Reborn fashion designer

Chapter 554 The ravaged Xiang Yang

Noticing Bei Shaffer's expression on the screen, Ding Zhong laughed silently.

He knew that Xiang Yang's invitation was not innocent.

The Venice Film Festival is far more famous in China than the Toronto Film Festival.

At this juncture, is there any difference between his appearance in Milan and his appearance in Venice?
Whether or not to go to Venice to support him live is not a matter of Xiang Yang's decision.

But he was willing to go all the way to do this.

Because this is for their common cause.

Silently lowering his head and reviewing the sufficient information compiled by the secretaries overnight, Ding Zhong felt that Xiangyang's forward-looking determination to acquire the FILA brand really laid the foundation for Anta's move into high-end sportswear.

We will firmly grasp the important growth engine of our company in the future.

How important this is for a company.

If Xiangyang Point hadn't figured this out, no matter how well Anta operated FILA domestically in the future, it would be making wedding dresses for others when it entered the international market.

But now, it's different.

"In this case, I will welcome Mr. Ding." Xiang Yang thought about the things he wanted to do in Milan, and a confident smile appeared on his face.

In the future, Anta's market value can reach 2000 billion yuan.

Now, under his own guidance, he has acquired FILA, gradually completed the acquisition of the brand, and then followed the trend to establish the Milan Design Center.

Think about it, this is really interesting.

When people mention Anta's success, they will always mention themselves, so that's a lot of face.

Tsk tsk tsk, it’s beautiful just thinking about it.

"Director Xiang, how about we fly directly to South Korea together then?"

Ding Zhong is determined and will not hesitate.

"Ah, South Korea." Xiang Yang was surprised, looking at the beauty, and almost forgot to urge Axel to prepare the money.

Axel was also amazed to hear that Anta had raised US$5 million in such a short period of time.

Chinese people are really too rich.

"Xiang, give me a few days, I will prepare the money before you go to South Korea." He looked at Xiang Yang and said thoughtfully.

$ 1 billion.

Taking it out directly is not a difficult task for Hermès, a well-known brand in the luxury goods industry.

Especially, after spending €1 million to set up new cash cow 'HYS'.

From its inception to now, only one year has paid off.

It's no exaggeration to call HYS a 'cash cow'.

Although there are few physical stores, with online sales, sales are rising every month.

It can be said that it is the most successful product line launched by Hermès in recent years.

But the meetings that should be passed must still be passed.

Especially after the formation of H51 is completed, it is impossible for such a major investment matter to be discussed with family members first.

As for the meeting, what to say.

He has already prepared the draft in the past few days.

Anta wants to spend US$5 million to acquire FILA, and it’s just a brand.

How much did Hermès spend to establish HYS?

Now, another US$1 million will be spent to fill the loopholes in HYS's brand layout, and with the help of partners, it will develop physical stores in a short period of time to achieve large-scale layout.

Only fools cannot see the profits behind this.

"Okay, I don't have anything else to do." After drinking the black tea that Axel usually brought out to entertain distinguished guests, Xiangyang patted his butt and prepared to leave, "It's been a busy day, and it's time for me to go home. ”

But before he got up, Axel suddenly frowned when he saw that he couldn't wait to escape.

"wait"

Xiang Yang swallowed, what are you waiting for? I don't work overtime.

"1 million U.S. dollars, isn't it worth saying thank you to me?" Axel sighed, giving such good tea to Xiang Yang would be a complete waste.

Xiang Yang, who was about to sit down, looked at Axel speechlessly.

What's there to be thankful for?

You are a big capitalist and you still care about this
Well.
Xiang Yang, who remembered that he would also become a member of H51 next year, glanced at the future chairman of Hermès, with a smile in his eyes, "Thank you, my respected Mr. Axel."

Hearing this thank you, Axel suddenly felt that it would be better to just let Xiang Yang go.

But when it came to money, he had something to ask Xiang Yang.

"Xiang, if the acquisition is completed, how will you plan the remaining funds? I mean, do you have any ideas?"

According to the target given by the investment bank that Hermès cooperates with, the premium for acquiring the FILA brand will not be much.

Counting the 1 million from Hermès, the US$6 million is definitely too much to spend.

How to plan the remaining money is a question.

In this regard, according to his judgment, Mr. Ding of Anta will still listen to Xiang Yang's opinion.

So he planned to listen too.

Because in Axel's eyes, Xiangyang is not a creative director who only knows design.

"left over money."

Xiang Yang, who didn't react, was also stunned for a moment. He really hadn't thought about this.

If it were Little John, the answer would only be two words: divided.

But such a ridiculous suggestion would never come out of Xiang Yang's mouth. After sitting down again, he frowned and thought for a while, then shook his head.

When it comes to private investment, he can give reasonable advice on buying Bitcoin and stocks.

If Axel has too much money and really has nowhere to spend it, he might as well buy a building. But as the remaining funds for the acquisition of the FILA brand, it would be very wise to use them.

"I heard someone tell me that Jean originally proposed to acquire a football club?" Axel saw that Xiang Yang was also confused by the question for a moment, and then expressed his plan, "Do you think it is feasible?"

