Reborn fashion designer

Chapter 648 Youth Hostel, Destined to Open More Than Just One

Film, event, competition promotion, and online marketing plans
With the experience of the UTMB event group in organizing competitions, a detailed overall marketing plan was soon placed on Xiangyang's desk.

He saw it and was very satisfied.

After changing some details, he signed his name and handed it to Axel.

The latter was delighted.

The two of them were in sync, and his communication with Decathlon went smoothly.

"Xiang, if there are no problems next, I hope you can speed up the pace." Axel took the teacup and placed it in front of Xiangyang.

"I'll do it myself." Xiangyang picked up the teapot.

Drinking tea on the roof garden.
He first filled Axel's cup a little, then poured it into his own cup, only half full.

Seeing that he made no secret of his dislike for tea, Axel smiled casually.

"How's the situation at FILA going?" He asked after picking up his teacup and taking a sip.

"The negotiations with Anta went smoothly."

Xiangyang said this and picked up the teacup.

According to the consensus and progress reached between him and Ding Zhong, the two will attend the Gymnastics World Championships together.

Afterwards, they attended the acquisition press conference together.

As for Samsung
Since he couldn't stop them, Xiang Yang reported to Axel that the other party would start to acquire the remaining shares of FILA Korea.

Not surprisingly, Axel was delighted.

"Xiang, you are still in charge of the specific affairs in Asia. We agreed on that before." Axel reminded him vaguely.

The title that Xiangyang holds now is not just about business in China and South Korea.

There are also Neon and Greater China Districts.

The business scope it is responsible for includes not only HYS.

And Hermès’ business development is also involved.

This made Xiangyang frown.

After thinking for a moment, he said in a deep voice: "Okay, I'll do my best."

"Okay, then you have to work harder." Axel didn't say anything else, but just helped Xiangyang fill the cup with black tea.

It can be seen that he really enjoys this harmonious understanding between himself and Xiangyang.

Getting such help would be extremely beneficial to his future control of Hermes. Otherwise, he would not have helped Xiangyang to strive for the treatment he deserved in Hermes.

After chatting for about ten minutes, Axel finally stood up and personally escorted Xiangyang out of the office door.

After returning, he looked at his assistant and asked, "How's the progress of that custom car?"

"It should be ready before Christmas."

Customizing a sports car, whether it is customized paint or customized artificial leather and interior, is a time-consuming and laborious task.

If you want perfection, don't rush.

Here goes.
"Did you find the lost bicycle?"

"not yet."

"The efficiency is really too low." Axel shook his head and sighed.

Don't tell me, this bicycle is lost.
Once he gets it back, he will keep the bicycle in the Hermès collection for display to commemorate this unique marketing event.

But the best outcome is that the lost bike is gone forever.

Or, reappear in the public eye in some stunning way.

"Boss, you're back." Seeing Xiangyang returning to the office, Bi Shafer stood up on his own initiative.

Looking at the thick pile of materials in front of her, Xiang Yang couldn't help but sigh: "You are really a hard-working little bee."

“Always prepare ahead of time.”

Bi Shaffer said softly.

She was used to Xiangyang making fun of her name.

"What are you looking at?" Xiangyang came over and glanced at the documents.

Since even his assistant is so attentive, he must express his gratitude.

It is impossible to give bonuses.

It's okay to just say it as a token of appreciation.

"I'm reading an introduction to bicycles." Bi Shafer smiled and picked up the information she had summarized from the table and handed it to Xiangyang.

"Let me see." Xiangyang took it, nodded and flipped through it.

Or as the saying goes, different trades are like different worlds.

There are actually a lot of tricks inside a bicycle.

Take the most important frame for example, it is actually made of metal alloy.

This is completely different from Xiangyang's original understanding.

He really thought that a car made of carbon fiber is made entirely of carbon fiber.

The result is a look.
Okay.

This stuff is actually collectively called alloy.

Moreover, FRW told him that the aviation-grade metal used here only means that the alloy used in this frame meets a certain level of quality requirements.

It's definitely just a gimmick.

There are actually two key factors: rigidity and toughness.

However, there are indeed special material frames.

Scandium, magnesium, bamboo and flax can all be used to make bicycle frames.

Among them, magnesium frames were the main material used in the Tour de France in the 1990s until carbon fiber frames came into use.

Flax is usually used in combination with carbon fiber to provide better vibration absorption.

"not bad, very good."

It’s hard for Xiangyang to say that he doesn’t like such a highly efficient subordinate.

"A team from Decathlon will come over to finalize all the details of the cooperation with us, and you will be responsible for representing HYS."

"Ah, me?" Bi Shafer was surprised.

Xiang Yang nodded and said with a smile: "The time may be during the World Championships. I can take Annabelle with me, and you can represent me."

this is not.
Just being lazy!
A strange thought flashed through Bi Shaffer's mind, and she said with a smile, "Okay, Boss, if there's anything I'm unsure about, I'll give you feedback in time."

"Don't worry, the general direction is certain."

Decathlon's future store expansion speed will also be astonishing.

By 2023, there will be nearly 70 stores in 2000 countries.

