Reborn fashion designer

Chapter 454 UTMB is very popular in China (too embarrassed to ask for a monthly ticket~)

Cooperation involving two major brands cannot be settled in a sincere meeting.

After initial contact and understanding of each other's intentions, the two parties agreed to continue to maintain contact, and the meeting came to an end.

In fact, what Xiang Yang wants is very simple.

He just wants Apple to pay a sum of money to HYS every time it produces an electronic product with a licensed appearance in the future.

This is equivalent to the fact that when Apple users pay in the App Store, the company that owns the App needs to pay Apple tax.

HYS designs and Apple handles sales. It’s great that both parties make money together.

As for Tim Cook, in his communication, he has repeatedly emphasized that they want to buy out the design patents in one go.

How visionless is it to agree to such a thing?

Hearing that Xiang Yang was so thoughtfully thinking about HYS's performance, Axel was so moved that he was speechless.

The sales of Garmin watches are certainly gratifying, and they have also brought HYS a good amount of joint revenue, but Garmin’s market share is compared to Apple.

"I'm afraid Tim Cook and the others won't agree easily." Axel said with a little worry in his tone.

"Let's see, I believe they will come to us again."

There was a hint of confidence in Xiang Yang's tone.

He really didn’t believe that Tim Cook was unmoved in the face of such a vast market.

He's not Steve Jobs.

As for the subsequent negotiations to finalize the details, Xiang Yang does not need to pay too much attention. Axel is much more professional than him in this regard.

However, from his attitude, Xiang Yang also found some clues.

My right to speak lies with Hermès, and it has become more important unknowingly.

When Xiang Yang realized this, a proud smile inadvertently flashed across his lips.

What is this called?

The east side is not bright, the west side is bright.

This feeling of not being able to participate in conversations at home for a long time has deepened with the birth of two babies.

Now when I get home, there is no small stove to eat.

"Hermès wants to cooperate with Apple?"

While Xiangyang was endlessly lamenting his experience, the outside world was attracted by Tim Cook's visit to the Hermès headquarters.

Even though this news was quickly denied by Hermès insiders.

However, as the media dug deeper, they increasingly confirmed that the contacts between the two parties had made substantial progress.

Yes, in the eyes of the media industry, HYS can also represent Hermès.

In the fashion circle, HYS cannot be easily represented by 'Hermès'.

Since its establishment, it has been dormant for nearly a year, relying on various activities, sponsorships and catering to the tastes of today's young people.

HYS's explosive sales performance at the beginning of its opening did not sink immediately because the popularity dissipated.

On the contrary, due to the emphasis on offline experience and the business strategy of online sales, new brands with only a few stores have won the support of a large number of consumer groups.

After hearing the shocking news that Apple was going to cooperate with HYS, not only the executives of other brands attached great importance to it, but the consumer groups were also instantly shocked by the news, which had not been personally acknowledged by the Hermès Group.

In the HYS App community, people have left messages expressing their expectations for this kind of cross-border cooperation.

Many people even said that they gave up the idea of ​​replacing their mobile phones and wanted to save money to support this cooperation.

Are HYS products expensive?

To be fair, it is really more than twice as expensive as those competing brands, and it is not discounted.

But it has won the favor of the vast majority of people by virtue of its various activities.

Just like the event at the Huaxia Cross-Country Run that ended not long ago, the contestants who used their points from other activities organized by HYS to exchange for free air tickets and hotels not only received the participation gift packs distributed on the spot, but also saved a lot of money.

Not only does it save money, some people even think that HYS is doing charity by organizing cross-country running events!

Domestic media have reported that the success of this cross-country run is not just at the competitive level, but also sounded the clarion call for the vigorous development of a region's tourism industry.

According to official statistics, there were as many as 35 professional participants in the first 50KM, 100KM and 1500KM cross-country race around Siguniang Mountain.

There are even tens of thousands of people who come to experience the 5KM and 10KM.

For a time, it was difficult to find a room in all the hotels and B&Bs in the Siguniang Mountain area.

Even the nearby county hotels and the few B&Bs have people staying there.

According to conservative estimates, in addition to the round-trip transportation costs borne by the organizers jointly established by HYS, Garmin, and Red Bull, the cost of food and accommodation for professional-level players alone is as high as 3000 yuan per person.

