Reborn fashion designer

Chapter 728 Behind the romantic press conference, it’s all business

Official announcement!

Before the weekend, when Liverpool faced the Hammers West Ham United at home, the much-anticipated official announcement was officially announced to the media by Xiang Yang who arrived at the Melwood training base.

At the same time, it was announced.

HYS, owned by Hermès, the world's most prestigious luxury brand, has won the naming rights to the club's Melwood Training Center.

From this day on, the Melwood Training Base was renamed HYS Melwood Training Center.

The contract signed by the two parties will take effect from January 2011, 1, with a title sponsorship period of five years and a total cost of 1 million pounds.

At the same time, Hermès Group has sponsored Anfield Stadium, with the contract period matching that of the training base and the total cost being £1.2 million.

The signing of the two contracts officially announced that the debt problem that had plagued Liverpool had been resolved.

What is more crucial is Xiangyang’s response to the media hype.

Liverpool will indeed sell a large number of players during the winter transfer window, but the proceeds generated will be used to improve the stadium and expand the sports center training base.

“Our primary goal is to provide the club’s training centre with advanced design concepts and the highest functional standards.

We want the club's staff and players to enjoy working here, in a modern, transparent, sustainable and minimalist architectural style."

“At the same time, we are also paying attention to the Liverpool women’s team and the development of the youth training team.

It is hoped that this transformation will have a positive effect on promoting Liverpool's future development in the field of football.

Of course, if the application is approved and the main construction is completed.

We will also open up our facilities and invite Liverpool fans from around the world to join in the daily activities at the HYS Training Centre."

"Regarding the expansion of the Hermes Anfield Stadium, this will be one of the most complex construction projects in Europe and its transformation will be of great significance to Liverpool"

“In order to better cooperate with the club’s upgrade plan, HYS will work with the French National Institute of Sport and Physical Education to invest in and develop player equipment on the training ground.

In this regard, it is not only to ensure that our data collection and analysis technology for every player in the club is reliable.

I believe that in the future, it will be a milestone technological breakthrough that will drive changes in the football industry.”

"Next, I would like to invite the club's new sports director Edwards to give a detailed introduction."

On the stage, Xiangyang spoke freely.

Below the stage, the reporters listened attentively.

Are the words coming out of Xiangyang's mouth shocking enough?
Solving the club's debt problem of 2 million pounds in one go and circumventing FFP by skirting the rules is enough to make the media exclaim.

Stadium upgrades worth more than £3 million (£2.2 million in debt transfers, £8000 million in expected transfer revenue).

In Europe, even other high-profile clubs would find it difficult to set such ambitions.

Previous article: Which club announced the construction of a stadium of such a scale?
It will add 8000 seats at a time, completely renovate the training center's fitness area, increase the size of the base's physiotherapy room, and build a new indoor heated swimming pool.

It also covers the youth training office and the women's team
Looking back, only the new Real Madrid training base, which was put into use last year, had an investment of this scale.

But the key point is that Real Madrid obtained the funds by selling the old sports city in the city center.

This big move by HYS is to actually spend money to renovate the existing facilities.

I'm sorry to say that most reporters didn't pay much attention to what Edwards said, who came on stage in a suit to explain the upgrade of data collection and analysis technology.

However, Xiangyang, who came to the stage, was whispering with Axel.

Establish statistical databases of various player information.

In addition to GPS, sportswear is equipped with accelerometers and gyroscopes to monitor athletes' physiological indicators.

Build an interactive platform between fans and clubs, introduce big data analysis, help clubs distinguish between fans, followers and general consumers, and provide more complete personalized services
There is no reason not to make money by spending money.

Spending so much money to acquire a club that is highly anticipated by fans, of course, efforts must be made to build the brand from all angles.

The renovation of the stadium and training base will require bidding.

But this £3 million expenditure is not a lavish one.

The red bricks used in Liverpool's Anfield Stadium have always been one of the favorite building materials used by Hermès-related stores and factories.

