Japanese investors

Chapter 396 Sponsorship

On this day, Fujiwara Rena came to Kagurazaka, Shinjuku Ward, alone.Of course she didn't come here specifically to go shopping, she just came with a purpose.

Fujiwara Rena walked into the residence of her sister and brother-in-law.She didn't show any concern at all. She first took the initiative to play with the pineapple for a while, and then sat on the couch in the living room.

Fujiwara Rena sat cross-legged on it and said: "Sister, brother-in-law, I will treat you to dinner at noon today."

Miki Fujiwara burst into laughter and said, "The sun is coming out in the west?"

Kentaro Miyamoto also laughed and said: "Rena is treating you, I'll pay for it. I know."

Seeing that they didn't believe it, Fujiwara Rena said with a serious face: "I'll pay for it, and I'll treat you. Okay, I definitely can't afford it. But generally speaking, I still have no problem."

Miki Fujiwara smiled unchanged and said: "By the way, today is Thursday. KFC has Crazy Thursday. If I were not pregnant, I would definitely eat it. Now, I can't."

Kentaro Miyamoto put it bluntly: "Is KFC's Crazy Thursday similar to the all-you-can-eat and drink-you-can-you-want-for-$9.9 buffet in the United States, with one day a week dedicated to taking care of the poor in America?"

Fujiwara Rena hesitated for a moment, then said thoughtfully: "From what you said, brother-in-law, it seems that it was really a one-time thing.

However, the poor in the United States are happier. After all, they only need to spend $9.9 to eat as much as they want.If you were in Japan, absolutely not.

Convert 9.9 U.S. dollars to Japanese yen, which is about 1450 yen.This little money can only afford a high-end version of Japanese ramen. "

Kentaro Miyamoto suddenly remembered something and said: "KFC coffee is really not cheap for ordinary students.

It's hard for me to understand that water with a coffee flavor can still be sold for money.Starbucks here in Kagurazaka often delivers free coffee coupons door-to-door. "

Fujiwara Miki answered: "If you don't mention Starbucks, even I have forgotten it. Just two days ago, I also received a free coffee coupon from Starbucks. By the way, let me think about it, I put it wherever I want. went?"

Fujiwara Reina was surprised and said: "You are not lying to me, are you? Even Starbucks will send someone to give away free coffee coupons?"

Fujiwara Miki said bluntly: "Why did I lie to you? I will find it for you right now."

As soon as she finished speaking, she actually went to find it.Not just myself, everyone always habitually throws away things they don’t need.

Fujiwara Miki suddenly said with emotion: "Rich areas are different. Even Starbucks will go out of its way to please you. I have lived in Itabashi District for so many years and I have never encountered this even once.

If Starbucks offers free coupons for coffee delivery in our Banqiao district, there will definitely be a long queue as far as the eye can see. "

Kentaro Miyamoto explained with a smile: "Starbucks is not stupid. It not only advertises, but also solicits business. Who of the people living here would go to Starbucks just for a free cup of coffee?"
People who are particular about coffee will not go to Starbucks specifically.They all have their own favorite coffee shops.First, hand grinding and hand brewing coffee is a must.

Second, coffee beans are either produced in South America, especially Brazil, or from some specific areas in Southeast Asia.For example, Musk Coffee.

If people here really go to Starbucks, in addition to coffee, they will also get some cakes, macarons, or other desserts.Ordering some of those things would be much more expensive than a free cup of coffee!Even if I don’t eat a bite, I still order it.At least not alone.

As for residents in Banqiao District, when they go to Starbucks, they often only order a cup of coffee.Even if you finish your drink, it’s not easy to order another drink. "

Fujiwara Rena suddenly realized: "So that's it!"

Kentaro Miyamoto calmly said: "If it's not like this, how can it be like that? Is there such a thing as a free lunch? Starbucks also needs to make money.

In business terms, the single-customer spending power of Starbucks in Kagurazaka, Shinjuku District, is much higher than that in Itabashi District.

Therefore, it decided to adopt this targeted marketing approach.This is just like those luxury brands that mainly choose TV media for advertising?
Won't.What they like most is to advertise in fashion magazines and publications.The business class of airplanes, especially certain magazines that appear in first class, are one of the key targets for advertising.

Who makes many elites and high-net-worth people like to read those magazines and publications?They are the main consumers of luxury goods, and their single-customer spending power is definitely much higher than that of ordinary white-collar workers. "

Fujiwara Reina blinked at him twice and said: "Brother-in-law, I really think you should study business instead of sociology. You have wasted your personal talents on the wrong major."

Kentaro Miyamoto didn’t think so at all and said: “I don’t think I chose the wrong major. I just like sociology.”

Fujiwara Miki has gone and come back.She reached out and handed several free Starbucks coffee coupons to her sister.

Fujiwara Rena took it in her hand and looked at it. The boss, who opened his eyes, murmured to himself: "I originally thought there would be certain restrictions.

For example, how much consumption can be used to use free coffee coupons or what needs to be purchased as a prerequisite.There is no threshold, just take it and you can exchange it for a free cup of coffee.

You can also choose your own coffee, it is not a specific product at all.It's so unfair.No...it's discrimination. This is blatant discrimination. "

Fujiwara Miki said indifferently: "Just a free coffee coupon, what about it?"

Reina Fujiwara said plausibly: "As for, why not? You rich people already have so many resources, but they are still increasing. We ordinary people only have so few resources, but they are still decreasing. among."

Kentaro Miyamoto pointed out: "This is the Matthew effect."

Fujiwara Reina nodded in agreement and said: "So, in order that my personal future will not be too miserable, you must sponsor me to finish college."

Fujiwara Miki blurted out: "What is this all about?"

Miyamoto Kentaro said with a smile: "Reina has said so much to us before, all to pave the way for this one thing. She invited us to dinner definitely for this one thing."

Fujiwara Miki reacted and said: "I thought there was something strange and unusual about her today. She really did what she said and went to the Three Treasures Hall for whatever reason. She did this specifically to attract sponsorship for herself."

(End of this chapter)