Reborn fashion designer

Chapter 490: As long as consumers think it’s good

As the saying goes, times make heroes.

When the wind blows, pigs can fly.

Even if it is just an assembly factory, it still has the opportunity to become a big company as long as it knows how to create buzz, create buzz, and make marketing an industry benchmark.

But don't underestimate such a company.

Don’t underestimate such entrepreneurs either.

In any era, risks and opportunities always coexist.

There are many jealous people who try to imitate others, but in the end they don't even dare to return to their country.

Too embarrassed to return home?

Xiang Yang can especially understand this feeling.

"Dad~Mom~hehe." After returning to the hotel from the dinner table where they exchanged glasses of wine, exchanged glasses, and chatted happily, he walked a little lightly and quickly called his parents before he could breathe a sigh of relief.

The tone was extremely sincere.

There is absolutely no thought of coping.

"I originally thought of calling you as soon as I got off the plane, but I ended up getting busy as soon as I got out of the airport."

"Ah."

Lao Xiang, who came to the unit for duty, had a flat voice as if he had no emotion.

Xiang Yang grinned awkwardly and said with a sneer: "Well, you can tell my mother too."

When Lao Xiang heard this, he snorted with disdain and declined:
"No, I won't get involved in the matter between you and your mother."

"."

Xiang Yang organized the words in his mind.

If the old man is not willing to come forward, then he should ask his wife to come forward.

Anyway, my wife has dignity.

How to describe this kind of thing?

"I'll give you a chance, but it won't work!" is the most appropriate thing to say.

Before Xiang Yang, who was making fun of Lao Xiang, had time to laugh, Lao Xiang suddenly said, "When will you return to the capital?"

Xiang Yang: "?"

"Remember to fill up the gas in my car when you get back."

"Dad! You can't rip me off like this!" Xiang Yang said speechlessly: "You don't need the gas money, so why are you so demanding?"

"I still want to save it to buy new clothes for our two granddaughters."

Ever since he left the country and felt the prices outside, Lao Xiang began to actively save money.

However, the small amount of private money has not shown any improvement after two or three months of hard work.

Xiang Yang rolled his eyes.

Liu Qianqian's monthly allowance for the two elders was more than his. As a result, the couple was reluctant to spend it and insisted on saving it to buy national bonds.

He said that when they retire and help take care of their granddaughter, they can use the money on their children.

The old man insists on this, what can Xiang Yang say.

Long-standing consumption habits are difficult to change.

"Okay, I'll fill it up for you then and attach an external fuel tank."

This nonsense made Lao Xiang dumbfounded, and he warned: "Remember to call your mother."

"."

Should he say it or not, Xiangyang finally made the call.

Compared with his father, his mother is obviously much more difficult to deal with.

There were two little guys asking questions around the words.

"It would be great if I could have a smooth video call." Xiangyang hung up the phone and couldn't help but sigh. The progress of the times has met the different needs of many people.

I guess I can tell my mother that in ten years she will be able to buy groceries without a wallet when she goes out.

She must have thought she was talking nonsense.

On the other side, Ding Zhong returned home and met his father.

Coming with him was Zheng Jie.

Although the two drank some wine, their discussion on the road never stopped.

At home, Ding Zhong's father, Ding Jia, has been waiting for his son's report. After listening briefly, his eyes moved slightly, but he did not speak.

Seeing this, Ding Zhong sipped tea to relieve his hangover and thought.

After a few minutes, Ding Jia said: "Is this his own intention? Or is it the intention of HYS Group?"

"That's what Mr. Xiang meant."

Ding Jia continued to ask: "Did you agree?"

"No." Ding Zhong shook his head quickly, with hesitation on his face.

After being persuaded by Xiang Yang, he felt that if he did it, the future market prospects would definitely be there.

But for such a big decision, he can't make the decision within the family group.

"Then that's it for today." Ding Jia glanced at his son, stood up, nodded to Zheng Jie, then looked at his son and said:

"The future belongs to you young people. When your grandfather founded ANTA, he was not as hesitant as you."

"Dad, didn't you mean that time?"

"At that time, we were considering policies. Do you have such concerns now?"

Zheng Jie on the side nodded slightly when he heard this.

Policies can be said to be the biggest boost to the development of Chinese enterprises.

When an enterprise seeks development, it must not only care about the economic environment and the economic cycle it is in, but also explore whether the projects with huge investment by the enterprise can get policy support.

