Reborn fashion designer

Chapter 848: The fairy's alternative marriage urging, very fairy

Different from the coconut shoes launched jointly by Adidas and Kanye West.

HYS's first pair of Yeezy shoes was sold at 699 Euros, without the need for middlemen to make a profit. The Yeezy shoes produced by FILA, which is in cooperation with Anta, are much more affordable.

199 euros.

On the 26th, when Liu Qianqian accompanied Xiang Yang to the home stadium of the Black Cats Sunderland, she appeared at the Stadium of Light in a pair of loose and narrow jeans.

The ankles are faintly visible in the gap between the low-top socks and trouser legs.

The pair of solid-colored shoes she wore on her feet naturally attracted a lot of attention.

It is different from leggings which are suitable for spring and summer, can express a more casual and sporty atmosphere, and can also show the beauty of women's body lines.

Jeans have always been as street-chic as slacks.

Even if your legs are not perfect, you won't look much worse when wearing it.

Don't ignore that the ankle is the thinnest part of the entire leg. Paired with a neutral casual jacket and a simple T-shirt, Liu Xixi's overall style gives people a cool and sassy feeling.

So, I have a husband who is a designer.
Liu Qianqian walked out of the box, wearing an avant-garde design mixed with a retro feel, and showing her own personality while taking into account her fashion sense and dressing sense. Her figure was always captured by the broadcast camera.

Then, with the help of broadcasts of sports events in various countries.

Liu Xixi not only appears in the vision of Chinese fans who like Liverpool and stay up late to watch the game.

Where is the busiest place at Christmas?

To be honest, places where there is beer are often places where people gather.

There's a reason bars prefer to show football games over basketball, volleyball, or even golf and tennis.

Because only football matches can create a better atmosphere and allow customers who come to consume to increase their stay time and consumption while enjoying the game.

This is true even in airport bars.

No other sport broadcast can bring as much promotion to beer as football.

And fan culture is also closely related to bars.

For example, a survey was conducted in Sanlitun, the famous bar street in the city where Xiangyang was born. It was found that even during the Asian Cup, the number of people coming to the stores to shop was 1/3 more than during the busiest Christmas.

Of course, the performance of the Chinese national football team in that Asian Cup was different from what it was later.

If it were 2020 or so, and there were bars that dared to show the Chinese national football team's matches in front of a crowd of people drunk, then the owner of that bar would be really bold.

Closer to home.

When Liu Qianqian walked into the stands, naturally crossed her legs, picked up a team magazine introducing the game and leisurely and elegantly appreciated it, the coconut shoes launched by HYS got a big close-up.

"Hey, these shoes are really stylish!"

The coconut shoes, which feature a woven upper with a foam midsole and a translucent elastic rubber frame on the outsole, immediately caught the attention of many people in front of the TV.

Having said that, it is impossible that the director did not take the money!

What's more, this shoe was directly linked to Xiang Yang, who was still in cordial communication with the chairman of Sunderland.

The reason is also very simple.

Although the pair of coconut shoes on Liu Xixi's feet look very stylish, the surface texture makes them look very plain.

This is HYS's consistent design style inherited from its main brand Hermès.

The simplicity and cleanliness of minimalism, combined with the comfort that can be recognized just from the appearance, plus the novelty of the style.

This is too HYS.

To be exact, this is very much Xiangyang's personal style.

However, when a user who had already registered for the HYS App opened the software and browsed the brand mall, he found that there was no news about new models.

this.
The next day, when the two of them appeared at their home stadium at Stamford Bridge, Liu Qianqian, who had changed into a completely different outfit from yesterday, also wore a different color of Yeezy shoes.

And because of yesterday's fashion sensitivity, some fashion media also began to report on this pair of shoes.

It is still not available in the mall.

this.
"Xiang, it seems that your plan was successful." Axel, who was far away in Paris, held the background data of the HYS App in his hand.

