Reborn fashion designer

Chapter 434: Lawrence Xu in vain (please give me your monthly vote!)

[Little Fatty Fan appears in Cannes in dragon robe and looks more gorgeous than any other girl]

[Fan Xiaopang looks stunning in Cannes wearing a dragon robe]

[Little Fatty Fan wears a "dragon robe" and appears on the red carpet in Cannes with a myriad of demeanor]

[Fan Xiaopang responded that the Cannes look was too ugly, this explanation is domineering]

[The man behind Fan Xiaopang, Lawrence Xu]

【.】

Unsurprisingly, when "Rizhao Chongqing" premiered, Fan Xiaopang's draft spread all over the domestic Internet.

This is the norm.

Paris at the same time.

Xiangyang is welcoming the arrival of Ellie Saab at home.

This old guy came as soon as he came, and he brought a lot of interesting things with him.

Seeing Liu Qianqian, who had a big belly, unceremoniously opened the package and put a date in her mouth under the old man's trick, and then showed a very satisfied expression, Xiang Yang was embarrassed to remain reserved.

Black tea with dates is really easy to satisfy.

However, this joy was interrupted by Bea Shaffer not long after.

Lawrence Xu came to see me?

Why did he come to me?

Xiang Yang frowned in surprise.

"Boss, no matter what he is here for, you should meet him."

"Yeah, okay." Xiang Yang nodded, that's right.

There is no need to refuse his visit.

Possible

Soon, Xiang Yang, who glanced at Ellie Saab, roughly guessed why the other party came to visit him.

Cannes Film Festival, red carpet, haute couture dress.

In fact, compared with the popularity and controversy caused by Fan Xiaopang's "dragon robe" in China, the really embarrassing thing is that no one paid attention to her on the Cannes red carpet.

God’s calculations are not as good as those of others. Even before the carefully prepared outfit has even appeared, another ‘Pang Fan’ has already appeared on the red carpet.

The host of the Cannes red carpet got his name mixed up.

But the fault of the Cannes host was really not at fault. It was Fan Xiaopang who got into the wrong car arranged by the organizing committee, which delayed his arrival.

After all, the host at the scene was not Chinese, so he broadcast according to the original list, which led to this own incident.

If the vice president of the film festival hadn't rushed to the red carpet at the end and gave Fan Xiaopang a hug at the entrance of the Film Palace, the photographers would have never known that they had photographed the wrong person.

This is normal.

At home, Fan Xiaopang is the queen of topics, but not many people know her abroad.

The faces of Chinese actors who are well-known to foreign countries on the international red carpet are Cheng Long, Jet Li, Gong Li, Yang Ziqiong and International Zhang who have multiple Hollywood films.

Compared with these people, Fan Xiaopang's international reputation is obviously not that far behind.

Even Qin Hao, who is not popular in China, is more famous in Cannes than Fan Xiaopang, who came to the film festival for the first time, because at least he has a film.

What does Fan Xiaopang have?

It’s nothing but ambition without a platform to show off one’s self.

And the platform cannot be built overnight.

Ellie Szabo understands this very well.

He came to Xiangyang's house mainly for two things, one was the documentary, and the other was Bea Shaffer.

These are the carriers of the platform.

Thinking about it, more than a year ago, I invited Xiang Yang at the show, hoping that he would join his team, but now I have to rely on Xiang Yang to achieve something.

Ellie Saab couldn't help but lament that if he could turn back time, he shouldn't be polite at that time.

From a designer's point of view, Xiangyang has been quiet for a long time and has produced very few works.

However, from the perspective of a brand, he made HYS, a start-up sub-brand, frequently appear in the eyes of the brand audience in a short period of time before the physical store opened.

Look at the sports media during the Cannes Film Festival.

In the Tour de France scandal, HYS called for the establishment of ITRA (International Trail Running Association), UTMB's large-scale coverage before the start of the African race, and the International Anti-Doping Agency's press conference in the African region.

This is not a big deal.

Just let FIFA also specially hold a special press conference for the World Cup in South Africa.

It was emphasized that this time anti-doping will require strict blood and urine tests and anti-doping investigations.

Let’s take a look at North America, where yoga activities are in full swing.

To be honest, if the brand positioning of Elie Saab was not incompatible with another competitive TV program mentioned by Xiang Yang, Elie Saab would have wanted to spend another amount of money to sponsor this program.

"We can no longer focus solely on the red carpet and fashion week. Times are changing, and luxury brands must proactively penetrate into the daily lives of consumer groups from more angles."

This was his most intuitive understanding during his communication with Xiang Yang when he came here today.

Movies, TV series, online media and offline activities are combined.

Let Hermès use the HYS sub-brand and the Hermès Film Investment Company to attract the attention of young people, and let people who originally felt that they were far away from the Hermès brand get to know each other again.

Should Elie Saab follow suit?

Although, Elie Saab's brand positioning is advanced customization.

But it started to enter the field of ready-made clothing in 05, but it did not develop well in this field.

