Reborn fashion designer

Chapter 782 Officer Rabbit, come and report!
Which animated movies are best for fashion brands?

If we say that "Minions" has grown into an IP like a gold mine thanks to its cuteness and spoofs, as well as the innovations of its subsequent works.

Or, in other words, Rio, combined with the mobile game Angry Birds, which became a phenomenon as soon as it was released in 2009, allowed the two to achieve huge success while generating interactive content.

So, looking at all the Hollywood cartoons, the one with the widest appeal, the one that can cause the most fashionable topics, and the one that creates a unique personality color is none other than "Zootopia".

“Animals are like hormones in the fashion world”

Even the fashion industry, which is always fond of novelty and boredom with the old, always opens its doors to "animals" that are full of inspiration and meaning.

From the fur fabrics worn by models on the catwalk to the entire fabric covered with small animals, to sandals made in the shape of animal claws, to handmade butterfly specimen headdresses, and so on.

"Xiang, I thought you wanted to learn from McQueen." When Karl Lagerfeld heard that Xiang Yang wanted to combine animals and brands, he didn't care too much at first.

But the more he listened, the more surprised he became.

This is not a movie at all, it is a brand exhibition showcasing everything related to Xiangyang.

Leaning forward slightly, Lao Foye looked at Xiang Yang very attentively: "Can you tell me more about your ideas?"

"Of course." Xiangyang smiled.

He knew that Mr. Lafayette would definitely take the bait.

The story of "Zootopia" is very simple. There is nothing human about it and the whole film revolves around mammals.

In a utopian world, they evolve and become like humans.

You can use a smartphone or a feature phone.

You can drink coffee or black tea.

Of course, in addition to working hard, they can also buy brand-name bags.

In short, they can do all kinds of things in movies, and the costumes, smart products and even outdoor advertisements can be connected to the real world.

However, this world seemingly created by carnivores, herbivores and omnivores is fraught with danger.
"Rabbit?" Little John frowned.

Why does the story begin with a rabbit?

Duck neck tastes better.

In Xiangyang’s description, the rabbit is clearly a heroine, and if she is combined with crisis, it would be that she is eaten by a carnivore, the fox.

What does rabbit taste like?
In addition to the Chinese who can express their opinions on rabbit heads, the French, who often eat rabbits, also have their own views.

Anyway, Little John felt that the Wuhan duck neck that Liu Xixi asked him to nibble on was more flavorful.

Well.
Wait a moment.

Liu Qianqian seems like a rabbit!
In order to confirm his thoughts, while Xiangyang and Lao Lafayette were talking and drawing sketches, Little John took out his cell phone from his pocket.

What year was 1987 in China?

After typing this question into Google, he quickly got the answer he wanted - Year of the Rabbit!
"I knew it." Little John clicked his tongue.

What year is 2010? —The Year of the Tiger!
Uh, isn’t the little tiger cuter than the rabbit?
Looking at Anzi who was left aside and being taken care of by the flight attendant, Little John clicked his tongue.

"Xiang, do you mean that instead of putting brands directly into movies, we can process them a bit more, so that they can spark more discussion?"

Holding a blueprint drawn by Xiangyang, there was the letters "ZUBER" written between a pair of walking horse legs, and an advertising slogan.

Karl Lagerfeld thought for a moment before realizing that this was just Uber.
In addition, HYS is no longer called HYS, but has been changed to ZYS, but this "Z" looks like a slanted "H".

Hermes is no longer called Hermes, it is the same as HYS.

Chanel
Zozo Zhanel
"Yes, that's right. But we can customize the advertising videos according to the publicity effect we want to achieve for our own brands, so as to enable consumers to communicate across space."

Xiangyang signaled to Mr. Lafayette that you could expand this idea a little bit more.

Why not use this animation as the theme to promote your brand?

Even when Zozo Zhanel's advertisement appears on major social media and TV commercials, arousing people's curiosity, a large number of consumer groups will discover that it is actually a Chanel advertisement and trigger trendy discussions.

You can even put some thought into the costumes in the cartoon.

Let them be better combined with animals to realize ideas that are difficult to accomplish in the real world.

Isn’t that good?
"Only you can come up with such a wonderful idea." After an in-depth communication with Xiangyang, Karl Lagerfeld realized the huge business opportunities and forward-looking nature of leading the trend.

This idea is surprising.

Very tempting too.

But at the same time, it is also a huge challenge.

This point was supplemented by John Little. In his words, considering the quality of the cartoons currently released in Hollywood, a high-quality animation would take at least four years to polish.

Not only character design, but also storyboards, scripts and many other aspects need to be completed, and animation rendering is the most time-consuming.

