Reborn fashion designer

Chapter 761: Second and Third Child on the Agenda
Xiangyang moved quickly.

Or it could be because the IP value of the Minions is highly valued by several parties.

Despicable Me: Minion Rush
Minions run?
When Xiangyang proposed the idea of ​​using a parkour game to fully realize all the sports sponsored by Hermès and HYS, Axel applauded.

With his support, the three parties sat down at the meeting to discuss the specific details of the cooperation.

Xiang Yang directly overturned the previous $8000 million contract.

One billion!

Without paying an extra $2000 million, McDonald's can't expect to add their world-renowned logo to this game software.

However, McDonald's did not spend the $2000 million in vain.

McDonald's limited edition skin will be distributed free of charge to every player who registers and logs into the game.

Well.
Although this game was originally intended to be free.

But not everyone can have their own exclusive skin.

At least, McDonald's is on it, but KFC is not.

Wouldn't it be better to spend an extra 2000 million to buy an exclusive?
If that doesn't work, I can talk to Yum! Brands.

"Xiang, I very much agree with your idea, but..." Holding the Minions skin design drawn by Xiang Yang himself, Don Thompson hesitated.

This is a very good idea.

Just
The effect hasn't even come out yet, but he asked for $2000 million.

How many burgers would it take to generate that much profit?

He, who is in charge of 3.3 McDonald's stores around the world, put down the photo, picked up a pen and paper, and did some calculations on a blank piece of paper.

In fact, selling hamburgers is not profitable for McDonald's.

Food sales account for about one-third of McDonald’s annual revenue, and the profit margin is pitifully low, hovering between one-eighth and one-tenth.

And the biggest single source of income is really real estate.

According to the "Plan to Win" strategy he proposed, McDonald's operating profit margin has increased significantly in recent years, reaching 31.2%.

The net profit margin also increased by more than 10 percentage points.

It is precisely because of the increase in stock prices brought about by such excellent results that Don Thompson has secured such a solid position in McDonald's.

According to estimates, the net profit to be achieved this year is around US$60 billion.

If we spend 1 million to win this cooperation, one sixtieth is about 1.7%.
Isn't that equivalent to working for HYS for nearly a week in all 3.3 McDonald's stores around the world? !

Good guy!
I originally thought I would have a weekend off.

As a result, he and more than 41 McDonald's employees around the world were dragged into the battle.

"Xiang, your suggestion is great. If we can add some classic Universal characters to this game, I believe more children and young people will like this game."

While Don Thompson was still hesitating, Jeff Hill made the decision to make the game bigger and stronger.

However, although this proposal seems good, it is full of selfish motives.

Don’t classic characters in Universal Pictures movies need to be licensed?
Of course there will be a charge.

As for how much this costs.
"We are willing to provide free licensing, but only for this game," Jeff Hill said with a smile when they parted ways afterwards.

Just think of it as a reward for Xiangyang’s willingness to share the Minions IP’s derivative products again.

As for how much money this game can make?
Anyway, judging from the results, it has already earned Universal Pictures an additional $800 million.

That's right.

Even if he gave concessions to Universal Pictures, Xiang Yang would not give up 100% of the original profits, but chose a : split.

And Universal Pictures' 40% has extremely strict requirements.

That is the extra income brought by the Minions IP, which Universal Pictures will use for the promotion and marketing of subsequent sequels and movies.

Speaking of promotion and marketing, we have to mention the agreement just reached with McDonald's.

Don Thompson couldn't let Xiangyang take the extra 2000 million US dollars so easily.

I work overtime, so you have to work overtime too.

In front of Axel, he specifically asked Xiang Yang to be the advertising design director for this collaboration.

As far as he knows.

Be it the movie posters of CC Company, a subsidiary of Hermès Film Investment Company, or the plan of "Despicable Me" to spoof world famous paintings.

There are quite a few of them, all of which were personally decided by the designer in front of us.

For a designer like Xiang Yang who is good at cross-border work, the graphic design of this kind of promotional material is not difficult at all.

If Xiangyang dared to say no, he would dare to take out his mobile phone from his pocket.

Thanks to the New York Times report, now almost all WhatsApp users around the world know that the very first emoticon stickers and WhatsApp icons were created by Xiangyang.

"Haha, I remember that I released painted picture cards for you two or three years ago." Axel suddenly remembered something, turned sideways and smiled at Xiangyang with a look of delighted delight on his face.

Little John was extremely happy.

What is painted on it?

As someone who knows the inside story, he ranks among the top three in the world.

The first one is of course.
"I will be responsible for the overall project." Xiangyang was speechless. Why did the boomerang always hit him?

"Then shall we let the lawyers start drafting the documents?" Seeing Xiangyang's statement, Don Thompson suggested with a smile.

"Xiang, do you have anything to add?" Axel asked Xiangyang for his opinion.

In front of these two CEOs, he gave them full face.