In the past five years, Elie Saab has still been highly relied on only for cocktail dresses and evening dresses, and the response of the ready-to-wear market has only caused a splash in the 'oil' region.

The vast markets in Europe, America and Asia have not yet been developed.

Ellie Saab, who wanted to have a good chat with Xiang Yang about this matter, knew that Xiang Yang could not spare time today, so she took the initiative and said:

"Xiang, if you have something to do, I'll leave first."

"Sabo, if you're not busy, help me meet him so that I won't be embarrassed with someone I don't know well." Xiang Yang waved his hand and said humbly.

Ellie Sabo pursed her lips.

After asking for his consent, Xiang Yangcai smiled at Bei Shaffer and said, "Then invite him over."

"Okay, Boss."

Bea Shaffer smiled with crooked eyes. Talking to smart people saves time.

Especially smart people who are obedient.

Not long after she left, a commercial vehicle quickly arrived outside Xiangyang's house.

It can be seen that Lawrence Xu has also made sufficient preparations in advance.

Knowing that the other party was here to discuss matters, Xiang Yang had no intention of letting Liu Qianqian go to greet him, so he and Ellie Saab walked to the door of the workroom.

"To the Director, Director Ellie Sabo."

Seeing Elie Saab, Lawrence Xu, who got out of the car, quickly greeted him warmly.

When it comes to advanced customization, Ellie Saab is a master.

"Okay," After shaking hands with him, Ellie Saab looked at Xiang Yang and then said, "You can do the same as Xiang and call me Saab."

Lawrence Xu swallowed his throat, nodded quickly to Xiangyang, and said in Chinese:

"To the director, thank you."

"You're welcome." Xiang Yang smiled slightly and said, "We are all one family, please come in."

Responding to the other party in Chinese, Xiangyang pulled him into the workroom.

Under the arrangement of Bea Shaffer, Annabelle quickly served black tea and dates.

"My workplace is very ordinary, and I don't have any good green tea at home, so I can only borrow flowers from the good things that Saab just brought."

Xiang Yang smiled, and tried to bring Lawrence Xu closer to Ellie Saab, "Come, try it first, this date tastes very good."

"You're too polite to the director." Lawrence Xu didn't dare to object. He glanced at the clothes on the mannequin out of the corner of his eye and quickly picked up the tea cup and said:

"Indeed, it is not easy for us overseas people to drink good domestic tea."

Xiang Yang nodded. He rarely drank tea, and every time Principal An came, he would go along for a while.

And since Liu Qianqian became pregnant, he didn't even need to drink wolfberry.

or? Let Annabelle prepare some boiling water and let Lawrence Xu drink a cup of wolfberry directly?

While thinking about it, Ellie Saab and Lawrence Xu had already started chatting.

Lawrence Xu, who studied in Paris, also speaks French and English very smoothly.

There is no barrier to communication between the two of them.

After the three designers got together, the topic naturally revolved around clothing.

"Hey, it's normal for something like this to happen." After hearing Lawrence Xu's lament about what happened on the Cannes red carpet and some domestic comments, Xiang Yang comforted him.

Fan Xiaopang’s ‘dragon robe’ is called ‘Dongfang Xiangyun’.

Needless to say, in France, it was not Lawrence Xu who was embarrassed by a mistake on the red carpet.

But when it comes to clothes, the craftsmanship is indeed worth a closer look.

Xiangyang is also familiar with Yunjin.

More than 30 embroiderers took 15 days to complete the hand-embroidery for the dragons and phoenixes hovering above, embellished with auspicious clouds.

Too much force can be applied.

"This is actually the design idea of ​​Fan Xiaopang's stylist Bu Kewen, me."

"What about plate making?"

"I was involved in pattern making."

Even though Lawrence Xu said so, there were some things that went wrong in the conversations between experts.

Take Yunjin, which Lawrence Xu said was his favorite.

When Xiang Yang asked him how he planned to use this unique luxurious fabric and exquisite embroidery to combine it with Western three-dimensional tailoring, and what kind of effect he would use in terms of techniques, size, and structural processing.

Lawrence Xu stuttered and kept talking about "spirit".

Xiang Yang, who has rich experience, immediately discovered the problem.

Pattern making is very important in the garment making process.

If we say, the designer gives a piece of clothing a soul.

Then the patternmaker fabricated the skeleton for the garment.

How to achieve perfect transformation from design drawings (two-dimensional) to ready-made garments (three-dimensional)? The answer to making the design more exciting lies in pattern making.

It’s okay if you keep going around in circles around the ‘spirit’ in front of outsiders.

But we are all designers, and we have our own judgment on design ideas.

Moreover, what we want to discuss is how you presented this idea and its subsequent transformation.

Listening to his talk, let alone Xiangyang, Ellie Saab also frowned.

If the idea is not Lawrence Xu's and there is a problem with the pattern making process, then to put it simply, he took someone else's design, found a pattern maker, and then hired a group of highly skilled embroidery workers.

"Isn't this just a second-rate dealer?!"

