Reborn fashion designer

Chapter 485 Secretly crossing Chencang
Negotiations between HYS and Nike continued on Monday.

Little John, who wanted to take the opportunity to stay in China for a few more days, had to leave.

"Mr. Rang, I really appreciate your help to our Jingtian." Lu Zheng didn't stop talking as he came to take him to the airport.

Liu Qianqian is going back to China to film a movie.

It is also very likely to be directed by Zhang Mouzi.

If Jing Tian can be given the opportunity to participate in the movie, the income will be unmatched by ordinary movies.

Movie box office is only one aspect.

The key is to get closer to each other.

"You're welcome, Mr. Lu."

Little John waved his hand and said with a smile: "The key is to complete the post-production of "Warring States" as soon as possible and strive to make the film and release it as soon as possible."

"Well, I'll do it as soon as possible." Lu Zheng said.

Little John nodded.

One of the important purposes of bringing Lu Zheng here yesterday was for "Warring States".

If it is released early and achieves good box office, the early investment can be paid back earlier to raise more funds for subsequent investment.

200 million euros is not a small amount of money.

For many large companies, it is not certain whether there is 200 million euros in cash in their accounts.

Its value is more than just a number.

"Mr. Jean is so anxious to go to Hollywood this time, is he going to discuss cooperation on a new movie?"

"Yes and no."

Little John did not give a definite answer.

Lu Zheng was a little confused. What could make him fly around so hard?
Come to think of it, it should be that person.

While Lu Zheng was muttering in his mind, he heard Little John say again, "I will send you the script via email."

"Mr. Jean, has the film entered the project approval process? Is it about the share?"

"There is no shortage of funds for this movie." Little John smiled. It was one thing to recommend Jing Tian to participate in the movie, but another thing to get the share.

Does Liu Qianqian’s movie lack investment?

Even if it was short, Little John wouldn't dare to accept Lu Zheng's money without Xiang Yang's consent.

He also dared not accept money from Huaying and Bernard.

He didn't have any say in this matter.

Not only him, but also Xiangyang's words are not certain whether it counts or not.

Little John, who was well aware of his friend's status in the family, had an unexpected thought.

"Yeah." Lu Zheng couldn't help but feel a little pity. If he could put in more money, Jing Tian would have a greater chance of starring in the film.

or?

Let Jing Tian go to Paris at his own expense?
Thinking that Paris Fashion Week was approaching again, Lu Zheng felt that he could take advantage of this legitimate opportunity for the two parties to meet.

There are many ways to communicate feelings.

It’s okay to be more proactive.

After sending Little John to the airport smoothly, Lu Zheng told Jing Tian about this idea as soon as he came back.

Hearing this, Jing Tian was stunned for a moment, his head shaking like a rattle and hesitantly said: "I'm not going."

Since we met Liu Qianqian, we haven't contacted each other for a long time.

When the two babies were born, they received text messages of blessing.

But just because we don't have much contact doesn't mean we don't know the other person's character.

"Uncle Lu, I think it will be better to wait for the news."

"Don't worry too much. I can find some magazines or brands to recommend you. It should be too late now." Lu Zheng smiled at Jing Tian.

Domestic celebrities now pay more and more attention to the exposure brought by these fashion weeks.

When Fan Xiaopang, Li Bingbing and others go to Fashion Week, they are not necessarily invited by big brands. There are many ways to do it, and it is not troublesome to operate.

"Uncle Lu, Director Xiang doesn't like to be disturbed by others."

"???"

"You helped me find a magazine to invite me there. What will he think of me then?" Jing Tian said rationally: "If you are not invited by an important brand, you can only deceive outsiders. Besides, even if you are invited by So what if a big brand invites you there."

"It's a good thing for you to go."

"It's a good thing," Jing Tian pursed his lips, "But Uncle Lu, don't forget, Fatty Fan also attracted the attention of countless people on the Cannes red carpet, but how much does he care?"

After hearing this, Lu Zheng frowned.

Fan Xiaopang was invited by the brand to attend Milan and Paris this time, and he has gained a lot with his bold eye-catching performance on the Cannes red carpet.

"But for me, this kind of eyeballs is not worth the gain." Jing Tian retorted.

As soon as these words came out, Lu Zheng suddenly didn't know what to say.

Specific issues require detailed analysis.

