Reborn fashion designer

Chapter 794 Xiangyang's tactics win people's hearts
This answer is absolutely correct!

Wasn’t it because of the fashion week event that the two of them appeared together in public for the first time?

so.
Faced with Xiangyang's rogue behavior from a distance, Liu Qianqian's face was puffy, but she could do nothing about it.

But she also made a note of this matter in her little notebook.

Next time, we must make the scope of the framework clear and not give them any chance to take advantage of it.

play tricks.

Xiangyang, who realized that he had escaped a disaster, couldn't help but smile secretly, but when talking about this event, he still felt it was a pity.

The unfortunate thing is that other brands were excluded from the event very early on.

Do charity.

Although he doesn't use his own money, Xiangyang really wants to make it a success.

This is what he thought from the beginning when he had no money.

Even though we now have a certain amount of capital, our original intention remains unchanged.

But as the situation developed, especially as my wife's gradually emerging commercial endorsement ability attracted many brands, it was a pity that we could not make good use of this.

You know, even declining brands are not short of money when they are willing to spend money to expand.

Flowers are flowers no matter where they are.

"Then I will take over this endorsement and donate the endorsement fee." Liu Qianqian's eyes flickered as she listened to Xiangyang talking about the event.

The stinky guy always found a way to divert her attention.

"Forget about this company." Xiangyang couldn't help but smile. It's better not to cooperate with them if they are so insincere in cutting leeks.

Besides, is it difficult to support a domestic milk tea company?
In his eyes, it's not difficult.

Don’t forget, in Xiangyang’s mind, there are no limits when it comes to cross-border collaborations.

HYS can collaborate with McDonald's to contribute to the box office of "Despicable Me" and increase its influence on IP in the global film and television industry.

What’s the big deal about collaborating with a milk tea brand?

This is a blue ocean of creativity and localization, and also a part of cultural exchange.

On the one hand, high-end brands can use this to get closer to young consumers, expand their audience range, expand their visibility in the mass market at a very low cost, and allow people to enter approachable life scenes.

On the other hand, for milk tea brands, it is also a big step forward in brand building.

Don’t underestimate the exposure and sales that the combination of the two brings.

The combination of Fendi and HEYTEA proves this point.

Of course, there are bound to be controversies.

Many people believe that the cooperation between Fendi and Milk Tea, which has always been positioned as an ordinary consumer product, is inconsistent with its return to the ultra-high-end positioning after losing Galeries Lafayette.

But most people who hold this view ignore the theme of this cooperation - limited products with Yi characteristics.

It is too narrow-minded to only focus on milk tea.

What really lies behind this is that luxury brands are looking for better entry points for localized marketing through various means.

This is one of the most important strategies for many luxury brands to gain market share in China in the future.

From the involvement of stores, to a series of Chinese cultural projects, to the joint creation of heirlooms with intangible cultural heritage inheritors, etc., all are part of it.

This intervention point of milk tea is particularly good.

It goes without saying that China has a strong tea culture.

The key is that its consumer group is mainly young people who are increasingly pursuing individuality and fashion.

"You always have all kinds of weird ideas in your head." Liu Qianqian showed an expression of amazement on her face. She felt that something had a different meaning after it went through Xiangyang's mind.

Xiangyang raised the corner of his mouth and smiled: "It's not easy to hear you praise me."

"I just don't want to praise you in front of you." Liu Qianqian said in a low voice.

She never praised Xiangyang in front of others, because when she mentioned Xiangyang, she wanted to laugh, but there was a hint of pride in her laughter.

I really can't express enough words of praise.

It feels a bit like Wang Po selling melons.

But who made her so discerning?
"Little tailor, don't be proud. Hurry up and make my clothes." Liu Qianqian was happy for only a few seconds. Thinking that the clothes she chose for the event were similar to the previous ones, she pouted again.

Fortunately, I didn’t follow the trend and praise Xiangyang.

Otherwise, one is selling melons while the other is drawing pie in the sky.

snort!
But when it comes to dressing, Liu Qianqian couldn't help herself and sent photos of the clothes she chose to Xiangyang.

The clothes this time were all provided by Van Cleef & Arpels, along with the jewelry.

There is no shortage of clothing brands under the Lifeng Group.

This time I chose Alaia, a high-end custom clothing brand.
This brand is famous for its three-dimensional tailoring. In addition, the founder and brand designer originally studied sculpture, so its clothes are very figure-friendly.

"Not bad." Xiang Yang clicked it and took a look, then gave his comment directly.

Bandage dress.
"You will look stunning in it."

Although she is the founder of the "ultra-tight sexy" trend, Alaia's ready-to-wear dresses are not as bold and radical as the ones in the Look.

After all, ready-made clothes are meant to be worn by people.

