Reborn fashion designer

Chapter 608: Got a promotion after finalizing the acquisition plan

"Hello, Mr. Tang."

"Mr. Xiang, seeing is better than hearing. Thank you for choosing CIB."

Since 2005, CIB has been supporting Anta’s growth.

Previously, CIB served as the lead bank, whether it was blood transfusion for Anta or the collection of funds for this acquisition.

Just arrived in Shanghai.

Unlike last time, Ding Zhong took the person in charge of this acquisition, Vice President Tang, to greet him at the airport.

The two sides exchanged warm greetings upon meeting.

An acquisition case targeting a foreign brand requires a lot of preliminary preparations.

There is a lot involved in the details of gradually understanding the situation, reaching a merger intention, signing a letter of intent, etc.

Especially, as an acquirer.

Anta is still a listed company.

The obligation to maintain confidentiality and disclose information is simply unavoidable.

The due diligence on target companies and brands is also very cumbersome.

To put it simply, if you want to achieve a brand acquisition of 40 billion to 50 billion yuan, it is not as easy as acquiring the budding stations A and B. You just need to pay.

Arriving at Anta’s headquarters in Shanghai, Hermès’ legal team had also arrived early.

After completing the handover work in detail, confirm again and again.

Xiang Yang nodded.

Start listening to the briefing session on the acquisition plan given by CIB.

"Mr. Xiang, according to our plan, we will first use HYS's funds to acquire FILA Korea. After acquiring 5% of the shares, we will then start to use Anta's funds."

"At the same time, we will negotiate with Samsung Securities to acquire its bonds in the market at a certain premium."

"This routine is a bit familiar." Xiang Yang turned his head and glanced at Bea Shaffer.

He Xiangyang's expectations were somewhat unexpected.

The acquisition process or channel is not single.

But basically it can be summarized as indirect acquisition and direct acquisition.

Because FILA Korea is a listed company in South Korea.

The method given by the financial general consultant in France is to conduct necessary malicious short selling on the Korean stock market.

Then at the right moment, take advantage of the decline in its stock price to buy a large number of common shares of the company.

Then, by increasing the shareholding ratio, FILA Korea was forced to sell the FILA brand at a reasonable price.

Or, directly carry out a forced merger and acquisition of the company.

However, with such an acquisition method, one must consider whether there will be any obstacles in acquiring the FILA brand, a brand controlled by Koreans.

That is, whether we will encounter Samsung, a company that Koreans cannot escape.

Because during the creation, establishment and development stages of FILA Korea, it successively borrowed 180 billion won from Samsung.

Take into account the exchange rate and interest.

Although this amount of money seems small, it is only about 2000 million US dollars.

But always have to be on guard.

What if Samsung comes out to cause trouble?

But no matter what, sufficient funds of US$5-6 million are enough to ensure the merger and acquisition of a company with a market value of only US$10.75 billion.

In other words.

According to France's plan, no matter how bad the result is, Anta and HYS can win at least 51% of the shares.

And the remaining 49%.

In front of Anta and HYS, who have huge bodies, they are just lambs to be slaughtered.

However, when Xiangyang reacted to the acquisition plan presented by CIB Bank, he only had one sentence.

"I'm living the way I hate the most."

Isn’t this a replica of the LVMH Group’s acquisition of the GUCCI Group?

Take 5% first and seemingly stand still.

But he kept increasing his shareholdings.

After reaching a certain ratio, start waiting for the other party to come to negotiate first.

Well, how about directly acquiring 4.9% of the shares, so that there is no need to raise a sign, and then follow the same pattern as LVMH Group and accept the investigation?
"Mr. Xiang, according to our due diligence, FILA Korea's future business strategy will gradually increase its market share in South Korea.

"Considering your company's influence in the market, the longer the delay, the more advantageous the other party will be."

Listening patiently to the report, Xiang Yang nodded.

FILA Korea and FILA China have completely different business strategies.

With the rise of tourism, many people will find purchasing agents to buy Korean version of FILA in South Korea and then wear it back home.

The reason is also very simple.

In terms of price, the domestic FILA is about three times the Korean version.

FILA, operated by Anta, uses genuine leather.

The Korean version uses synthetic leather.

But just because it was sold cheaply and it was endorsed by Korean stars, it became very popular, and its stock price increased by about four times in the future.

The peak reached over US$43 billion.

Well, Anta's peak value exceeded HK$2000 billion during the same period.

Hermès is $2350 billion.

But who wouldn’t be happy spending less money.

After Xiang Yang thought for a while, he asked: "So, your goal is to quickly acquire 10% of the other party's shares + bonds, and then exchange cash for the operating rights of the FILA global brand and North America?"

"Mr. Xiang." Vice President Tang nodded and added:

"Actually, strictly speaking, 20% is more certain. According to our due diligence, this individual named Yin Yunzhu and his family only hold 20% of the shares."

"And a large amount of his family's assets are being used to prepare for the acquisition of this golf equipment company called Acushnet."

