Reborn fashion designer

Chapter 612: Princess Sanxing’s food is not delicious

What is Korean traditional breakfast?

I was quite curious at first.

But wait and see when it’s served, haha
Isn't this just rice soaked in soup?

You cut these things.

But I can’t say you did it. I can also chop vegetables.

But from another perspective, with Li Fuzhen’s status and family background, being able to skillfully prepare such a tray of sumptuous dishes is actually very virtuous.

Very good at living.

Don't talk about Liu Qianqian.

Just those dry lunches made by Bea Shaffer next to him.

It’s not just a waste of teeth.

Also exercises the articulator muscles.

When he was about to use his chopsticks, Xiang Yang sighed in his heart and couldn't help but warmly thank the eldest princess for cooking the food herself.

Does the rice suit his taste?

It doesn't really matter.

But at least, they did it.

Likewise, Chenglong, who was patronizing and thanking her enthusiastically, was reluctant to use his chopsticks.

"If the guests don't move their chopsticks, how can I be embarrassed to eat?" After Li Fuzhen's breakfast was also served, she smiled at Chenglong and Xiangyang in an elegant manner:
"Please forgive me, you two. After all, I have work to do later."

After saying that, Li Fuzhen still looked at Xiang Yang and had no intention of touching the knife and fork.

Xiang Yang pursed his lips, picked up the coffee and took a sip, "It seems that I will have to work hard today."

Li Fuzhen smiled slightly.

For two days, she was very curious about how Xiang Yang managed such a large and influential company.

She also has many contacts with CEOs of other multinational companies.

But like Xiangyang, he was so casual and perfunctory, only visiting one store a day.
In today's fast-paced era where pressure and challenges coexist, it is hard to imagine that he can hold his seat so firmly.

Pretending to be at ease?

According to Li Fuzhen's own observations, she felt that this was not necessarily the case.

"Shaffer, which one are we going to today?"

“Lotte’s duty-free shop.”

"Lotte." Xiang Yang frowned, turned to invite Li Fuzhen and said:

"I suddenly want to visit the New World Department Store store. I wonder if Ms. Li has time? Brother Chenglong happens to be here, why don't we come together?"

"New World Department Store?"

Li Fuzhen's eyes flickered.

South Korea's Shinsegae Department Store was formerly Donghwa Department Store. Although it is also part of the Samsung Group, it is also in the retail industry.

But it has nothing to do with the Shilla Hotel she is responsible for.

The acquisition of Shinsegae was funded by Samsung Electronics, and the current actual person in charge is Samsung Prince Lee Jae-yong.

"To be honest with Ms. Li, I actually have a special purpose for coming here this time, which is to select HYS's first store in South Korea."

Ignoring her surprise, Xiangyang continued: "Compared to Lotte Department Store and Hyundai Department Store, I am personally more optimistic about HYS entering New World Department Store."

Li Fuzhen nodded slightly. She found Xiang Yang's sharp and understated voice very tempting.

This sentence is like answering the question I asked at the airport two days ago.

As for HYS, a brand whose marketing data is rising rapidly and which has vertically entered the electronics category from the luxury level, Samsung Electronics certainly wants to cooperate.

In the market, although HYS and Garmin’s smart watches have not entered South Korea.

But its hot sales have attracted not only Samsung but also LG in South Korea.

Internationally, Qualcomm, Motorola, and Apple have all been revealed to be developing their own smart accessories, but the reality is that other brands want to differentiate themselves from traditional watches in appearance.

Moto2013 in 360 was the first electronic watch to be made into a round dial.

But now, because of Xiangyang.

HYS has already joined forces with Garmin to register several future appearance ID and CMF designs.

If other companies want to do it, they can only take a detour.

Not to mention bypassing HYS’s strap design, even patented designs such as flexible panels, curved dials, and watch screen edges will invisibly increase capital costs for other manufacturers.

In the end, after spending tens of millions of dollars to open the mold, I found that it was not as good as others.

Time costs are also included.

Otherwise, why would Apple seek to cooperate with HYS when it has many industrial designers?

The reason is not just for the convenience of quick pictures.

For an emerging product in electronic products, how to let consumers (users) experience the brand emotional experience as soon as possible, so as to occupy a place in this market.

But the most critical competition is the competition.