This is perfectly reflected in the Hermès leather workshop.

It is said that this color with a sense of warmth and history can not only integrate the local culture and architectural characteristics, but also be in line with the brand's own spirit and values.

In the speech, emphasis was repeatedly placed on environmental protection and sustainability.

The purpose is not only to make the stadium a model of green building for the brand after renovation, but also to advertise for Hermès for free through the global sports media broadcasting pictures.

Do you think this money is worth spending?
In addition to the advertising value, the raw materials can be provided directly by Hermès' production line.

If you look closely at Hermès’ product line, you will find that even brick factories are not spared.

A French brick factory called Briqueterie Lagrive has long been included in Hermès' product line to provide "high-end" materials for the construction of its own workshops, made of natural clay and handmade red bricks.

Even the bricks are not spared. How could Hermès buy the seats, coffee tables, storage cabinets and shelves needed to create a comfortable area from someone else?

Simply put, Liverpool's new training base, as well as the private rooms and VIP rooms in Anfield Stadium, will become Hermès' exclusive window display halls in the future.

This is for Hermès, and HYS will also focus on the development of sportswear fabrics.

Data collection and analysis technology only scratches the surface.

It's like everyone would add a sensor to a soccer shoe to track the number of times the foot touches the ball, how fast the run is, and so on.

But how to seize the initiative and occupy the market in areas where other sports brands are also increasing their investments.

This is what HYS needs to do.

Have you seen sportswear that is ergonomically designed and made of new fabrics that can improve the ventilation performance of the high-heat areas of the human body and effectively control body temperature?
Have you seen sportswear designed with ergonomic fabrics that can provide sports protection and effectively avoid trauma, friction, and cold climate threats during exercise?
Have you ever seen ergonomic sportswear designed with fabrics that have strong stain removal properties, automatically adjust to the right level, keep away dust and sweat, and maintain human competitive performance for a long time?

Have you seen sportswear that is ergonomically designed with thermal insulation to prevent heat loss from the human body and keep you warm and comfortable for a long time?
Windproof, rainproof and breathable
It doesn’t matter. HYS designers are at the HYS headquarters in Paris, enriching their products based on the latest fabrics provided by fabric suppliers and using HYS’s unique symmetrical color-contrast design.

We provide the most professional and comprehensive sportswear for every sports enthusiast who loves sports, pursues functionality and comfort, and wants to improve their sports performance.

You see, even Liverpool professional football players in the Premier League, professional cross-country runners in the UTMB event, and professional athletes in the Tour de France have chosen us.

Not Nike and Adidas.

What does this mean?
Nike and Adidas are not necessarily the first choice.

We at HYS sell you a thin, weight-per-gram training suit for $1000, which is really not expensive.

Because when you put it on, you will be taller, faster and stronger than others!
Even more stylish!

If your budget is limited, we also have the more affordable FILA series, as well as collaborations with Decathlon and Anta.

"."

As a representative of the players, he is also the captain and vice-captain of the team.

Steven Gerrard and Jamie Carragher also attended the press conference. Edwards was still tirelessly holding a speech to explain the next changes of Liverpool Club, while the two of them were acquainted with each other in the audience.

As players with important positions in the club, the two are happy about the new changes that the club is about to usher in, but they have no say.

When the rumors spread, even Steven Gerrard was rumored to be a trading target.

It is conceivable that in the eyes of this luxury group, these players are nothing more than "commodities".

"We value Liverpool's tradition and the club has produced many outstanding and great players over its nearly 100-year history.

With the development of football and the need for team building, we have overlooked that youth team players need to go through their own growth, more time and sweat, and face pressure that young players from other teams cannot understand, before they can step into the great first team.

Now, playing for other teams, they have proven their potential and value through hard work.

I hope they will be willing to put on the Liverpool jersey that made them so proud and return to this big family full of friendship, passion and perseverance."

Facing more than a dozen cameras, Edwards, who was promoted to Liverpool's sports director, finished reading and let out a long sigh.