Thinking about it this way, I have only now realized that the smart sports market has broad prospects. If you talk about it in detail, the reaction is a bit slow.

In the same way, Ding Zhong also knows this, "But Dad, our group does not have sufficient funds."

"What you have to consider is not funds, but doing a good job in research. Don't just listen, you have to go and inspect on the spot, especially factories and companies that you can cooperate with."

"Well, I know."

After receiving his father's feedback, Ding Zhong immediately expressed his stance.

That's what he planned too.

Investing in research and development definitely requires a certain amount of money, but people who make clothing also have their own fixed thinking.

In this regard, Xiangyang is okay.

But it's very obvious in Little John's case.

Ding Zhong, who is accustomed to Anta's business model targeting mid- to downstream consumer groups, is very similar to Little John in that he is very concerned about the supply chain of contract processing companies.

Compared with electronic products, the clothing industry is where "public version goods" from OEM factories are rampant.

Low investment, large output, quality of industrial workers, and complete industrial supporting facilities are all factors that contribute to the vigorous development of China's garment industry.

It is an indisputable fact that the public version produced by Huaxia Garment Factory sells well overseas.

It's a public version, not a high imitation.

But there are no brand logos on the clothes and shoes, they are not OEM, and even some styles and styles are not differentiated between men and women.

It is very common for a large ODM factory to mass-produce a certain style of clothing and then be interested in it by different brands. Each of them will put their own logos on it and sell it in retail stores.

This in itself is a link in the global procurement network.

Drawing on his experience in the clothing industry, Ding Zhong thought about possible options for entering the field of smart bracelets.

I also got a rough understanding of domestic technology companies through the Internet.

The reviews are mixed and mixed.

In order to avoid taking things for granted, he made several phone calls early in the morning after not sleeping all night, and inquired about the specific situation of the companies he searched for.

This question made me even more excited. "It's not that simple to cross fields." Worried, he had no choice but to light a cigarette to relieve his worries.

Xiangyang drew a big pie for him.

But whether he can eat this cake or not depends on himself.

How did he do it?

After smoking a cigarette, Ding Zhong frowned.

According to the specific information about Xiangyang collected by the secretary, apart from his own career, he has a lot of other things.

Whether it is the entertainment industry or the technology industry, there are investors and friends.

But I'm doing pretty well.

It feels like you can eat well wherever you go.

This is surprising.

After waking up, Bea Shaffer washed herself and went to the gym of her hotel.

She is accustomed to getting up early every day to exercise, take a shower, have breakfast, and then prepare for the day's work.

But today, she felt a little unable to adapt.

"Boss, why are you exercising here?" She opened the door to the gym and saw Xiang Yang walking on the treadmill with headphones on. She swallowed dumbly.

Xiang Yang glanced at her with narrowed eyes, took the towel off his neck and wiped the sweat from his forehead and hair, and said breathlessly:
"Look what you said, I can't exercise anymore?"

"That's not true." Bea Shaffer half-smiled.

Xiang Yang, who was most annoyed by her looking at him like this, rolled his eyes.

He was about to fall asleep last night and lay down on the big bed in the hotel. He suddenly remembered that he had a big house in Shanghai and came to stay in the hotel. He was really full.
No more sleep and peace of mind.

But it was too embarrassing to say that I forgot to pick up my house keys when I returned home.

"I'm done exercising. I'll show up at the restaurant in half an hour." Xiang Yang said after pressing the pause button on the treadmill.

"Um, okay, Boss."

Half an hour later, Xiang Yang appeared in the restaurant as he said.

Bea Shaffer wore casual clothes, her high ponytail swaying from side to side with her steps, and her clothes were youthful and beautiful.

It even attracted the attention of many elites who came to dine here.

While the two were eating, they discussed today's work arrangements.

According to yesterday's agreement, today he will visit several Anta stores in Shanghai, followed by HYS and Hermès stores.

We also want to visit the headquarters.

"Call Mr. Cao. It's best not to drink at the dinner party tonight." Xiang Yang warned after not sleeping well all night.

Bea Shaffer nodded.

This time she came to China, liquor was considered her biggest gain, and some of it was still fresh in her mind, making her mouth burn after drinking it.

"besides."

Just as he was about to say something else, Xiangyang's cell phone rang.

Liu Qianqian: Hahaha, Xiangyang, are you trying to laugh me to death?

Liu Qianqian, who had just come out of school, got into her car and took out her cell phone out of habit. When she saw the text message from Xiang Yang, she almost smiled crookedly.

