Reborn fashion designer

Chapter 827 Don't be afraid, my phone is always open

In 2009, sprinted on flat road at 83 km/h!
Such cyclists
Xiangyang smiled guiltily. He didn't have the time to care about the performance of such a player on the field.

Besides, he is not the boss of the AG2R team.

Just one of the main operational persons in charge of the brand.

There are many other things he needs to worry about, such as looking at the sales performance and quotation of other companies in comparison with the development of his own brand.

The year 2010 can be said to be a year in which many luxury brands welcomed the new year.

At the end of the year, the final overall annual report may not be submitted in December.

However, the Q1, Q2 and even the Q3 financial reports just released are enough to illustrate the specific performance trends of this fiscal year.

HYS's Q3 financial report showed that the retail sector grew 2% compared to Q31, and revenue for the entire quarter increased by 63 percentage points.

Such achievements are sufficient to support the sales strategy formulated by Xiangyang, and also give the brand enough confidence to continue opening directly-operated stores next year.

"The market recovery this year is indeed surprising." When talking about business, Little John also put away his playful attitude.

There was even a hint of pride at the corners of his mouth.

As of December, no global luxury brand can catch up with the growth rate of Hermès' overall brand value.

13.2% ranks first in the world.

LV, which ranks first in luxury brand value, cannot even catch up with Hermès in this regard.

The gap between the two was narrowed to tens of billions of dollars in just one year.

This shows what?
The contribution of Hermès Film Investment Company in this regard cannot be ignored.

Gucci, which ranked third with a brand value of US$75.9 billion, only increased by 2%.

It’s also not good enough.

Regarding the activity of collecting antique bags for exhibition and recycling auction, Little John said that it would be better not to carry out this activity.

Your antique bags are really nothing special.

The most surprising thing in this list is that Chanel and Rolex have not increased but decreased, with a drop of more than 10 points.

Fendi, which is run by Karl Lagerfeld, is still in the Top 10.

But the 8% decline and brand value of $32 billion show that it is also having a hard time.

But even in terms of growth rate, it cannot beat Hermes.

With advantages such as many stores and high market recognition, LV, Chanel and Gucci rank the top three on the list of Chinese luxury brands.

"Boss, Prada is going to be listed in Hong Kong Island. The competitive pressure on HYS may be quite great next year." Bea Schaeffer also joined the discussion.

In the past year, China's luxury goods sales grew by 30%, ranking first in the world.

The prediction given by major investment banks is that in the next five years, China is likely to surpass the United States to become the largest market.

"How far has their IPO progressed?" Xiang Yang asked curiously.

"Maybe on the beach again." Little John's tone was weird, not that he looked down on Prada.

Rather, Prada’s IPO is simply an early warning device for a stock market crash.

The first planned listing date was set, but as luck would have it, a plane crashed into a building and global stock markets plummeted.

The second comeback coincided with the severe financial market turmoil caused by the WorldCom accounting scandal.

the third time.
Well, that was 2 years ago.

Caught up with the financial crisis.
Thinking of the shock that every Prada IPO brought to the stock market, Little John asked anxiously:

"Xiang, there won't be any drastic fluctuations in the stock market next year, right?!"

"It's not that weird." Xiangyang affirmed.

"What if?" Little John muttered to himself as he glanced at Bea Schaffer. Why was he mentioning Prada?

The atmosphere is gone.

"Their performance this year is pretty good." Bi Shafer ignored her and continued to talk to Xiang Yang:
"My mother told me that their CEO Bertelli will increase the advertising efforts in China next year. It is said that their sales profit this year may break the record of previous years."

"Oh, really?" Xiangyang smiled relaxedly.

This didn't surprise him at all.

Prada will indeed see rapid growth, with sales climbing to $30 billion.

then
There's no after that.

The sales performance has been stable over the years, and the bags worth 20,000 or 30,000 yuan are discounted by 10% when they are sold out.
"You're not going to buy their stocks for investment, are you?" Little John suddenly interrupted again.

"I don't have that kind of spare money!" Xiangyang spread his hands.

He really has no money, and he doesn't care about the benefits brought by Prada's stock growth.

"Maybe Mr. Ding would be interested in investing." Little John suddenly thought of a rich friend.

Anta is rich.

In order to create more momentum for the Xiamen Marathon, they originally wanted to spend a large sum of money to invite NBA stars to participate.

But in the end, due to the schedule, I didn't pass.

"He wouldn't be interested either." Xiang Yang felt that Little John was taking things for granted. Who couldn't see why Prada had to go public in Hong Kong?

It’s not just the IPO that failed in Milan.

However, since Little John was suddenly interested in investment, Xiangyang decided to talk more.

This guy needs to clean his brain more often.

Bea Schaffer, who was standing by, opened her notebook early and started taking notes.

Unlike other brands, Prada's most impressive feature is not its design and marketing, but its financial report, which is worthy of being a textbook for business schools. However, anyone who has read its Q1, Q2, and Q3 financial reports can find one thing.

