Reborn fashion designer

Chapter 412: AirPods were born early because of Wuwu Zu? (Please give me a monthly ticket!)

"Beloved relatives and friends."

Hearing Liu Qianqian stuffing food into her mouth, Xiang Yang, who was driving the car, smashed her mouth.

In what year was this movie released?
  It is estimated that when the movie is released and this joke comes out, Liu Qianqian will not want to hear such adjectives.
  "What are you laughing at?"

“No, I just think Laura is very brave.”

"Hehe, that's true." Liu Qianqian looked at Xiang Yang carefully and stuffed another mouthful of food into her mouth.

She has no plans to invest in this next step.

However, she did not refuse and left one alive.

After Xing Nana has finished writing the script, it will not be too late to talk about this matter seriously.

"You're not shy either." Liu Qianqian muttered as she stuffed another puff into her mouth.

Of course, this was not a compliment to Xiang Yang.

The CC standard collection of discs stuffed to the brim in the back seat and trunk said it all.

Hearing this, Xiang Yang's liver began to tremble again, and he felt that he would probably be punished again when he returned home.
  How come I forgot about this?

He knew clearly that his wife would come to the office to sit for a while today, but in the end he didn't pay attention.

Seeing that he remained silent, Liu Qianqian snorted angrily and stuffed another puff into her mouth. The perfect feeling that the fragrant animal cream brought to her taste buds made her unable to stand it.

I didn’t even bother to count the sunrises.

"Think about it for yourself, which movie to start with when you go home tonight." After a while, as she neared home, she finished eating a small box of puffs, licked the corners of her mouth, and said with a satisfied look on her face.

"Not tonight."

Xiang Yang hesitated and shook his head: "I want to draw something today."

Liu Qianqian was stunned for a moment: "Is work starting to get busy?"

"Isn't the World Cup coming soon?" Xiang Yang explained the general situation.

My wife is pregnant and I really need to be around her.

But the work at hand cannot be left to others.

There are some things that he, the creative director, still needs to be responsible for.

The creative director of a top luxury brand can be said to be a ‘star’ in the entire industry, and of course his salary is much better than that of a star.

Not only can you enjoy the service of a private jet, but you also have a service team that supports you at all times.

But this is other people’s treatment
  In this regard, Hermès gives basically the same treatment to the creative directors of each product line. The most basic things such as first-class cabins to travel around the world, executive suites in famous hotels, etc. are all provided.

In addition to these, 24-hour on-call drivers, dedicated medical team services at hospitals sponsored by Hermès, holidays at tourist resorts and
  So in fact, Xiang Yang thought, he didn't have to drive to work by himself at all.

But isn’t it quite comfortable to drive to get off work in a car given by your wife?

At least in Hermès, everyone still likes to drive their own car, and will only let others do it unless there are special circumstances.

"Okay." Liu Qianqian could see that Xiang Yang didn't deliberately shirk.

"Then I'll be with you if you're busy with me. Is that okay?"

"Of course." Xiang Yang nodded, "I might not be able to chat with you when I'm busy, but don't get angry then, or else you'll start talking to me again when I'm still busy at midnight."

"it is good."

Liu Qianqian pursed her lips and said with a smile: "But in exchange, you have to soak my feet at night, so that's fine."

"of course."

After returning home, the two of them finished their meal. As expected, Liu Qianqian took an iPad, her pen and notebook and accompanied Xiang Yang to the workroom as they had discussed before.

Dongdong also followed.

After putting cushions on her chair and making sure Liu Qianqian was comfortable, Xiang Yang returned to the villa to get his notebook.

After turning on the computer, check the mail as usual.

Taking a look at the email sent by the fabric dealer to confirm the trend of fabric prices in the recent period, Xiangyang began to sit down and think about what HYS should do during the World Cup to suit its brand positioning and image.

Compared with polo, horse racing, tennis, golf, rowing, equestrian, racing and skiing, football was favored by luxury goods relatively late.

The first real marriage happened at the 2010 World Cup.

Another early adopter is Hermès’ old friend, LVMH Group.

The group's high-end luxury watch HUBLOT has become FIFA's official partner and produces designated official watches for the World Cup.

HYS, which has a sports brand positioning, naturally cannot ignore the huge spotlight effect brought by the World Cup.

But after thinking about it, I have to tell the truth.
  It is really difficult for HYS, which has just started, to do something.

If you want to say that replica LV posted photos of Messi and Ronaldo together on social platforms, HYS really couldn’t invite them.

Not to mention them, even other top stars, HYS may not be able to pay the money in this regard.

Because I didn’t think about it when I first compiled the annual budget.

It's not impossible to bring in an additional budget, but it's obviously not necessary.

Because this is not an ordinary business activity, Adidas and Nike are very strict about this aspect, and it is impossible not to spend money. Besides, it would be unreasonable for players not to take advantage of critical moments like the World Cup and European Cup to make a fortune.

But what can you do to spend less money and still achieve the effect of brand promotion?
  After hesitating for a long time, Xiang Yang, who was writing and drawing on paper, could not make up his mind.

"husband!"

While Xiang Yang was squeezing his head and frowning, Liu Qianqian slapped the table in dissatisfaction, startling Xiang Yang.

He glanced at Liu Qianqian dissatisfied, "What are you doing! You scared me to death!"

