Reborn fashion designer

Chapter 646: Liu Tianxian enters real estate investment?

Xiangyang's car loss was also reported by the Italian media.

Red Bigland was depressed.

Why wasn’t the missing car the pink Alfa Romeo Juliet?

This can save a lot of advertising costs.

Even the Renault MPV that Liu Xixi received as a gift has received exposure, while Alfa Romeo, which just signed Liu Xixi as its spokesperson, has not.
"What do the people in the PR department do? Didn't you see Liu standing next to Xiang?"

The CEO's powerful question prompted Alfa Romeo's public relations department to take action.

Why did Xiangyang lose his car?

Isn’t it because Renault’s MPV is not equipped with a trailer rack?

Alfa Romeo doesn't have an SUV though.

But it is easy to temporarily add a shelf to Juliet and put a FRW on it.

When releasing this photo through its official account, Alfa Romeo even deliberately @ed Xiang Yang and Liu Qianqian:

look here.
It's so hot.

"Oh, by the way, don't forget to let our colleagues in France." Red Bigland, who was very satisfied with the publicity effect, paused and decided to contact the spokesperson himself.

This is the only way to show respect.

The Tour de France organizing committee is also stepping up efforts to contact HYS.

Who is Xiangyang?

Permanent director of ITRA (International Trail Running Association).

I am from the sports circle.

What brand is HYS?
It is a brand that is developing towards covering a full range of sportswear.

The parent company is also a sponsor of the Tour de France team.

Since the orange cycling jersey is so dazzling, let Xiangyang design the yellow jersey, green jersey, polka dot jersey and white jersey for the 2011 Tour de France.

Isn't it also an eye-catching happy event?

Before Xiangyang himself responded to the invitation, Axel happily accepted it.

The four leaders' jerseys of the Tour de France are the most eye-catching focus of the competition.

If the AR2G team's racers can win these honorary uniforms in the competition, it will be a great achievement.
"How much sponsorship do we give to the team?" Axel asked his assistant.

“More than 300 million euros.”

"Add more money and try to make the total amount of sponsorship fees consistent with the first tier."

In competitive sports, how can you get good results without spending money?
The Sky Team, which was established last year, has increased its total budget for next year to $1500 million.

Recruiting soldiers immediately can be regarded as a heroic act of knowing how to be content.

Sponsored by Sky Broadcasting Group, the newly formed cycling team also launched the slogan "Create Britain's first Tour de France champion".

Who will guard the honor of France?
"Please help me contact Decathlon." Axel said with a smile.

Sky Broadcasting was able to bring in 21st Century Fox (Fox holds a 15% stake in the Sky team), and Hermès also has its own support.

HYS's product prices and store numbers are not enough to support the sale of affordable bicycle accessories.

And we are seeking joint cooperation with Decathlon in this regard.

Everything will fall into place.

The two companies had previously discussed related cooperation.

"That's a good thing."

After receiving Axel's call, Xiang Yang smiled and agreed, "If that's the case, we can also ask Anta for help in our layout in China. What do you think?"

"of course."

Axel also agreed with Xiangyang's suggestion.

Because of the cooperation with the FILA brand, Anta has undoubtedly become a strategic partner for HYS's future development in China.

It's just about promoting cycling in the country.
Obviously, it is not enough to just invest and sponsor the filming of movies on related subjects.

Although hosting events can have an effect, it also takes years of accumulation to form an effect.

Moreover, only those who manage a household know how expensive firewood, rice, oil and salt are.

Organizing events also costs money.

The promotion of UTMB events in China already accounts for a large proportion of the expenses. How can we control the costs of cycling events?
Looking for Red Bull, Anta and other partner brands to invest together?

This must definitely be done.

But before that.
When little John found out yesterday that Xiangyang lost his bicycle, he laughed his ass off.

He originally wanted to laugh at his friend, but he was really shocked by his friend's marketing that seized the opportunity.

So, before leaving for Tokyo, he came to see his good friend.

As soon as I entered the office, I saw Xiang Yang communicating with Bi Shafer. After listening for two minutes, he smiled and said, "You can hold a lottery event. This will not only save money but also bring some popularity to our movie."

The two movies are about to be released, and "Time Traveler" will also start shooting soon.

There are also Station A and Station B.

Plus other planned projects
Hermès Film Investment Company also needs marketing and promotion.

He doesn't think it's too little, and he appreciates every bit he can get.

"What do these movies have to do with cycling?" Xiangyang looked at his friend speechlessly, saying, "Don't make trouble."

"It's just a gimmick, why bother about whether it's far-fetched or not." Little John smiled.

“You’re taking this kind of bicycle for a raffle?”

Xiangyang resisted the urge to glare at his friend and shook his head.

"Who says it has to be FRW?" Little John said with a smile that Hermès Film Investment Company could invest in purchasing some entry-level bicycles.

Then during the movie screening, the audience will enter a lottery based on their ticket numbers.

"Of course, you can also play a bigger game."

As he spoke, Little John smiled and said, "For example, we could invite lucky viewers to come to France to watch the Tour de France. Well, it's a little long, but I believe many people will be looking forward to such a unique experience."

Xiang Yang smiled "hehe".

This year's movie, go to see the Tour de France which will be held in July next year.

Little John is really good at thinking.

"It doesn't have to be the Tour de France. After all, other countries also have cycling competitions. We can just contact them."

