Reborn fashion designer

Chapter 500: Being taught by Karl Lagerfeld

Chapter 500 Being taught by Karl Lagerfeld
Chanel's show appeared on the Chinese Internet within two hours.

"Zhou Xun and Zhang Manyu appeared at Paris Fashion Week, read the highlights of the 2011 Spring and Summer International Fashion Week in one article"

"Zhang Manyu made a stunning appearance, still looking stylish at the age of 46"

"Zhou Xun attended Paris Fashion Week, looking handsome in a suit and shorts"

"Liu Qianqian has a perfect C position in the show, showing off her style with her plump figure after giving birth"

"Fan Xiaopang is gorgeous"

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In the spring and summer fashion week of the new year, the media reports in the fashion circle are still focused on a few people as always.

But the difference is that with the development of the Internet, on-site photos can no longer satisfy the eagerness of fashion-conscious netizens for the true performance of fashion week stars.

The "Vogue Medium" scarf was the first GIF produced through live video compression to satisfy the curiosity of many netizens.

Once released, it quickly attracted the attention of the vast majority of netizens.

The surge in likes and discussions shocked other high-end fashion magazines. Jiang Mumu also received praise from the editor-in-chief.

"Mumu, you did a good job this time."

"Editor-in-chief, if you were not willing to support me and give me a chance, and with the cooperation of my colleagues in front of me, I would be able to succeed."

Jiang Mumu smiled sweetly.

She didn't dare to take all the credit for herself.

Because she knew very well that these people were different from Xiang Yang.

"That's why you insisted on your opinion."

The editor-in-chief smiled and looked at Jiang Mumu with great satisfaction.

Logically speaking, the fashion industry must be aloof, and being close to the people will never be the main theme in the fashion field.

This is the same for fashion magazines.

Holding the pipa and half-covering your face can arouse more people's curiosity, and it is also the easiest way to attract people who pay attention to discuss.

The discussion needs to be guided.

The scarf has become a unique carrier channel.

"Editor-in-Chief, do you think my proposal can be put online next?" When saying this, Jiang Mumu paid special attention to her tone of voice.

"Yeah, no problem."

The editor-in-chief smiled at Jiang Mumu kindly.

Xiang Yang personally asked Liu Qianqian to serve as a clothes rack to show the evolution of clothing in a century of history. How could he refuse such a good thing?

Moreover, regardless of Xiangyang’s influence in the fashion field.

Let’s just talk about the person standing next to Liu Qianqian in the photo.

It was impossible for her to say the word "no" out of her mouth.

But let alone Jiang Mumu's attitude, as the editor-in-chief of "Vogue China", she didn't know how to praise the little girl's cleverness.

"Mumu, do your best, I'm very optimistic about your development in this industry."

Gently patting his subordinate on the shoulder, the editor-in-chief named Zhang smiled and said, "Just call me sister from now on."

Jiang Mumu felt happy.

Sure enough, I can use a little bit of what I learned from Xiangyang here.
"Editor-in-chief, I think we should also make a complete version of the interview video, and introduce each star's clothing in a professional field. This will not only give people who browse our official website some information about the show, but also the stars Fans can also use this to learn more about fashion, what do you think?”

"That makes some sense. But..." Nodding slowly and thinking for a moment, the editor named Zhang smiled and said:
"But aren't you afraid of being thankless?"

"Is it thankless?"

Jiang Mumu was stunned for a moment.

"Yes, celebrity fans come from different income groups and have different opinions on fashion. Aren't you afraid of saying the wrong thing and offending them?"

After she finished speaking with a smile, she stared at Jiang Mumu expectantly.

Jiang Mumu, who was still a little confused, heard this and inadvertently raised the corners of her mouth slightly.

What's so scary about this.

If you say it in a harsh way, some celebrities' fans won't be happy.

"Don't worry, editor-in-chief, I'm mentally prepared." Jiang Mumu patted his chest confidently and said with a smile.

"Oh? Are you so confident?" Editor Zhang quickly showed a professional smile after hearing this, "Then if you complain then, I will criticize you."

"No." Jiang Mumu waved his hand.

She is more worried about the negative fans than the crazy fans that every celebrity has.

Because what anti-fans need is rhythm and topics.

If her comments are taken as a rhythm by some black fans and quoted to criticize a certain star, then she...
"Are they as good as Xiangyang?"