After her husband left in a hurry this time, she also felt a little strange and felt that she had forgotten something.

Now, the mystery is finally solved.

Xiang Yang, who felt very awkward in his heart, replied: Are you embarrassed to laugh at me? It was you who packed my luggage.

Liu Qianqian: Then take care of it yourself next time.

Xiang Yang: Stop making trouble and tell me how to get home. I don’t want to stay in a hotel tonight.

Liu Qianqian: I'm sorry that you can't go home. Just wait for me to give you the key to open the door.

Liu Qianqian: Goodbye~
Staring at the phone blankly, Xiang Yang frowned. What's the phone number of the domestic locksmith company?

I don’t have to prove to others that my wife is Liu Qianqian, right?
People all over the country know it.

Bea Shaffer, who was eating, looked at Xiang Yang angrily holding his mobile phone, curious and speechless.

Just ask, maybe you will be shown affection again.

Don't ask, I want to know what happened.

After all, as a personal assistant, you still have to help your boss solve problems in emergencies.

"It just seems like it's not serious at first glance."

After adding something in her heart, Bea Shaffer coughed slightly and reminded: "Boss, you haven't finished speaking yet."

Xiang Yang came to his senses and said seriously to his assistant:
"And please keep this in mind. I have a house in Shanghai. Don't book a hotel for me wherever you go."

"Do you have a house in this city?" Bea Shaffer opened her lips slightly in surprise.

"What, is it strange?"

Xiang Yang grinned. He not only had houses in Shanghai, but also in the capital. There were more than one house.

Bea Shaffer said "Oh."

She knew that Xiangyang liked investing, but she didn't expect that she also liked investing in real estate.

"Boss, you have so many interests and hobbies." After saying something to Xiang Yang, she lowered her head and ate her breakfast.

But Xiang Yang became interested: "Xia Fu, don't learn from Little John, but focus on the future. You can buy Chinese real estate, stocks, etc."

Bea Shaffer nodded and said, "I have investment."

When Xiang Yang heard this, his eyes lit up and he immediately said: "Tesla, right? Did you make a lot of money? You can also buy it from Apple and Google, as well as Nvidia and the like."

Bea Shaffer blinked, raised her head and said, "But wasn't it because I heard you talking to Musk that Bitcoin has more prospects?"

"Bitcoin!" Xiang Yang was stunned and said subconsciously: "Did you buy it? How much did you buy?"

"I bought more than 10,000 coins." Bea Shaffer smiled, "I just haven't made much, but thank you Boss, you are indeed very discerning as an investor!"

"I have a fart."

Xiangyang's mind was buzzing when he heard that this guy had almost reached 1/4 of his position.

Co-author, there is a commercial spy beside me!

"Did your mother buy it?" Xiang Yang asked repeatedly after realizing something.

"She is not interested in this kind of investment, but she has bought a lot of stocks, and she quite appreciates Musk." Bea Shaffer shrugged and said with a smile:
"Boss, let me tell you, she actually thinks smart watches are also very low-key."

"Low?"

Xiang Yang snorted disdainfully, "What do you think?"

"I think," Bea Shaffer pursed her lips and said seriously, "It doesn't matter what I think, as long as consumers think it's good."

"That's true."

Xiang Yang smiled and said, "Then please let's talk to Ms. Bea Shaffer. How did you feel about staying at a competitor's hotel for one night?"

"I" Bi Shaffer frowned in confusion when he heard this.

Bulgari Hotels, part of the Bulgari Group.
"Boss, is the relationship between Hermès and Bulgari okay? I'm just here to experience it."

Xiang Yang asked a confused "Huh?" before realizing that LVMH Group will only acquire Bulgari next year.

"Haha." He smiled awkwardly.

"But this hotel is very good, but the styles of their jewelry have become a bit boring in the past few seasons, and they are not as beautiful as the ones designed by Boss."

Bea Shaffer said, her eyes wandering over Xiangyang's body.

The meaning is very straightforward.

"Not doing your job properly."

"This is called diversified development, don't you get the advantage and still behave well!" After Xiang Yang finished speaking, he looked out the window.

Overlooking Shanghai from the restaurant on the 47th floor, he suddenly regretted letting Liu Qianqian endorse Van Cleef & Arpels.

If it were Bulgari
Just as he was thinking about it, the elevator leading to the hotel restaurant opened with a ding.

A young woman wearing HYS sportswear, carrying a backpack, and boasting a Hasselblad camera on her chest walked out.
(End of this chapter)