Bi Shafer thinks this approach is feasible.

For example, Australian audiences can just watch the Tour Down Under in January next year at home.

For Italy, just watch the Giro d'Italia.

Contacting the organizing committee, renting a camping site, and having HYS provide camping experience for all lucky audiences is also a good marketing method.

"Then let's study it."

Xiangyang thought about it and was still worried about the time span.

However, marketing methods such as giving away bicycles or cycling equipment through raffles are feasible.

Seeing Xiangyang's approval, Little John was a little proud and asked again: "Do you have bicycle competitions in China?"

"Is there? I guess." Xiangyang was not sure.

Frowning, he picked up a pen and wrote "cycling, hiking" on the paper, then looked at it and asked:
"Jiang, what do you think about holding a film exhibition in the plateau?"

"Another film exhibition?"

"Yes."

Xiang Yang nodded.

It is much cheaper to hold a film exhibition about cycling than to hold a competition.

There are actually quite a few movies about bicycles.

There are also some in China.

"The Bicycle Thief" was shortlisted for the Golden Bear Award in Berlin and also won the Silver Bear.

And the others.

Thanks to having a wife who loves watching movies.

Xiangyang can actually name a few classic bicycle movies.

"The Flying Scotsman" tells the story of a cycling enthusiast who breaks the world record in an international competition using washing machine parts.

"Phantom Pain" tells the story of a cyclist who
"Chasing the Legend" tells the story of the HTC team
And chose to hold the film festival in the city on the top of the plateau.

Profits are also maximized.

318!

Whether it's cycling, driving, or even hiking.

"Youth has no price, all the way west"

This sentence is enough to show its importance in the minds of people who like outdoor sports, and it is not an exaggeration.

“Then we have to plan well.”

Little John thought about it for a while and realized that relying solely on the influence of Hermès Film Investment Company to hold a film festival in China might not necessarily achieve the maximum effect.

We still need to find someone to cooperate with us in organizing it.

For example, the copyright for broadcasting movies and coordination with local authorities, etc.

It's all stuff.

But fortunately, he has no shortage of friends in this regard.

"The special prize is a car, and the first prize is a car." Xiang Yang tapped the table lightly and said with a smile: "Just do as you said and invite them to watch the Tour de France. As for the rest, we can discuss it later."

"Okay, you have the final say." Little John knew that he couldn't escape the fate of working.

As soon as Xiangyang said it casually, he was about to take action.

Really, I owed this guy in my previous life.

“Get the tickets from Chengdu, and then ride to the plateau area to watch the film exhibition?”

When Xiangyang came back and talked about this wonderful idea, Liu Qianqian couldn't help but complain: "You are like a capitalist now, so bad!"

"It's not as excessive as you say."

Xiangyang scratched his nose.

He just added fuel to the inevitable trend of future development.

Even without him, there would be many people who would bravely embark on this journey.

"Do you provide security?"

Liu Qianqian is very concerned about this matter.

You can find information about 318 by just searching.

2160 kilometers, with a cumulative climb of 25000 meters and an average altitude of about 4000 meters. The entire journey requires crossing 14 high mountains, and also faces a series of severe challenges such as supply difficulties, low temperatures, and wild animals.

She said Xiangyang was an out-and-out capitalist, and everything was light.

"Of course there will be. When we discuss it in detail, we will definitely put a lot of effort into this aspect."

Xiangyang said, patting his chest.

He is also concerned about this.

It would be bad if something went wrong.

After watching Xiangyang take a good look, Liu Qianqian sighed.

She actually knew in her heart that even if Xiangyang hadn't pushed this matter forward, many people would have challenged it on their own.

Xiang Tai also talked to her today.
"Wait a minute, I'll call Mrs. Xiang first." Thinking of the movie "Turning Mountains", Liu Qianqian suddenly walked towards the phone.

That's all she can do.

She has no idea how much Hermès spent on operating the UTMB event.

However, setting up a supply station definitely costs money.

Being able to gather more people together means having more protection.

so.
Before she could make the call or whisper her thoughts, Xiangyang took Liu Qianqian into his arms with a smile.

"I did, I found an angel?"

He asked softly.

Listening to the words in her ears, Liu Qianqian smiled helplessly.

I wish I were an angel.
I certainly won't let you do this.

They all travel on a budget!

This trip is just for the prize with a very low probability of winning.
"Give me back the money I transferred to you." Liu Qianqian suddenly raised her head and said to Xiangyang very seriously.

"Ah? What's it for?"

Xiangyang was surprised that the money was not even warm enough.

When he asked this question, he subconsciously covered his wallet.
"I want."

Liu Qianqian smiled slyly.

"Why, if it goes into your pocket, I won't get it back?"

"How is that possible, hehe."

"Transfer the money quickly. I want to ask my godfather how to deal with this matter." Liu Qianqian said, and reached out to touch Xiangyang's trouser pocket.

The posture was righteous and confident, just like when he was robbing.

"What does this have to do with your Uncle Chen?" Xiang Yang was stunned.

"He runs a hotel, have you forgotten?"

Liu Qianqian didn't even bother to call Xiang Tai. She raised her fist in front of Xiang Yang and said, "Give me money or eat my fist. You choose one."

"."

Xiang Yang swallowed.

The public security in Paris is indeed not very good.

It's not even safe to stay at home anymore.

(End of this chapter)