It suddenly occurred to me that Xiang Yang, whom I met at the beginning, was also a 'anti-fan' to Liu Qianqian to a certain extent.

She instantly became confident.

Yes, I'm afraid everyone who is talking about this "dog food couple" doesn't know.

Xiang Yang is Liu Qianqian's 'anti-fan'.

When the scandal with Liu Qianqian first spread, he disliked Liu Qianqian!
When Liu Qianqian was mentioned, she showed disdain.

"I'm not even afraid of the 'anti-fans' who can tell me to get out with just one word. Am I still afraid of other little black fans?"

Jiang Mumu, who encouraged herself, quickly wrote a plan for this review and a short video on popular science and fashion knowledge.

Speaking of this idea, it was triggered by the short film "A Hundred Years of Evolution of Chinese Clothing" that Xiang Yang was planning to shoot.

The boss is actually optimistic about the promotional effect of the video.

That's correct.

At Chanel, Liu Qianqian did not leave immediately after the show.

We visited the backcourt together, communicated and took photos with Karl Lagerfeld, and were interviewed by the media. These things are inevitable.

It must also be done.

During the interview, the reporter also asked her about her views on the upcoming 'China Week'.

"Of course I'm looking forward to it."

Liu Qianqian, who was holding several microphones in her hands, was all smiles.

After expressing her attitude, she also advertised the activities led by Xiangyang and Little John:

"Director Zhang Mouzi is one of the best directors of Chinese films. I am very happy to enjoy his film exhibition in Paris."

Gong Li was also asked about this topic at the LV show.

After all, one of them is a French tourism ambassador, and the other is a Paris tourism ambassador.

Everyone will be present at the event.

At Chanel's show, when Zhou Xun and Zhang Manyu were interviewed by reporters, the reporter also specifically asked this question to the two of them.

During this Paris Fashion Week, there were more actresses from China.

What is even more concerning to French locals is that more and more Chinese VVIP customers are invited to come to Fashion Week to experience the shows.

Of course, these people are mainly women.

Although this group of ladies came to Paris, they could only drive consumption of top luxury brands, high-end hotels, and high-end restaurants.

But in less than a month, it will be China’s Golden Week.

While Paris Fashion Week has gathered global media attention, if there is no pre-heated publicity, how long will it take to wait?

"I'm also looking forward to it."

Intentionally or unintentionally, she looked at Liu Qianqian who was holding three or four microphones in her hands, and Zhang Manyu, who had short curly hair, smiled.

In the entertainment and fashion circles that are classified as vanity fair, who is the focus of more attention? In fact, you don’t need glamorous clothes or stunning makeup to prove anything.

Just the number of microphones on hand and the media signage on them speaks volumes. It’s not that the media at the scene were downplaying the low and praising the high.

But
If you listen closely, you can hear Liu Qianqian chatting and laughing with reporters in fluent French about what programs will be held at China Week.

Zhang Manyu couldn't help but sigh, people are treated as one of their own here.

And she is a guest from afar.

While she was being interviewed and lamenting, the show broke into a commotion, and many people looked sideways.

Karl Lagerfeld, Anna Wintour, Gaultier, John Galliano (Pirate Lord), and Xiang Yang were taking a group photo in the middle of the T stage of the show.

After a few "click" flashes, Bea Shaffer was called over.

After taking pictures again, a staff member walked in the direction of Liu Qianqian.

No need to guess, she was also asked to take a photo.

Also called over with her were Chanel's image spokespersons Vanessa Paradis and Anna Moglalis.

What surprised Zhang Manyu was that Zhou Xun was also invited.

"I almost forgot, she is now the spokesperson of China."

A few years ago, luxury spokespersons in China were still firmly controlled by celebrities from Hong Kong and Taiwan.

But look at it now.
"Hello, Mr. Xiang, Sissi."

"Long time no see, Brother Xun~"

Facing Zhou Xun, who was smiling all the way, Liu Qianqian responded very politely.

Xiang Yang pursed his lips and took Liu Qianqian's arm skillfully.

But what surprised Zhou Xun was that he took Liu Qianqian to the side closer to Gaultier, instead of going to the C position.

Well.
She didn't dare to think about this C position.

Not to mention her, even the two legitimate global spokespersons of Chanel, Vanessa Paradis and Anna Moglalis, just greeted everyone politely and hurried to stand on the edge.

"What are you holding in your hand?"