According to the collected data, during two consecutive football matches, that is, within just two days, the number of clicks on the mall by users increased by 232.7%.

Similarly, posts and inquiries about the shoes on Liu Xixi's feet are also flooding the HYS community, and the popularity is still surging.

If it weren't for the occasion tomorrow, he really wanted Liu Xixi to wear coconut shoes to greet Elizabeth.

but
Liu Xixi can't do it, but the players can!

Thinking of Xiangyang's prior arrangements, Axel's eyes suddenly lit up. Although rows of athletes also had to wear suits embroidered with the LFC logo.

However, they did not wear all black leather shoes.

Instead, it's a limited edition red Yeezy shoe with the LFC logo printed on it.

Asking Elizabeth to advertise the company's latest product without having to pay a penny for the advertising, such a deal is so exciting to think about.

It’s totally worth spending so much money to buy Liverpool!

"Really? Such data is really scary." Xiang Yang was also surprised that Liu Qianqian alone could gain such high popularity.

Could it be?

Is it not true that my wife is born to be a salesperson?

"Xiang, I really think you should let Liu consider letting her renegotiate the level and fee of the endorsement with Van Cleef & Arpels." Axel said with a smile.

In fact, the data that people should pay the most attention to are not the ones he just told Xiangyang.

But
Whether in Europe or North America, the server data is not much less than that of the Greater China region where Liu Xixi has the home advantage.

This means that her influence in the fashion field is no longer limited to China.

Some media have given Liu Xixi the title of "international movie star", which is quite legitimate in the fashion field.

Of course, letting such a family member endorse another brand feels more or less like throwing water out, which makes him a little unwilling.

But there is nothing we can do about it.

At least this is much better than if she signed with LVMH Group or was poached by Chanel.

"I have no say in this matter. You know, I'm not her agent." Xiang Yang laughed and said:

"Okay, let's talk specifically about what kind of gift we're going to prepare for Elizabeth tomorrow."

In February 2007, Arsenal went to enjoy afternoon tea and also prepared a gift for Elizabeth. It would definitely be inappropriate to go empty-handed.

The gift prepared for Elizabeth cannot be too special.

After all, we have to show due respect.

Perhaps in the eyes of the lady, Hermès' luxurious BCK is a good choice, but does Elizabeth lack these bags that cost a lot of money to buy?

Apparently there is no shortage.

The leather goods displayed in her cloakroom could be used to open an exhibition hall.

"What are your plans?" Axel asked.

"I think an authentic Liverpool jersey is the most suitable." Xiangyang said jokingly, and he and Axel both laughed.

Giving away team uniforms is a good idea.

"This is what I plan to do. I hope she will sign our team uniforms, and then hold an auction, and use the proceeds from the game day tickets to set up a fund." Xiang Yang cleared his throat and said seriously.

"That's a good idea. Where do you plan to use the funds from this fund?"

The ticket revenue for a Liverpool game is about 80 pounds. This revenue plus the proceeds from the auction of jerseys will be used by the company to make up the 100 million pounds.

As a thank you to Elizabeth, no less.

After all, there is a reason for this.

"Of course it will be used for Liverpool fans." Xiang Yang said with a smile: "I have discussed with Edwards that the club's season ticket prices will be increased next year. In addition, as fans who have supported Liverpool for a long time, we should also express our gratitude."

"Well, go on." Axel nodded, listening attentively.

He would not object to the increase in ticket prices.

As a businessman himself, he hopes that Liverpool Club can operate independently as soon as possible with its own self-generating ability.

What Xiangyang calls feedback is the launch of a special area for children's tickets at £10.

Specially designed for children under 12 years old.

It only costs £10 for young fans to watch Liverpool games at each game.

This price is unique in the entire Premier League.

Of course, the number of such tickets is extremely limited, and not too many of them will be released for each game.

Because if there are too many, they are not worth cherishing.

