end of the phone, the public relations manager immediately agreed.

After hanging up the call, Chen Fei stared at the three characters "Man Jiang Hong" on the computer screen, his eyes growing colder.

"Hehe, once it's released, I'll turn you into half a pool of green!"

Want to ride the coattails of a trending topic for free? Not so easy!

If you want to climb up by stepping on others, you have to be prepared to suffer the backlash!
"Ahei! Ahei! Ahei!"

In the Huanxi Media office, Dong Ping sneezed several times in a row, muttering subconsciously, "That's strange, I haven't caught a cold in this weather? Could someone be talking about me behind my back?"

The publicity department manager next to him was giving a report on a tablet. Hearing this, he smiled and tried to smooth things over: "It must be because our 'Man Jiang Hong' is so popular that even God couldn't help but 'take notice'."

Look, the hashtag #ShenTengManJiangHongFilmingWrappedUp# has already climbed to seventh place on the trending topics list, and the comments section is exploding with excitement. This wave of popularity was definitely worth it!

Dong Ping took the tablet, looked at the real-time scrolling comments, and his eyes lit up instantly: "How many reposts?"

"It just broke 100,000 views and is still rising. Many people say that after seeing Shen Teng on the moon, they want to see him play an ancient soldier even more. This relevance is ten times stronger than if we released the wrap-up article separately!"

The manager continued with a boastful and excited tone, "Especially since Feiyue Films did such a thorough job of promoting 'Lone on the Moon,' we benefited from their success and saved at least three million in promotion fees."

"Good! Good! Haha!" Dong Ping slapped the table twice, his face crinkling with laughter. "Let's do it this way! From post-production to release, keep an eye on the hot topics and ride the wave of popularity every day."

Whenever Shen Teng has a new interview, immediately cut out a clip of him mentioning "Man Jiang Hong" and release it in a press release. If "Lonely Moon" breaks box office records, we'll publish a news article titled "Shen Teng's Two Films Released Back-to-Back, Comedy King Continues to Exert Force."

At that moment, his eyes were full of shrewdness.

Spend half the money to achieve the best promotional effect – that's a smart business strategy!

Those who are particular about 'dignity' have never tasted the sweetness of success.

In his view, in the film and television industry, popularity is the only truth, and nobody cares how you get it.

The supervisor nodded quickly: "You're right! I've already had the team keep an eye on all the big films during the National Day holiday. As long as there are keywords like Shen Teng, comedy, or suspense, we'll try to get on board."

Dong Ping leaned back in his chair with satisfaction, picked up his teacup, took a sip, and was already planning which trending topic to capitalize on next.

He only felt that this move was brilliant, but he didn't notice that the sky outside the window had darkened at some point, like a large net quietly being spread out towards him.

Those who gain popularity through speculation and trickery will eventually have to pay back with interest.

Unbeknownst to him, a backlash against "Man Jiang Hong" was already quietly brewing under Chen Fei's arrangement.

The night passed, and it was September 30th.

The 2022 National Day film season has officially begun!

Early this morning, the smoke of the National Day film competition had already filled the internet, with reports from major media outlets flooding in, presenting information about the four main films to the audience:

"During this year's National Day holiday, 'The Lone Ranger' topped the list with a 35.2% screening rate! The film is co-produced by Happy Twist and Feiyue Films, and stars Shen Teng and Ma Li. It tells the fantasy comedy story of Dugu Yue, who is accidentally stranded on the moon, and his relationship with the kangaroo 'King Kong Rat'."

The film's distributor is Feiyue Films, and thanks to the high praise it received at its premiere, pre-sale box office has already exceeded 1.2 million yuan!

"Mozart in Outer Space" has a screening rate of 28.6%. The film is mainly produced by Shanghai Film Group, starring Huang Bo and Rong Zishan, with Yao Chen, Fan Wei and Huang Yangtian in supporting roles. It focuses on the fantastic journey of a father and an alien 'Mozart' together protecting his son's space dream. The film's publicity and distribution investment is the highest among the National Day films.

"The film 'Ordinary Heroes,' adapted from a true story, accounts for 18.8% of the screenings. Produced by Bona Film Group, the film stars Li Bingbing, Feng Shaofeng, and Lin Yongjian. It recreates the emergency rescue process of 'saving the boy with a missing arm in XJ' and is labeled as 'the most tear-jerking film during the National Day holiday.'"

"The historical film 'Iron Will' finished with 17.4% of the screenings. It was mainly controlled by China Film Distribution Co., Ltd. and starred Liu Ye, Han Xue, Lin Yongjian and Zhang Guoqiang. It tells the story of Anshan Iron and Steel workers overcoming technical difficulties in the early days of the People's Republic of China. It is positioned as a 'hardcore film to celebrate the National Day'."

