Reborn fashion designer

Chapter 288 Cooperation Promotion and Athletes Fund (please vote for me!)

[Hermès sub-brand HYS joins hands with Dumont de Vere Scientific Exploration Station]

[Hermès sponsors the Triskell Cup, and the famous Vendée Globe sailing regatta welcomes luxury brands]

[It is rumored that HYS will become the sponsor of the 2010 Tour de France]

[HYS officially announced that it sponsors the French Canoe Association]

[Red Bull expressed its willingness to welcome HYS]

If Hermès likes to be low-key in daily life, then its secondary brand is like a naughty child.

When it was just announced that it was established, the headquarters building was still borrowed from Hermès Fubao Avenue, without even a store, so it unfolded the powerful attributes of its commercial operations.

Of course, its business operation capabilities undoubtedly rely on the huge personal connections Hermès itself contains.

The Dumont de Verre scientific research station is a French scientific research station in Antarctica. The Vendée Globe has been held every four years since 1992 and is recognized as one of the most brutal sailing races, the Tour de France.
"We are very grateful to Red Bull for their welcome." In response to Austrian Red Bull's statement, Axel accepted an interview with the media unhurriedly and responded:
"With the help of sports, fashion can resonate with young people. This is what HYS hopes to try. I also like to drink Red Bull very much. Maybe we will have a lot to communicate with.

It is what HYS is committed to promoting that embodies the good wishes of mankind to return to nature, return to nature, and protect the environment.

We hope to seek some breakthroughs in this regard through our own influence.

Similarly, we are very concerned about the desire of athletes and sports culture enthusiasts around the world to express themselves, so we will jointly invest with the parent company to establish the 'HYS Player Fund' to fund more athletes and help their dreams."

It seems that Axel has told a lot through the media.

But the whole article can be summarized in one sentence: based on Xiangyang’s proposal and Axel’s operation, what HYS did first was to establish the brand’s style.

Style is very important to the brand.

It is an indispensable gene for luxury brands and affordable luxury brands.

Otherwise, HYS will easily be confused by consumer groups with sports brands such as Adidas and Nike because of its powerful sports elements.

This is something Hermès doesn’t want to see.

Xiang Yang was also unhappy.

It’s not that he looks down on Adidas and Nike. They are much richer than HYS, and their marketing volume is even higher than Hermès.

Such a bold publicity move is to promote HYS's precise brand positioning in a short period of time.

At the same time, express clearly your brand concept, target consumers and competitors.

There are many things that need to be considered when determining brand positioning, including history, culture, quality, price and other factors.

Does HYS have a history?

But it has just been established, but the huge personal connections of Hermès gave the 'Sports Series' a lot of help during the development.

And what is the culture of HYS?
What is its quality and how the market price positioning is chosen? These must be made step by step for consumers to perceive.

I promote sports, but I do fashion as well.

With my strong fashion influence, I used promotional campaigns to enhance the brand's visibility and reputation from the very beginning.

At the same time, I pay attention to poor athletes and spread 'beauty' by helping them.

[The first recipient of funding from the HYS Member Fund has been announced, Chusovitina is expected to participate in the 2010 World Championships]

[Excellent brands and unpretentious greatness go hand in hand]

[HYS Design Director Xiang Xiang said that excellent athletes should not wither, they are role models for young people]

[HYS expressed that he hopes to become friends with more athletes]

【.】

"Husband, how did you come up with the idea of ​​sponsoring Qiu's mother? She cried when she was on TV."

Holding Xiang Yang's arm, Liu Qianqian leaned against Xiang Yang's body, chattering and sharing her inner joy with Xiang Yang.After she came back, she couldn't accept the other party's physical training because of her pregnancy.

And Xiangyang, this lazy guy
Liu Qianqian felt that all the money she gave Xiang Yanghua was wasted.

Xiang Yang and Little John didn't contact Qiu's mother even once, which made Liu Qianqian very dissatisfied.

"Because of the 2010 World Championships."

Xiang Yang smiled. He would not tell the other person that he was trying to take the other person back to Germany so that he would not really have to do the splits.However, the 2010 World Championships is indeed an important reason.

In mid-October 2010, the World Championships will be held in Rotterdam, the Netherlands.

More than 80 athletes from 300 countries and regions around the world will participate in this competition. This is one of the highest-level competitions in the gymnastics world and one of the events that HYS will pay most attention to next year.

The reason is actually very cruel. The commercial value of gymnasts is very low compared to other sports.

Their careers are also very short.

It can even be said that competitive gymnastics was an official Olympic event in 1896. With the advancement of modern scientific and technological civilization, new things that people are concerned about and enthusiastic about emerge in an endless stream, and the methods of physical exercise and fitness are also constantly upgraded. It has long been reduced to a very Mainstream projects.

Moreover, it lacks commercial value compared to track and field and swimming, which are both forms of physical exercise.

But HYS cares very much about this humble project.

If it hadn't been for the fact that it had not yet established a relationship with the International Gymnastics Federation, Xiangyang would have even wanted HYS to become the main sponsor of the World Championships.

Because he wants to sell yoga pants.

Xiangyang has always been obsessed with the yoga pants market.

Because the potential of this market has not yet been tapped, HYS may not have any advantage in the low-end market, but it is still possible to compete with Lululemon in the mid-to-high-end market.

Of course, the premise of the arm-wrestling is that the store must be established quickly.

Notability needs to spread quickly.

At the same time, we must not forget to build an online retail platform.