There happened to be a vibration in my trouser pocket at this moment. I took it out and saw it was the general manager of Wanda Cinema Operations Center calling.

"I'll take a call first," he said.

Not surprisingly, at the HYS headquarters, Hatfield and others did not see the design sketches.

Although Xiang Yang was still polite and showed great concern about how he was doing in Paris this weekend.

But Hatfield feels that everyone is a designer and there is no need to be hypocritical.

If this continues, it will only waste each other's time.

"Hart, in fact, we at HYS sincerely hope to cooperate with Nike." Xiang Yang smiled silently, "As for the field of sports shoes, why don't you help us and talk to the senior management of your company?"

Hatfield hesitated for a while, but still did not tell the truth: "Xiang, the headquarters has fully authorized me. How about this, we can try other aspects of cooperation first, and you will provide the matching of contrasting color designs and apply them to our modern On some series.”

“Then let’s see how it works first and then push forward around collaborations on other new styles.”

"I'm afraid this won't work." Xiang Yang shook his head.

This plan is still the same old one.

After licensing the color library to Nike, they are responsible for production and sales, taking most of the profits and taking advantage of them.

In the end, apart from gaining some fame, HYS received very little actual profit, so why bother?
It would be better to cooperate with other sports brands like Axel said.

"Xiang, AJ series, this is our greatest sincerity." Hatfield, who was rejected, did not give up. He threw out a bargaining chip that no one seemed to be able to refuse.

The AJ series can be said to be far ahead of other brands in terms of sales and market demand in the field of sneakers.

Whether it is in terms of design, innovation, or functional indicators, it is renowned.

But he didn't say that this brand was good, and he became even more unhappy when he mentioned it to Xiang Yang.

Isn’t that helping foreigners bully the domestic Jordan brand?

There is no lower limit for things like business war, and you may not know how you will be arranged by the time.

When the time comes, the label of "advocating foreigners and favoring foreigners" will be slapped on his head, and it will be difficult to take it off.

"Then let's get here first today."

Seeing Xiang Yang not relenting, Hatfield reluctantly prepared to end today's negotiations.

Full of disappointment, he even blamed Pierre Hardy, who accompanied him to watch the game. "He even swore to tell me that this guy named Xiang is actually very talkative."

It's quite easy to talk. We talked about anything else and agreed with a smile on their faces, but when it came to actual benefits, they refused to let go.

He blamed him for what Xiangyang should do.

After politely seeing off the Nike team, he came to Axel's office together while chatting and laughing with Pierre Hardy.

"What, the talks broke down again?" Axel's tone was quite ridiculing.

"Well, that's right." Xiang Yang smiled and asked Axel's secretary for a cup of coffee, then sat down and said, "It's not like there was no gain, they were relieved."

"AJ is really good." Pierre Hardy said.

"No one said it was bad," Xiang Yang shrugged, looked at Axel and asked, "Is there any news about Decathlon and Locac?"

"Yes, they welcome you at any time." Axel continued: "Anta also sent an email, that's it."

After a deliberate pause, a smile appeared on his lips, "I just don't know if any of you can go to China when you have time."

Xiangyang and Pierre Hardy looked at each other.

Don't tell me, this is really a problem.

Fashion week is approaching, and Hardy definitely doesn't have time. He takes time out to participate in Nike meetings.

Next, we have to assist with the final adjustments to the men's and women's clothing.

Xiangyang side
"How about letting Bea Shaffer go there and I stay here to contact other brands?" Xiang Yang thought for a while and said.

"Let her go." Axel's eyes lit up, but then he rubbed his chin hesitantly and began to think.

Of course Bea Shaffer can go.

But her identity is Xiangyang's personal assistant, not an employee of Hermès.

Hearing his concerns, Xiang Yang waved his hand and said it was no big deal.

What does an assistant do?

Isn't he just a handyman?
It is better for her to go all the way to China than to stay by her side and stare at her every day.

The more he thought about it, the more Xiang Yang was attracted, and he spoke directly to get this rare opportunity for her. In Xiang Yang's words, he wished he could go back to China.

But in the eyes of Bea Shaffer, things have changed.

"Xiang! You are plotting against me!"

"What are you doing when I have nothing to do!" Xiang Yang frowned and said, "If I can find time, I will go. Do you think I like to do Tai Chi with Nike people every day?"

"Doing Tai Chi?" Bea Shaffer was stunned for a moment.

