Reborn fashion designer

Chapter 583: Just an endorsement of 2000 million yuan
"Black Swan" won first place in the People's Choice Award at the Toronto Film Festival"

"David Fincher's 'The Social Network' wins Golden Lion for Best Picture, Best Screenplay"

"Xu Ke, Golden Lion Award for Lifetime Achievement"

"The 3th Venice International Film Festival D Film Award "Avatar""

""Piano" won the third place in the Toronto Film Festival's Midnight Carnival People's Choice Award"

"The Toronto International Film Festival Organizing Committee announced that Emma Stone, Liu Qianqian and... have become the "Rising Stars" of this year's film festival."

"."

As time went by, the closing ceremonies of the two adjacent film festivals were held one after another.

The major awards were also announced one by one.

At first glance.

Good guy.

Movies related to Hermès Film Investment Company have won these two major awards.

Nothing like other movies.

But in fact, there are still other award-winning films, but "Black Swan" and "The Social Network" triggered more heated discussions.

The media is more willing to report on these two movies that can compete with "The King's Speech" and "Inception" at the Oscars.

As for "Inception", it didn't win any awards at these two film festivals.

The reason is also very normal.

It didn't come to participate.

The movie, which was released on July 7, is still being released in other parts of the world.

The cumulative box office has reached the US$8 million mark.

It can be said to be a masterpiece in the film industry that was loved and praised by movie fans in 2010.

"Mr. Xiang, congratulations. It's amazing to see your achievements in film."

Ding Zhong, who had been waiting in Milan for a long time, sent congratulations and compliments as soon as he saw Xiang Yang.

"Don't be polite, Mr. Ding." Xiang Yang shook hands with him cordially, "Sorry, I delayed my trip for a day or two and kept you waiting in Milan."

"It should, it should."

Ding Zhong finished speaking with dignity and looked at Li Bingbing who was accompanying Xiang Yang in surprise.

Where is Mrs. Xiang?
"Mr. Ding, let me introduce you." Xiang Yang said with a smile, "This is Li Bingbing, a good friend of my wife and I. I must have heard about it."

"Hello, Mr. Ding." Li Bingbing quickly took two steps forward.

"Of course I know you." After hearing this, Ding Zhong smiled and extended his hand.

He touched Li Bingbing lightly and said with a smile: "I used to see Miss Li on TV all the time, but now I can only go to the cinema."

"Thank you, Mr. Ding." Li Bingbing breathed a sigh of relief.

"Sissi flew to Toronto last night and asked him to follow her."

Taking this opportunity, Xiang Yang also explained.

Plans can't keep up with changes.

The film festival organizing committee called me personally.

Those who come out to hang out must give others face, otherwise they will never come and go often in the future.

After Ding Zhong heard this, he understood, but he was still a little confused.

Xiang Yang brought Li Bingbing to Milan to meet him.

It must be an endorsement to introduce to friends.

Xiang Yang introduced that as long as the endorsement fee is not too high, Ding Zhong feels that he will never say too much.

It’s just that it’s FILA or Anta.

He was a little unsure about this.

It’s not that Li Bingbing’s reputation is not qualified to endorse these two brands.

But he always thought.

The endorsement of FILA is definitely reserved for Liu Qianqian.

"Haha, Mr. Ding, then you are overthinking it."

Hearing him ask her in a low voice, Xiang Yang explained in a dumbfounded way:

"I don't mean to force Mr. Ding to sign a spokesperson, I just want to introduce you two to each other. As for the endorsement, I believe Anta's marketing team will make a choice."

"Anta?"

"FILA is a brand we are jointly responsible for."

Xiang Yang said with a smile: "However, Li Bingbing's image is still in line with the target audience of the FILA brand."

In one sentence, Xiang Yang exposed his little thoughts.

He has no intention of letting Liu Qianqian endorse FILA and Anta.

How can you let your wife endorse someone else's clothing brand?
He and his wife are not short of money, so to endorse a clothing brand means wearing other people's clothes.

Even if he is lazy, he doesn't buy new clothes for his wife.

But we can't let her wear other people's clothes.

