Reborn fashion designer

Chapter 705 Finalizing the Acquisition (Part )

Red Army Liverpool?
If Xiangyang, who knew nothing about the club, heard about it from Axel, the first thing he thought of was not the famous team song.

It's a brand.

New Balance!

With the successful revival of this old club, it reached the final of the Champions League.

New Balance, which bet on Liverpool, made its first appearance in the Champions League final and at least showed up in front of 2 million people.

And achieved sales of nearly 10 billion US dollars in the European market that year.

With global sales of US$33 billion, it became the world's third largest sports brand in the year Liverpool won the Champions League.

New Balance only invests 3000 million pounds in this investment every year.

It's hard to say that this is not a near-perfect marketing campaign.

In addition, New Balance's professional football shoes Tekela are priced at as high as 1699 and are only aimed at the highest-end football product market.

It’s selling very well.

Around Liverpool's outstanding performance, New Balance also launched a series of jersey development marketing and made a lot of money.

The dividends from the sales of Liverpool-related products alone amounted to 2000 million pounds.

You can imagine the actual sales situation.

That's the beauty of football.

However, Oaktree Capital's move was insidious enough, directly putting the Liverpool club and its investors on the spot.

If it is really taken over by the bank, both your money and your life will be lost.

"Is 6 million pounds too much?" Xiang Yang said with a little hesitation: "I personally have no opinion on the acquisition of Arsenal or Liverpool. But I think we should still be careful about the actions of this investment bank. Will they focus on the debt?"

To be honest, take out 6 million pounds.

Considering HYS's sales revenue alone, it is very risky.

Even the future profits are mouth-watering.

"That depends on your ability." Axel said with a smile.

He also thought that Xiangyang would have some ideas about finalizing this club.

After all, as far as he knew, Benedict Cumberbatch, who became famous all over the world with the broadcast of "Sherlock Holmes", had been urging Xiang Yang to turn his attention to Arsenal in front of the media whenever he had the chance since Hermès was revealed to be planning to acquire the club.

It's not surprising that he has such thoughts.

In addition to his beneficial personal abilities, Xiangyang's most notable characteristic is that he is "emotionally driven" rather than just focusing on "data."

Xiangyang could only smile bitterly at his high regard for himself.

It is not difficult to replicate New Balance's success with Liverpool.

Especially in China, HYS still has to face the problems of brands like New Balance and New Balance.

Similarly in China, HYS no longer has to worry about stores because of the finalized cooperation.

But football itself is not a simple business.

You must first achieve results before you can speak with confidence.

Under Armour, which also made bold attempts in football, later left in disgrace for a reason.

The supply chain of equipment and products in the football field is very complex.

In this regard.
"Axel, my view remains the same as always. The purpose of the aggressive entry into the football field is to improve the advantage in the leisure sports market and gain a larger share."

Scratching his hair, Xiangyang spoke frankly.

"I can give you the time you need." Axel had no objection.

He has consulted other industry insiders.

Apart from the acquisition cost of around 4 million pounds, Liverpool's debt problem is not a difficult problem for HYS.

As the acquirer and brand, you can simply sign a long-term jersey sponsorship contract with the club.

Liverpool's original contract with jersey sponsor Nike expired after the end of the 2011 season.

With this sponsorship, nearly 2 million pounds of debt can be directly wiped out.

As for the club's operations and self-generating capabilities, he plans to hire a professional team to complete them.

He is a layman when it comes to football.

So does Xiangyang.

Such a big move is nothing short of a gamble for them.

So what Oak Capital said is correct. It would cost twice as much to acquire Liverpool as it would to acquire Arsenal, but the risk involved is much smaller.

Even though Arsenal's performance on paper is more impressive.

Acquiring a club with a strong foundation is more cost-effective than spending huge amounts of money to sign stars to achieve the same goal.

If the club buys it, it can still sell it.

"Haha, that's true." Xiangyang smiled. How could he have forgotten this?

The future Premier League clubs are very valuable.

If Liverpool is bought for 6 million pounds, even if the operating results are not as good as expected, it can still be sold.

You shouldn't suffer losses.

"Okay then. I'll wait for your final news."

"it is good."

After reaching an agreement, the two hung up the phone.

On the side, Musk cast a curious look.

Pursing his lips, Xiangyang sighed helplessly: "I didn't expect that my future work would add more burdens. Working for others is so tiring." Musk looked at the "Versailles" Xiangyang for a few seconds.

What the hell is this?

Which worker lives as comfortably as you?

I am the CEO of a tech giant.
After thinking about it for a while, Musk quickly realized that Xiangyang's words had a hidden meaning and grinned disdainfully.

