American winner takes all

Chapter 227 Big Deal (22)

Speaking of which, sports brands generally do not "title sponsor" sports competitions, but prefer to have their products appear in the stadium. Compared with naming, this is an economical way to promote the brand.

"Aren't you forced? NIKE and Adidas already have a monopoly on jersey and sneaker sponsorship. It will be very difficult for Wilson to break through. In the end, consumers' perception of Wilson is still at the level of a company that manufactures rugby balls." Simone, who got into the car, talked about the constraints the company is facing now.

"The bowl game will leave enough promotional space for Wilson in the stadium. Multiple advertising displays will be set up in the stadium. In addition, Wilson can also hold additional booth promotion activities outside the stadium. If necessary, the entire Alabama team can provide Wilson with The platform also includes the naming of the training camp during the preparation period, and there are two media open days before the official start of the game." Ethan started the car and mentioned many additional conditions in one breath.

"Although each bonus promotional activity is not worth much, these combined can save Wilson a part of the budget. I only give this condition to you." Ethan said.

Don’t forget, Ethan’s biggest income to date was from Wilson.This time it's a bit of a reciprocation, and in the long run, Ethan's show of kindness also means investing in the future.

In terms of media, most of them need to maintain long-term cooperation with Fox, and in terms of commercial sponsorship, Ethan also needs allies with firm support.

"The most important thing is that after the jersey and sneaker sponsorship between NIKE and the Alabama Crimson Tide expires next year, I can recommend Wilson to the principal and athletic director." Ethan finally made a point that was precious to Wilson. opportunities for cooperation.

"Since you are so sincere, Ethan, Wilson is willing to fully support your game and will cooperate with you in all aspects in the future." Simeone laughed.

Before Simeone decided to leave, he had many phone calls with Ethan. Now Simeone is well aware of Ethan's important position in the University of Alabama and even in the entire Southeastern Conference, so he will naturally not let go of this relationship with Ethan. Good opportunity.

"The problem is, the price of the title sponsorship!" Ethan's original care for his old friend suddenly turned into a slightly philistine smile.

"Wilson will definitely support this..." Simeone broke out in a cold sweat on his forehead.

The last time Ethan showed such a smile, it caused Wilson to bleed profusely.

"Although the Independence Bowl has only been established for a relatively short period of time, and the influence of the event is still not at the same level as the six major bowl games, Wilson is willing to come up with a title sponsorship that matches the six major bowl games. We are willing to provide - 500W!" Wilson He extended a slap.

500W is the bottom line that Simeone reached through communication with the company's top management before setting off.

After all, this is the price of FedEX’s title sponsorship of the Rose Bowl and Orange Bowl.

As for the price of Tostitos’ title sponsorship of the festive bowl, it is only US$400 million.

The next-level Peach Bowl is sponsored by the cocktail company Chick-fil-A for a mere 150 million.

Sponsoring the Independence Bowl with RMB 500 million is considered to be a strong support at the level of "being taken advantage of".

But Ethan felt it was still not enough.

"Don't forget, Wilson will still sponsor the University of Alabama in the future. The price of this contract is not comparable to that of the Independent Bowl. Spend a small amount of money to save a lot of money." Ethan suddenly said.

"Are you sure you can get Wilson accepted by the University of Alabama?" Simeone asked.

For this kind of thing, even if you find the principal in person, the other party will not confirm it.

"As long as Wilson can offer a price similar to that of his rivals, I will take care of the rest," Ethan said.

If you think about it carefully, one of the important factors why Wilson was so enthusiastic about sponsoring Alabama was Ethan.

It's not so much about sponsoring Alabama as it is about sponsoring Eason.

Wilson could see Eason's business value, and how could the University of Alabama not?

After figuring this problem out, Ethan naturally felt confident.

"The sponsorship contract is paid in installments, and the additional amount will be paid after Wilson completes his sponsorship of Alabama, and additional clauses will be added to the contract. If Wilson is ultimately unable to sponsor Alabama, Wilson has the right to refuse to pay this part of the payment. Not that I don’t believe you Ethan, I’m doing this so that I can have an explanation with the company when I get back.” Simeone saw an advertisement for the Independence Bowl on the road outside the car window.

In the end, Wilson's sponsorship of the Independence Bowl reached an exaggerated US$800 million, of which US$300 million can be unlocked after corresponding conditions are met.

That night, the three of them had a Christmas dinner at the hotel where Ethan was staying.

Halfway through the meal, Grace seemed to have a bad throat, coughed frequently, and kept signaling to Simone with her eyes.

Simeone didn't realize anything, and pulled Ethan to talk about how he got to where he is today in Wilson Company in the past two years.

Ethan also listened with interest. This year is Christmas, and all the staff, including all the staff, have gone back for vacation. After the intense preparation work, Ethan was finally able to relax briefly.Although Simeone represents a sponsor this time, at this moment, Simeone is more interested in friends.

"Where did I just say?" Simone burped heavily.

On the other side, seeing that she was constantly being ignored, the two of them had finished talking about business, but it was endless. It had been two hours, and if it continued like this, the two of them would not be able to talk until dawn, and they would be extremely drunk... Grace was furious. He patted the table.