What is needed is to let Liverpool's diehard fans fight over the chance to buy tickets for their children at such a low price.

If they want to thank you.

Thank you, Elizabeth.

Who said that the price of her signed jersey at the auction would be a considerable sum of money?

"Xiang, I should be thankful that you are not the club chairman of PSG." After hearing Xiang Yang's thoughts, Axel took a breath.

In Paris, if you do this.

Needless to say, every day from his office he could hear protests coming from outside the headquarters.

"Haha, if I were the chairman of PSG, I would probably have to be on guard every day and try to concede the ball first." Xiangyang smiled.

He can remember.

What little John has always wanted is to take little JoJo to the Parc des Princes to experience the charm of football.

By the way, bring Mu Xin and Zhi Yin along.

Xiangyang knew exactly what this guy was thinking.

Axel was silent for a moment, then suggested, "How about this? We can put the revenue from the league held on this date into this fund every year. Then, based on its growth, we can do something to give back to the fans. What do you think?"

"Of course I will support your idea." Xiangyang smiled.

It’s not his turn to spend this money anyway.

The British also took advantage.

Not right either.
Who says Liverpool Football Club only belongs to Liverpool?

How many children would it take to spend £100 million a year to watch football? Why should only the children of Liverpool be able to enjoy this rare experience?
Liverpool FC is HYS's global publicity platform.

Of course, you have to spend the money wisely.

"I also support your idea." Axel thought about it and immediately agreed with Xiangyang's point of view.

This money cannot be donated in vain.

Even if it is donated in the name of Elizabeth, the ultimate beneficiary must be H51!

After hanging up the phone, Xiangyang received a formal email and authorization from Bi Shafer a moment later.

He will negotiate with the Royal Certification Committee on behalf of the group to obtain authorization.

This is certainly one of the main avenues.

After a series of reviews, the committee may also issue the royal certification to the applicant for the right to use the coat of arms.

This is quite different from the Spanish way of giving people the word "royal".

But the meaning is quite different.

Of course, there are many brands and organizations that have obtained certification. For example, Elizabeth has authorized more than 700 brands, but only 14 of them have all the plaid certifications.

The brand covers a wide range of areas, including firearms, artworks, and even laundry service shops.

As for the "royal certifications" that Burberry always talks about, there are actually only two.

It is far inferior to Aquascutum, which few people have not heard of.

As for why few people know this brand, poor management is one reason.

The operating rights of this brand have long been out of the hands of the British, which is also an important factor in its decline.

It now belongs to a Hong Kong Island company.

So from a fashion perspective alone, it’s no surprise that Xiangyang is not interested in Hong Kong Island.

They actually have no fashion sense at all.

"Xiang, here, how about using this as your corsage tomorrow?" Before he had time to rest, Little John came in from outside carrying two bags.

The four letters DAKS are printed on the packaging bag.

This is also a British brand. The well-known classic plaid pattern comes from this brand, which was later brought to all parts of the world by Burberry.

Of course, the DAKS brand has always been managed very well.

Elizabeth likes their plaid clothing very much and often wears it in public. Many British people think that it is the most symbolic of British brand.

The purpose of the boutonniere that Little John brought was very clear.

Although the boutonniere is not a common accessory, it is often worn on the left lapel of a suit to express solemnity in formal occasions due to etiquette.

This is similar to the style of weddings in China.

It's just made of cloth.

"You are really good at taking pictures." If Bi Shaffer hadn't been there, Xiangyang would have definitely said everything.

Well, it’s not nice to talk about old ladies so recklessly in front of her.

"You have to pretend to be nice." Little John's smiling eyes seemed to say, and he handed the bag in his hand to Xiangyang and said with a smile:

"This was bought by your Liu family."

"."

Hearing this, Xiangyang was stunned.

"She looked at it for a long time before choosing this one for you. Why don't you put it on now and let me see it?"

"Ah this."

(End of this chapter)