By the way, Liu Xixi's good friend Zhang Liangying later wore many of these skirts from their family.

It's true that there is no mistake.

It also fits the atmosphere of the event.

"Oh, really?" Liu Qianqian asked with a smile when Xiangyang praised her for her good taste.

"Really? It would be better if I matched it with something. The weather here is very cold." Xiangyang thought about it and decided that he couldn't go wrong with this outfit. The problem was that he was afraid that Liu Qianqian would get cold.

Magic attacks are really something you can't afford to offend.

If the house didn't have central air conditioning and heating, the temperature would be just right.

He wanted to fly back to Beijing to warm up.

It's true.
"Then I'll wear the scarf you tied for me that day."

"Hmm, not a bad idea."

The next day, Liu Qianqian arrived at the set and saw Su Chang and Jing Tian at a glance.

"Why did you two come here without telling me?" Liu Qianqian, with a scarf around her neck, looked at them curiously after getting out of the nanny car.

"It's almost finished, come and join in the fun." Su Chang smiled and raised his hand, jokingly saying, "Come, I'll bring you happiness."

Looking down, Liu Qianqian's brows were tightly furrowed.

It's the same milk tea from yesterday.
"No, I drank it last night and couldn't fall asleep for a long time." Liu Qianqian shook her head, and the bloodshot eyes showed that she was not lying.

She did sleep a little late yesterday.

"How are your two preparations going?" Although he refused his friend's offer of milk tea, he still showed the necessary concern.

Liu Qianqian, who was about to get her makeup done, asked directly about the TV series.

By the way, he also quietly revealed that there would be strong opponents in this audition.

"Then I may have no hope." Jing Tian was very surprised to hear that the actress who won three major film awards wanted to compete with her for the role. She was not as good as Su Chang in acting.

The relationship between him and Liu Qianqian
Not as familiar as Su Chang.

After all, everything is based on first come first served.

It also depends on the timing.

How old were Su Chang and Liu Qianqian when they met?

She couldn't envy this.

"She's here for the audition, too." When Su Chang heard Zhou Xun, he felt mixed emotions.

"Don't worry, President Han told me that the age should be consistent with the original work." Liu Qianqian comforted quietly and revealed some information by the way.

A triple-Award-winning actress in her 30s is terrifying.

But the youth of 22 years old can never come back.

Liu Qianqian, who has become a mother, has a lot to say on this point.

I spent a lot of time on the phone with my husband last night, and the first thing I did after waking up in the morning was to help my mother make milk powder for the baby.
The two little ones are disobedient and as perverted as their dad!

It brings tears to my eyes just talking about these things.

I don’t know if I will have the chance to sleep until four in the afternoon again in my life.

"Then it seems that Tiantian and I still have a chance." After understanding the hidden meaning, Su Chang felt his heart, which had been raised in his throat, relax a little.

But although she said she was here to watch Liu Qianqian finish filming her scenes, she and Jing Tian didn't really talk about anything else. It wasn't that there was nothing to talk about.

Rather, there is no need to expand on some topics.

For example, after Liu Qianqian finished filming, she will go to Shanghai to participate in an event.

Regarding this charity event, although no one else in the entertainment industry was invited to attend, there were quite a few people who wanted to show up.

Van Cleef & Arpels, Hermès.

Two major brands are placed on the desk.

Coupled with the influence of Xiang Yang and Karl Lagerfeld, there are few people in the entire Chinese entertainment industry who can have some connection with fashion resources who would not be tempted.

Ok.

Galeries Lafayette, who came to China to film a movie and stayed for only two days before rushing back to Paris, also added a lot of popularity to the event.

Many people had speculated before whether he would attend.

But those who think so simply have no idea of ​​the relationship between Xiang Yang and Karl Lagerfeld.

Cooperation is possible.

But it is simply impossible to create buzz and topics for brand marketing without spending money.

But as someone in the entertainment industry, it is not easy to participate in this event.

Xiangyang doesn’t send out invitations for events it organizes.

To put it in the words of someone in the entertainment industry, the arrogance that comes from the two major brands was displayed to the fullest by him.

But not inviting people from the entertainment industry was out of kindness on Xiangyang’s part.

His wife donated 7000 million yuan. Is it appropriate for you to come and not contribute money?

I paid too little.

Is it appropriate?

They all claim to be well-known in the entertainment industry. If they don't donate tens of millions, wouldn't it be embarrassing when they are asked about it in media interviews?
Moreover.

This event is neither a Bazaar dinner nor a fashion party, so why invite any entertainment stars to join in the fun?

If you are really so loving, learn from Han Hong.

But according to him, Van Cleef & Arpels and Hermès do not issue any form of invitations, but the event itself is live.

The guide dog training center itself has received strong support from local people in Shanghai.

