Reborn fashion designer

Chapter 299 Before the Victoria’s Secret Show (please vote for me!)

Xiang Yang and others landed in New York.

As expected, Leslie Wexner, the founder of The Limited and the actual boss of Victoria’s Secret, personally came to the airport to greet her.

The brand Victoria's Secret was founded in 1977 by a man named Roy Raymond.

In the last century, women's underwear was more about durability and practicality than about inspiring men's simple desires.Regardless of the form in which it was born, in the final analysis, Victoria's Secret is a women's clothing store from a "male perspective."

When Victoria's Secret appeared, it changed the market structure of women's clothing.

The beautiful and fashionable underwear became a favorite among young women, earning $50 in the first year.

The industry also spoke highly of it. At that time, Victoria's Secret was evaluated as having "changed women's underwear at home and abroad."

But due to the aggressive expansion of stores, Roy Raymond sold it to The Limited for US$400 million when his capital chain was broken.

Roy Raymond founded a children's clothing line after selling Victoria's Secret.

But in the end, he could not escape the fate of bankruptcy. At 1993 a.m. on March 3, 26, he jumped from the Golden Gate Bridge, ending 5 years of ups and downs in his life.

However, Victoria's Secret ushered in another path.

In 1995, The Limited Company held the first Victoria's Secret show on March 1995, 3 in order to take Victoria's Secret to a higher level. At that time, there were no decorations on the clothes, no Victoria's Secret angel wings, no diamonds and decorations. The lights are a pure catwalk performance style.

It wasn't until 1998 that he adopted a gorgeous style and gained wings.

It took off until 2000, when Gisele Bundchen’s $1500 million expensive Fantasy Bra greatly increased the influence of the Victoria’s Secret Show.

As for the Victoria's Secret Angels, they will have to wait until 2014 to truly become popular.

However, since the Victoria's Secret Show was broadcast on ABC TV for the first time in 2001, setting a record of 1240 million viewers, the brand's annual turnover has experienced a surge.

From US$2003 billion in 28, it took only 6 years to break through the US$100 billion sales mark.

In 2009, when Xiang Yang was living, Victoria's Secret sold 600 pieces of underwear every minute.
Therefore, in terms of turnover alone, Leslie Wexner, the founder of The Limited, personally came to greet Xiang Yang, Little John and Axel who represented HYS, completely caring about the presence of Hermès behind each other. influence in the luxury goods industry.

Of course it's also for hype.

Along with him, there were a large number of reporters who greeted the three people.

“I didn’t expect we would be so popular this time.”

Little John looked at the flashing cameras and reporters, and said to Xiang Yang with a smile.

"It's nothing more than using us as a gimmick."

Xiang Yang shrugged his shoulders, and after Axel greeted Leslie Vickers, he shook hands with him cordially and exchanged a few words.

"Xiang, do you know that in New York now, apart from our underwear, your stockings are the best sellers." Leslie Vickers hugged Xiang Yang and said with a smile.

Pursing the corner of his mouth, Xiang Yang responded with a smile: "Thanks also to Todd Thomas for his praise."

At the beginning, at Gaultier's Haute Couture show, Anna Wintour (Chapter 171) stated in front of the media that she would give Xiang Yang's design to Todd Thomas, the creative director of Victoria's Secret.

She actually did it.

After getting the black stockings designed by Xiangyang, Todd Thomas naturally knew what Anna Wintour meant.

He often says complimentary words in front of the media.

We are all in the same circle and have common friends, so it is normal for us to help each other and compliment each other.

He also got paid off.

And the reward was far beyond his imagination.

Members of the Hermès family came to New York in person, and Xiangyang was promoted to the creative director of the Hermès sub-brand. John, the least famous among the three, is also the CEO of Hermès's film investment company.

This face can no longer be given.

Leslie Vickers naturally created the warmest atmosphere for the arrival of the three people and booked a luxurious hotel.

The presidential suite of the New York Palace Hotel, two VIP ROOMs.

Located in the heart of Manhattan, adjacent to St. Rockefeller's Church and the Fifth Avenue shopping district, the New York Palace Hotel was originally the private residence of the Willard family and was later transformed into its current luxury hotel.

The Willard here refers to Henry Willard, whose original name was Hilgard Willard.

The design of this hotel is also very interesting. It was designed by Philippe Starck, the new generation of French industrial design "superstar" (the most well-known of his design works to Chinese people is the Xiaomi MIX mobile phone).

They just kept taking photos and did not accept interviews.

After getting out of the crowd and boarding the extended luxury car, Axel and Xiangyang, who had difficulty adapting to this kind of exposure, let out a long breath.

Little John, who has experienced the enthusiasm of Hollywood, smiled and said that this was nothing.

As the host, Leslie Vickers said with a smile:
"Don't worry about your assistant. We'll go to the hotel to have a short rest first. We've specially prepared a welcome dinner for you in the evening."

"And there's a dinner party?"

Xiang Yang glanced at Axel subconsciously.

Axel was also stunned for a moment.

"Haha, don't worry, it's a private dinner."

Leslie Vickers explained that there will be no Victoria's Secret angels at this kind of dinner, let alone celebrities.

Only his family and some important senior executives from Victoria's Secret attended.