Growth in the Asia-Pacific region accounts for a disproportionate share of its growth this year, especially in China.

Adding them together it’s almost over 50%.

Being popular in a new market is certainly a good thing.

But this also shows that its future development strategy will be more inclined towards this market.

However, can his product design style really perfectly suit the customers in the Chinese market?

Xiang Yang disagrees with Prada's recent strategy of "wanting to create a younger brand image."

Excessive catering to young trends has left its product line without classic styles to rely on, which is an important reason why its future performance will be far behind.

Moreover, its performance growth relies more on piling up stores.

Including Prada's sub-brands, the number of stores worldwide exceeds that of LV and Gucci, but its performance does not even rank among the top 5.

Ok.

The only brand that does better than it in this regard is Burberry, which has the largest number of stores worldwide.

The key is that these two brands also cooperate with outlets.
"Xiang's analysis is correct. Although Prada's business strategy is successful, it will not become a stumbling block for HYS's sales in China. You still have to learn from him."

When the plane landed, Bea Schaeffer shared the notes in her notebook with her mother that evening.

"I have always been very attentive." Bi Shafer smiled sweetly and said to her mother:
"It's that guy Little John. He's so annoying."

"Yeah, JCE is also troubled by his son." Anna Wintour nodded with a smile.

It can be seen that her old friends have complained to her about what Little John did many times.

"You don't know, the first thing he did after being promoted to director was..." Bi Shaffer chuckled.

Anna Wintour also heard about this. "I heard that Xiang is planning to arrange for you to represent him as a director?"

"Yeah, that's right." Bi Shaver was also proud of it, but she wouldn't show off like Little John.

the other side.
"Mr. Xiang, thank you very much for accepting our interview." The reporter of the Sixth Princess looked very familiar to Xiang Yang.

We met when I went to Paris for the first time to interview Liu Xixi.

And she dared to bet that after Xiang Yang's interview was broadcast, although she couldn't say what the effect would be, it would definitely become a hot topic.

"I think the problem mainly lies with the producers. Simply blaming the problem on the income of practitioners is not enough to cover up the essence of the facts."

"The creative cycle is too short? This is not an excuse you can use. It takes more than one or two months for a movie to be approved, auditioned, and started to be released on the final release date, right?"

"It's unbelievable that the person in charge of the production company can spend tens of millions to hire an actor, but is only willing to spend a few thousand dollars to make posters that are posted all over the major theaters, while saying that they have worked hard for several years to prepare for this movie."

"Of course, movie fans have the right to question. They are consumers. If a work sparks more discussion among people, it also reflects its value."

"I personally think that words like 'plagiarism', 'reference' and 'tribute' are easily confused by netizens. In addition to the unclear boundaries between them, it also shows that our audiences are not only appreciating our works, but also examining them from a broader perspective and at a higher level. This is similar to our clothing design."

"I still hope that netizens can be fair when discussing this. Aren't many Hong Kong films that are now regarded as classics inspired by other films?"

"."

Is this considered bombardment?
It doesn’t count.

At least Xiangyang felt that he just said what he thought.

Moreover, as a person working in the design field, there is nothing wrong in me speaking a fair word for other people engaged in design.

Just let the horse run without giving it grass to eat.

When something goes wrong you have to let the horse take the blame like a donkey. Is that appropriate?

Aren’t those who work in designing just like beasts of burden?

"Mr. Xiang, what you said is easy to be misunderstood." Han Sanping's face was also unhappy.

The poster production of Huaying is handled by its advertising company. The interests involved are intertwined, and it takes some courage to take drastic measures.

"If there is any misunderstanding, Mr. Han, please tell them to come and talk to me." Xiangyang laughed.

Having said all that, is he still afraid of this?
His phone is always available.

"." Han Sanping glanced at Xiangyang and thought to himself, don't you realize how difficult it is to see you?

"Didn't you ask me to accept the interview with the Sixth Princess?" Xiangyang blinked and smiled naturally.

It was you who arranged this matter.

"I" Han Sanping was choked and speechless.

You know, Xiangyang was so rude in front of the Sixth Princess, he almost mentioned her name. He said he didn't want to get involved in this matter at all.

But Xiangyang was right about one thing.

Since I personally reviewed the two works "My Altai" and "Time and Space Love Traveler", I saw the expenditure of more than 100,000 US dollars on poster-related design costs, and then took a look at what the CC team came up with.

Indeed, you get what you pay for.

As for where Huaying’s original advertising design fees were spent.

Forget about the past, but the future should be up to this standard.

Otherwise you will be ridiculed by netizens.

"I'm leaving first, Mr. Han. I have an appointment to have dinner together." Xiang Yang smiled slightly, greeted Han Sanping, and said to several reporters with a smile:
"Excuse me, I have an appointment."

His wife was still waiting for him in the cafe below the hotel where Han Sanping and his friends were staying.

God knows what Little John was talking about with her.

We agreed to be interviewed together.
(End of this chapter)