Reborn fashion designer

Chapter 792: The Red Envelope That Was Targeted Early

Chapter 792: The Red Envelope That Was Targeted Early
"Dear friends of website A and website B, hello"

Of course I feel unhappy about netizens making fun of me.

But Xiangyang was very honest in his words.

The next day, I arrived at the B station headquarters in the YP area. In addition to touring the building, I also gave a warm greeting to all the newly recruited employees.

He also recorded a video.

There's nothing he can do about it. It's his own love-hate relationship with Bilibili.

There are many reasons for love.

The future development of Bilibili will not only add luster to his investment, but also because he was a fan of Bilibili in the past.

Xiangyang also has his own feelings about this website.

Hope it can develop better.

"The end of the year is coming. Here, in addition to sending blessings to all netizens and UP hosts who support the development of Stations A and B, I also hope that the program we will present to you next year will be welcomed by everyone."

As well as shaping the image of Liverpool Football Club in the country.

There are also many activities at stations A and B.

Since it was officially put into operation, in order to quickly accumulate materials, it has launched an incentive plan for Up masters in advance, and has achieved remarkable results in marketing in conjunction with a series of activities.

Especially the most beautiful stage of cycling event has attracted many sports enthusiasts to join.

But it is the least noticeable one among Xiangyang Investments at the moment.

In addition to its own size, the website cannot compare with the Liverpool Football Club, which can spend a lot of money to invite fans to watch the game in person, in terms of giving back to netizens.

It is also not as good as CC Film Company, which has the strong support of Hermès Film Investment Company and uses real money to produce exquisite posters and collection-level films for its participation in the distribution of films.

The most common prize given away for free by Bilibili is movie tickets.

Ok.

Guangguang and Bona have made great efforts in this regard.

Thousands of tickets were issued for the currently popular "Despicable Me" and "Bullet", as well as related films distributed by the two companies.

However, there is still a clear gap between this and Xiangyang's estimate.

What does he want?
Of course, it is to launch exciting content so that sites A and B can quickly complete their initial accumulation and catch up with the currently popular video sites.

It also needs to be distinctive.

so.
"During the Spring Festival, "A Bite of China" and "Fingertips" produced by Zhang Mouzi and Abbas, with the assistance of Huaying, Bona Film Investment Company and Hermes Film Investment Company, will be released.

I hope that this New Year's gift unique to Station A and Station B will be liked by everyone.

We also hope to take this rare opportunity to make more viewers interested in our traditional culture through video websites and popular videos about traditional culture."

After more than half a year of preparation and filming, a total of four episodes in two series, "Tip of the Tongue" and "Fingertips", have entered the post-production stage.

It’s most appropriate to use it at this time.

What is the Spring Festival used for?
Visiting relatives?
Set off firecrackers?
Receive red envelopes?
Or are you busy on blind dates?

Or go out for a trip or catch up on sleep at home?
Anyway, for the vast majority of young people, the Spring Festival Gala is optional.

At this juncture, the Spring Festival period is still slowly taking shape, and not many people are willing to take time out to go to the cinema just for a movie.

On the contrary, the number of people sitting in front of their computers and killing time by playing games or watching videos is increasing significantly.

Although we want to make it as well-made as the original first season of "A Bite of China", it may not be possible with only 2-3 months of rush production and reshoots.

But you can play some pilot videos first.

It would be great if we could produce one or two episodes with the most complete material and put them online first so that everyone can have a taste of it and relieve their boredom.

Is there any traditional day that people care more about than the Spring Festival?
there must be.

But Qingming Festival and Zhongyuan Festival are not suitable.

The Mid-Autumn Festival is too far away.

Well, we can add some content from "Tip of the Tongue" and "Fingertips" to echo certain festivals.

While recording videos to promote two documentaries that he cared about, Xiangyang was pondering the feasibility of this matter.

Just think of it as a special issue on traditional festivals.

This kind of relevant traditional culture is simply inexhaustible.

Take the Spring Festival for example.

Unlike the capital where many people are rushing to Lama Temple to burn incense and attend temple fairs, people in Fujian are parading the gods.

In some places people eat dumplings, while in other places people eat wontons.

Well, there are also places that perform lion dances, chicken dances, and spring ox dances.

