Reborn fashion designer

Chapter 758: Letting your wife go global, isn’t that too much?
Fortune favors fools?
The publicity created by the promotion of "Despicable Me" ignited by "Banana Song" is not only reflected on the Internet.

To be very Versailles, Liu Qianqian even felt a little distressed about this.

Not really, Damien Chazelle pulled Emma Stone to imitate the funny movements when Adam Lambert and she were recording a song backstage, which sparked a cover of "Banana Song" on YouTube.

Instead, she received an invitation to attend the premiere in Hollywood.

It was the CEO of Universal Pictures who called personally.

"I have to ask for leave again." Liu Qianqian scratched her forehead. Why did she feel like she was in trouble?

Director, I hope you don’t have any objections.

"Haha, why are you worrying about this?" Hearing this, Zhang Mouzi couldn't help but laugh. He got straight to the point and said:

"Xiao Liu, this will be a great help to your development in Hollywood. You must not miss it. You must seize the opportunity."

He didn't just want to say this to Liu Qianqian.

I also want to say this to Deng Chao, who was also invited to attend the premiere.

In fact, Zhang Mouzi was well aware of this invitation. With the current strength of Hermès Film Investment Company, it was only a matter of time before he could get such an invitation for Liu Qianqian.

So he had made the corresponding preparations long before arranging the shooting plan.

Moreover, he also believed that other actors in the crew could understand it.

"Director, if it's really inconvenient I can refuse. Please don't." Liu Qianqian thought about it and felt that it would be okay even if she refused.

After all, she is not the lead actress.

It's just a voiceover.

If Zhang Mouzi opened a backdoor for himself and caused the opinions of other actors, then...
"How can that be possible?" Zhang Mouzi waved his hand and advised: "Don't worry about the crew, but you will have a mission over there, so you have to show your face to our crew as well."

"Huh?" Liu Qianqian looked a little surprised.

Zhang Mouzi smiled slightly, his face full of wrinkles.

To be honest, there is really nothing to complain about when working with Hermès Film Investment Company.

The contract clearly states which share of the money you should take.

Funds like director's fees, which can be advanced, were deposited into his personal account long before the filming began, and taxes were also paid on his behalf.

And the others.
But it is not as simple as the box office sharing of "Time Traveler".

If the film is adapted into a TV series, he can serve as the producer and earn a considerable amount of money, and he can also get a share of the film's overseas copyright revenue.

Considering the industrial layout of Hermès Film Investment Company, this money was prepared for him just like a profit transfer.

"Time Traveler" will definitely be released in Europe and the United States.

Maybe, the rights to the remake can be sold like "The Intouchables", or it is possible that Hermès Film Investment Company can directly cooperate with Hollywood producers to shoot it together.

In this case, how could Zhang Mouzi stop Liu Qianqian from going to Hollywood to attend the premiere of "Despicable Me"?
This was a phone invitation from the CEO of Universal Pictures himself.

In China, let alone actors.

Even if you are a director with a certain reputation in Hollywood, if you count on your fingers, how many of them have met these Hollywood executives, excluding occasions like award ceremonies?
Zhang Mouzi said that one hand is definitely enough.

On the other side, Xiang Yang and Little John were also discussing matters surrounding Universal Pictures.

McDonald's wants to work with Universal Pictures.

Develop derivative products of the Minions in Despicable Me.

Launch Minions-related toys and packages.

This kind of activity is usually for promotion and to increase customer interaction experience. It is also a favorite thing for McDonald's, which has always been selling hamburgers seriously but secretly "going off-course" to engage in cross-border business.

So much so that some people jokingly claim that McDonald's is the world's largest toy dealer, with 15 billion toys given away every year.

Even though they know it’s a scam, customers are still fooled by McDonald’s.

There are even collectors of McDonald's toys.

To get an idea of ​​how much profit this business can generate, just look at the profits generated by one of McDonald’s best-selling toys, the “Beanie Babies.”

Unlike traditional plush toys, the body of Bean Baby is filled with cheap styrofoam particles.

When it was first launched in 1997, it set a record of million given away in one week.

McDonald's is most talked about for its collaboration with "Star Trek: Into Space" in 1979.

Because this collaboration directly opened up a dream collaboration between McDonald's and major IPs.

Xiang Yang had previously asked John Jr. to discuss cooperation on derivative products with Disney, and this was the main reason why it was difficult to reach an agreement.

Disney can be said to be McDonald's 'exclusive' supplier.

Even if we are separated.

Because of the previous contract price, Disney also lacked interest in the joint venture plan proposed by HYS.

Because the money given is not enough.

"Of course we have to give the profit to Universal Pictures."

Although Xiang Yang holds the exclusive contract for derivative products of the super IP "Despicable Me" Minions, he said that he cannot learn from McDonald's.

HYS is a serious clothes seller.

Things like toys are just cross-border.

"Notify Jeff that we are willing to renegotiate the licensing agreement." Xiangyang instructed Little John.

The cooperation between brands and IPs is based on mutual benefit.

HYS’s IP development for the Minions is limited.

