Reborn fashion designer

Chapter 422 Sponsorship before Cannes Film Festival (please vote for me!)

Little John is busy preparing for the Cannes Film Festival, and Xiangyang is not idle either.

It had not yet been decided whether he would attend the Cannes red carpet in person, but Xiang Yang received a call from Axel while at work during the day.

He will accompany the group's senior leaders on business trips to Cannes and Nice.

As soon as she heard that Xiang Yang was leaving again, Liu Qianqian stretched her neck, and the feeling of being unhappy with the separation was clearly written on her face.

"How many days are you going to go?"

"How many days..." Xiang Yang smiled. France is so big, how many more days do we need to go? With a wry smile, he found a travel bag and packed the clothes he needed to prepare. He smiled and said:

"I'll stay there for one night and come back the day after tomorrow."

"Is it because of the film festival?"

"Yes." Xiangyang nodded.

The Cannes Film Festival may not last long, but it is the most important two weeks for the sales performance of local luxury stores.

In the past, he didn't need to care about this because of his position.

But it's different now.

In fact, not only the Cannes Film Festival, the World Cup and UTMB events will involve Xiang Yang's energy, but even the Tour de France cycling race, which has changed due to the World Cup schedule, has something to do with HYS.

Although HYS is not a sponsor of the Tour de France, it is an important event in France, and HYS’s style is more in line with sports...

and so…

So naturally a Tour de France team came to visit.

Teams also need sponsors.

A total of four French teams will participate in this year's Tour de France.

The company that came to our door was AG2R Racing Team.

There is a reason why they were targeted by this team. Before they were sponsored by AG2R, a well-known French insurance company, their main sponsor was Petit Casino, a local French supermarket group.

In addition to operating supermarkets, this group also has an important business, coffee shops...

That is the coffee shop that Xiangyang and Little John often visit.

"It seems that just picking up your wool is not enough. Now I have to kidnap the whole sheep."

Liu Qianqian couldn't help but smile, and there seemed to be a smile in her eyes, "Then will you be able to drink coffee for free in the future?"

"Uh…"

Xiang Yang shook his head and said speechlessly: "We haven't decided to sponsor this team yet. We just had a little contact today."

"Actually, I really hope to see your HYS logo in this year's Tour de France." Liu Qianqian thought for a while and said.

"why?"

Xiang Yang was taken aback for a moment. How boring is his wife? She is even paying attention to the serial method?

"Because Armstrong, didn't he announce that this year's Tour de France would be his last race after his comeback? There will definitely be a lot of people paying attention."

"Armstrong..."

Xiang Yang frowned when he suddenly heard the name.

"Seven-time Tour de France champion~"

Liu Qianqian was a little confused that Xiangyang, as the creative director of a brand that sponsors so many sports, didn't know this athlete's name.

No wonder the competitions sponsored by HYS are all niche and they spend so much energy promoting UTMB events...

"You don't think I'm talking about Colonel Armstrong in "Murder on the Orient Express", do you?" Liu Qianqian helped Xiang Yang get two silk bodysuits from the closet, and when she came to him, Liu Qianqian handed them over and was very happy. He smiled with satisfaction and said:

"But you can relate to this movie, which proves that there has been progress during this period, hehe."

Xiang Yang was slightly startled, what is this and what is it.

Why didn't you say that the man who landed on the moon was also named Armstrong...

Forget it, what's worth discussing about a guy who uses banned drugs? He probably won't be around for a few days.

As for American athletes, there is nothing surprising about using banned substances.

Anyway, one by one with asthma, all the athletes of the whole country are coming out of the hospital.

In fact, it is not the United States that has taken asthma to the extreme in the world, but Norway from Europe. Almost every medal this country has won in world-wide competitions can be related to "asthma."

"By the way, will Little John go with you?"

"He's not a senior executive in the company."

"I think you didn't invite him on purpose, just like you didn't invite me."

As Liu Qianqian spoke, she raised her hand and poked Xiang Yang's arm hard with her index finger, her cheeks bulging.

"Then you really wronged me..." After Xiang Yang finished speaking, he hugged Liu Qianqian and asked, "Do you want to go with me? Riding in the car will be boring."

"You didn't know to ask me until I reminded you, so you didn't go." Liu Qianqian looked at Xiang Yang angrily...

She really wanted to, but unfortunately conditions didn't allow it.

And she also knew that Liu Xiaoli would not agree.