"???" Ding Zhong glanced at him strangely.

Is this an endorsement for Li Bingbing’s Anta or FILA?

Why are you getting more and more confused?
"What I mean is that only Mr. Ding has the final say." Xiang Yang finally understood.

Although he and Ding Zhong have repeatedly stated that Anta is still responsible for the main marketing of the FILA brand.

But Ding Zhong was too concerned about his own opinions.

aside.

Li Hedong, who was standing with his sister, looked at the relaxed Xiang Yang and felt a little emotional. This is the most intuitive feeling of strength.

She is an agent.

Of course, knowing Anta’s endorsement, the endorsement fee will not be low.

Just the endorsement fees given to athletes are in the tens of millions.

In addition to the 2 million endorsement fee that can be obtained by signing a two-year contract, there are also window advertisements in thousands of stores.

Xiang Yang only spent a minute or two doing this.

It's basically a done deal.

If it were agents and celebrities in other circles, their noses would turn up.

And toward the sun.

I just casually picked up the coffee on the table and tasted it carefully.

It feels like how the cup of coffee in front of you tastes is much more important than the income from this endorsement.

"Ice American style is better. People here in Italy are really old-fashioned."

Holding a small cup with coffee, Xiangyang frowned and took a sip of Esspresso, his tone full of complaints.

"Then let me give Mr. Xiang a drink instead." Ding Zhong said with a smile.

"No need." Xiangyang declined the kindness and drank the mineral water next to him honestly.

If he wasn't afraid that the waiter would come and beat him up.

He actually wanted to pour Esspresso directly into the cold mineral water to make a glass of iced Americano.

Italians can be weird sometimes.

You can't put pineapple on pizza.

Don’t use scissors when eating pasta.

Even ketchup.
Moreover, if they see you doing this, they will get angry with you.

Not even a joke.

"Mr. Ding, let's go meet Mario Boselli tonight." After taking a sip of water to lighten the bitter taste in his mouth, Xiang Yang told him about his itinerary. Ding Zhong nodded.

This time he came all the way here mainly to meet Xiang Yang and this person.

Mario Boselli.

President of the Italian Fashion Association (Camera della Moda).

Prada, Gucci, Zegna, Valentino and other well-known Italian fashion and luxury brands are all affiliated with this Italian fashion management organization.

The Chamber of Commerce is mainly a non-profit organization that regulates, coordinates and promotes the development of Italian fashion.

The Milan Fashion Week held every year is organized by the Fashion Association.

From detailed schedules to video presentations of each brand, as well as a list of brand live events, everything is included.

If you want to operate FILA back to Milan Fashion Week, you must go through this association.

Except Milan Fashion Week.

Xiangyang also wants to take advantage of this opportunity to lay the foundation for the FILA level increase.

There are eight branches in the Italian National Fashion Association.

Among them, the two branches of high-end fashion and high-end ready-to-wear are the most important.

Xiangyang also hopes that FILA can be divided into branches in the future.

If any of the ALTA MODA and PRET-A-PROTER certifications can appear together with the FILA trademark, there is no doubt that it will increase the brand value.

"Thank you for your hard work, Mr. Xiang."

"You're welcome, Mr. Ding." After saying that, Xiangyang pointed to Bea Shaffer who was sitting next to him and said with a smile:
"It's all her credit, I'm embarrassed to pretend to take it."

"No, I'm just cooperating with your work, Boss." Bea Shaffer shook her head firmly.

Seeing how disrespectful he was, Xiang Yang spread his hands.

"Boss, in addition to the FILA matter, Mr. Mario Boselli also has something special that he wants to communicate with you."

Bea Shaffer smiled and put the ice water she had not touched next to Xiang Yang's hand.

Then she moved away the cup of coffee that made her boss unhappy.

"I have had early communication with Mario Boselli's assistant. They want to show as much fashion film and digital exploration as possible during future fashion weeks."

Hearing this, Xiang Yang nodded slightly.

Compared with the former, major brands have deeply realized the importance of fashion movies in brand marketing.

Digital aspects.

There are not many applications in current fashion weeks.

What can be related to it are video demonstrations, which seem to be the most basic things in the future.