It would be better to share the fruits of this success with Universal to ensure that the subsequent series of films can continue unimpeded.

It really made everyone unhappy.

Universal will no longer produce Despicable Me and Minions.

HYS has the exclusive license for derivative products, but it is a waste of time.

"It's a licensing fee of 8000 million US dollars." John Little swallowed, this was the price given by McDonald's.

In addition, there is a subsequent share. Every Minion commissioned by McDonald's, when sold along with a toy package, will be given a share to Hermès Film Investment Company.

This money doesn't seem like much.

But if you add them together.
Anyway, Little John said that the money was definitely not small.

Moreover, if McDonald's wants to use the image of the Minions in its advertising or promotional activities, it will also have to pay a usage fee.

A rough calculation.

The McDonald's fee alone will bring Hermes Film Investment Company around $2010 million in revenue in the end of 2011 and 1.5.

If nearly half of it were given to Universal Pictures at once.

He felt distressed.

The global box office of "The Social Network" is only this much.

Ok.

After seeing the added licensing, use and profit-sharing contracts for derivative products, John Little no longer had any hope for the global box office of "The Social Network."

"Wouldn't it be nice to let McDonald's advertise for HYS?" Xiangyang waved his hand.

Even if his words don't count for something as important as modifying the contract.

I need to explain the situation to Axel.

So right now, communicating with Little John is nothing more than a rehearsal.

"Can McDonald's be so kind?" Little John grinned with disdain. He knew very well what the capitalists looked like.

Paying others to do things?
He must be the same as him, feeling extremely uncomfortable.

"It should be fine." Xiangyang was not sure, but the general idea had already formed in his mind.

That is, draw a blind box.

When McDonald’s develops IP toys, there is usually more than one design.

According to the information compiled by Bea Schaeffer in a short period of time, the first toy similar to a blind box should be McDonald’s "Circus Carriage Series".

Then, whether it was Mickey Mouse, Mario, Pokémon, etc., or "Transformers" with McDonald's hamburgers as the theme.

Each McDonald’s IP co-branded toy series will be designed with several models to attract and meet the different needs of children and young people.

如果
In the form of a blind box, let the last one hide the clothes of HYS.
Isn’t this a win-win situation for all three parties?

"You actually set your sights on the children's pockets?!" Little John had a look of horror on his face.

This idea is so evil.

"Why not?" Xiang Yang said with a smile, his eyes burning, "Even if there are no yellow men, there will be purple men."

"What is the little purple man? A purple potato?"

Little John blinked. If the Minions can be associated with potatoes, then the purple man is purple sweet potato.

"You can understand it that way." Xiangyang nodded casually.

"That's a good idea. I can share it with Pierre Coffin when the time comes. I think it will give him some good inspiration when he's racking his brains for the second part."

After looking his friend up and down, Xiang Yang replied, "It's up to you."

Anyway, you two are French, this has nothing to do with me.

I didn't say anything.

After a while, Xiang Yang silently organized his thoughts and said to Little John, "I will talk to Axel first. You sit down first."

"Okay." Little John smiled brightly, and no one knew what was going on in his mind.

After receiving Xiangyang's proactive call, the smile on Axel's face became even more intense.

He knew that LVMH Group was trying to contact Xiang Yang.

He also heard that Richemont Group held a relevant meeting in the morning.

Of course, other luxury groups are also evaluating this hot topic brought about by Xiang Yang, which makes him even more proud.

Look, no matter what you do, you can only follow behind us, Hermès.

Who told you that you don’t have the wisdom to recognize the gem?

"Haha, that's a good idea. We can even ask McDonald's to include the Minions of our Liverpool football team in the hidden edition."

Axel, who was not in a hurry to discuss the equity issue, listened patiently to Xiangyang's ideas.

He felt that Xiangyang's decision was correct.

If the exclusive license, which was bought with millions of dollars, had been tightly held in his own hands, it would undoubtedly have been a devastating blow to the newly emerging IP of "Minions".

This point was also clearly reflected in the research reports that he and Pierre reviewed.

"Liverpool?" Xiangyang pursed his lips.

He just set his sights on the children's pockets, but Axel went even further, not sparing the fans.
“Perhaps, the entire range of HYS products can be included.”

As he said this, Xiangyang's mind even began to picture Minions riding bicycles and sweating profusely in the mountains.

Well, there are also equestrian and sailing sponsored by Hermès
"I thought so too." Axel laughed. It was indeed not difficult for him to communicate with Xiangyang. "Well, let's meet in Los Angeles."

"Okay, I'll let Shaffer arrange my itinerary."

Xiangyang smiled at the idea of ​​leaving without any preparation.

It seems that I need to call my wife later and explain the situation to her, so that she won’t feel sad about our sudden separation.

Um.
If you know that sadness is always inevitable.
How about this, add a female Minion to the hidden version.

Although there are no such characters in the main film, they are all naughty young men.

But it is in the MTV of "Banana Song".

Let fast food brands around the world advertise for their wives and enter their more than 3 stores around the world.

It's not too much to do this.
(End of this chapter)