Apple needs to do this, HUAWEI needs to do this, and Samsung naturally needs to do this.

As for Xiang Yang's words, the superficial meaning is that since you are here, why should I talk to Brother You's subordinates about these things?

Chenglong saw the two chatting about going shopping today.

I don’t know what to say.

He couldn't understand the intrigues at the commercial level, but he could also see that Xiangyang had no intention of discussing this trivial matter in the movie with him.

While Chenglong was engrossed in eating, Li Fuzhen thought for a few seconds and asked:

"Mr. Xiangyang, what are your views on the high-end retail industry in South Korea in the future?"

"The future prospects are very good." Xiang Yang smiled.

"How to say?"

"The trend is irreversible." Xiang Yang said, putting a mouthful of vegetables into his mouth, chewing slowly, and then said: "Just like this breakfast, Ms. Li personally made it for me as the owner of Silla, even if the taste is not the same. If it doesn’t suit my taste, I’ll still eat it.”

"Doesn't it suit your taste?"

"It's just an analogy."

Xiang Yang quickly waved his hand, signaling her not to make another one.

But he felt that Li Fuzhen could understand what he meant by his words.

The trend is irreversible.

South Korea's economic development is not in the hands of the Koreans, let alone the Samsung Consortium.

Others Xiangyang didn't dare to express their opinions.

But when it comes to luxury goods, he is still confident that his vision and judgment will never go wrong.

Why has South Korea’s fashion industry mushroomed like bamboo shoots after 2014?
Who are the main consumer groups of Chinese luxury goods?

After buying these luxuries, you don’t use them yourself, but give them away to others.

Gradually, a group of major consumer groups either disappeared or did not dare to buy.

The performance of domestic luxury stores has naturally declined sharply.

Combined with issues such as tariffs, the price of domestic luxury goods is far more expensive than abroad. South Korea, which is the most popular among Chinese tourism companies, naturally has the highest profit.

Of course, purchasing agents also make a big contribution here.

Air tickets are cheap.

But there is no need to expand on this kind of thing.

But when it comes to the retail industry of luxury goods, Xiangyang still feels that second-hand luxury goods really have great potential in South Korea. As he brought up this topic, Bea Shaffer, who remained calm at the dinner table, rolled her eyes at Xiang Yang speechlessly.

Deceive the eldest princess of Samsung to open a second-hand store.

This is something you can do.

But in fact, the second-hand luxury goods industry is very huge.

In 2020, the transaction volume reached 280 billion euros.

Even luxury brands are starting to get involved.

Gaultier's personal brand, which has a good relationship with Xiangyang, and Valentino have their own official second-hand platforms.

It not only reviews the brand's historical design archives and deepens the brand's long history, but also collects big data to examine the direction of the market.

In addition, it is a unique business.

Renting antique dresses is one of the future fashion trends.

As second-hand luxury goods transactions become more frequent.

The AURA Blockchain Alliance, co-founded by LVMH Group, PRADA Group, and Richemont Group, also has a fee-based service to help verify the authenticity of second-hand products.

The Kering Group, the parent company of Gucci, has directly invested in the luxury handbag rental business.

Whether the price in the second-hand market maintains its value.

Direct feedback will be given to the sales of new products in the store.

After all, no one wants to spend tens of thousands, only to have it cut in half when they go out, or even sell it at a 1% discount after changing hands twice.

"If Mr. Xiang Yang wants to invest, I am willing to give it a try." Li Fuzhen, who was trying not to laugh out loud, said to Xiang Yang seriously.

Xiang Yang shook his head.

The Korean market share alone is not worth wasting his energy.

But Li Fuzhen could listen.

This feeling was at least much more satisfactory to him than Liu Qianqian, Bea Shaffer, and Little John, who had always turned a blind eye to his own investment advice.

You can't say that your wife doesn't listen to you at all.

At the very least, her persistence in buying a house
Remembering that Liu Qianqian wanted to change houses before, Xiang Yang clicked his tongue.

In fact, real estate in Jiangnan is also worth investing in.

The Silla Group has such favorable timing and location. If Li Fuzhen, the eldest princess, wants to really dominate her brother, she should start from this aspect.

Second-hand trading platforms are all trivial small businesses.

Seeing that Xiang Yang was just talking, Li Fuzhen couldn't help but be a little disappointed.