The sound of "Bang!" interrupted the two people talking.

"Grace, what's wrong with you?" Simone turned her head, a little confused.

"You're not feeling well, did you catch a cold today?" Ethan took advantage of the situation and touched Grace's forehead.

"I...I think you two drank too much. What will you do if you can't find your way back later?" Grace suppressed her anxiety and said with a smile.

He had already greeted Simone's ancestors a hundred times in his mind, secretly cursing them for leaving behind such a blind descendant.

"Where is this? Don't forget that Ethan is Irish. For him, this is not red wine, but grape juice." Simeone said with a smile.

"Yes, Simone lives upstairs, of course he can find his way back." Ethan also nodded.

"You two..." Grace gritted her teeth and slammed the table again. This time she finally couldn't bear it.

"Simone, please go away quickly. Ethan and I have something to talk about." Grace pointed her finger at Simone and asked him to leave quickly. "Grace, I didn't provoke you, did I?" Simone was stunned.

Isn’t it me who is here to send money?How do you get the treatment of begging?
I don’t know whether it was the effect of alcohol or the exaggeration of the festive atmosphere, but Simone was not aware of Grace’s intention at this time.

"I'm counting to three!" Grace picked up the bottle angrily, as if she was going to hit Simone on the head.

After finally successfully driving away the bewildered Simone, Grace breathed a sigh of relief, and then looked at Ethan with a smile on her face, without any arrogance.

"Ethan, stop drinking, it's time to go upstairs and open the gifts." Grace looked at Ethan and muttered.

"Today is Christmas, God will forgive everyone who is lazy." Ethan put on a nostalgic look.

"You!" Grace raised her hand and was about to hit Ethan, but saw Ethan suppressing a smile.

It turned out that Ethan had already seen through his own thoughts.

"It turns out you've been watching my jokes, and I'm really angry!" Grace stood up directly and walked out without looking back.

Ethan quickly picked up their coats and chased after them...

·
Early the next morning, the sky was clear. Grace slowly opened her eyes, and then turned to Ethan, who was sleeping soundly next to her, and gently clicked on Ethan's game, with a happy and satisfied smile on her face.

Ethan gave her a very wonderful Christmas Eve.

Ethan seemed to wake up, his body moved a little, and then he smoothly hugged Grace into his arms.

People who dance all year round are different. Grace’s figure is perfect and her body flexibility is exceptional...

Grace turned her head and looked at the clock on the bed table.

"Ethan, it's already ten o'clock! It's time to get up and work." Grace gently pushed Ethan twice.

Although she also wanted to let this sweet moment last for a few more days, the competition does not wait for anyone. It is not over until Wilson is dealt with. There are other non-title sponsors.

Ethan pretended not to hear it and suppressed Grace with his backhand.

"You can never wake up a person who is pretending to sleep, unless you use a special way to wake him up." Ethan said with a smirk.

After another two hours, the two finally got up.

After Ethan finished washing, he walked out of the bathroom and saw Grace, wearing her own shirt, opening Simone's gift.

Simone gave Grace a wallet and a tie for herself.

Seeing things and thinking about people, Ethan thought of Simone.

"Should I send the generous sponsor to the airport in person?" Ethan said.

"It's too late." Grace put down the packaging box, shook her head and laughed.

At the same time, on the plane bound for the West Coast, Simeone, who was sitting by the window, sneezed violently.

Not only did he pay a high price, but he didn't even let himself finish a meal. In the end, he even took a taxi to the airport and paid for the room himself... As a title sponsor, this is the treatment?

The middle-aged man who was thousands of miles above the ground couldn't help but think to himself.

·
When Grace came out of the shower with her hair wrapped in a towel and a bathrobe, she saw Ethan holding a phone and talking to other sponsors.

Grace stood on tiptoes, took a sudden step forward, hugged Ethan from behind, and waited quietly for Ethan to finish the call.

"How was the talk?" Grace asked with a smile.

"UPS wants to be the sponsor. If it is a partner, it is only willing to pay 50W. I agreed."

"50W is also pretty good." Grace calculated the expenses of the game. From the perspective of income, the Independence Bowl has already made a lot of money.

"Yes, one partner is not enough, we need more." Ethan said.

"There are so many sponsors. We always want to do good things." Grace shook her head.

"There are no 100 million sponsors, but there are always 50W sponsors. No matter how low it is, it is not unacceptable. Snack partners, milk partners, pipeline partners. As long as someone pays, I won't be too little anyway." Ethan elaborated on his idea.

Anyway, it is a business without capital. If you can get more, you will get one. In short, you want to make a lot of money.

·
In just three days, the number of sponsors of the Independence Bowl increased from one to three, then to five, then to ten, and finally to an astonishing fifteen!

Ethan has locked himself in his room these past few days and made hundreds of phone calls. His voice has become a little hoarse. Grace has also done a lot for Ethan. Among the fifteen sponsors, four It was all negotiated by Grace.

"It's almost there. All that's left now is the final authorization of licensed products." Ethan put down the phone and was lying on the bed.

Grace was lying on Ethan and suddenly said: "If I remember correctly, today should be the day when the Alabama team comes to Shreveport!"

(End of this chapter)