Moreover, compared with the red envelopes of hundreds or thousands of yuan in other cities, the children in Guangdong are really pitiful. No wonder they have to eat FJR when they grow up.

The neighboring province that often wins the championship in terms of New Year's money is so red that I wish I could give them one more Spring Festival.

Can you please not catch it and eat it to vent your anger?

so to speak
Xiangyang, who had never had many red envelopes in his pocket, began to calculate how much New Year's money the two little ones, Muxin and Zhiyin, could receive this year.

How did that sentence come about?
"I'll keep it for you first."

"I won't spend it, I'll save it for you."

"Wait until you grow up and get married"

After finishing reciting the manuscript with a smile on his face, Xiangyang suddenly realized that, let alone getting married, he even had a baby.

Why is it that this matter is never mentioned in their family?

"Xu Yi, I'll give you an idea about the Spring Festival activities." Xiang Yang suddenly smiled as he stood up from the recording camera and called Xu Yi over.

"Mr. Xiang, you say." The young Xu Yi followed the lead of the equally young Xiang Yang.

He was not trying to flatter her, but from the bottom of his heart, he really admired this designer who was a few years older than him.

Not to mention his success and fame, he also married a beautiful wife.

This is truly a role model for today’s young people.

Fortunately, my dad doesn’t know you.

"You can let Bilibili work with some brands to send red envelopes to netizens." Xiangyang smiled and said.

"This"

Xu Yi was stunned for a moment, then turned his head to look at Wang Changtian and Yu Dong who were also standing in the room.

In fact, he was quite disappointed.

I thought it was some kind of wonderful activity, but it turned out to be a generous donation from the bosses.

Saying
A. Netizens of Bilibili should be very happy.

"Mr. Xiang, how much money is appropriate to pay?" For Station A and Station B, whose monthly active users have exceeded one million and are gradually breaking out of their circles.

Even if one user sends 10 yuan, the total amount would be an astronomical figure.

Otherwise, learn from the Cantonese.

Can you give me 1 or 2 yuan as a token of your appreciation?
"Why give out money? I asked you to give out red envelopes." Xiangyang said.

He is not asking Bilibili to learn from Alipay and organize a red envelope grabbing event during the Spring Festival, or accumulate five blessings to redeem.

Instead, it’s real red envelopes.

New Year’s money is recorded in "The Book of Zhou" and "Book of the Later Han".

The custom of sending red envelopes can also be traced back to the Song Dynasty.

However, the traditional method of making red envelopes using colorful strings woven into the shape of a dragon is rarely seen nowadays.

Currently on the market, most of them are mainly gold-plated.

Or maybe a simple design with cartoon characters and colorful fonts.

So Xiangyang's idea is to have B station and brands jointly launch the traditional red envelopes, complete them before the Spring Festival, and distribute them to netizens. HYS will definitely be involved.

Liverpool FC can too.

As for other brands
Luxury brands later also designed exclusive red envelopes every year. Dior, Gucci, Burberry, Chanel, Hermès, LV, all of them participated.

Don’t underestimate the red envelope cover.

There is a hot spot.

The exposure has been achieved.

A series of rules and regulations, such as filling out questionnaires or inviting others, also helped brands collect data.

Why not do this kind of marketing behavior?
If the scale of Station A and Station B were not too small, he really wanted Xu Yi to organize a red envelope rain during the Spring Festival to attract a wave of attention and increase the monthly active users of the two websites to over 10 million.

Unfortunately, the newly started sites A and B do not have this capability.

As for using your own money to send red envelopes to netizens?
Xiangyang laughed.

If he had money, would he have come up with this idea?

As for thinking about the red envelopes from Mu Xin and Zhi Yin?

After understanding Xiang Yang's meaning, Xu Yi thought about it and realized that no one had ever done this on the Chinese Internet.

"Mr. Xiang, this echoes the 24 solar terms you created originally." Xu Yi said in admiration.

"Not really, it just suddenly occurred to me." Xiangyang quickly said modestly.

Now he basically doesn't have to worry about the design of the jersey.

You can't just take all the credit for this anymore.

"Mr. Wang, Mr. Yu, what do you two think?" Xiang Yang asked with a smile.