She actually knows that sincerity alone is of little use before there are enough benefits to impress the other party.

He can go shopping with me.

That's enough.

Wondering what other hobbies Xiangyang had, she lowered her head and started eating seriously.

But unlike her, Jin Xishan's charming eyes kept stealing glances at the two of them. Even the creative director of Hermès and the eldest princess of Samsung were interested in the industry.

There will definitely be some profit.

What happened to second-hand luxury goods?
They, the people at the top, looked down upon her. As a star, she didn't think there was any shame in this business.

Chenglong, on the other hand, is a bit strange.

After breakfast was over, Li Fuzhen personally arranged the transportation for the trip.

When he found an opportunity, he came to Xiang Yang and asked in a low voice: "Director Xiang, are you very optimistic about the market development in South Korea?"

"Yeah, very promising." Xiang Yang nodded.

Not only luxury goods, he is also optimistic about Korean Wave-related industries.

The president of LVMH will take his whole family to visit South Korea in 2023. In the future, Korean stars will be able to overtake Chinese stars in the title of luxury brands.

That's just what people want you to see.

Actually, in 2014.

LVMH Group invested in YG through its private equity fund company L Capital Asia and became its second largest shareholder.

YG’s IDOL group BLACKPINK is popular all over the world. It seems that the Korean Wave has influenced young people in Europe and the United States. They have a large audience wherever they go.

In fact, they are all the product of the entertainment trends influenced by the early layout of luxury goods groups.

Without BLACKPINK, there would also be BROWNPINK, BLONDEPINK, and BLUEPINK
"Hey, Brother Chenglong, why did you come to see me?"

"I" Chenglong was speechless, what am I here for?

Do you need to say it?
"Haha, I almost forgot." Xiang Yang pursed his lips, glanced at Jin Xishan next to him, shook his head and whispered:

"Brother Chenglong, what I say about the movie doesn't count."

"No, no, I'm just here to catch up on old times." Chenglong twitched his lips.

Sure enough, there was still no chance for cooperation.

"Haha, Brother Chenglong, there is one thing I can guarantee." Xiangyang smiled and joked: "There is a scene of you in "Space Traveler"."

In Liu Qianqian's script, it is written that the hero's father likes to watch Kung Fu movies.

When the time comes, the camera on the TV will show some old movies about Chenglong. Wouldn’t that be very good?

No matter how much, Xiangyang couldn't do it.

Facing Xiang Yang's tactful rejection, Chenglong expressed regret and said with a smile: "Then Hua Xia Zhou, Mr. Xiang will never reject me."

"Chinese Week?" Xiang Yang gave a smile, "Brother Chenglong can come in person with the Cheng family class, of course it is very welcome."

The focus of China Week is not just a film exhibition.

If only Chenglong could perform lion and dragon dances on stage.

That could be said to be.

It’s capped!

Chenglong smiled and said in a very firm tone: "Since Mr. Xiangyang invited me, I will definitely wait for the entire Cheng family class to attend."

"Okay, I invite, I invite."

Xiangyang smiled cheerfully.

Who said Chenglong has no brains.

Isn't this quite calculating?
Although there are not many members in the Chengjia class on Hong Kong Island now, their roots started in Hong Kong Island.

After instructing Wanbi Shaffer to send invitation letters in the name of Hermès Film Investment Company, Xiangyang thought for a while and walked over and continued:

"Brother Chenglong, what do you think about letting Chengjiaban get involved in TV drama production?"

"TV drama?"

"Maybe next year we will join forces with Bernard and Light and Shadow Production to take action in this area."

　Regarding domestic affairs in the 2015s, they are too sensitive.

　　Those who are interested can check it out.

　　If you search for keywords such as luxury goods, big tigers, and store sales decline, store closures, and transfers, you will get a rough idea.

　　In addition, South Korea's luxury goods sales performance ranks first in the world, which is a lot of water.

　　In addition to their own comparative consumption, economic development, as well as our purchasing agents, tourism consumption and many other things, have made great contributions.

　　Another thing to say is that Korean entertainment is now so influential internationally, and luxury brands have indeed played a key role.

　　But if I write it down in detail, I don’t know if you like it or not. Everything is softened and integrated into daily life.

　　
　
(End of this chapter)