We have made good progress and it coincides with the formal event of the first batch of adopters registering. People in Shanghai have some ideas.

There are many well-known foreign and domestic companies in Shanghai.

Plus Xiangyang’s own influence.

This made a group of business leaders want to seize this rare opportunity to meet him, including those from the financial circle, the Internet circle, and the clothing industry.
There is no way, it is too difficult to get to know Xiangyang.

Even though you know it will cost money, you still have to do it anyway.

Boss Jia has already received two invitation letters from Shanghai.

He and his wife Vivighan will be in attendance.

Ma in Hangzhou, which is not far from Shanghai, also got an invitation to the event by relying on its connections in Shanghai.

Others include IDG Capital, Sequoia Capital and .
"Why are there so many people here?" Xiangyang frowned after receiving the list.

There are people here that he wants to see.

For example, people like Hangzhou Ma and Ma Tengzi, he will meet them sooner or later.

These Internet giants are all on DST's investment list. In addition to these two well-known ones, there are also Liu Jingdong and Lei Jun.

Yuri Milner is very optimistic about Internet companies such as Facebook and Twitter.

I am also very interested in China's Internet giants.

This is exactly the same as his optimism about Whatsapp in Xiangyang's hands.

As for capital, Xiangyang is not averse to meeting them. He is a member of the capital. Even if he cannot be friends with these companies, there is no need to be their enemy.

Who knows, maybe in the future we will all hold shares in the same company.

But why are Li Guojing and the princess also on the invitation list in Shanghai?

Xiangyang really couldn't understand.

He took a closer look at the small words on the list, and then he realized that it was under the banner of real estate investment.

That's not surprising.

I like Lijiang very much. I went to Xiangyang in Dali with Liu Xixi once.

Otherwise, he would not support Liu Qianqian to open a B&B there.

It's a pity that tourist cities are not suitable for real estate development, and cultural tourism cannot be driven by real estate.

"Mr. Xiang, do you have any objection to this list?" Seeing that his brows were furrowed, the person in charge of this matter asked tentatively.

"No, I just saw some familiar names." Xiangyang came back to his senses and smiled.

It took a lot of effort to figure out this relationship.

He and Li Guojing had no grudges against each other, so there was no need for him to be a bad guy.

Besides, what's the point of stepping on him?
"Mr. Xiang, there is one more thing. After the event is over, can you and your wife accept an interview with our media?"

"Of course." Xiangyang nodded.

Promotion still needs to be done.

Similarly, he also said directly: "Please help communicate with the media. I hope that they can try their best to focus on the theme and the event when shooting materials."

Xiangyang had no objection to having guests come to the event.

But when the media reports are all about this group of people, he will be unhappy.

However, if you donate generously.
I picked up the list again and looked at it. Would it be appropriate for the two people who will take turns to be the richest man in China in the future not to pay some money?

Eh?
Why didn't Lao Wang come?
Speaking of the richest man, Xiangyang found that Lao Wang's name was not on the list.

This made him sigh with regret.

He should be asked to come over and donate a few small goals.

While Xiangyang was still thinking about the list, the internet was also not calm. Which celebrity would be invited to participate in this event unexpectedly became a hot topic.

To put it simply.

Just this one event has redefined the meaning of a big shot in China.

In the past, big names in the entertainment industry only needed capital and resources, as well as a good reputation, outstanding works and qualifications.

You can be called a big shot.

But there is too much water in such big names.

What is a big shot now?

Except for veteran actors.

You must first become capital before you can become one of the “new big names”.

Now it seems that apart from Li Guojing and the princess who are talked about by netizens.

It was just revealed that Vivigan stood out and unexpectedly became the big winner.

Many netizens were all amazed at what roles she had played?
"See, I said there are benefits to taking you there. It would be such a pity if you missed it." When Jia saw the news that his wife was going to attend the event, everyone was talking about LeTV next week, and their mouths were full of excitement.

It's a good idea to be able to divert traffic to yourself from your competitors.

Jia Xiazhou said that he also learned this move from Xiangyang.

It’s quite pleasant to use.

"That's because Xiang Yang and Liu Qianqian are so famous that they are so widely discussed."

Vivigan forced a smile, but she was not as happy as Jia Xiazhou.

Netizens don't even know what she has acted in.
This is really shameful for an actor.

"Don't worry, I'm asking them to prepare their own drama." Jia Xiazhou smiled.

He has not forgotten that "The Legend of Zhen Huan" was snatched away by Bilibili, and they are eating it all by themselves. But without "The Legend of Zhen Huan", LeTV can still buy something else.

Not only can you buy the TV series, you can also buy the entire production team.

"When I'm done with this, I'll make arrangements for you to act with Hu Ge."

(End of this chapter)