"Buy a football club?" Xiang Yang's eyes almost popped out.

It was ridiculous that these words came not from Little John's mouth, but from Axel's mouth.

"I went to the Parc des Princes last weekend," Axel explained with a smile.

Hearing this, Xiang Yang came back to his senses and nodded understandingly.

After PSG was acquired by the oil guys, the chairman's box obviously became the 'hospitality' of the Qatar Group in Paris.

I have been there myself, so it is not too strange for Axel to be invited to the scene.

I'm not sure who was present at that time.

"From a business perspective, acquiring a football club is indeed feasible. It can not only help FILA build its brand, but also increase its reputation in a short period of time. But Axel"

After a pause, Xiang Yang glanced at the empty tea cup subconsciously.

Just as he was about to continue speaking, Axel wordlessly picked up the teapot and filled his cup with black tea.

Xiang Yang watched all this eagerly. When the tea was full, he said in a daze: "I don't mean that."

"Go on." Axel glanced at him lightly, do you think I believe it?
Xiang Yang bit his lower lip in embarrassment, "I really didn't. I just wanted to remind you that the water in this pool is very deep."

"The water is very deep?" Axel frowned as he picked up his tea cup.

"Well, yes." Xiang Yang nodded vigorously, "Besides, let's not talk about anything else, the remaining funds we have are only tens of millions of dollars at best. You can't possibly acquire a French Ligue 1 club. Don't forget What’s the name of that one?”

Xiangyang was stuck as he couldn't remember Bernard Tapie's name for a moment.

But Axel quickly understood what Xiangyang meant.

Ligue 1 is definitely not suitable.

But if this amount of money is used in other leagues, the wealthy clubs will definitely have no chance. It is impossible for Hermès to imitate the Glazer family's debt acquisition of Manchester United.

"Then it seems that I'm overthinking it."

"Not really."

Xiang Yang glanced at Axel and said: "What if we acquire a team from a lower league? Anyway, it depends on what our purpose is. If it is just for profit, then a team in the Premier League is more suitable. . But if it’s just an investment for brand marketing, there are still many options.”

"Lower League Premier League"

For a moment, Axel, who was still undecided after hearing Xiang Yang's suggestion, took a deep breath and said, "I'll think about it again, but I think it's necessary to establish a sports division for the company next year."

"Learn from Red Bull?" Xiang Yang asked.

"You can really listen to their opinions."

Axel smiled. When he was thinking about this matter, he actually made reference to some practices of the Red Bull Group.

Because of the relationship between HYS, the two brands have cooperated in many sports projects, and they have reached a certain partnership.

As Hermès and HYS participate in more and more projects.

It is indeed necessary to set up a special department to guide and take charge of this area.

"Then just hire a professional sports manager." Xiang Yang smiled, is there any difficulty in this?

Just spend money.

Well.
"Axel, you're not going to put this department in HYS, are you?" Xiangyang tried his best to calm down, but his tone was still a little panicked.

Axel, who originally had no such plan, was about to take a sip of tea, but he noticed that Xiangyang's face looked like he wanted to escape again, so he couldn't help but joked:

"Well, that's a good suggestion."

"I"

"Could it be placed in Hermès? This is too different from the style of our main brand."

Seeing that he had defeated Xiang Yang's army, Axel showed a slightly proud expression on his face.

Laziness needs to be cured.

It won't get better without treatment.

"It would be too confusing to set up a separate company. By the way, don't you still want to be a director of the international cross-country competition? You may be the only one who is more suitable in the company, are you right?"

"Well, it just so happens that HYS and Anta jointly acquired FILA. If there are other aspects of the operation, you can also take the lead."

For a moment, Axel's voice was the only voice left in the CEO's office at the headquarters of Hermès on Fubao Avenue.

When Xiang Yang walked out in a daze, he felt like crying.

Bea Shaffer, who was standing at the door, thought what was wrong with him when he saw this.

"You'd better disappear from my sight now, my dear little bee, I feel so bad right now."

He glanced at Bei Shaffer with a lifeless look, and Xiang Yang gritted his teeth tightly after being ravaged by Axel.

Why, everyone thinks he is very idle.

You are obviously very busy, okay?
Bea Shaffer, who didn't know what was going on, watched for a few seconds, handed over Xiang Yang's briefcase, and warned: "When you go back to drive, slow down."

"." Xiang Yang said nothing and nodded slightly.

After holding the bag, he walked out of the building and walked straight towards his car.

As soon as he sat inside, Xiang Yang didn't even bother to insert the key, so he fished out his cell phone from his trouser pocket and made a call with his eyes closed.

"toot toot"

After a few calls, Liu Qianxi's voice came from the phone, "I guessed that Little John must have just told you."

Before she finished speaking, Xiangyang said in a very low tone: "Honey, I miss you."

Liu Qianqian, who was still shopping in the mall, was holding large and small bags. Almost at this second, her body froze.

My heart was tightly grasped by something.

There was only one hello left in my mind.

Why does his voice sound so tired?
(End of this chapter)