How could Xiangyang, who has a memory of future trends, ignore the acceleration of brand sales growth on well-known e-commerce platforms such as Amazon, eBay and Taobao?However, due to the pride of Hermès blood, HYS chose the path to build its own brand website and cooperate with Amazon Logistics.

And domestically.
Everyone is talking, but Axel is still in the stage of setting up the company framework and is simply too busy.

"I thought you were very kind, but I didn't expect you were here for this."

After hearing Xiang Yang explain that they selected Mother Qiu more for brand marketing and establishing the selection criteria for the HYS Athletes Fund, Liu Qianqian teased.

"We are talking about business." Xiang Yang scratched his hair.

When the brand first came up, it really had no money. It had to spend 1 million yuan, and all the money for the fund was borrowed from the head office by Axel licking his face.
"Take your time, and you will definitely become bigger and stronger in the future." Xiang Yang said with a smile: "No matter what, there must be a process of accumulation."

Every year, 10% of the net profit goes directly to the athlete fund. With the increase in turnover, this amount of money is really not small.

"What about China? Will you also sponsor Chinese athletes?"

"Of course I sponsor it."

Speaking of this, Xiangyang felt proud.

Each Hermès official website will have a window that directly serves as the window for the HYS Athletes Fund. Although it cannot guarantee a comprehensive coverage of all regions, there is no problem in applying for funding funds through Huaxiawen.

As long as you pass the review, you can get the money.

Of course, the legal provisions of each country are different, and Hermès is also asking the legal departments of various regions to help improve the application system.

This funding is not free.

There are many things that athletes need to cooperate with HYS.

There are legal aspects, competitive aspects, and promotional aspects.

Needless to say, the legal aspect is very difficult. Using any illegal drugs or violating the laws of the country will basically lead you to the court directly.

At the competitive level, HYS is very generous in ranking athletes. If there is an accidental injury during training, HYS will even pay a certain amount of rehabilitation expenses or provide emergency surgery expenses.

And in terms of publicity.
Okay, let's smash Xiangyang's mouth in this regard.

He said helplessly, in business, we are also businessmen.

We don’t pursue your breakthrough in competitive level too much, so you can help us too.

For example, you are welcome to come to participate in our activities, stand up for our brand promotion, etc.

It's not in vain if you come, we cover the travel expenses, and there will also be bonuses for participating in activities.

The most important thing is that HYS's various sports series clothing, except for the spring, summer, autumn and winter series, are provided free of charge, and the rest rely on athletes to participate in promotional activities to obtain gifts.

However, what makes athletes feel incredible is that when participating in promotional activities, invited athletes can bring three family members.

"Family is something we care about very much."

Liu Qianqian, who had been lying quietly in Xiang Yang's arms, opened her mouth when she heard Xiang Yang's words, but still stopped talking.

4 people
Is this guy being the Riddler again?
"No wonder Mother Qiu is so excited. She feels like she is being plotted by you cunning guys."

Liu Qianqian reacted quickly. The moment she got out of Xiangyang's arms, she looked at him in disbelief and said, "Why are you so scheming!"

"Why am I so scheming?"

Just like before, Xiang Yang would not admit that these were all calculated bit by bit. He kept smiling and explained: "You don't understand, we are helping athletes create a beautiful family environment.

Think about it, they are usually busy training and must lack time to spend with their families.Our brand invited their family to participate in the event, which was just enough for his wife and children to feel the pride of this hard work. "

"Well, what you said makes sense." Liu Qianqian nodded slightly in agreement.

There is so much commotion in Europe and the United States because of Hermès’ sub-brand HYS.

Naturally, the Huaxia region also attracted attention.

One thing to say is that the "dog food" that Zhuo Wei has released in the past two days has really made netizens feel what it means to be full in large quantities.

3 days!
A full 3 days!
After Zhuo Wei completely reported what happened during the three days he stayed with Xiangyang and Liu Qianqian in France through text and pictures, the vast majority of netizens said that they did not want to hear anything about 'love' for the time being. any topic.

Tired of panic.

Many people said that after watching it, they felt mixed emotions in their hearts.

No matter how many real scenes there are, the "dog food couple" is completely focused on Xiang Yang and Liu Qianqian.

"Is there any justice? It turns out that Liu Qianqian met the Riddler, and her bracelet turned out to be a hidden secret! Why did my husband send me away with just a bare ring when he proposed!"

"No wonder Liu Qianqian is becoming more and more elegant. It turns out that her other half has such a great influence!"

"Family members! Who knows! It turns out that this is the charm of a well-educated man!"

"It's over. I feel like I was studying for nothing. If Zhuo Wei hadn't solved the puzzle, I wouldn't have known how difficult Liu Qianqian's life was! I feel sorry for my baby for 3 minutes."

"I just realized why the fashion industry has praised him so much recently. It turns out it's really not that simple!"

"That guy playing cotton, this one is an artist in real life!"

Amid all this commotion, the day before the Golden Rooster Awards, Xiang Yang and Liu Qianqian accompanied Le Maire to Florence.

China, a bastard.
No, Little John and Jiang Mumu, who was sent to shoot the Golden Rooster Awards, met at a hotel where the event was held.

As soon as they met, he complained viciously in broken Chinese:

"Damn Xiang! He tricked me into coming to China. It turned out that he wanted to make a splash for himself!"

Still unable to get a photo of the two of them together, Jiang Mumu, who was the first to take CP, was also upset.Knowing how much she weighed, she knew she didn't have the strength to 'retaliate', but adding fuel to the fire, she...
She felt that Little John didn't have the ability either.

But maybe the other party doesn't know it.
　There will be at least one more chapter tonight

　　
　
(End of this chapter)