Industry experts pointed out that this year's National Day film season covers a variety of themes: "The Lone Moon" breaks through with "science fiction + comedy", "Mozart in Outer Space" focuses on "family-friendly fantasy", "Ordinary Heroes" takes the route of "tearjerker based on real events", and "Iron Will" focuses on "industrial epic", which meets the needs of different audience groups.

As of press time, the total pre-sale box office for the four films has exceeded 300 million yuan on their opening day, with "Lone Wolf on the Moon" and "Mozart in Outer Space" contributing over 80% of the share. The National Day box office battle has officially entered its most intense phase!

Online searches for news about the National Day film season are trending rapidly.

The hashtags #TheLonelyMoonPremiereReview# and #MozartSpecialEffectsDetails# alternately dominate the top of the trending search list.

Chen Fei glanced at his phone for a few moments, then switched the screen to other apps.

The current discussions are mostly just the production company controlling the narrative and fans celebrating, and there's a lot of hype involved.

The real results will be revealed in the afternoon, when the first batch of viewers leave the theater, and platform ratings and real film reviews will then emerge.

At that time, whether it is a dragon or a snake will be judged by public opinion!

He then clicked on the data notification.

Four days after its release, "Tales of the Tang Dynasty" has garnered over 1 billion views and a stable 8.1 rating on Douban. The hashtag #TalesoftheTangDynasty are terrifying upon closer inspection# has exceeded 2 billion views and is clearly still gaining traction.

Meanwhile, the undercurrents within the industry continued unabated.

After TST's collapse, Xu Zheng went into complete silence for a while, but recently he has quietly become active again as a producer.

His name is on the production list of "Hello, Capital", and he also spearheaded the script polishing of his new film "Fake Dad", which seems to indicate that he wants to completely transition to behind-the-scenes work.

The buzz in the online community is equally significant.

Yang Ying's new drama "Twilight Heart Promise" was just officially announced to be a collaboration with Ren Jialun, and Jia Shikai immediately poured resources into it, with various topics quickly trending on social media, clearly indicating his intention to promote her back on track.

In contrast, rumors about Yang Mi suddenly spread like wildfire on anonymous forums, ranging from "filming multiple projects at once" to "her team shifting blame," causing widespread panic despite the lack of concrete evidence.

The market for new film projects is particularly vibrant.

Tingdong Pictures, in collaboration with Yi Xiaoxing, has launched the comedy "Life's Road is Unfamiliar," aiming to garner attention during next year's May Day holiday. The pairing of Fan Chengcheng and Ma Li has generated considerable buzz.

Bona Film Group quietly announced the completion of filming for "Nameless," and the collaboration between Tony Leung and Wang Yibo has generated considerable anticipation for the spy thriller.

Wang Yibo then joined the cast of "The King of the Sky," a military-themed drama with top-tier cast, which has the potential to challenge the "Big Four and Small Three" pattern.

Meanwhile, after several films flopped, Da Peng returned to the film market with his latest comedy, "Keep You Safe," with the support of Ruyi Pictures.

For a time, the industry was buzzing with excitement!

Chen Fei tapped his fingertips lightly on the table, mentally reviewing the information.

The entertainment industry is ever-changing; some sink while others rise. Some establish themselves through their work, while others rise and fall in popularity. This is an unchanging reality.

He turned off his phone screen and reopened the script document for "The Three-Body Problem".

More important than all that commotion right now is to write a solid story.

After all the noise will eventually pass, and in the end, only works that can withstand the test of time will remain.

Before we knew it, it was afternoon.

After lunch and a nap, Chen Fei opened Douban to check the status of several movies released during the National Day holiday.

He first looked at the data from "Lone Moon".

With a Douban rating of 7.9, it's neither good nor bad, falling into the middle range.

"The jokes are good, but not throughout the whole film; they come out in fits and starts. I'd call it a light comedy."

"Science fiction + comedy is a bit awkward, but it's watchable, considering that other films released at the same time were really terrible."

"There are tense moments and tearful scenes, but overall it doesn't feel particularly abrupt. The story is very coherent, and the conflicts are logical and well-founded. Of course, there are also elements of fantasy and absurdity, but they don't feel out of place. Overall, I think it's a film that's definitely worth seeing in theaters."

"Huang Zitao is interesting, haha, he's really good at ruining his image. Is he not planning to be an idol anymore?"

"Putting aside the comedic parts, the science fiction aspect is quite good. The details of the rocket launches and space capsules are particularly exquisite, giving me a strange feeling of watching 'The Wandering Earth'."

After reading through the comments, Chen Fei had a general idea of ​​what was going on.

Although many people criticized the story for being too sentimental and awkward, the flaws outweigh the merits, and overall it is still quite good.

If they maintain this reputation, coupled with the popularity of the National Day holiday, reaching 30 billion yuan in box office revenue will be a piece of cake.

Turning back to look at "Mozart in Outer Space"...

With just one glance, Chen Fei immediately raised his eyebrows.

It has a Douban rating of 4.3?

What kind of terrible plot could it be to get such a low score from the audience?

(End of this chapter)