However, the impact of digitalization on fashion weeks is also the most important marketing method for brands to close the distance between themselves and consumers in the future.

Live catwalk shows, backstage photos and interviews, online video conferences and more.

HYS is already exploring and deploying in this direction.

As a leader in the development of the Italian fashion industry, Mario Boselli would like to have some in-depth discussions in this regard.

In Xiangyang's opinion, this is normal.

Kebi Shaffer's words almost didn't scare Ding Zhong.

I thought that I and Xiang Yang were here to publicize the development of FILA. Who would have thought that the chairman of the association would want to consult Xiang Yang.

Knowing that Xiang Yang was not simple, he took a sip of the drink in his hand to calm down his shock, and commented in his mind:
"Xiangyang. Too low-key."

Yes.

If only he were more high-profile.

Perhaps, I have become accustomed to such things.

"Miss Li, then Mr. Ding and I can't stay with you at night. You and your sister are free to do as you like." Xiang Yang suddenly looked at Li Bingbing with a smile and said.

Li Bingbing was stunned for a moment and responded quickly:

"Director Xiang, you and Mr. Ding are busy with your work."

It's normal not to take her with you for this kind of thing.

She already felt honored to have Xiangyang come forward to negotiate an endorsement for her.

Although, the unrealistic idea had vaguely appeared in Liu Qianqian's mind since the day she mentioned it to herself.

But wait until it happens.

The feeling is different.

"I'm going to say goodbye to my sister first, so I won't disturb the two of you from talking about business." He stood up with a smile on his face. After apologizing, Li Bingbing quickly pulled his sister Li Hed and stood up from his seat.

She no longer looked forward to having dinner together.

When they disappeared from the restaurant, Mr. Ding turned his head and whispered: "Mr. Xiang is very optimistic about her development?"

"Well, there are some." Xiang Yang nodded.

Li Bingbing will appear in many Hollywood movies in the future.

Human
Also very smart.

At least, the impression left on Xiang Yang was good.

She has a good relationship with Liu Qianqian, and it would be great if she can help her.

Spokesperson, who should I give it to?

"Then I'll call the country later to communicate and do some related research." Ding Zhong's tone still had the meaning of reporting on the work.

Xiang Yang raised his eyebrows and said helplessly: "Mr. Ding, if she is suitable, use her. If she is not suitable, there is really no need."

“But once we acquire FILA USA, there’s someone I think would be a good fit.”

Ding Zhong said "Oh?" in confusion.

Who can Xiang Yang admire?

"Emma Stone. It would be good to let her be the global spokesperson for FILA."

Ding Zhong has not expressed his position yet.

Bea Shaffer frowned.

If I go into the entertainment industry, I will definitely be better than her.

Xiang Yang, who was chatting with Ding Zhong about Emma Stone's arrival, didn't notice at all that his assistant was a little bit annoyed.

Thinking of last night, my wife went to Toronto with Emma Stone.

Xiang Yang said regretfully:
"It's a pity. If it weren't for the film festival, I could have introduced Mr. Ding to her. She has great potential for future development in Hollywood."

Bea Shaffer resisted rolling her eyes and lowered her voice and said:

"Boss, you have a very busy schedule ahead."

In her heart, she secretly vowed not to let Xiang Yang get entangled in movie matters.

Today I helped Liu Qianqian’s friend negotiate an endorsement deal.

I might go all the way to stand up for someone's movie tomorrow.

Of course these actors will miss Xiang Yang.

But it is of no use to Xiangyang's future career development.

And these should be things Little John does.

Otherwise, why do we need him?
"Oh, yes, that's right." Xiang Yang, who was pulled back by Bea Shaffer's words, said with a calm smile: "Mr. Ding, we also want to go to AC Milan Club together.

Their chairman, Lao Bei, invited me to take a look, but I couldn’t refuse.

So you have to go on a trip with me. "

"Mr. Xiang, don't say that." Ding Zhong's eyes rolled.

The Grand Commander of Italy.
Pooh!
"It's my honor to go with Mr. Xiang."

"No, no, no, Mr. Ding, you."

(End of this chapter)