"That means..." "It means he has no money." Xiang Yang said directly for Vice President Tang.

Koreans, for the sport of golf.

He has an almost perverted obsession.

Vice President Tang, who was interrupted, pursed his lips and continued:
"So, our next plan is to acquire Acushnet, which the family already holds shares. The target is also 10% of the shares and some of its corresponding bonds."

Xiang Yang nodded.

It turns out that this is where the 20% comes from.

"Mr. Xiang, in fact, according to our due diligence, Mr. Yoon Yoon-soo completed the MBO of FILA Korea, to the later acquisition of FILA global trademark ownership, and even the current goal of Acushnet, all through financing."

“The initial funds for its acquisition of Acushnet were obtained through the previous sales of subsidiaries in Europe, the Middle East, Africa and India.

In addition, although FILA is developing well in Korea, the market size in this country is too small after all. Its financing quota makes it difficult for it to directly acquire Acushnet, so it can only adopt a continuous acquisition model. "

"So, your judgment just now is correct." Vice President Tang was suspected of praising Xiang Yang.

"Oh, right." Xiang Yang smiled, "Mr. Ding, what do you think? The specific acquisition case still needs to be taken care of by Anta."

After Ding Zhong glanced at Vice President Tang in agreement, he looked at Xiang Yang cautiously and said, "I think it's feasible."

In a word, it is worth 50 billion yuan.

After saying that, Ding Zhong felt that his whole body felt relaxed.

"Okay, give me 10 minutes."

Xiang Yang put down the documents, stood up from his chair, shook hands with Vice President Tang and the members of the CIB acquisition team one by one, and left the conference room.

Bea Shaffer soon followed.

"Prepare me a cup of coffee." After arriving in the lounge specially prepared for Anta, Xiang Yang said to the assistant and then asked:

"What do you think?"

"Boss, I think this strategy is feasible." Bea Shaffer turned to Xiang Yang and said while preparing coffee:

"Compared to our French plan, although this operation is more tortuous, we have completely taken the initiative. If it were me, I would choose the latter when choosing between bankruptcy or setting up a new business.

Moreover, Boss You also left enough affection for the other party. "

"Don't take FILA Korea so seriously." Xiang Yang commented.

Before FILA suffered major setbacks, it was worth US$15 billion on the North American stock market.

But now, after being demolished to pieces, only 10 billion is left.

All I can say is that this move was the right move.

Wrong go, too.

However, this also verified CIB's judgment on the Yin Yunzhu family.

Will Hermès sell HYS if it can maintain normal operations?
Will you sell Hermès Film Investment Company?
Certainly not.

Instead, we will try our best to let them grow into important branches of the group, like limbs that contribute to the main body, so that their own brand matrix effect can develop more powerfully.

And when you have no money, you will think about cashing out.

"Don't make any noise, I'll call Axel to report on the work."

Axel, who had been waiting in front of the phone early in the morning, picked it up immediately when he heard the phone ringing.

"Xiang, you finally called. If you don't come again, I will fly to Shanghai to pick you up." After picking up the phone, Axel finally felt relieved.

"How was the discussion? Is there something wrong with the power of attorney?"

"No, we had a great conversation." Xiang Yang's voice sounded very happy.

Spend money.

You can't buy it without feeling happy.

"I very much appreciate the plan given by CIB. The specific situation is"

He lowered his voice and was about to report.

Xiang Yang was interrupted by Axel.

"Xiang, you have 51% authorization from H100 Group. Globally, you don't need to report to me even if you want to close any store or cancel any partner."

As he said that, Axel paused and then said: "You are Hermes now."

Xiang Yang was stunned.

Are you so flattering to me?
Then can I close the Paris headquarters?
Almost laughing out loud at his wild ideas, Xiang Yang nodded, "Don't worry, Axel, remember to open a bottle of champagne for me when the acquisition is completed."

"You should be the one to open the champagne, haha." Axel laughed.

2010 9 Month 21 Day.

When Xiangyang signed the formal letter of intent to acquire Hermès on behalf of Hermès.

The contract was sent back to Paris immediately by email + fax, and a transfer record of US$1 million was born.

The money was transferred directly to the bank account designated by CIB.

And at the same time.

An announcement was released on the Hermès official website.

In his temporary capacity as Hermès ECD (Executive Creative Director), Xiangyang will conduct an in-depth inspection of all stores in Hermès Asia Pacific and HYS Asia Pacific.

Compared with this Title, which has great reputation among foreign companies.

What’s even more surprising is that Xiangyang’s first destination is not Neon, which always ranks first in marketing performance.

Nor is it the China where he is now.

But South Korea.

After receiving the news, Lao Cao was stunned for a moment. Why was this young man suddenly a level higher than his own?

wipe.

No, I, the CEO, am just a part-time worker.

People get dividends.

Well.
Although there are two words temporary in front of temporary ECD.

But on the way up, with the development route of Xiangyang, it is CCO.

Chief Creative Executive position.
But only people from the Hermès family can sit there!

(End of this chapter)