Amid the applause from below, he glanced at Xiangyang, who was smiling and nodding in applause.

My gratitude is beyond words.

He thought that the position of an assistant was the end of his career.

Unexpectedly, after Xiang Yang and others arrived at the club, the first thing they did was to appoint him as Liverpool's sports director.

The second thing is to let him participate in the press conference.

And I have to give such an important speech.

Below the stage, amid applause.

The two player representatives who were preparing to speak also showed obvious changes compared to when they first attended the press conference with trepidation in their hearts.

Especially when Edwards personally admitted to the introduction of Ricky Lambert and Jordan Henderson, they were also moved.

Steven Gerrard joined Liverpool's youth training at the age of 9 and was once abandoned.

He even tried out for Manchester United at the age of 14.

Carragher, who is an Everton fan and the "own goal king" of Liverpool, once lost his position in Liverpool.

The players in the two disclosed transfers were both former Liverpool youth players.

This shows that the club's new top management is at least somewhat humane.

Still willing to care about tradition.

"Xiang, thank you for being willing to sell Torres to me despite such pressure." The press conference had just ended when Abramovich called as expected.

During this period, Xiangyang did not choose to ignore the pressure brought by public opinion.

It can be said that there are constant news every day surrounding Fernando Torres' transfer, and even the fan group made up jokes to mock Xiang Yang's actions, and he saw it all.

so.
My friend felt wronged because of this.

Paying an extra 1000 million pounds is nothing.

Compared with the simple numbers, Xiangyang, who was originally admired by Abu for his talent, even attracted his attention with his connections.

The "Bei Gang", a small group that came out of Silicon Valley, is as well-known as "Papa Ma", "Little Brother Ma" and "Master Lei" who were later jokingly called in China.

Even the fans can recognize him, so Abramovich naturally recognizes him too.

"I asked the coaching staff and they are open to signing Raul Moreles for 1500 million. Let's include Torres and package him together."

Abu said in a deep voice, his pockets were full of banknotes.

Xiangyang heard this.
Although he served as the chairman of Liverpool Club in the capacity of director, he swore that Ancelotti liked Liverpool players so much.

He could be sold to Chelsea in a package deal.

"Thank you, Abramovich, for your support. I believe they will help you to strengthen your competition in the coming season at Chelsea."

Although he was criticizing in his heart, Xiangyang said something very nice.

"If we have players you need at Chelsea, I can sell them to you as long as the price is right."

"Okay, I'll ask them which player they're interested in."

Abu said casually, and Xiangyang also responded casually.

But then again, he was so busy holding a press conference that he had no time to ask Edwards and Hodgson why they had quarreled.

"Boss, we've almost found the person who leaked the news to the media." While reminding Xiang Yang to get ready to go to the dinner, Bi Shaffer reported the results of the investigation in a low voice.

"So fast?"

"It's someone who reported it to the club." Bi Shafer nodded.

Such sources who leak key information can be easily found in each club.

There are traitors everywhere.

As long as there is no traitor in the locker room, we can basically lock down the scope quickly by checking the channels through which the information was leaked.

The Liverpool FC reporter already has a close cooperative relationship with other media.

He spread the news, which is actually a common situation among all clubs.

The key is that he didn't get permission this time.

"Give him severance pay and let him leave the club today." Xiangyang said hello to Abu and hung up the phone with a gloomy face.

"Where is Edwards? Ask him to come over. I want to ask him what's going on with Hodgson."

"Well," Bi Shaffer did not move, but explained, "It's about the striker we brought in. The two have different opinions."

"let it go."

Xiangyang nodded. Since it was just a work disagreement between the two of them, there was no need to get involved and take sides.

Hodgson only has the right to make suggestions.

Edwards has the decision-making power to request transfer funds for himself.

Such a power structure is already in operation.

So how to solve this problem is Edwards' job.

"By the way, is the sign I asked you to have prepared ready?"

"."

(End of this chapter)