After standing up, Liu Qianqian let go of Xiang Yang's hand and kissed Gaultier before noticing what was in her husband's hand. Liu Qianqian asked in a low voice.

"Don't mention it."

Xiang Yang's words came from the heart.

That old guy Karl Lagerfeld really doesn’t let anything go.

"Haha, Xiang, you have to design one for my personal brand." Gaultier joked with a smile:
"I will have someone send you the authorization letter then."

"Ok, no problem."

Xiang Yang said with a smile.

The old naughty boy is different from Lafayette. This is his financial backer dad~
His biggest cash income every quarter comes from the profits from the few pairs of stockings licensed to Gaultier.

These stockings not only smell like oily notes.

The counting is also rattling.

As an old superior, I don't know where he is better than that old guy who only asks me to help but doesn't give him a penny.

"Xiang, bring Liu over here and stand in the middle, and we'll take a photo for INS."

In the evening, I drove toward the sun on my way home.

Little John's nose in the passenger seat was almost crooked with anger.

Liu Qianqian and Laura, who were resting in the back seat, certainly knew the reason for making Little John angry.

"You said you, it's okay for you to stand in the middle when the photo is taken, and you still haven't called me."

Little John's tone was full of jealousy.

This is not an ordinary photo shoot!!!
"Well, I'll call you next time." Xiang Yang, who was concentrating on driving, couldn't help but smile.

"Next time? Can there be a next time?!"

Little John almost shouted.

"It's all for promoting INS, why do you care so much?"

"I don't care, you have to be my driver for a week! Drive your car well!"

No wonder Little John is so indignant. After this photo was posted on Chanel's INS account, it caused quite a stir.

Although, everyone who uses INS knows that Karl Lagerfeld, Anna Wintour, Xiang Yang and others founded INS together with Musk and Axel.

But in the group photo of his fashion show, Xiangyang was asked to stand in the C position.

This is not a joke.

At the same time, sketches of the Chanel mobile phone case designed by Karl Lagerfeld were also posted on INS following photos of fashion week stars.

This means that in addition to expressing support for Xiangyang in interviews, Lafayette also took practical actions.

As soon as this move was made, the meaning did not need to be stated clearly.

Some people even speculated that HYS would ignore Hermès and join forces with Chanel?
After all, the next generation successor of Hermès and Karl Lagerfeld, the head of Chanel, are also considered partners.

HYS has already launched its own authentic Birkin series, and a Xiaoxiang tweed series is not out of the question.

Axel really doesn't necessarily object to this idea.

Although there is a competitive relationship with Dior and Chanel, everyone has become accustomed to each other's company over the years.

Putting these three brands together, they have only one enemy.

That is LVMH, which always wants to acquire them.

But as the person involved, Xiang Yang knew very well.

Even if Karl Lagerfeld agreed to co-brand with HYS, Chanel's group of executives responsible for specific operations would not agree.

Unless, Chanel also has a secondary card.

What the old guy did was just to take advantage of the popularity and directly realize the things that were still on the drawings!

The next day, when the media and the Internet were still discussing the topic caused by this photo, Chanel's official website secretly added a new one.

It was the sketch that Karl Lagerfeld gave Xiang Yang last night.

It’s exactly those phone cases on INS.

Like HYS, Chanel followed suit and started pre-sales.

The price is directly comparable to HYS’s Birkin series.
Actually, this is nothing.

But the key point is that one of these two mobile phone cases is made of calfskin and the other is hand-woven fabric.

Seeing the price of US$1999, Xiangyang felt itchy with hatred.

As promised, we are all 'good friends'.

Just use me.

After all, 'friends' are meant to be used.

But what do you mean by our HYS?

It also includes the connotation of Hermès.
When Yu Chengdong, who was originally in London and inspected HYS stores, noticed this through the HYS App, he was stunned for a long time.

Co-authored, are all your luxury brands doing this?

"This pricing is interesting." Tao Jinwen also saw the price above and couldn't help but smile, "By the way, how about the limited edition you asked your sister-in-law to order for you?"

"It's decided." Yu Chengdong sighed happily.

In just one night, the $1999 mobile phone case and the glass-made customized mobile phone case that Yu Chengdong wanted to buy were all sold out.

"Old Tao, I really think there are some things we should learn from them."

"you mean?"

Tao Jinwen squinted at Yu Chengdong in confusion.

No, are you already learning?
(End of this chapter)

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