After hearing what he said, Xiang Yang breathed a sigh of relief. He didn't want to cause any trouble and let Liu Qianqian find out about it.

Axel and Little John also let out a sigh of relief.

Although as men, we all like to admire beautiful women and are willing to communicate with women, but this kind of thing depends on the occasion and time.

Sometimes being haunted by beautiful women is not a good thing.

Especially during sensitive times.When a few people just arrived at the airport, the commotion they made cannot be said to be big, but with Victoria's Secret's deliberate publicity, the commotion will definitely be well-known in the American fashion circle.

The American fashion circle knows this, can Europe be far behind?
"As expected of a great designer, without saying a word, the commotion was really intense."

Looking at the Twitter on his phone, Li Bingbing couldn't help but exclaimed. Even Huang Xiaoming, who didn't care about these things, was attracted.

"Sister Bingbing, don't say that."

"There's nothing that can't be said. It's true." After saying that, Li Bingbing put the phone aside and said with a smile:

"Such a big secret is so well hidden. If my aunt hadn't told me just now, I wouldn't have believed it."

"Haha, don't say you don't believe it." On the side, Huang Xiaoming looked at Liu Qianqian with a smile on his face, "Not long ago, when we were having dinner in Beijing, I told the designer that I couldn't drink with Qianqian. I thought it was an excuse."

"That's not true."

A shy smile appeared on Liu Qianqian's face, and she filled the teacups in front of them.

On the other side, Xiangyang and the others successfully arrived at the hotel, checked in and went back to their room to rest.

The presidential suite was of course prepared for Axel. Although he kept letting Xiang Yang stay there, Xiang Yang waved his hand.

I took Little John and went to the adjacent VIP ROOM.

As soon as I opened the door, well, the room on the upper floor was indeed very spacious.

The two of them looked at the two VIP ROOMs facing each other curiously.

You can see the UN Headquarters, St. Patrick's Cathedral, the Empire State Building, New York Chinatown, Central Park, New York Times Square, Fifth Avenue, the Metropolitan Museum of Art, New York Grand Central Station, Rockefeller Center, and Broadway Avenue.

"Sure enough, if you are rich, you are still rich in Victoria's Secret." Little John looked at the scenery in the distance and couldn't help but admire.

"Who says it's not?" Xiang Yang agreed while sending a text message to Liu Qianqian.

Victoria's Secret, with a revenue of more than 100 billion US dollars, is not a small brand.

The purpose of this trip is also to learn from the other party.

After all, there are many things that need to be done when HYS is started. Whether it is a joint brand or future store location, it is very sophisticated.

For this sub-card, Xiangyang takes it more seriously than the film investment company.

"Last time you were away, when I came to the United States, I went to the crew of "Inception."" Little John turned his head and looked at Xiang Yang and said:

"At that time, I thought the room that Warner and Legend arranged for me was very good, but now that I think about it... tsk tsk tsk"

"'Inception'? The one shot by Leonardo and Cotillard?"

Xiang Yang remembered that he seemed to have watched this video, and the spinning top that never stopped was very impressive. As for the other
"How's the script? Have you read it?"

As soon as they started chatting, Xiangyang was inevitably curious as to whether the spinning top had fallen or not.

"Not really, haha." Little John scratched the bridge of his nose and said mockingly: "Maybe you can ask Cotillard, she will tell you."

"why?"

From the impression, Xiangyang remembered that Little John and Cotillard had a good relationship.

"I'm on the set, and I came here to chat with Talulah Riley."

"Who?"

"Dalulah Riley, from England." After finishing speaking, Little John remembered that Xiangyang was probably not impressed by this actress, so he added:

"She has acted in Pride and Prejudice and Doctor Who Season [-]"

"Pride and Prejudice" Needless to say, "Doctor Who" is the longest-running British science fiction TV series on the BBC.

The play describes the adventures of a magical Time Lord named "The Doctor" who uses his time machine TARDIS disguised as a British police box in the 20s to travel through time and space.

This TV series lasted for thirteen seasons before Xiang Yang traveled back through time, and each season attracted much attention upon its release.

However, Xiang Yang looked confused and kept repeating Dalula Riley's name.

"what happened to you?"

Seeing this, Little John thought Xiang Yang had not rested well.

"I'm fine, my dear man," Xiang Yang said and was silent for a moment. He finally remembered what he had missed.

Dalula Riley is Musk’s second wife!

The most famous company owned by Musk, besides SpaceX, is Twitter, which he later acquired.

But the money to establish SpaceX and the money to acquire Twitter were all earned by Tesla!
"Damn, how could I forget this?"

After cursing himself in his heart, Xiang Yang quickly took out his mobile phone and searched for information on the Internet.

so far so good
Don't miss out on this stock.

Xiang Yang was relieved when he saw news on the website that the company was expected to be listed on Nasdaq next year.

This stock cannot be forgotten again.

“Care about investment again”

Seeing Xiang Yang inquiring about electric car companies, Little John curled his lips disdainfully.

He met Musk, who was dating Dalula Riley, and even came to the crew to visit him.

Little John felt sick just thinking about this man.

Because he has a mouth that can only deceive people, bragging about the broad development prospects of electric vehicles in the future.

In response, Little John just wanted to laugh.

Only a ghost can believe it
(End of this chapter)