This expansion speed is not something Xiangyang looks down on as HYS cannot catch up with it no matter how hard it tries.

Take the layout in China for example. Decathlon has been in China for 7 years, but how many stores has it opened?

I'm sorry to say that there are only about 10 of them.

There are so many detours along the way.

Originally, Decathlon thought it could emulate its store layout in Europe, relying on large stores of thousands of square meters to provide a slow-consumption shopping experience similar to that in Europe in places far away from the city.

The results of it.
The Chinese people don't recognize this at all.

One is that the concept of one-stop large shopping malls is still in the process of being gradually accepted. The other is that Chinese people's shopping habits prefer comprehensive shopping malls in crowded commercial areas.

In such a business district, land is very expensive.

From our own perspective, cooperation is always the best solution.

In Decathlon's stores, own-brand products account for 96%, and the remaining 4% are third-party brands such as NIKE and Adidas introduced to meet higher consumer demand.

HYS has an advantage in this regard.

Here, we have to mention the online consumption channels that HYS has been planning from the very beginning.

Although it is still far behind the future online shopping experience, there are many unreasonable aspects in the warehouse layout.

But it proposed a new idea.

According to intuitive data, HYS achieved a year-on-year month-on-month growth of 136% and sales growth of more than 100%.

Its unique online booking and offline pickup model also attracted traffic to the physical store. The 40% repeat purchase rate of high-end consumers surprised the executives of Decathlon.

To the extent that they are also considering whether to copy this model in areas where they have few stores.

After all, their market share in China is not high.

What's more, HYS's explosive growth has not yet fully unleashed its potential.

HYS and Decathlon have many similarities.

In the layout of the entire industrial chain, both parties firmly control product design and raw material procurement in their own hands.

The only difference is that Decathlon operates shopping malls, while HYS adopts the model of boutique experience stores.

If HYS launches a merger and acquisition of any large sporting goods chain brand in the world, it is entirely possible that it will develop into the next Decathlon.

There are many such brands.

For example, Sports Authority, which has 470 stores in North America, or Intersport in Switzerland.

Of course, it is difficult to digest the acquisition of a large sporting goods store chain in a short period of time.

Sports Authority recently revealed that due to the impact of e-commerce, there were problems with its operating data.

However, considering the high labor costs of 14500 full-time employees, if you want to eat it, you really have to consider whether you have such a good appetite.

but
Who can guarantee that companies will not take risks in order to expand?
But it is precisely for this reason that Decathlon and HYS are more inclined to choose cooperation.

It is crucial for everyone to seek development space in their respective fields and jointly build a global business model.

"I will try my best." After listening to Xiangyang's analysis, Bi Shafer pursed her lips.

She knew that Xiangyang would not admit it even though he said it.

But in fact, it is to cultivate her ability to stand on her own.

maybe.
"After this contract is signed, you should focus on this aspect. Remember, e-commerce is the future development trend, and physical stores are only to better satisfy consumers' shopping experience."

"Shall I be in charge of the whole thing?"

Bea Shaffer's eyes lit up.

Xiangyang laughed dryly, his salary would not increase anyway.

His wife took away several million dollars at once, and he had no extra money to give to his assistant.

As for the prize money?
Let’s wait until the end of the year.

"hey-hey."

It was a rare occasion for Bi Shafer to show her side as a young woman, and she was amused by Xiangyang's stinginess.

She really doesn't care about money.

If she had joined HYS, her salary would have increased several times.

But the relationship changed.

What I gain from being with Xiangyang as a personal assistant is far more than what I can gain from that little salary.

She is now a wealthy woman.

It just depends on who you compare with.

Just like Annabelle, who was sitting outside at the front desk, was a carbon copy of Little John.

She has no access to many core contents.

But Bi Shafer knew almost everything.

Even when Xiangyang transferred funds to Liu Qianqian's bank card early in the morning, she helped fill out the formalities and confirmed the specific remittance time with the bank.

That is, from a certain perspective.

She knew better than Xiangyang how much assets he had in the bank.

"Okay, go get busy. Also, help me contact the poster design department of the CC Standard Collection. I have something to tell them."

"Okay, Boss."

"Xixi, my boss called and said that when you return to China to film, we should find time to meet and discuss the details."

On the other side, Mrs. Xiang, who was shopping, pulled Liu Qianqian and whispered.

"Okay." Liu Qianqian smiled.

Taking in all her micro-expressions, Xiang Tai's face was also full of smiles.

Use Lao Xiang’s words on the phone.

This move was the right one.

There is no need to focus on cooperating with the other party in the film industry. With the decline of Hong Kong films, Huaxiaxing's voice in the mainland market is also limited.

It is far inferior to Huaying, Enlight Pictures, and even Bona.

Instead of competing with them.

Not as good
Who says you can only open one youth hostel?

"Xixi, will Xiangyang go back to China with you?"

"He's going to Holland."

"Oh, is it that gymnastics competition? Why don't you go and see it sometime?"

"I"

Liu Qianqian expressed regret that she wanted to go to the scene to support, but she didn't have the time.

"When the competition starts, I will just cheer for Mama Qiu online~"

(End of this chapter)