But for those who come to experience 5KM and 10KM at their own expense, this time is not in vain.

In addition to being able to personally experience the unique beauty of Mount Siguniang, which is known as an outdoor paradise, they can also use their won event points and participating tag numbers to redeem prize draws on site.

The prizes are naturally provided exclusively by commercial sponsors.

“This quick-drying T-shirt actually sold for 1000 yuan on the website!”

“This cotton short-sleeved piece is priced at 1200 on the official website!”

"Oh my god! Look at this sports watch I won. The official website price is 3300!"

"And here, look at these hiking shoes, 1600!"

"This 75-liter mountaineering bag sells for 5400! I feel like I'm rich!"

Unlike the Chinese participants who shouted excitedly, many foreign participants who came to China to participate in the competition with the points from the African Division were a little jealous.

"HYS is really too biased. Why don't we have these things in the African competition area?"

"Sorry, the store has not officially launched sales at that time. However, you can use your existing points to redeem lottery tickets in the product mall."

After rigorous training, the HYS staff who were selected to serve this cross-country event explained politely.

"I still want to go to France."

"Of course, I can help you check your points."

The Jiaming staff on the side felt something was wrong. It was obviously a jointly organized cross-country event, but it felt like the benefits of publicity had been taken away by the partners.

They also provide sports watches here!

HYS and Garmin’s joint watch!

It's not just HYS.

"Excuse me, what is this Birdman Flying Competition?"

"This is a traditional competition event of Australia's Moomba Festival. In order to enrich the UTMB finals, it was specially held on the Seine River in Paris. The Birdman Competition originated from Greek mythology."

"Greek mythology?"

Participants who asked about this event were curious.

This HYS is really weird, actually teaming up with Red Bull to engage in such a weird competitive event.

Who says it's not strange?

The HYS shopping guide who was in charge of the reception was also speechless about his company's weird culture.

It just feels like there's nothing HYS can't do.

Wouldn't it be better to use the money from sponsoring such events to open more stores?

Regarding this, Liu Qianqian said, of course it’s not good~

"If you give me a surprise like this, will you be talked about in the group?" Lying on a comfortable and warm chest, Liu Qianqian hugged one of Xiang Yang's arms.

Xiang Yang smiled: "Isn't this good?"

"What's great, even Director Scott laughed at you after hearing about this. Could it be that Axel and the others couldn't tell?" Feeling the frivolity of Xiang Yang's fingertips on her skin, Liu Qianqian's There was a bit of gasping in the voice.

"It's not as complicated as you think." Hearing such a voice, Xiangyang puffed up his chest proudly.

There is nothing more worthy of pride than a woman who can satisfy herself.

"Actually, there was something wrong with the large-scale competitive competition show that Little John was planning to host, so..."

As Xiang Yang spoke, the movements of his hands did not stop.

Liu Qianqian pursed her red lips and almost couldn't hold back a sound. After glaring at him angrily, she grabbed Xiang Yang's mischievous hand and placed it firmly under her fair collarbone.

The smooth skin immediately becomes pink and tender.

Is this a reward?

of course.

Liu Qianqian has never been stingy in rewarding Xiang Yang.

Especially, because he had recently been reading a lot of stories about Greek mythology in order to prepare for the prequel of "Alien", he brought this little surprise to himself.

She didn't believe it. Xiang Yang said that the purpose of HYS and Red Bull in sponsoring this weird flying competition was just for the entertainment of young people.

Naturally, he wouldn't believe it. He was using his friend as a cover.

"If you love me, you should say it directly." Lying weakly on Xiang Yang's body, Liu Qianqian murmured softly.

"Sister, I don't have to say anything." Xiang Yang curled his lips.

He felt that the whole world knew about it.

"Then I want to listen to you too!"

"Okay, then I'll talk about it as I do it, and try to get five-star reviews for my service, hehe."

Xiangyang was sweating profusely, and the main person in charge of the UTMB event was not idle either.

After a large cross-country running event, there are many things that need to be summed up.

To be honest, everyone on the UTMB organizing committee was surprised that the first session could achieve such success in China.

This is inseparable from the support of local leaders.

Without their help in coordinating the search for volunteers, these people at UTMB would not necessarily be sure that this competition would be held so smoothly.

Unlike urban running, cross-country running also places great emphasis on the professionalism of volunteers.