"We can entrust a Hollywood production team to cooperate with us." Xiangyang thought for a while, then turned his head to look at Little John.

This is what he is good at.

To be honest, although he still had some impression of the character setting and plot of "Zootopia", he had long forgotten which producer produced this movie.

Who has nothing to remember this?

However, as Littlejohn said, it took Disney five years to produce Zootopia before it hit the big screen in 2016 and earned $10.24 billion at the box office, winning widespread acclaim.

The production team consisted of 500 people, who drew a total of 19.7 sketches. Thanks to Disney's high commercial development capabilities, the film also made a lot of money from sponsorship fees from major brands.

But now, it has been intercepted by Xiangyang.

Even the name was written by Xiangyang on the draft paper, "Zootropolis".

A mix of a zoo and a utopia.

Considering the overall storyline and the design of individual characters, it is not easy for Disney to recreate such an animated film in an innovative way.

During the break, Little John came up to his friend and asked quietly, "Xiang, tell me the truth, is this a gift from you to Liu?"

"What?" Xiangyang was strolling with an iced coffee in his hand, and thinking quietly.

When he heard Little John ask this, he was stunned for a moment.

How could a project with a total cost of at least 1 million US dollars become my gift to Liu Xixi?
I am not that kind of person.

"Don't lie to me. You think I don't understand, right?" Little John smiled smugly. He guessed that his friend would play dumb.

Putting his arm around his friend's shoulders, he smiled and said, "Admit it openly. I won't oppose this project."

"You don't object?" Xiang Yang asked.

"Of course, why should I object to a project that even Karl Lagerfeld is optimistic about?" Little John shrugged his shoulders and expressed his attitude in a relaxed tone.

Although the film is destined to be difficult from project establishment to future planning, and the demand for funds is huge.

Even the seemingly huge profits are just on the tip of your tongue.

However, Xiangyang and Lao Lafayette have their own way of thinking, and so does Little John.

Even though "Despicable Me" has achieved huge success both in terms of box office and IP derivatives, there is no need to worry about the sequel.

But it also brings up a problem.

That is, there are no bargains on the market for Hermès Film Investments.

Even if you spend a lot of money to incubate other IPs, the risks still exist.

Instead of looking for collaboration, create it.

This will actually enable us to better grasp the overall direction of the project, and ensure that the greatest interests and voice are always in our hands.

It can also increase John Jr.'s status in Hollywood.

He had no reason to object.

"." Frowning, Little John stared at his friend and complained speechlessly: "No, can you not change the subject?"

"What?" Xiang Yang still didn't understand how this happened.

Seeing that he was still pretending to be stupid, Little John simply said, "Okay, just pretend. I'll see how long you can keep pretending."

After saying that, he patted his friend's shoulder hard again.

You are heartless, don't blame me for being ungrateful.

Liu Xixi is the rabbit who wanted to be a police officer since she was a child. She then worked hard to stick to her dream, suffered many setbacks but still moved forward courageously, and became the first rabbit police officer in Zootopia.

Haha, you might as well say that your Liu Qianqian wanted to be a good actor since she was young, and then she continued down that path until she met you.

And that fox, do you dare to say it’s not you?
Attention to detail and delicate emotions are put forward in a positive way.

To put it bluntly, you are a guy who is familiar with the ways of the world, can get along with everyone, and is good at calculating.

Although you are loyal and righteous, you treat people differently based on their personalities.

As a boss, I was fooled by you and Liu Qianqian, this weird combination, and started working.

So, can I not see it?

Well, and that sloth, do you dare to say that you didn't get the inspiration from Bea Schaeffer's complaints about the inefficiency of Italians?
Forget it, there's no point in talking any further.

As soon as I got off the plane, I went to tell Liu Qianqian about it.

"It's incomprehensible." Seeing his nonsensical behavior, Xiangyang was speechless.

But what made him even more speechless was that Karl Lagerfeld was really a workaholic!
During the 10-hour flight, he was so energetic that he didn't sleep at all. He called Xiangyang and Axel in Paris from time to time to communicate some details.

He drew on the straw paper for a while, hoping to get a work that would satisfy him.

If he doesn't rest, Xiangyang, as the instigator, can only accompany him.

Seeing him listless and panting, Karl Lagerfeld frowned, but said in a very gentle tone:
"If you are tired, go and rest first."

"What about you?" Xiangyang looked at the time on his wrist. It would take about 3 hours to land in Beijing.

"I'm different from you, I'm old" Karl Lagerfeld forced a smile.

Xiangyang's eyes flickered.

What are these words?

Don’t you need to sleep when you’re old?

"I'll go get a cup of coffee." Xiangyang stood up and walked to the service desk of the private jet.

(End of this chapter)