"I called you several times, but you didn't hear me?" Liu Qianqian was also startled by Xiang Yang's exclamation.

"You called me several times?"

Xiang Yang asked in a daze, "Just say it."

"I really called you several times!" Liu Qianqian frowned and sounded very unhappy. At first, she was afraid of disturbing Xiang Yang, so she called him in a low voice.

but!

"Husband~husband~husband~" she called several times, but Xiangyang didn't respond at all.

So much so that she felt that Xiang Yang was ignoring her on purpose.

Otherwise, given her temperament, she would not bang the table.

"I really didn't hear it." Xiang Yang scratched his hair, probably because he was lost in his own thoughts.

"Humph", Liu Qianqian, who was unhappy, had a dull face.

"Honey, what's the matter?"

"What do you think?" Liu Qianqian raised her lips, glanced at Xiang Yang with dissatisfaction and complained: "My ears are like stuffed with cotton, and you dare to hurt me?"

"."

"Look, you are pretending to be deaf when I talk to you now, right?"

"."

Early the next morning.

When Axel came to the office, he was surprised to find that Xiang Yang, who had been arriving late and leaving early recently, was standing at the door of his office chatting with his secretary.

This is really a strange thing.

Since the last time he came back for a meeting, he had to make an appointment to find someone else, but now he has it delivered to his door.

You won't think of anything weird again.

Axel was actually quite satisfied with Xiangyang's insight into the paper bag that reminded him of 'Siheyuan' after a visit to the store.

But he hopes that such insight can be reflected in brand construction and clothing design.

"What are these? Earplugs?!"

Seeing Xiang Yang's design, Axel felt that Xiang Yang was crazy.

"This is not an ordinary earplug. I checked the material. It is called Skin-Friendly. It is a sound-absorbing and sustained-release ester. The technology is very mature."

"Well, then what?"

"Of course I'll place an order and deliver it," Xiang Yang blurted out.

If Liu Qianqian hadn't reminded him yesterday, he almost forgot about the vuvuzela ruining the World Cup.

How does it resemble the noise made by a vuvuzela?

"One hundred fighter jets flew at ultra-low altitude, a thousand cows mooed, and a million bees, mosquitoes, and flies lingered in my ears..."

Not to mention that the audience at this World Cup was unbearable.

Even the live broadcast personnel of the TV station and the viewers watching the broadcast no longer want to hold the World Cup in Africa.

Because no one had any idea of ​​the power of this thing.

During the African World Cup, there were really not many people who made a fortune just by selling earplugs.
  The secretary placed their respective cups of coffee in front of the two of them, Xiang Yang's mouth never stopped during this period, and the look on Axel's face was also very serious.

"Don't forget, I have been to South Africa once." Xiangyang picked up the coffee and said, "Don't hesitate, Axel, if you don't believe what I say, you should fly to South Africa now to experience it. The power of the vuvuzela.”

"I know."

Axel knew in his heart that he couldn't be persuaded.

In fact, what he was thinking about at the moment was another picture, an electronic product related to ears.

Because Xiangyang's design gave him the feeling that he could continue to develop products with more commercial value, instead of just focusing on simple soundproof earplugs.

"Xiang, do you think such earplugs are suitable for inclusion in HYS's production line?"

"What do you mean?" Suddenly, a product came to mind, Xiangyang looked at Axel and said:

"We don't have such technology, and I'm afraid it's too late now. But to be honest, I am very optimistic about this trend."

Axel nodded slowly, "That's right."

"Besides, I personally am more optimistic about the development of wireless earphones." Xiang Yang said, walked to the table, picked up a pen, and started drawing next to the drawing of earplugs.

In fact, the design of headphones is nothing to draw from.

In-ear, semi-in-ear, plug-in, earhook + plug-in, etc. can be seen everywhere in the market in later generations.

There are those that only make headphones, and major mobile phone manufacturers also make their own.

Xiang Yang also didn’t know anything about how to reduce noise specifically, or how to balance the performance of bass, midrange, and treble.

But he was still impressed by the appearance.

In Xiangyang's view, a good headset is not only about performance, but also about the style of the headset itself.

Exquisite shell packaging is also an important part of stimulating consumers' desire to shop.

Especially with the development of the times, young people are increasingly pursuing individual differentiation, and few people are satisfied with the original color combinations of electronic manufacturers.

Otherwise, how could Apple make so much money just by selling shells?

Not to mention mobile phone cases, even AirPods protective cases have made a lot of money
  "Wireless headphones?" Seeing the 'standard answer' drawn by Xiang Yang, Axel, who had a sip of coffee in his mouth, tilted his head slightly and stared at Xiang Yang's pen tip.

I almost forgot to swallow it.

When Xiang Yang finished the painting, Axel, who had been thinking about his last trip to Apple, smiled and said, "We can go and talk to Apple about this."

"Then I need to register these design patents first, and then go to talk to them."

　If you travel back in time before the 2010 World Cup, you must remember to go to South Africa to sell earplugs. A Chinese businessman has verified it for you. He made more than 100 US dollars from 60 million pairs of earplugs. They are just ordinary anti-noise earplugs.
  　　In addition, outside the stadium, you can buy one for 6 rand. The exchange rate in 2010 was about 1:1.

　　So it’s up to you whether you want to do wholesale or retail.

　　
  　
  (End of this chapter)