After leaning aggrievedly on Xiang Yang's shoulder for a long time, Liu Qianqian said, "You should clean up quickly and then go to bed early. Just remember to bring me some unique and delicious food."

"Okay, what do you want to eat."

"Do I still need to check this myself?"

The corner of Xiang Yang's mouth twitched, and he quickly waved his hand to express no need.

But he didn't give up, and slapped Liu Qianqian's forehead hard before he gave up.

Don't tell me, this little girl is becoming more and more interesting as she becomes fierce.

……

What goes up must come down.

Since "The Devil Is Coming" and "In the Mood for Love" successively won the Special Jury Award, Best Actor, Best Director, and Technical Award at the 2000rd Cannes Film Festival in 53, Chinese-language films have been losing ground in Cannes. .

甚至2002年、2003年、2007年跟2008年4年在戛纳电影节没有得到任何奖项。

The most outstanding achievements in these years are Maggie Cheung's Best Actress Award in 2004 and the Best Screenplay Award in 2009.

In fact, awards are quite strange in China.

It should be a happy thing to win an award outside, but when it comes back to the box office, the performance is mediocre.

But you said these awards are not important. Once a Chinese film is shortlisted, or a Chinese filmmaker is nominated for some awards, the media pays special attention to it.

It's the same this time.

Not long after Xiangyang set out, Bernard, one of the important producers of "Rizhao Chongqing", also quickly sent senior officials to Paris.

Fan Xiaopang had just created something hot, and the media immediately caught wind of it.

I even started to predict who is more likely to win the Palme d'Or between "Rizhao Chongqing" and "Legend of the Sea"...

But if you pay attention to Cannes, just pay attention to Cannes. Some media will not open their eyes and insist on mentioning Oscars.

It's okay not to mention this, but when it comes to mentioning it, Xiangyang's previous scolding of Oscar is again treated as a topic of conversation after dinner.

Even Liu Qianqian's fans suddenly became excited.

The first batch of lists was announced along with "Rizhao Chongqing" and "Legend of the Sea" and "Legal Copy".

Its appearance soon attracted the attention of Liu Qianqian's fans.

Although foreign posters rarely include producers, producers, production companies and other messy information, every fan who is still paying attention to Liu Qianqian knows that this actress has disappeared for almost two months some time ago. What are you going for?

"I haven't eaten dog food for a long time. I feel like something is missing in my life..."

"Aren't you cheap upstairs?!"    "Will Sissi appear on the Cannes red carpet?"

"By the way, why do I expect "Legal Copy" to win awards and "Rizhao Chongqing" to win awards..."

"Hey, what should I do! I feel like Liu Qianqian is really going to be overpowered this time...that XXXX named Xiang"

"..."

When he woke up early in the morning, Zhao Xin felt a little speechless when he saw various discussion topics on domestic scarves.

Liu Qianqian’s due date is around the time of the Cannes Film Festival, so how could she possibly attend it.

But this topic suddenly aroused discussion among Liu Qianqian's fans, and she reluctantly asked for Liu Qianqian's opinion on whether she wanted to reply.

"Hey, of course I have to reply."

Liu Qianqian hasn't looked at her scarf account for a long time since Liu Xiaoli ordered her not to use her scarf.

Even if I brush it, I won’t be as sleepless and forgetful as before.

"Sissi, don't forget to congratulate Director Wang and Director Jia." Liu Xiaoli also agreed very much in replying to netizens' concerns.

Liu Qianxi nodded.

Soon, the three of them discussed and published a draft about the scarf, and by the way, they mentioned the main actors of the two movies.

Seeing her personally admitting that she would not participate, the fans' interest immediately dimmed.

But Xiaopang's side was burning very fiercely.

In order to show Fan Xiaopang's uniqueness, fans immediately crowned Fan Xiaopang, who was attending the Cannes Film Festival for the first time, the title of "International Fan".

Fan Xiaopang's fans are everywhere on QQ, Tieba, and other places where there are people.

Why did Liu Qianxi refuse to attend the Cannes red carpet?

That's not because I'm afraid of making a fool of myself.

Who doesn’t know that pregnant women will gain weight?

The reason why she didn't come out was because she was ashamed of herself before, but now she just has self-awareness again.

Besides, can she compete with Fan Xiaopang when she attends the Cannes Film Festival?

Our little fat lady wants to be a member of a wealthy family.

"Little fat lady, can you take a look at my reply?"