"No." Xiangyang shook his head.

With $2000 million in his pocket, what else could he be dissatisfied with?

Although the money did not go into his pocket,
《Universal Pictures joins hands with HYS to reach cooperation with global fast food giant McDonald's》

One hundred million dollars.

"."

On the day the cooperation agreement was announced, newspapers across North America were all discussing this cross-border cooperation.

When you turn on almost all news channels, you can hear the hosts and guests having various discussions surrounding this breaking news.

The premiere of "Despicable Me 1" and its box office expectations were naturally also talked about.

Meanwhile, at the hotel, Xiang Yang and Liu Qianqian, who were preparing to attend the premiere, had no intention of paying any attention to this.

When Liu Xixi came to Hollywood, she didn't even have time to meet her good friends Emma Stone and Chazelle, let alone Natalie Portman.

It's not that she doesn't want to go, but
"Xiang, congratulations on becoming one of the richest fashion designers in the world."

After discussing the cooperation with McDonald's, under Xiangyang's forward-looking layout, Axel, who had directly signed a contract worth 6000 million US dollars in net income for the company, could not wait to take out the contract he had discussed with Pierre.

In fact, in his eyes, flying all the way here to see Xiang Yang sign the equity transfer contract was far more important than signing with McDonald's.

3% of H51 shares.

Affected by many factors such as the acquisition by LVMH Group, although the stock is still suspended, it directly increased Xiang Yang's net worth to 4.962 million euros!
What is the concept?
According to today's contract, Xiangyang needs to sign 10 more players to make Axel and Pierre recoup their costs.

The threshold for the top 10 global designer assets is Pierre Cardin, who is also very famous in China.

"This"

This is a little different from Liu Qianqian who was stunned after hearing the news.

Seeing the 3% figure on the equity transfer agreement, Xiangyang swallowed.

How much would a 2000% stake in a luxury goods group with a global market value of more than 3 billion euros be worth in the future?
This is not in the multiplication table.
My math teacher didn’t teach me that either.

Uh. Where's the calculator?

No, if I had known I would be given so much, why would I be so desperately thinking about Bitcoin, Whatsapp, and Uber?
Why not just lie down?
"Don't be too surprised. The profits you bring to the company are far more than that."

Axel said with a smile that maybe in the next few years, INS, the social software created by Xiangyang, would be able to bring such returns to Hermès.

What's more, the commercial value potential of HYS Home App is also unique.

It is worthwhile to use this equity transfer agreement, which cannot be sold or mortgaged to anyone, to make Xiangyang serve Hermès for life.

At least in recent years, no one has been able to make such a contribution to Hermès.

Don’t say anything else.

When the acquisition with LVMH Group was completed, the stock resumed normal trading.

He was a little afraid to imagine how astonishingly valuable Hermès’ stock would be by then.

Perhaps this figure will exceed 10 billion euros.

By then, Xiangyang will be one of the top 10 in the world.

Perhaps, it can be ranked similarly to Valentino Garavani’s assets.

"Wife?"

"Ok?"

"Why don't you sign first?"

After hearing Xiangyang's words, Liu Qianqian recovered from her great shock. She took a deep breath and asked in a low voice:
"Is it appropriate for me to sign?"

"Huh?" Xiang Yang was stunned. There was a reason why he asked Liu Qianqian to sign first.

He was afraid that he would feel that there was still something to talk about.

After all, Axel put the equity transfer contract in front of him so readily, which proved that the numbers on it could still be negotiated.

Perhaps 4% is not impossible.

"Please sign."

Liu Qianqian bit her lower lip hard to make her mind clearer.

The equity transfer was nearly 5 million euros, which is 50 billion RMB. When she saw the number, she had an illusion.

This doesn't look like a transfer agreement contract, but more like Xiangyang's indenture.

She is afraid.
"Just sign it." Xiang Yang nudged Liu Qianqian with his elbow and consoled her, "Don't think too much. This little money is nothing."

Yes, even if this 3% stake eventually jumps to 60 billion euros, what good will it do?

All the stocks I own combined are definitely worth much more than this.

As a wealthy person, you should treat money as a number.

Thinking of his future huge wealth, Xiangyang simply said jokingly: "If you are really embarrassed to sign first, we can have a second or third child."

"What did you say?" Liu Qianqian blinked and murmured.

"I said."

Before he finished speaking, Liu Qianqian gave Xiangyang a cold look and swallowed a breath.

She was worried that this was a "bond of sale".

And the stinky guy actually made a joke about this?

this.
"No! We can't let him off so easily!" While thinking, Liu Qianqian raised her head and glanced at Axel.

She and Xiangyang are a legal couple.

If she doesn't sign this, the transfer agreement will not take effect.

Second or third child, right?
Then you will work for me for the rest of your life.

No, you have to work for me in your next life!

Next life
(End of this chapter)