If Xiangyang is working for Hermes.

Then isn't he also working for Xiangyang in disguise?

"Xiang, although the communication between Axel and I has always been smooth in the cooperation with INS, I am not working for him."

Not for you!
Musk, without saying anything, glanced at Xiangyang with disdain.

In response to his little look, Xiangyang shrugged his shoulders.

"Has it been decided?" Ding Zhong's tone was filled with curiosity.

Xiang Yang nodded.

Liverpool, just Liverpool.

Who said this club is cheap?
"Breaking news! Liverpool's new financial sponsor revealed! 6 million pounds!"

《Visible ambitions! Nike, Adidas, and Puma face powerful rivals!》

"The dawn is coming? Who will become the new head of Liverpool?"

Liverpool owner: Welcome Hermes to take over Liverpool

"."

Before Xiang Yang, Musk, Ding Zhong and their team went to Boston, the global media broke the news that Oaktree Capital had officially launched an acquisition of Liverpool on behalf of Hermes.

As Chelsea's CEO, he responded to this in an interview with Les Echos:

"I am very happy to see this result and will actively communicate with the team. Such an acquisition will not affect the good cooperative relationship between Chelsea and HYS. I always thought it would come one day earlier."

Nasser Al-Khelaifi of Paris Saint-Germain: "It's a pity. In fact, Ligue 1 needs HYS more."

AC Milan CEO Galliani expressed regret: "We lost to the Premier League as a whole, not to a certain club."

Juventus: “.”

Surprisingly, Russian billionaire Usmanov took this opportunity to suddenly jump out and criticize Stan Kroenke:
"This damn guy not only refused to pay a penny for the club, but also prevented me from investing more in the club. Hermes' first choice was Arsenal! Arsenal! Arsenal! But it was because this damn guy asked for too high a price that forced Hermes to turn its attention to Liverpool. He is an insatiable vampire."

After scolding Stan Kroenke, he smiled and said, "I think they have good vision and made a wise decision at the right time. I welcome their arrival and have many friends here."

Yes, that's right.

Xiangyang has many friends in the Premier League.

Even Abramovich, who is usually silent in front of the media, expressed his welcome to Xiangyang through his personal social software, which is rare.

But he is much more interesting than Usmanov.

After directly finding the photo of Xiang Yang and Liu Qianqian's first visit to Stamford Bridge, he added a paragraph below:

"Xiang, you said you like it here very much."

There is nothing wrong with this.

However, after the media hype, Liu Qianqian felt embarrassed when a reporter who came to visit the crew asked her about it.

It was 2 years ago.

Why, are they bringing up old issues again?

"I'm sorry, I've been concentrating on filming recently and I don't know much about what's happening outside."

Liu Qianqian, holding a microphone and wearing a HYS cashmere sportswear, lied with her eyes open.

Well, without blinking an eye.

The reporter of the Sixth Princess was also stunned.

That's what I said.

As soon as the news of Hermès' official acquisition of Liverpool came out, not only domestic and foreign sports media, but even the overseas entertainment industry became agitated.

Hollywood directors and actors who have worked with Hermès Film Investment Company have expressed their intention to show their support in person through social media.

Now, the future "boss lady" of Liverpool actually said that she was unaware of it?

Who are you fooling?
"I really don't know."

Liu Qianqian calmly explained and also did some marketing:

"Even yesterday, I didn't know about the excellent performance of Sister Bingbing's movie in North America until she called me. I'll call him later and ask him."

"."The reporter of the Sixth Princess.

"If the acquisition is really completed, I will accompany him to watch the game in person." Liu Qianqian said with a smile.

I'll go and see, it's okay
Online, Chinese football fans were shocked by this sudden news.

Some were extremely excited, some were extremely thrilled, and some were wailing constantly.

Liverpool!
This is not the first time that this has something to do with China.

In the summer of 2010, Zhu Jun, the owner of Shanghai Shenhua, hyped him up and threatened to buy the wealthy club for 8 million pounds.

Well, it’s also other people’s money.

Even if he admitted it himself, it would be seen as a boastful act for publicity.

But you have to say, this guy does have vision.

This time, Liverpool is really going to have a connection with China. Foreign media are analyzing that the future leader of this club with a century-old history and rich heritage will be Xiang Yangshi.

Liu Qianqian actually said such words in an interview.

What do the fans think?
Pooh!
You think we don’t know Liverpool’s team anthem, “You’ll Never Walk Alone”?
They are really TND, worthy of being called the dog food couple!
(End of this chapter)