What follows what.

In the morning, I asked myself to inform Little John to go to the United States, and in the afternoon, I was transferred to China. Isn't this calculation clear enough?
Xiang Yang paused for a moment, it was indeed a coincidence.

But he swore that letting Little John go to the United States to negotiate with Fox had nothing to do with it.

"Really?"

Seeing him speaking seriously, Bea Shaffer was shaken.

"As my assistant, you must fully trust me." Xiang Yang said seriously.

"I believe you."

Bea Shaffer grinned, "In most cases, I still have full trust in Boss, except..."

"Please, my laziness also comes in its own time, okay?"

Xiang Yang didn't explain much, and acted like he was going to go whether he wanted to or not.

As her boss.

Can he still be manipulated by an assistant who is younger than him all day long?
That is absolutely impossible.

"When should I leave?" Bea Shaffer asked.

Xiang Yang suppressed the smile at the corner of his mouth and said calmly: "In my opinion, the sooner the better. I'm wondering if people from Nike will be curious if they see you not here tomorrow?"

"Boss means." A smile appeared on Bei Shaffer's face.

That night, an Instagram post complaining about Xiang Yang appeared online.

It was accompanied by a photo of Bea Shaffer boarding a plane.

"My boss @Xiang Yang asked me to go on a business trip at short notice, but I was forced to fly economy class!"

Xiang Yang’s personal assistant, Anna Wintour’s daughter, is going to China?
What is she going to do?
A member of the Nike team who saw the Instagram immediately reported the incident to Hatfield, who was resting in the room.

The call also came to Pierre Hadid's mobile phone.

Hatfield feels he and the shoe design director have more in common.

"Hart, Xiang is the design director of HYS after all. In fact, after you left today, I persuaded him to accept your plan. But you also know that his opinion is more important on this matter."

"I know, Hardy." Hatfield smiled: "It's not that I think too much, it's just that at this sensitive moment, his assistant went to China."

"Oh, this is about it." Pierre Hardy said according to the information Xiang Yang revealed to him before: "A Chinese brand sent an invitation to him and told him that he didn't have time to visit, and arranged for him out of courtesy. The assistant has gone."

"Li Ning?"

"No, it's Anta."

"Uh"

"You don't have to think too much, it is impossible for HYS to co-brand with a Chinese brand."

"Well, it is indeed." Hatfield's right eye twitched inexplicably. The possibility of HYS co-branding with a Chinese brand is a bit slim.

But since there is no need to co-sign, Bea Shaffer went to China just to put pressure on herself?

Is this too far-fetched?

The next day, when he came to the design headquarters of HYS and learned that the representative of Decathlon was at the Hermès headquarters, which was just a short distance away, his face darkened.

Sure enough, what happened yesterday was just a false shot.

Compared to the Chinese brand, the visit of Decathlon representatives made Hatfield even more confused.

"No wonder, others say that Xiang is a master who doesn't play by the rules."

He initially thought that HYS might co-brand with Decathlon, but he quickly gave up this speculation.

Enterprises that have experienced the test of time have their own definite strategies and their own unique business models.

Low price, or to be more precise, best value for money is one of Decathlon's most notable models.

The product price is as low as 20% lower than similar products on the market, and the gross profit margin is low. The strategy of relying on inventory turnover rate to open up the mass consumer market is completely inconsistent with the tone of HYS's high-end brand.

What consensus can the two sides share?

"Is it for the experience economy?" Hatfield couldn't help but think of Decathlon's most unique features.

Don't tell me, he really guessed it.

Axel really wants to use Decathlon's venue to provide more impetus for HYS's brand promotion.

Jointly branded with Decathlon
It's not impossible.

Decathlon's French headquarters is known as the second largest design center in France after Renault.

Even though the possibility of genuine cooperation is low, HYS sponsors many sports, and the design of some cheap gifts is completed by Decathlon's designer team.

In exchange for Decathlon providing HYS with a venue as an exclusive experience area around the world, why not?
If not, paying more money will save money than building a large number of physical experience stores yourself.

But that's not all that puzzled Hatfield.

When there was no progress on his side, in Los Angeles, USA, word spread quickly about the cooperation that Little John had proudly reached with Fox.

HYS has received authorization from Fox to design a series of peripheral products for "Alien".

In addition to common cultural shirts such as T-shirts, there are also...
(End of this chapter)