Xiang Yang was shocked to understand this. No wonder Lawrence Xu's later works revolved around the elegant yellow robe.

How to say this thing.

When you first come up, you want to attract people’s attention, and your bold design ideas can really make people’s eyes shine, but over time, you will become tired of the aesthetics.

With only three axes, you are destined to not go far.

“The design doesn’t have enough craftsmanship to make it work”.

Keeping excessive accumulation of elements on clothes will give people a feeling of being too complicated and cumbersome.

Although it looks expensive at first glance, it represents the exquisite craftsmanship, but the workshop show is different from the fashion show.

"Then it seems that I was right to keep Saab today." Hearing a smile, Xiangyang smiled at Lawrence Xu and said, "Let's have tea."

After giving Xiang Yang an understanding look, Ellie Saab also picked up the teacup.

This scene is something he is all too familiar with. In his own country, he is often visited by other people who want to develop in the field of high fashion.

What Lawrence Xu does is not uncommon in the field of fashion design.

Designs full of strong ethnic elements will certainly arouse people's curiosity and discussion. You can attract topics through novel, avant-garde, and bold styles. That is what London and Milan Fashion Weeks do.

Lawrence Xu Sansan, who knew he was shy about showing off, picked up the tea cup. When he held the bitter black tea in his mouth, his eyes wandered, thinking about how to change the topic.

Sensing that Xiang Yang was not interested in continuing the conversation, Bea Shaffer, who was accompanying him, picked up the teacup and drank a few sips without leaving a trace, then stood up and left the workroom.

About ten minutes later, she walked in again and said with a smile: "Boss, I have a phone call that I need you to answer."

"Xiang, you should keep a distance from people like this." After Lawrence Xu left, Ellie Saab patted Xiang Yang on the shoulder and said with a cautious expression.

Of course, Xiang Yang also understood the reason. He sighed sadly and nodded: "Yes, I know."

It is not difficult for second-tier merchants to become famous by relying on luxurious fabrics and exquisite embroidery skills.

There are many such people among the "non-staff" of Haute Couture Fashion Week.

But there is a market for such “couture designers” in China.

Just like Fan Xiaopang's boldness, at least in China, she received the feedback she wanted.

"This bit of ambition is all worn on my body, quite frankly!"

After Qin Hailu sent out a scarf, Fan Xiaopang directly used his own scarf to fight back hard:

"If she thinks it's ambition, it's her ambition, not mine. This dress may not be suitable for her."

The retort between the two instantly ignited the enthusiasm of netizens.

What entertainment stars do is, of course, to add entertainment to people's lives.

When the war of words began, some netizens only discussed this dress.

Chinese-speaking mainland actresses often appear in dresses with Chinese elements at international film festivals. Red satin, red bellyband, cheongsam, and folding fan have all appeared. Blue and white porcelain, phoenix chaoyang, peony, and begonia patterns have also taken turns to arouse topics.

But this time, it was extremely hot.

Some people think that Fan Xiaopang is unworthy, some people think that this kind of design with obvious feudal dross should not appear on the red carpet of Cannes, and some people kindly gave Fan Xiaopang a "Fan Huang", "Fan Ye", "Fan Ye" and "Fan Huang". Queen' and other titles.

"It's really starting to change."

Watching Lawrence Xu's business car leave, Xiangyang thought about it for a while.

Well, it wasn't Fan Xiaopang who started it.

Before this critical moment in 2010, domestic celebrities still cared about reputation. After all, gold and silver cups were not as good as the audience's reputation.

But after the "dragon robe" incident became popular, a bad image was no longer a big deal. It became important to maintain good relations with the media and create an illusion of popularity.

Then a bunch of carpet stars appeared one after another in the country.

　Fan Bingbing was indeed misidentified on the red carpet at Cannes in 10. If you are interested, search it out.

　　In addition, Lawrence Xu should be familiar to everyone, he is the one who designed the costumes for the movie version of "Three Lives Three Worlds".

　　What does this designer say? He and his brand are not members of the French Customs Fashion Association.

　　I was just a guest member and later an off-site designer.

　　Everyone outside the court should understand that just spending money is enough.

　　However, there is a big gap between formal members and guest members, because formal members will be awarded the title of advanced customization designers. Currently, there are only 14 brands.

　　There are 4 associate members, Valentino, Armani Haute Couture, Elie Saab and Viktor & Rolf.

　　There are 14 guest members. It is different from the previous ones and will change every year.

　　So Lawrence Xu is no longer among them.

　　But this person has always promoted himself as a high-end fashion designer and has not carried out in-depth design of clothing with Chinese elements. The clothes he makes only care about gimmicks to hype himself up.

　　If you are interested, you can just look online.

　　Guo Pei has basically always been a guest member. Although she also has a dark history and likes to layer materials, she can still spark discussions with her unique Chinese element design at a haute couture show in a certain year.

　　Lan Yu is also a non-staff member, similar to Lawrence Xu, so I won’t introduce him further.

　　

　

(End of this chapter)