The requirements for volunteers’ physical fitness and familiarity with the environment are high.

Being able to find a local alpine cooperation team to serve as volunteers was of vital help in ensuring the event.

But there is no reason to help in vain.

The reason why local people in charge take it so seriously is because the organizers are really willing to spend money.

The economic effects brought by such large-scale activities are more intuitive.

In just one week, the participants who came to experience the cross-country running event brought an economic effect of nearly 100 million yuan to the local area.

For big cities, this amount of money may be nothing.

But it's different in the mountains.

The county where this cross-country event is held has an annual GDP of less than 10 billion yuan, and the income of many locals is only 1 yuan.

On weekdays, surrounded by mountains, those who want to develop tourism face huge financial problems, high risks and other reasons.

The local person in charge hopes that people in the mountains can go out and see the outside world.

Now, people from the outside world come directly to the home.

They all come with money.

Will this make the local person in charge unhappy?

In a special interview with the "Economic Half Hour" program team, the local person in charge said very proudly:

"We hold events like this for economic benefit. Being able to co-organize a large-scale event with such a well-known company and a responsible organizer is a valuable asset for the urban residents around Siguniang Mountain."

"The next focus of our work is to make adequate preparations for next year's event. The UTMB organizers are summarizing their experience, and we have also discovered many problems. For example, the hospitality facilities around the competition area are lagging behind, and the standards of B&Bs need to be improved."

"We still have many difficulties. Large tourist buses need to cross Balang Mountain to reach our mountain town. This is the main reason why we have not been favored by tourists in the past. But I believe that with the continuous development of cross-country running events, these will change Yes, people’s lives will get better and better.”

The more he spoke, the more excited he became. Behind the local person in charge, a red slogan with white letters was floating gently in the wind.

“Mountains of gold and silver are not as good as clear waters and green mountains.”

After "Economic Half Hour" became popular, the local area suddenly welcomed research teams from other provinces and cities.

In southwest China, towns in large mountainous areas hope to see with their own eyes how Mount Siguniang develops a tourism economy based on mountain sports.

The UTMB Event Committee has also received many visits from people who heard the news.

Other regions also want to co-host events with UTMB?

this.

Faced with this situation, the event director of UTMB did not refuse immediately, because he really didn’t count on it.

Who said it works?

Of course, he is the director of the International Trail Running Association (ITRA), but he is too lazy to even take a step forward.

In fact, he also wanted to lose face and didn't want to bear the title of 'director'.

But HYS is one of the founders of ITRA. If the entire council has one chairman, two vice-chairmen, one treasurer, six representatives of associations from all continents, and 2 directors, HYS has to send a representative.

After all, HYS also paid for ITRA’s sponsorship funds.

Brands such as North Face, Columbia, Red Bull and others have also spent money to fund ITRA, and they also occupy director seats.

But they are all appointed representatives.

HYS is the only company that directly accuses it.

After receiving the feedback from UTMB, Bea Shaffer took the news very seriously, and she, who was never polite to Xiang Yang, went straight to the door.

After briefly listening to the report, Xiang Yang thought for a while and asked hesitantly: "What do you think?"

"I think this is a very good thing for the promotion of the brand and the promotion of the event, but there are many things we need to pay attention to, especially the quality of the event needs to be carefully inspected." Bea Shaffer said eloquently, Not stumbling at all.

Xiangyang glanced sideways at her while listening.

Obviously, he was a little disdainful of his secretary's mysterious confidence.

"What, am I right?" Faced with Xiangyang's attitude, Bea Shaffer frowned.

Xiang Yang nodded and said with a smile:

"You, just ask Little John for advice on this matter."

"Should I ask him for advice?" Bea Shaffer was confused.

“You’ll know if you ask”

　I'm so sorry. My wife came to have a BJ for a few days and then went back to Hangzhou.

　　When she came, she introduced me to a small game called "Container Fun Match". Seeing that she couldn't play it, I started playing it myself as soon as I was anxious. Then I became addicted to it. Now I have played level 54 and my eyes are almost going blind.

　　But I didn’t play today~

　　Because I have realized my mistake.

　　I'm so sorry, everyone.

　　I will stay away from women and games from now on

　　Concentrate on coding!

　　By the way, there are so many ads in this crappy game, damn it!

　　

　

(End of this chapter)