Noticing that Fan Xiaopang's fans' comments were getting more and more crooked, Yang Tianzhen immediately compiled an article specifically to thank Liu Qianqian for her scarf.

The content naturally spares no effort to prevent Fan Xiaopang's fans from using Liu Qianqian to stir up Fan Xiaopang's popularity.

Liu Qianqian is not Li Bingbing or International Zhang.

Yanya's press release can't be written blindly on her.

Even Yang Tianzhen knows this, let alone Fan Xiaopang, who has been in the entertainment industry for so many years and also has one foot in the fashion industry.

"Quick hair, quick hair."

After reading it once, Fan Xiaopang urged him again and again.

She didn't want what happened to Brother Xun and Jiu Zhang to happen to her again.

how to say?

The more I understand, the more fortunate I am that people only want to stay in their own small circle.

But the more fortunate I am, the more regretful I am.

The more she regretted, the more jealous she became towards Liu Qianqian.

What does Xiangyang represent?

commercial value.

And it’s not just general commercial value.

This is what Fan Xiaopang is most concerned about now.

Otherwise, what are you doing by working so hard on filming and creating topics and hot spots?

It’s just to let yourself have more topics and let them gradually increase their commercial value.

As a result, this kind of thing makes people angry when compared with others.

Liu Qianqian has only filmed a few movies since she got together with Xiang Yang, attended a few events and got endorsement from a top luxury brand like Van Cleef & Arpels?

She knew that when Liu Qianqian came back after giving birth and announced that she would resume work, her current good situation would be broken.

After thinking about it for a while, Fan Xiaopang, who felt that he still had to rely on surprise to achieve success on the Cannes red carpet, said to his assistant who had finished handing out scarves:

"Tianzhen, please contact Lawrence Xu for me. I want to see the clothes he designed."

"Okay little fat lady." Yang Tianzhen nodded.

She also feels that although Armani attaches great importance to Fan Xiaopang this time, these high-end dresses are too easy to be confused on the Cannes red carpet.

If you want something unique, it would be better to find a specialized clothing designer to customize it.

And Lawrence Xu, who has always been known as the go-to designer for Chinese movie stars competing on the red carpet at international film festivals, and who also designed "Peacock" for Zhang Jingchu, is actually a perfect fit.

Although Xiang Yang is awesome, he doesn't make high-end dresses.

Looking at the events Liu Qianqian attended recently, she was dressed so plainly that she almost caught up with amateurs.

On the red carpet, it’s all about haute couture.

[HYS announces sponsorship of AG2R team to compete in this Tour de France]

[HYS, a subsidiary of Hermès, has become the designated sponsor of AG2R team competition and training sportswear]

【.】

Not surprisingly, even though Tour de France athletes have repeatedly been involved in scandals in the sports world for using doping, this sponsorship was quickly approved by an internal meeting on the day Xiang Yang returned from Cannes and Nice. .

And it appeared on the French sports media the next day.

Of course, no one would report the fact that Axel, Xiang Yang and the others went to inspect the brand's stores.

This is just an ordinary job.

"I went out to play and made such a big noise when I came back. I didn't even notify Little John."

Some people are very dissatisfied with this matter.

After Bernard's top management arrived and Han Sanping helped make the connection, Little John didn't pay much attention to other things in the past few days. He only learned about this news through media reports.

This move undoubtedly confirmed what Xiang Yang told Liu Qianqian.

Little John is not a high-level person, so it is not his turn to get involved in this kind of thing.

But Little John didn't think so.

This was a naked betrayal. Xiang Yang was always the first to report this kind of thing to him.

It's better now that I've made it clear that I won't play with him anymore.

"Heartless guy."

Using the Chinese idioms he had just learned, Little John mentally labeled his friend.

Through the accompanying translator, Han Sanping also learned about the contents of the newspaper and said with a smile:

"It seems that Xiao Xiang has been quite busy recently."

This time he came to Paris and was so busy that he hadn't seen Xiang Yang yet.

Hearing this, Little John, who had just put aside the newspaper listlessly, suddenly became energetic.

He showed a friendly smile to Han Sanping and said:

"If Mr. Han needs it, I can make arrangements. We just need to inspect the work."

"Inspection work?" Han Sanping thought Little John was joking, but he immediately understood and said with a smile: "I really want to see how Xiao Xiang's clothes are doing.

This is the most important prop in the content shot in Paris.”

(End of this chapter)