"Of course it's feasible. I think we should also make a movie about it." Wang Changtian was very optimistic about this proposal.

To put it bluntly, this is still a marketing method.

From the perspective of film promotion, it is not a bad idea.

Red envelopes printed with the movie title and specially designed based on the movie content were delivered to lucky audiences during the Spring Festival. When they opened them, they found not only free movie tickets but also exquisite handicrafts.

Just thinking about it is brilliant.

Seeing that they both agreed, Xiang Yang made the decision directly: "Then let's get someone to arrange it as soon as possible. The specific design can be submitted to me for review."

After talking to Xu Yi, he said to Bi Shafer, "Arrange CC and HYS's graphic designers to participate in this event, and specifically ask them to arrange for someone to connect with Mr. Xu."

"Okay, Boss." Bi Shaffer pursed her lips and nodded.

Edit and publish.

It didn't take long for Xiangyang's video to be posted on websites A and B.

He mentioned "Tip of the Tongue" and "Tip of the Fingertips". Many people are familiar with these two documentaries, but on this young video website which mainly focuses on the two-dimensional world, they are a minority.

In fact, we can’t tell anything just from the fact that Xiangyang has hundreds of thousands of followers on the two websites.

However, judging from the on-demand volume and barrage, we can see that the users of stations A and B are beginning to be clearly differentiated.

A station is mainly about the two-dimensional world.

Bilibili is beginning to show its hodgepodge side.

But to be honest, Xiangyang's move made users of the two websites feel ecstatic.

This person who was in the news yesterday appeared on the website that he regarded as a community today to wish himself a happy new year?

Although it is a bit early, the attitude is worth affirming.

Click on the related creations and follow the UP hosts named "Tip of the Tongue" and "Fingertips" first.

Although the so-called documentary has not been released yet, and the two UPs were too lazy to even post a video, they accepted Xiang Yang's favor.

Recommended by Brother Yang, it must be the best choice!
In just one day, the number of followers of "Tip of the Tongue" and "Tip of the Fingertips" exceeded 10+.

While netizens are still discussing.

In Beijing, Zhang Mouzi, who was still filming "Time Traveler", also took the time to record a video.

As the producer, he has much more to introduce than Xiangyang.

If you calculate it, after finishing the filming of the movie, he will have to spend the rest of his time on this for a month, and then he can free up his energy to make a new movie.

If things go wrong, we'll have to wait until after the Spring Festival.

As for the Spring Festival, he can't stay idle either.

"Time Traveler" was released on Valentine's Day, just in time for the Spring Festival.

There is no way he would miss the preview, promotion and other events.

But he is happy to be busy.

"Xixi, do you want to record a video to wish everyone a happy new year?" For Zhang Mouzi, who has won the Best Actor Award, recording a promotional video only takes a few minutes.

As long as the script does not involve one-shot shooting, he can know what to say after just two glances.

After all, this kind of video needs to be recorded and played continuously as time goes by.

In the next issue, the content of "Tip of the Tongue" and "Fingertips" will begin to focus on the filming team and the content selection of this season.

"I won't join in the fun." Liu Qianqian waved her hand and refused with a smile.

She doesn't want to join in the fun.

If the entire crew were recording together, she could participate.

"Yeah, that's true." Zhang Mouzi nodded. After all, it would be better for the crew to show their faces together and celebrate the New Year on platforms like Weibo and Bilibili.

"Xiao Pang, contact the actors who have finished filming and see if you can coordinate your schedule so that everyone can record a video together. It would be best if they can all participate during the wrap party."

"Then I'll contact a few teachers."

Pang Li started preparing to contact without saying a word.

Just
"Teacher, there's someone I think needs Teacher Liu Qianqian to call."

"Um?"

"Mr. Xiang has also finished filming, right?" Pang Li said with a smirk. Liu Qianqian couldn't help but frown when she heard it.

Seeing her looking at him, his brows furrowed.

Pang Li explained with a bit of annoyance: "Well, I was just joking."

"Ah, no."

Liu Qianqian shook her head.

How could she get angry over a joke?

I have been filming with Pang Li for almost two months, so this little joke is harmless.

But Pang Li's words gave Liu Qianqian a reminder.